By Genuine Georgia Peaches
(Fort Valley, Georgia) – 2019 Georgia peach shipments officially kicked off on May 20th and this season is shaping up to be one of the best with enough volume to consistently supply its receivers over the 15-week availability period.
The Genuine Georgia Group expects to pack approximately 3 million boxes of peaches this season.
“We’re excited for a strong season with our customers. Everyone knows a Georgia peach can’t be beat and this season, we’ve been blessed by mother nature,” notes Duke Lane III, partner with Genuine Georgia. “The cool Spring has set us up for a successful Summer. It’s given us healthy, flavorful, unmatched sugary sweet Georgia peaches.”
Offering fresh peaches packaged bulk by the pound (volume-filled or tray pack) as well as convenient Grab-and-Go 2-pound bags, there’s a compelling opportunity for each retail partner to shine.
A recent Nielsen study on peach trends and opportunities (December 2018) demonstrated that 2018 was the first year that fixed weight produce items outsold loose produce. It also revealed that the top performing retailers in the country carried multiple skus – 2 times more than the lowest performing peach retailers.
“We see that when retailers carry multiple peach skus, mixing bulk with our grab-and-go bags, they instantly maximize sales opportunities by capturing different consumers at point of purchase,” notes Will McGehee, partner at Genuine Georgia. “It’s this kind of savvy partner that we expect to see shine this peach season.”
For more information about the Genuine Georgia Group, go to www.genuinega.com or call 478-822-9210.