California strawberry loadings are expected to remain ample throughout the season.
The California Strawberry Commission of Watsonville, CA projects weekly volumes between 7 and 8 million trays through August, supporting sustained retail promotions and consistent market availability during key demand periods.
California, which accounts for approximately 90 percent of US strawberry production, is expected to see a slight expansion in planted area.
According to the US Department of Agriculture (USDA), acreage in the Golden State is projected to increase by two percent year-on-year to about 43,700 acres. This growth, combined with the introduction of new varieties, is expected to support an uplift in fresh output.
“We project an increase in overall fresh production compared to 2025, based on a slight increase in acreage and the new varieties now in production,” Christian says. Peak shipments are expected between May and August, aligning with historical consumption trends.
Despite some pest pressure linked to warm conditions, growers continue to report strong crop performance. Overall, the market outlook points to a well-supplied season characterized by strong production fundamentals, good fruit quality, and continued promotional opportunities.