Posts Tagged “organic strawberries”

Data from Research Shows Organic Strawberry Growth in 2019

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Organic strawberries continue to gain popularity with consumers; in fact, marketers moved 6.2 million pounds more organic berries in 2018 than in 2017. This is according to data from IRI/FreshLook Marketing.

More than one-tenth of sales of the fruit came from organic sales in 2018, even though the average retail price of organic strawberries fell 17 cents during that 12-month period.

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Periodic purchases of organic strawberries did not vary much when studying income; age played a bigger factor. Shoppers younger than age 40 were twice as likely to always buy organic strawberries as those age 50-58, and the gap doubled again for those age 59 and older.

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When considering region, Western shoppers were the most likely to buy organic strawberries at least some of the time, followed by those in the Northeast—a trend that continues from last year.

Consumers continue to look for organic strawberries; in fact, marketers moved 6.2 million pounds more organic berries in 2018 than in 2017, according to data from IRI/FreshLook Marketing. More than one-tenth of sales of the fruit came from organic sales in 2018, even though the average retail price of organic strawberries fell 17 cents during that 12-month period.

Periodic purchases of organic strawberries did not vary much when studying income; age played a bigger factor. Shoppers younger than age 40 were twice as likely to always buy organic strawberries as those age 50-58, and the gap doubled again for those age 59 and older.

When considering region, Western shoppers were the most likely to buy organic strawberries at least some of the time, followed by those in the Northeast—a trend that continues from last year.

Asian consumers comprised the most likely group to buy organic strawberries periodically, followed by Hispanic consumers. Asians were also the most likely to buy strawberries as exclusively organic.  
Families with children living at home were a bit more likely to always buy organic berries, at 11%, than those without kids, at 8%.  

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Berry People Expands Baja California Organic Strawberry Program

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Hollister, CA – Berry People has announced the start of its organic strawberry season from Baja California in Mexico, having recently completed a successful first year of operations.

These top-quality strawberries, which are now available in both an 8x1lb and 12×8.8oz formats, will ramp up in volume in January, peak from February through April, and taper off in June.

The Baja season comes at a time when U.S. domestic production is limited, providing retailers and their customers an attractive alternative for a reliable supply of organic strawberries. Work is also underway to develop acreage for substantial November and December volumes next season.

The company has grown since it started operating in late 2017 and is now set for further controlled expansion in 2019 by developing important summertime production to finish out its year-round shipments.

Jerald Downs, President of Berry People, noted shareholders recently completed a substantial 2018 equity capital contribution in preparation for 2019’s projected growth.

“A strong balance sheet and sufficient capital resources are important to stay in the vanguard as to the marketplace’s product and service needs, whether that be in the development of new varieties, pack-styles and technologies, investment into new facilities, or in the provision of harvest advances to key outside growers,” said Downs.


About Berry People: Berry People is a year-round, full-line shipper of organic and conventional strawberries, blueberries, raspberries, blackberries and avocados, and owner of the Berry People® and Avo People brands®. Headquartered in Hollister, California, the company’s ownership and key alliance partners hold important production assets in California, Mexico, Chile and Peru.

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