Posts Tagged “Envy apples”

Huge Michigan Apple Shipping Increase is Seen; Envy Apple Loadings are Rising

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DSCN0864The shipping of Michigan apples should make a major rebound this season over a year ago.

Both volume and sizing of Michigan apples should be up as the USDA predicts 1.18 billion pounds, a 40 percent increase from the 840 million pounds produced in 2017.

While it may be a large volume crop, total shipments are not expected to set a record.  In 2016, Michigan apple shipments set a record of 1.28 billion pounds.

The Michigan Apple Committee reports a favorable crop to good springtime weather and no major weather incidents such as summertime hail.

The apple harvest in Michigan is underway and BelleHarvest Sales Inc. of Belding, MI is reporting a “great” crop that has size, sugar and color.

North Bay Produce of Traverse, MI launched its season with the paula reds variety on August 17th describing the growing season a pretty good, with great pollination and a really nice crop.

Glei’s Inc. of Hillsdale, MI kicked off its primary early summer varieties around Labor Day with galas city growing conditions as being much better than a year ago when there was frost damage.  The company normally has apple shipments lasting 10 months, but the season in 2017 was shorter with poor quality.

Envy Apple Shipments

The Oppenheimer Group of Vancouver, B.C. is forecasting a 50 pecent increase in shipments of its Envy apples this season.  The Envy apple is now shipped year around with the combination of its domestic loadings from Washington, as well as being imported from New Zealand.  The variety has been described as large, red, very sweet and crisp.

Oppy also is expecting a 10 percent increase in its shipments of the Jazz variety.  A big difference from last season is the company is expects good sizing for Jazz apples.

The Pacific Rose variety of apple will also receive emphasis this season, which has been sold out of Washington for 15 years.  It is know as being very popular in China and in Vietnam. The taste of the Pacific Rose has been compared to that of the fuji apple.

Oppy also will be shipping Ambrosia apples in larger volume, whose originals are from British Columbia. The Ambrosia comes from BC Tree Fruit of Kelowna, B.C.

Oppy did not cite volumes for any of these varieties.

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Envy Apples Win Popularity Contest

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EnvyAppleThe University of North Carolina Tarheels may be the 2017 NCAA basketball tournament champions, but the Envy apple took home the 2017 Apple Madness “chomp-ionship.”
Beating out Honeycrisp in the final contest, the Envy was the winner of the U.S. Apple Association-sponsored tournament pitting 32 apple varieties in a five-round online competition, according to a news release.
More than 31,000 consumers voted for their favorite apple variety during the event, a 20% increase from last year’s inaugural tournament, according to the release.

“We love the opportunity to merge March’s National Nutrition Month and bracket fever with this campaign,” Korenna Wilson, director of consumer health and public relations at the apple association, said in the release.

“It was fun to see apple fans’ passion for their favorite varieties play out on social media. Congrats to Envy!”
The contest shared apple facts, recipe ideas and health research data with millions of consumers on social media, according to the release.
“We are incredibly excited that consumers picked Envy, proving Envy’s truly exceptional widespread appeal,” David Nelley, vice president of categories at Oppy, which manages production and sales of Envy Apples in the U.S.
“Envy is selling extremely well in the U.S., and being voted champion in this fun competition is truly awesome for the consumers who enjoy Envy apple and for our passionate growers,” Joe Barsi, president of North America for T&G Global, said in the release. T&G manages the Envy apple global marketing efforts.
Apple Madness began in February at USApple.org/AppleMadness with a prediction period encouraging individuals to fill out their Apple Madness bracket for a chance to win a three-month supply of apples.
Throughout the event voters entered to win apple-related prizes from members including Borton Fruit, Chelan Fresh, Domex Superfresh Growers, the Michigan Apple Committee, New York Apple Association, New York Apple Sales, Oppy, Rainier Fruit Co., Red Jacket Orchards, Ridgetop Orchards, Riveridge Produce Marketing, Sage Fruit Co/ and Washington Apple Commission.

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