The upcoming domestic kiwi berry season will include a new West Coast program in 2023, as part of the merger between the San Joaquin Valley, Calif.-based Homegrown Organic Farms and Oregon-based HBF International.
“Kiwi berries are one of the most exciting new fruits to come into the produce market in years,” Homegrown Organic Farms CEO Scott Mabs said in the release. “We are excited to share this unique berry that merges innovation, taste, and nutrition with our valued partners.”
One of the key attributes of kiwi berries is their hassle-free casing, earning with the tagline “no fuzz, no fuss.”About the size of a plump grape with edible skin, kiwi berries pack a punch of flavor and are ripest when the berry is soft to the touch, according to the release.
“The arrival of kiwi berry season is an event that stirs unparalleled excitement among fruit enthusiasts. Its distinctive taste and remarkable versatility make it a must-try for all,” Stephen Paul, HGO’s category director, said in the release.
Beyond their juicy flavor, kiwi berries offer many health benefits. Packed with nutrients, they are rich in vitamin C, high in fiber, potassium, vitamin E and magnesium.
“The collaboration from our merger has allowed us to bring this exceptional fruit to a wider audience. We are ready to support continued growth in the category with varietal innovations and development as popularity and demand increase,” Doug Perkins, HBF business development manager for berries, said in the release.
The berries are freshly packed into 4.4-ounce, 6-ounce and 16-ounce clamshell pack-style options that can be loaded from facilities in Sheridan, Ore., or Kingsburg, Calif., the release said.