Frutura of Reedley, CA, a gobal sales and marketing company has announced agreements to acquire two major produce companies – Giddings Fruit and Sun Belle.
Frutura described the planned acquisition as the most the company has made to date.
Giddings Fruit, headquartered in Santiago, Chile, is a global supplier of organic and conventional berries and cherries.
Sun Belle, based by Chicago’s O’Hare Airport, is a year-round marketer of a full line of conventional and organic berries, sold under the Sun Belle and Green Belle brands.
Frutura says it anticipates a smooth integration as Sun Belle and Giddings have enjoyed a deep, decades-long relationship. The companies have worked closely together on distribution, marketing and logistics, with Sun Belle serving as the exclusive sales agent for Giddings’ berries grown in Mexico.
Founder Janice Honigberg will continue as chief executive officer of Sun Belle and founder Julio Giddings will become chair emeritus of Giddings Fruit. Both will join Frutura’s board of directors.