Visalia, CA — Further strengthening its supply in California, Oppy, is introducing new acreage under the Ocean Spray label.
Oppy kicks off the San Joaquin Valley season from ranches in Wasco, through McFarland, Pixley, Farmersville and Strathmore. Together, these five regions are expected to produce 20% more than Oppy harvested in 2022 as more acreage comes online.
“We are well-poised to meet the increasing demand for high-quality grapes with both domestic and internationally grown fruit,” said Senior Vice President of Categories and Marketing James Milne. “As the California industry compresses, Oppy ranches continue to grow alongside consumption. We’ve prepared for this transition, bringing Piers Hanbury onto our team last year.”
Building T&G’s export grape category in California a decade ago, Hanbury eventually oversaw its global grape program, leading supply to and from the U.S. including Peru, Chile, Australia, South Africa, Asia and Europe. Hanbury’s expertise and strategic approach encompassed new variety licensing deals and breeding programs.
“We look towards a fantastic five-month season in California as we ensure stable year-round supply with our transition to Peru, Brazil, Chile, South Africa and Mexico,” said Hanbury.
About Oppy
Oppy, based in Vancouver, BC has been growing, marketing and distributing fresh produce from around the globe for 165 years. With over 50 million boxes of fresh fruits and vegetables grown on every continent moving through its supply chain annually, Oppy offers items from avocados and berries to apples and oranges year-round, alongside innovative seasonal specialties. Over the years, Oppy has introduced North Americans to a number of items across its diverse produce range, including Granny Smith, JAZZ and Envy apples, as well as green and gold kiwifruit.