By Steve Hull, ALC Portland
2021 continues to be a challenging year for so many. Those of us in the logistics world have been working long hours and dealing with unprecedented upheaval in the transportation space. We know, from our discussions with so many of our shipper and carrier clients that you all are working just as hard. We’ve all been missing out on chances to get together and collaborate in person during this time. We’ve missed out on attending some produce-focused trade shows in person, including the United Fresh convention and Expo along with PMA Fresh Summit. Those in-person opportunities that we once maybe took for granted are something very special. One of the things missed was the opportunity to talk about and ask for help with one of Allen Lund Company’s core Acts of Kindness, Navidad en el Barrio.
Since 2004, the Allen Lund Company has been offering assistance including freight shipments to Navidad en el Barrio. First established in the 1970s by former LA Ram’s kicker Danny Villanueva, the non-profit collects money and food for the underserved Hispanic communities in Southern California. ALC first assisted with the transportation of groceries that were included in food bags that are distributed to every family. In the early days, those food bags did not contain any perishable food items, such as fresh produce. Recognizing the strong relationships that ALC has with the growers in California, Navidad en el Barrio asked ALC to help make those food bags much more nutritious. Beginning in 2006, fresh fruits and vegetables became a consistent part of each food bag.
Critically during this pandemic, the need for assistance is as high as ever. Navidad will provide meals to approximately 10,000 families this year! We are asking for any growers/importers/suppliers who are looking to step up and make a difference in the lives of so many deserving families in Southern California by making donations of nutritious perishable foods. In the past, through the generosity of companies such as Rainier Fruit, Wada Farms, Grimmway Farms, Wonderful Citrus, Mission Foods, and Coca-Cola, we’ve been able to help provide fresh fruits, potatoes, carrots, avocados, bottled water, and juices as well as many other available seasonal products for the food bags.
Since we didn’t get the chance to ask you in person this year, we are asking now virtually. We need your help! Christmas is fast approaching, and we are currently working on lining up donations for the 2021 distribution that will take place in early December. Please, reach out to either me at firstname.lastname@example.org, or ALC Marketing & Communications Director Nora Trueblood at email@example.com if your business can help. We appreciate your participation.