Posts Tagged “Opal apples”
by FirstFruits Marketing of Washington
YAKIMA, Wash. – Opal®, the highly-acclaimed apple creating a frenzy in the category, is offering an opportunity for fans to both give and receive an Opal this holiday season. A digital print-at-home coupon for $1 off their purchase of Opal apples will be available to consumers for a limited time. Additionally, recipients are encouraged to share a link to the coupon to “give and Opal” to friends and family.
“Part of what makes this apple so great is the amazing response we see it receive from those who try it,” said Chuck Zeutenhorst, general manager of FirstFruits Marketing of Washington. “We thought that creating an opportunity for those who have never had one to enjoy Opal while allowing current fans to share their love was a perfect fit.”
Coupons are available through a simple form on the Opal Apple webpage at http://www.opalapples.com/get-an-opal. Those interested simply sign up to receive the Opal Apple newsletter and the first message to arrive in their inbox is one with a link to a $1 off coupon toward their next purchase of Opal apples. In the spirit of the season, recipients are encouraged to share a link with friends and family so they can get their own coupon. Consumers will be directed to the sign-up through targeted digital advertising.
Available in both conventional and organic varieties, Opals are known for their distinctive crunch, sweet yet tangy flavor and natural resistance to oxidation – making them the perfect apple for snacking and for holiday entertaining and recipes.
About FirstFruits Marketing of Washington
FirstFruits Marketing is a collaborative apple marketing company owned by Ralph and Cheryl Broetje. Their growers share a commitment to producing high quality fruit while balancing the demands of purpose, people, planet and profit so that a portion of profits can be donated to non-profit missions supporting the underserved. For more Information, visit www.firstfruits.com.
About Opal Apple
Opal apple is known as the apple with a purpose. Grown only in Washington by Broetje Orchards, this Golden Delicious-Topaz cross apple variety was introduced by FirstFruits Marketing in 2010 to wide consumer and media acclaim. Its distinctive color, flavor and texture are not the only qualities that make this product unique: Opal apple was created to make a difference in communities across the nation. Every year, FirstFruits Marketing donates a percentage of sales of every case of apples to worthy organizations that address issues like hunger, food safety, sustainability and the environment. UEB 32642 variety apples are grown exclusively by Broetje and Congdon Orchards and distributed under the OPAL® brand name by FirstFruits Marketing in North America.
Opal apples is experiencing a record-breaking fifth season, reaching new highs in volume as well as the number of consumers reached. Opal made its first appearance this season in November and is expected to run through April.
Opal achieved a high record in weekly volume after delivering over 1 million pounds of fresh Opals to retailers across the United States and Canada in the seven-day shipping period ending March 8. Season-to-date, the average weekly volume is running 28 percent higher compared to last season. Also, the number of retailers in the Opal program has reached record highs with 85 percent of the top retailers in the U.S. and Canada carrying Opals for their consumers. In addition, Opal has seen a jump in consumer reach after executing a robust marketing campaign reaching over 1.1 million people.
“We’re having a great Opal season with tremendous momentum,” Keith Mathews, chief executive officer of FirstFruits Marketing of Washington, said in a press release. “Consumers are telling us how much they love the apple, retailers are having great pull-throughs and consequently, we’re experiencing record shipments. We’re so honored to have solid retail relationships to help us sell through nearly 1 million pounds of Opals in one week. Without their support, we could not get Opals to consumers.”
Grown in Washington by Broetje Orchards, Opal apples are sold exclusively in North America by FirstFruits Marketing. The company said this cross between Topaz and Golden Delicious stands out on the shelf with its yellow color and great taste. While Opal is non-GMO it does naturally resists browning after slicing.