Posts Tagged “Mango”
Orlando, FL. — The National Mango Board is celebrating mangos breaking the top ten in whole fruit volume velocity. In 2017, Mango held the number 17 spot. Mango’s movement to mainstream, along with support from the mango industry and retail partners has contributed to this growth throughout the last 5 years.
Adding to mango’s success, mango volume grew +0.7% in volume velocity versus a year ago while the fruit category as a whole decreased in volume by -3.5%. We know mango as the world’s most versatile and flavorful superfruit. We are thrilled to see that more and more people are inclined to agree while embracing the joy of mango.
Many resources, education, and hard work went into achieving this substantial growth. Congratulations to the retailers and entire mango industry that contributed to this achievement.
About the National Mango Board
The National Mango Board is an agriculture promotion group supported by assessments from both domestic and imported fresh mangos. The board’s vision, for mangos to move from being an exotic fruit to a daily necessity in every U.S. household, was designed to drive awareness and consumption of mangos in the U.S. marketplace. One serving or ¾ cup of the superfruit mango contains 70 calories, 50% of daily value of vitamin C, 15% of daily value of folate, 15% of daily value of copper, 8% of daily value o
By The National Mango Board
ORLANDO, FL – Next time you suffer from constipation, you may want to consider grabbing a mango instead of reaching for a fiber supplement, suggests a new Texas A & M University pilot study published in the peer-reviewed journal Molecular Nutrition and Food Research. The researchers found that mango, which contains a combination of polyphenols and fiber, was more effective than an equivalent amount of fiber powder in relieving constipation – a chronic digestive condition that affects an estimated 20 percent of Americans.
“Our findings suggest that mango offers an advantage over fiber supplements because of the bioactive polyphenols contained in mangos that helped reduce markers of inflammation and change the make-up of the microbiome, which includes trillions of bacteria and other microbes living in our digestive track,” said corresponding author Susanne U. Mertens-Talcott, an associate professor in the department of nutrition and food science at Texas A & M University. “Fiber supplements and laxatives may aid in the treatment of constipation, but they may not fully address all symptoms, such as intestinal inflammation.
For the four-week study, 36 adult men and women with chronic constipation were randomly divided into two groups: the mango group ate about 300 grams of mango a day (equivalent to about 2 cups or 1 mango), while the fiber group consumed the equivalent amount of fiber powder into their daily diet (1 teaspoon or 5 grams of dietary psyllium fiber supplement).
Throughout the study, the participants’ food intake was assessed by a food questionnaire to ensure that their eating habits did not change. The food intake analysis revealed that the mango and fiber groups consumed equivalent amounts of calories, carbohydrates, fiber, protein and fat.
Measures of constipation severity were taken at the beginning and end of four weeks, and both the mango and fiber groups improved over the course of the study. However, mangos were found to be more effective in reducing the symptoms of constipation in the participants than fiber alone. Mango supplementation significantly improved constipation status (stool frequency, consistency and shape) and increased short chain fatty acids levels, which indicate improvement of intestinal microbial composition. Mango consumption also helped to reduce certain biomarkers of inflammation.
The researchers conclude that more research is need to determine the mechanism of action involved in the mango protective effect in constipation and which role mango polyphenols may play in supporting the beneficial effects of fiber.
The research was supported in part by funds from the National Mango Board.
About the National Mango Board
The National Mango Board is an agriculture promotion group supported by assessments from both domestic and imported mangos. The board’s vision, to bring the world’s love of mangos to the U.S., was designed to drive awareness and consumption of fresh mangos in the U.S. marketplace. One cup of the superfruit mango contains 100 calories, 100 pecent of daily vitamin C, 35 percent of daily vitamin A, 12 percent of daily fiber, and an amazing source of tropical flavor.
by National Mango Board
Orlando, Fla – The National Mango Board (NMB) has launched a marketing campaign, renaming the Ataulfo mango variety to “Honey.” Over the years, the Ataulfo name has been repeatedly reported as hard to pronounce for U.S. consumers, retailers and the media, creating purchase barriers and missed education opportunities for this popular Mexican variety. Retailers and industry members are encouraged to use Honey as a more consumer-friendly name to help increase Ataulfo sales.
“When consumers struggle to pronounce Ataulfo, it can create resistance and lack of understanding of the fruit”, stated Manuel Michel, Executive Director at the NMB. “The NMB’s goal is to help consumers overcome the barriers of entry and encourage increase purchase of the fruit. Our ultimate objective is to make the Honey mango more mainstream and generate excitement amongst U.S. consumers, retailers and media by providing them a more consumer-friendly name.”
“When consumers struggle to pronounce Ataulfo, it can create resistance and lack of understanding of the fruit”, stated Manuel Michel, Executive Director at the NMB. “The NMB’s goal is to help consumers overcome the barriers of entry and encourage increase purchase of the fruit. Our ultimate objective is to make the Honey mango more mainstream and generate excitement amongst U.S. consumers, retailers and media by providing them a more consumer-friendly name.”
The NMB’s Honey mango renaming efforts will highlight the versatility, sweet taste, and creamy texture of the variety, as well as the deep roots within the rich Mexican culture. Throughout the renaming campaign, the information around the origin of the variety will continue to be shared on mango.org and promoted with media outlets.
About the National Mango Board
The National Mango Board is an agriculture promotion group supported by assessments from both domestic and imported mangos. The board’s vision, to bring the world’s love of mangos to the U.S., was designed to drive awareness and consumption of fresh mangos in the U.S. marketplace. One cup of the superfruit mango contains 100 calories, 100% of daily vitamin C, 35% of daily vitamin A, 12% of daily fiber, and an amazing source of tropical flavor. Learn more at mango.org