Posts Tagged “Wish Farms”

Wish Farms Breaks Ground On Company Headquarters

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Wish Farms recently held a groundbreaking for its new 3-story, 24,000 square foot office for their expanding operation. Construction of the 130,000 square foot warehouse and cooling facility is scheduled for completion in January 2020. Third and fourth generation family members were all in attendance commemorating the memorable groundbreaking event.

Wish Farms, based in Plant City, FL, is an international grower and year-round shipper of strawberries, blueberries, blackberries and raspberries.

“Along with my sister Elizabeth and our spouses, James Peterson and Stephen Cramer, we are proud to work for our family business and carry on its rich legacy,” said Nick Wishnatzki, Marketing Project Manager. “This is an exciting moment for everyone at Wish Farms; we are all looking forward to a bright future.”

The office is due to be occupied by staff in September 2020. Among other things, it will feature an indoor grove of trees, an adult-sized slide, a tree house conference room and employee gym.

Third generation owner, Gary Wishnatzki, started working as a dock hand for his father and uncle in 1974: “When my grandfather Harris arrived at Ellis Island from Russia in 1904, he could never have imagined what his American dream would become 115 years later. It brings me great pride to know that my children and their families will continue carrying the torch.”

Wish Farms, founded in 1922, is a 4th-generation family operated company growing both conventional and organic varieties.

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North Carolina Blackberry Shipments are Coming Soon

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By Wish Farms

Plant City, FL – International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms is gearing up for a robust Southeast blackberry season.

North Carolina berry shipments are underway and peak volume is expected around the second to third week of June, with the season concluding in September.

Since 2016, growth in the blackberry category has been a focus for Cane Berry Director Jose Saca: “We aligned ourselves with exceptional growers that allow us to provide great tasting varieties like PrimeArk 45, Osage, Ouachita and Natchez among others. We are also encouraged by the steady growth in consumer demand. If there are no major weather events, we can expect a good production year with early volume estimates 15-20 percent higher over last season.”

In 2018, Wish Farms completed a 7,500 square foot cooler in Shelby, N.C. to manage their blackberry shipments in the region. All Wish Farms blackberries in this region will ship from this facility after thorough quality control inspections. 

“This southeastern blackberry program is essential to our mission of providing the best tasting berries,” said James Peterson, VP of Sales. “We look forward to working with our retail partners this June and throughout the summer to support blackberry ads.”

The blackberry season is expected to align well with the high-quality blueberry shipments shipments coming from the region.  Weather in Georgia and North Carolina has been ideal leading up to the season.  Plants have had favorable chill hours. Presently, there have been no major weather events or late winter injuries that lead to bud or fruit damage.

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About Wish Farms:

Wish Farms, founded in 1922 and third-generation owned, is a year-round supplier of strawberries, blueberries, blackberries and raspberries growing both conventional and organic varieties. 

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Wish Farms Closes On Property For New Headquarters

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A29By Wish Farms

Plant City, FL – Family-owned, international berry supplier Wish Farms, will be breaking ground on its new, state-of-the-art headquarters. The Plant City property is a prime location next to Interstate 4 situated on Frontage Road, west of Park Road.

“Visibility was a major factor in the selection of the site, as that falls in line with the strategic vision for our brand,” said Wish Farms owner Gary Wishnatzki. According to the Florida Department of Transportation, approximately 115,000 vehicles travel along the stretch of highway every day. “We want to carry on the nearly 100-year old tradition between our company and this community, so I’m extremely pleased that we are staying in Plant City.”

Wish Farms’ recognizable consumer brand has seen a significant spike in popularity since it rebranded in 2010. Gaining traction with berry shoppers across the country, the move comes at good time for the company. Wish Farms’ Chief Operating Officer J.C. Clinard: “Space has been an issue for us during this growth period. The move is going to drastically increase our efficiency and scalability, while positively impacting the local economy.”

The Beck Group will be overseeing the construction on the 36-acre site, as well as the design-build of the 20,000-square foot, three-story office building. RCS Company of Tampa is tasked with constructing the 138,000-square foot warehouse. It will include blueberry and strawberry processing, pre-cooling, materials storage, and cooler space.

Keeping the company’s logo in mind, a “pixie theme” will be front and center. Beck’s team has been working closely with “Head Pixie”, Wishnatzki. He wants the new space to be unique. “We have a lot of fun and unexpected things planned; this is going to be a special place.” The new design, which incorporates the latest environmentally responsible and sustainable methods, will include a large solar array. “I see our new campus as a retention and recruiting tool for top talent, but I’m really excited that our new home is going to reflect our fun, family-friendly brand.”

The plan also calls for a treehouse conference space, being designed and built by James “B’fer” Roth, from DIY Network’s The Treehouse Guys. An adult-sized indoor slide and a large rooftop deck will be prominent features. The land contains a four-acre lake and a spring, which will be preserved to highlight the property’s natural beauty. A new organic blueberry farm will be planted to add to the company’s current offerings.

Joe Kuhn, the seller, was the third-generation of his family to possess the land. His grandfather, Andras, acquired it in 1929 as payment for a pre-depression loan. Coincidentally, both Wishnatzki and Kuhn’s grandfathers immigrated to the United States within a year of each other. “I’m very happy that the property is going to stay in the agriculture sector and with a company that has a special bond with the area. This is truly the best-case scenario for all,” said Kuhn.

Proceeds from the sale are going into the Kuhn Family’s charitable trust that will share funds with the community. Ribbon cutting is planned in the winter of 2019.

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About Wish Farms:

Wish Farms, founded in 1922 and third-generation owned, is a year-round supplier of strawberries, blueberries, blackberries and raspberries growing both conventional and organic varieties.

Read more »