Avocado Shipments to the Northeast Drive Growth

Avocado Shipments to the Northeast Drive Growth

For the four-week period ending February 21,  the U.S. Northeast showed avocado shipments increased 27.4%, according to the Hass Avocado Board.

The Northeast region held a 14% share of total U.S. volume but drove 39% of total incremental units, according to the release.

The New York market led the growth in the Northeast, with unit sales reaching 12 million units, a 29% increase over the prior period.

Nationally, U.S. avocado volume grew 8.8% for the four-week period ending February 21, while dollars increased 0.7%.

The Hass Avocado Board also published a 2020 year-in-review.

The HAB reported:

  • Total volume of avocado fruit sold in the U.S. rose by 6.1% in 2020, from 2.492 billion pounds in 2019 to 2.644 billion pounds in 2020;
  • Bagged fruit saw a rise in popularity at retail. Bagged fruit in many weeks reached about 30% of retail sales, according to HAB; and
  • There was some retail pricing deflation in 2020, the HAB said, with  per fruit pricing coming off the average of $1.15/per fruit in 2019 to closer to $1 per fruit in 2020. The lower pricing was especially seen in the latter part of the year, according to the release.
  • Mexican avocados, tropical fruits and vegetables from South Texas – grossing about $7000 to New York City.