Data from Research Shows Organic Strawberry Growth in 2019
Organic strawberries continue to gain popularity with consumers; in fact, marketers moved 6.2 million pounds more organic berries in 2018 than in 2017. This is according to data from IRI/FreshLook Marketing.
More than one-tenth of sales of the fruit came from organic sales in 2018, even though the average retail price of organic strawberries fell 17 cents during that 12-month period.
Periodic purchases of organic strawberries did not vary much when studying income; age played a bigger factor. Shoppers younger than age 40 were twice as likely to always buy organic strawberries as those age 50-58, and the gap doubled again for those age 59 and older.