Posts Tagged “Idaho Potato Bowl”
EAGLE, Idaho – The top teams from the Mountain West and Mid-American Conferences will go head to head on Friday, December 21st at the 22nd Annual Famous Idaho® Potato Bowl (FIPB).
Kickoff is 2:00 p.m. MST/4:00 p.m. EST on the blue turf at Boise State University’s Albertsons Stadium; it will air live on ESPN. At the 2017 FIPB the Wyoming Cowboys (Mountain West Conference), defeated the Central Michigan Chippewas (Mid-American Conference), 37-14. More than two million fans nationwide watched it live on ESPN, along with NFL recruiters who kept a sharp eye on the game.
Wyoming’s quarterback Josh Allen was the Buffalo Bill’s first round pick, and seventh overall draft pick. Additionally, four other FIPB alum were recruited by the NFL this spring. The FIPB has a history of producing top athletes including:
- Matt Ryan, Atlanta Falcons (Boston College)
- Corey Davis, Tennessee Titans (Western Michigan University)
- Mark Nzeocha, San Francisco 49ers (University of Wyoming)
- Thomas Rawls, Seattle Seahawks (Central Michigan)
2018 marks the eighth year the IPC has been the naming sponsor of the premier cold-weather college football bowl game. “Pairing America’s favorite potato with one of America’s favorite sports has proven to be very effective,” explained Frank Muir, President & CEO, IPC. “The brand awareness this bowl game generates among our target audience across the country is enormous. And, that’s extremely important because it helps increase demand for Idaho® potatoes, the state’s most important agricultural crop. The potato industry generates more than $4.5 billion in annual revenue and employs more than 30,000 people.” The Famous Idaho® Potato Bowl is one of 35 bowl games ESPN will televise over 17 days. The Famous Idaho® Potato Bowl is owned and operated by ESPN Events, a division of ESPN. Tickets go on sale to the general public in September through www.ticketmaster.com or the Bronco Stadium ticket office at (208) 426-4737. For premium ticket packages and sponsorship information contact the Famous Idaho® Potato Bowl office at (208) 424-1011.
About The Idaho Potato Commission
Established in 1937, the IPC is a state agency responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered certification mark that assures consumers are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation, and rich volcanic soil give Idaho® potatoes their unique texture, taste and dependable performance, which differentiates them from potatoes grown in other states.
On Dec. 22, the Idaho Potato Commission will once again sponsor the Famous Idaho Potato Bowl will celebrate its 20th anniversary. If you are a driver having a layover in Boise, you ought to check with a local Idaho potato shipper because there’s a good chance you can get a free ticket to the game.
Hosted in Albertsons Stadium at Boise State University in Boise, Idaho, the game is unique as it’s the longest-running cold-weather bowl game played on the arena’s famed blue turf.
The Idaho Potato Commission (IPC) has a history of using creative marketing techniques to draw attention to its state’s potatoes and this fall and winter are no exception.
Frank Muir, president and CEO for the Idaho Potato Commission, Eagle, said in November, the group’s famed Big Idaho Potato Truck turned heads as it traveled as part of an entourage transporting the 60-foot Capitol Christmas Tree from Payette National Forest in Idaho to Washington, D.C. The Big Idaho Potato Truck delivered hundreds of ornaments made by Idaho schoolchildren and participated in local events that took place along the cross-country journey.
The Big Idaho Potato Truck was built five years ago to celebrate the commission’s 75th anniversary and has now traveled more than 100,000 miles promoting the heart-healthy benefits of Idaho potatoes. The campaign has also donated to local charities through its “A Big Helping” program.
Regionally, retail promotions are planned at Albertsons and Safeways with displays featuring information about the football game. Further promoting Idaho potatoes is the fourth annual Idaho Potato Drop for New Year’s Eve. Held in downtown Boise, thousands of people gather in front of the state capital to see the giant potato drop (like Times Square’s ball).
Finally, in January and February, the commission will again promote Potato Lover’s Month and its 26th annual retail display contest.
Idaho potatoes – grossing about $4200 to Atlanta.