REEDLEY, CA — Fruit World, a family-owned, grower-shipper of organic and conventional citrus and more, is reporting a strong season for their premium specialty citrus, including organic Minneola tangelos, Blood oranges and Cara Cara oranges. While California growers are experiencing shortened seasons of navel and mandarin oranges, Fruit World expects a gap-free and strong transition to Valencia season.
“Between last year’s heavy crop and early summer heat, the state has lower production volumes of navels and mandarins, but we’re maintaining good quantities to ship through an early season end of late-March to early-April,” said Bianca Kaprielian, Fruit World co-founder and CEO. “Ending the season early ensures high quality and exceptional color throughout. And since citrus is an alternate bearing crop, we predict a return to steady volumes next season.”
Fruit World expects a seamless transition from navels to Valencias by mid-April. The company anticipates consistent volumes of the summer variety, especially as the season ramps up in May, with availability through the beginning of October.
“We’re also seeing impressive volumes of quality fruit for our specialty citrus varieties, and expect to be shipping into April,” Kaprielian continued. “The overall quality is top notch, and supply is strong for our Minneolas, Blood oranges and Cara Caras, with peak flavor expected from now through the end of the season.”
This is also shaping up to be a banner year for organic lemons from both the Desert (District 3) and Central Valley (District 1) regions, with load volumes available weekly and excellent ad opportunities into May.
Kaprielian stated, “Our statewide growing regions provide us with year-round supply of lemons and orange varieties. In addition to coolers in the desert and Fillmore, we offer consolidated pickup—including desert production—at our cooler in Reedley.”