By IGM Citrus
IMG Citrus, a family-owned, vertically-integrated citrus grower, packer, and shipper in Vero Beach, FL, is reintroducing white grapefruit to the U.S. market. Most white grapefruit is exported directly from the U.S. to its primary market in Japan where it maintains consistently high popularity; however, IMG Citrus will be expanding its white grapefruit consumer base to the U.S. market, reintroducing the original, heirloom Florida grapefruit to its homeland.
All white grapefruit is grown in the Indian River region, the best region for growing grapefruit.
More commonly known to the American consumer is red grapefruit, a mutation of white and a staple in the citrus aisle. While grapefruit in the U.S. is primarily grown in Florida, Texas, and California, Florida is the only state in the country where white grapefruit is grown. While citrus farmers in Florida have continued to replant an abundance of red grapefruit after the impact of yearly hurricanes, over the course of the past 30 to 40 years, growers have not replanted a significant amount of white grapefruit.
However, with IMG Citrus’ recent acquisition of Emerald Grove in St. Lucie County, renamed the Happy Food Grove after their consumer brand, IMG Citrus is now one of the largest growers and suppliers of Florida red and white grapefruit, producing approximately 50% of all white grapefruit in Florida. Along with their 4,000 acre investment, IMG Citrus will begin selling white grapefruit in the U.S., where the company has been selling citrus domestically for decades.
About IMG Citrus:
IMG Citrus is a second-generation citrus grower, packer, marketer, and shipper in Vero Beach, Florida, with over 9,000 acres of productive land. Family owned and operated for 40 years, IMG Citrus was founded by Michel and Veronique Sallin. Born and raised on a French farm, Michel has a genuine love for sustainable agriculture, and an entrepreneurial spirit that fuels a passion for using the most innovative processes and technologies. Today, a second generation of family-operators is involved and working alongside the most professional industry leaders that make up the IMG Citrus team.
About IMG Enterprises:
IMG Enterprises, the holding company for IMG Citrus, is a Florida owned and operated family enterprise with business in citrus, ornamental tree nursery, real estate, mitigation banking, and landscape construction and maintenance.