Author Archive
Carolina vegetable shipments are underway….Over 3,000 miles away in British Columbia, the region’s largest cherry shipper is looking to have record loadings.
While North and South Carolina had their share of weather issues early in the year, it appears summer and fall vegetables shipments should be fairly normal. While crops such as peaches, blueberries and spring vegetables took a big hit, there’s much more optimism for the coming months.
Good shipments are seen for peppers, squash, cucumbers, greens, including cabbage and collards, as well as eggplant, okra, tomatoes, onions, kale and lettuce, and sweet potatoes.
Many of the vegetable shipments are just getting underway. Weather issues forced delays on several types of summer vegetables, such as squash and sweet corn. However, bell peppers, potatoes appear to be on schedule to run from about June 6-10 to the end of July.
While a good percent of North Carolina vegetables are shipped locally and regionally, some end up as away as in Canadian markets and as far south as Florida.
Canadian Cherry Shipments
Cooler weather this spring has resulted in a later start to the season for all commodities, which means cherry shipments will not begin until the latter part of June. BC Tree Fruits Cooperative of Kelowna, B.C. is forecasting it will have a record 12 million pounds of cherries for the upcoming season. Last year’s take was 8 million pounds, which weather had reduced from a 12 million-pound forecast.
BC Tree Fruits also said it is expecting “very good” volumes of peaches, nectarines, prunes, plums and grapes, with volumes similar to last year.
“With weather serving up a cooler spring this year, it has enabled our grower base to be prepared for a delicious and high quality crop of cherries at more traditional timing,” BC Tree Fruits Marketing Manager Chris Pollock said in a news release. “Cherries and the rest of our summer fruits went through the bloom period exceptionally well and our growers are excited for a great crop this year with harvest starting end of June for cherries in the south, with the fruit hitting retail shelves very soon after.”
The primary market for BC Tree Fruits summer fruits is Western Canada, although the co-op also continues to export increased volumes of cherries to the U.S. and other markets.
Potato shipments in good numbers are now coming out of Kern County, California, as well as from Eloy, Arizona and continuing until early July.
Following a recent shipping gap in late May, Kern County potato shipments should be relatively strong they peak in June and continue until about July 10th.
These California spud loading typically begin in late April or early May and last for about two months. This year, the first potatoes were dug and shipped in late April, but several growers didn’t get underway in Kern County until the second week of May. This was due to their earliest new potatoes being grown a couple of hundred miles south in the California desert.
This season there is 1,058 acres of white potatoes, 1,853 acres of reds and 1,834 acres of yellows in Kern County. This year there were no russet potatoes which had been declining for several years.
Kern County potatoes and carrot shipments – grossing about $6100 to Atlanta.
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Arizona Potato Shipments
By Potandon Produce L.L.C.
Idaho Falls, ID – Potandon Produce L.L.C., the exclusive marketing agent for Pinto Creek Co., LLC in Eloy, AZ is now shipping fresh potatoes from Arizona in good volume.
Potandon will be shipping mini potatoes, red potatoes, and gold potatoes in the Green Giant™ label from Pinto Creek,.
Red and yellow potato shipments will continue until the July 4 weekend. Mini red, mini yellow, medley packs and purple potatoes will ship through August. Potandon also has started moving Arizona product to their Idaho cross-dock facility next week for mixed loads.
The Pinto Creek packing facility has seen constant improvement over the past five years, from a new storage facility to state of the art grading and sizing equipment, making it one of the premier red potato packing sheds in the southwest.
About Potandon Produce L.L.C.
Headquartered in Idaho Falls, Idaho, Potandon Produce is the largest marketer of fresh potatoes and one of the largest marketers of fresh onions in North America. Potandon holds the exclusive licensing rights to the Green Giant™ brand for fresh potatoes and onions, and is able to provide year-round supply to any size retail, foodservice, or wholesale customer.
by Northwest Cherry Growers
Over 75 growers, shippers and field team leaders from across the Northwest Cherry industry met recently to discuss the 2017 cherry crop.
This collective group meets annually to discuss the developing crop potential across the growing districts within each of the 5 member states, and formulates a crop estimate based on attendee input. The 5-State estimate is often the most accurate look at the crop as it is in real time, provided by growers who have walked out of their orchards and into this meeting. It does not, however, take into account the annual field team data model and historical algorithms with which we project the NWC’s 4 rounds of estimates.
The round table estimate for the Northwest 2017 sweet cherry crop is 227,000 metric tons or 22.7 million 20 lb. equivalent boxes. That estimate would put the coming crop 8% larger than last year’s 20.9 million box season. This crop projection allows for substantial promotional opportunities (and heavy shipments) all season long – late June through August!
Extended bloom and cool spring weather indicate a longer season, stretching from mid-June through the end of August. for cherry shipments. The 2017 shipping season should last between 90 and 100 days! Significant volume into the month of August is anticipated.
According to grower reports, early varieties such as Chelan and Santina are currently on track for similar crops to last season’s record early variety shipments. This strengthens the expectations that once harvest in the Northwest begins, it should accelerate at a rapid velocity. The attending group in general expects to see harvest begin in the June 12th to 15th window. Much of Washington’s Bing acreage didn’t set in 2016, but the orchards have rebounded with a slightly larger than average bloom in response this Spring. Fruit is well-spread throughout the trees and the regions – which bodes well for timing and quality.
The Northwest Rainier crop (including all yellow-fleshed sub-varieties) is reported as looking strong, with many of the growers estimating increases of 20-25% over last year. The 2015 and 2016 Rainier crops were strikingly similar, and both finished around 1.8 million 15-pound boxes. We expect to see plenty of fruit in July this year, including around National Rainier Cherry Day on July 11th.
Washington apple shipments – grossing about $4100 to Chicago.
by T&G Global / Oppy
Fresh crop New Zealand JAZZ™ apples are arriving now — decked out with a sharp new look and attitude geared to drive even stronger sales of the top-10 apple.
Built around the powerful positioning of “The JAZZ Sensation,” the new brand elevates the always refreshing eating experience delivered by the tangy-sweet, intensely crunchy favorite. Complete with a fresh new logo, and supported by a full suite of nimble visual components, JAZZ™ is primed to stand out in the category with contemporary colors, eye-catching graphics and a compelling brand message.
JAZZ™ apples originated in New Zealand, following a natural union of Royal Gala and Braeburn varieties. Sixteen years later, it’s become a global sensation, growing in 10 counties under a closely controlled quality program, managed by trademark owner and one of New Zealand’s largest horticulture exporters, T&G Global (originally Turners and Growers).
T&G Global introduced the new brand at Fruit Logistica in February, and has subsequently rolled it out market-by-market to great enthusiasm.
Darren Drury, T&G Global’s executive general manager – pipfruit, said the refresh of JAZZTMrepresents a major investment by T&G that extends across all touch-points from packaging to promotions and sampling to digital platforms.
“Our consumer research identified an opportunity to reinvigorate our JAZZTM brand to reinforce its premium position,” he explained. “We operate in a highly competitive category, so it’s vital to remain relevant while appealing to new consumers. Having discussed it with our growers, sales agents and customers we felt the time was right for a global refresh.”
Importantly, the esteemed ENZA quality mark will appear alongside the new JAZZ™ label, providing assurance that the long-standing quality and eating experience of JAZZ™ has not changed.
“The new JAZZ™ brand will engage consumers with an exciting new website and relevant social content aimed at creating a deeper relationship between JAZZ™ and its global fan base,” said Drury. “Our research guided us to focus JAZZ™ marketing efforts on well-travelled and socially connected taste seekers; consumers who are always looking for the latest and the new, and who enjoy sharing their discoveries. A durable, versatile, great-tasting apple like JAZZ™ is a perfect fit for this spirit and lifestyle, and our refreshed approach will place more JAZZ™ into their sphere.”
Available soon from Oppy, fresh crop New Zealand JAZZ™ apples will be supported by high-impact custom promotions arranged in partnership with retailers throughout the U.S. and Canada.
“JAZZ™ ranks third in the list of premium apples for dollar contribution in the produce department,” said David Nelley, vice president of categories at Oppy. “Its growth has been steady over the last decade and a half. The refreshed brand will renew existing connections with JAZZ™ apples as well as build new ones across North America.”
JAZZ™ apples are also available from CMI Orchards and Rainier Fruit Company primarily during the domestic season.
Drury says T&G is pleased with consistent growth and demand for JAZZTM across the company’s traditional markets including Germany, the UK and USA alongside newer markets such as Thailand, China, Vietnam and Japan.
“We’ve built up a stronger presence in our key markets and our people are better placed to further support our customers and work alongside growers on our year-round growing program,” he said. “We are also looking for new growth opportunities. It’s an exciting time for JAZZTM and we’re looking forward to sharing our new-look journey with customers, growers and consumers.”
by The New Jersey Peach Promotion Council
GLASSBORO, NJ — Other than a mild February which forced apricots and some plum varieties to bloom early, most New Jersey peaches experienced a cool and relatively normal winter.
“While our peaches and nectarines bloomed about ten days early we have not had sub-freezing temperatures to injure peach flowers and fruit”, said Santo John Maccherone, owner of Circle M Farms in Salem, chair of the New Jersey Peach Promotion Council(NJPPC) and president of the New Jersey State Board of Agriculture. “My crop is mostly heavy except for a block of the late yellow-fleshed peach Jerseyqueen and some white-fleshed nectarine varieties.” He emphasized that crop development is running about ten days earlier than 2016 and he expects to be picking and marketing his first peaches in late June.
“We have a full crop of fruit this year” said Tom Holtzhauser, operator of Holtzhauser Farms on Woodland Avenue in Mullica Hill. “Last year we were badly hurt by spring temperatures and our crop was nonexistent,” Mr. Holtzhauser, a director of the NJPPC sells a wide variety of peaches white and yellow fleshed, and flat peaches both retail at his farm market and wholesale to various restaurants and farm market buyers.
“Most growers in southern New Jersey have started to thin off their heavy crop at this time,” stated Jerry Frecon, technical and horticultural consultant to the NJPPC, professor emeritus at Rutgers University and a retired peach specialist.. “A few growers were brave enough to even thin blossoms with mechanical and string thinners. Brave because there is always a high probability of low temperature injury during bloom so thinning at this time can be very risky.” He said most growers are thinning off small fruit by hand and with mechanical aids.
Recent statistics published by the NJ Peach Promotion Council estimate that NJ growers are producing about 5500 acres of peaches and nectarines and should harvest between 55 and 60 million pounds of fruit in 2017. “We are always optimistic at this time of the year,” said Maccherone, “but we still have a long way until we pick and market the fruit, and lots of things can happen.”
The New Jersey Peach Promotion Council is a non-profit voluntary organization of growers, shippers, wholesalers and associated industries dedicated to maintaining a viable peach industry in the Garden State for the purpose of preserving farmers and farmland; and to providing the highest quality and best tasting fresh peaches for consumers.
New Jersey is the fourth largest peach producing state in the country, with approximately 80 orchards on 5,000 acres.
by Lufa Farms
MONTREAL – Urban agriculture pioneer Lufa Farms has just finished a third highly automated greenhouse in the Montreal borough of Anjou. The Right Honourable Justin Trudeau was there to see it in full production. The new 63,000 square foot rooftop greenhouse is a milestone in polyculture efficiency and produces over 40 varieties of urban-grown greens and vegetables throughout the year.
The Prime Minister was given a full tour of the new production facility by Lufa Farms founders Mohamed Hage and Lauren Rathmell. He witnessed first-hand the innovative complexity of the rooftop greenhouse, and even took time to harvest a basket of fresh greens for himself and his family.
The realization of sustainable cities
Lufa Farms’ six years of rapid growth and its successes in rooftop greenhouse design, cooperation with local sustainability-focused farmers, and appeal to thousands of Montreal consumers, make it one of the most successful large-scale urban agriculture models in the world, demonstrating how to sustainably feed entire cities. Lufa Farms already delivers more than 10,000 food baskets every week to consumers of Greater Montreal, who shop via their online marketplace.
Quebec investors inject $3.5 million into a more responsible local economy
Constructed on top of an existing warehouse building in Montreal’s borough of Anjou, Lufa Farms’ largest and most technologically advanced greenhouse was designed and constructed with the financial support of the Fonds de solidarité FTQ and La Financière agricole du Québec. The Fonds de solidarité FTQ invested $3 million in debt financing, while La Financière agricole du Québec contributed an additional $500,000 to the successful greenhouse project.
“Supporting innovative companies like Lufa Farms is at the heart of the Fonds de solidarité FTQ’s strategic planning. The reinstatement of the federal tax credit by the Trudeau government made such investments possible,” says Gaétan Morin, President and Chief Executive Officer at the Fonds de solidarité FTQ.
Financière agricole du Québec’s goals are as progressive, and consistent with the Quebec government’s Stratégie gouvernementale de développement durable 2015-2020.
The new greenhouse was designed by Dutch greenhouse innovators at KUBO, outfitted by Belgian greenhouse automation experts, Hortiplan, and includes advanced horticultural lighting systems from GE.
Funding underlines economic viability of urban agriculture
“Being able to finance this project in Quebec has been an important milestone for us,” says Mohamed Hage, Co-Founder and CEO of Lufa Farms. “It’s testimony that commercial-scale urban farming is truly economically viable. It also illustrates that a sustainable economy is possible. Urban growing centres like Lufa Farms will employ local workers and, together with local farmers, will provide fresh, responsible, and locally produced food to thousands of urban residents every day. That’s a desirable model for every city in the world.”
The future of Lufa Farms
Founded in 2009 by Mohamed Hage, Lauren Rathmell, Kurt Lynn, and Yahya Badran, Lufa Farms now has a combined urban growing space of 138,000 square feet. The company plans to continue the expansion of its urban farm projects in Quebec urban centres, and also in select New England locations in the U.S.
by Stemilt Growers
WENATCHEE, Wash. – Stemilt and their marketing partner, Douglas Fruit, are gearing up for another successful Artisan Organics® apricot season, which is predicted to start two weeks later than normal. Stemilt expects their organic apricots to begin harvest in late June, with volumes ramping up quickly for promotable volumes throughout July….Meanwhile, here’s a summary of the just finished Texas 1015 onion shipping season.
With a historic early start last year, it is only fitting to experience a late start for crops up and down the West Coast this year.
The Douglas family tree fruit growing roots date back to the 1890s and today, the fourth generation is hands-on when it involves the family’s growing and packing business, which includes apricots, peaches, nectarines, apples, and cherries. In 2007, the Douglas family started the transition process to move the majority of its apricot orchards to organic production, as well as their entire crop of peaches and nectarines, viewing the move to organic as an opportunity to differentiate the flavors of its stone fruits.
“We’ve found a great niche in growing apricots organically that matches well with our flavor focus,” said Jill Douglas, co-president of Douglas Fruit. “We farm in the best locale, Washington’s Columbia Basin, where warm days and cool nights create beautifully colored fruits with exceptional flavors. Artisan Organics® apricots really exceed standards thanks to the climate and organic farming practices.”
Stemilt accounts for approximately 40 percent of Washington State’s apricot crop taking the leading position in apricot production. Stemilt is also the leader in organic cots, with 60 percent of its entire apricot crop grown and certified as organic. The leading variety that Stemilt produces is Robada.
The peak of organic apricot shipping season should start in early July and continue through the first three weeks of July. Organic food sales are growing by double-digits annually.
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Yakima Valley apple shipments – grossing about $5700 to New York City.
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Texas Onion Shipments
Texas onion shipments were down early in the season, but finished strong where shipments for the overall season were about average. The Lower Rio Grande Valley was hit by excessive rains and insect damage by thrips. Thrips are a minute black winged insect that sucks plant sap and can be serious pest to ornamental and food plants when present in large numbers. Texas 1015 onion shipments got underway in early March about a month earlier than normal. Typically Texas will ship about 350 to 400 truck loads of 800 bags (40,000 pounds) daily, but during the period for Easter loadings shipments rose to around 480 to525 loads per day.
Lower Rio Grande Valley watermelon shipments – grossing about $4400 to New York City.
New Jersey vegetable shipments got underway in mid-April with spinach, collards, beets, radishes, escarole, endive, Swiss chard, lettuces and herbs such as parsley, dill, coriander and cilantro.
Asparagus loadings from Southern New Jersey began in mid-April in excellent quality. The state ranks fourth in U.S. production of asparagus. In 2016 some 5.6 million pounds of asparagus was harvested off 1,500 acres in New Jersey.
Lettuces became available in late April. Cabbage, pickles and turnip shipments have just started. Cucumbers and squash will get underway in early June. Loadings for sweet corn and tomatoes will be available by the Fourth of July and, with an early start to the season this year, both should be in decent volume by then.
Minor quantities of early blueberry varieties like Weymouth should be starting in early June. The much more widely planted Duke variety should start three to four days later, with volume available a week after that. In 2015, New Jersey produced about 9,100 acres of berries yielding about 48.6 million pounds.
Yellow peach volume should start with the early cling varieties in mid-July, with volume by late July. The widely planted John Boy clingless varieties should start by the end of July. Good yellow volume is expected by early August through early September. White peach volume begins with the White Lady variety in mid-August through early September. About 150 peach producers grew about 42.2 million pounds of quality peaches on 4,700 total peach acres, according to the last U.S. Department of Agriculture census.
More than two dozen vegetables are being shipped, many to regional markets, but some are destined up and down the East Coast and even to the Midwest.
New Jersey has a great diversity of fruits and vegetables due to its moderate climate and growing conditions. The Garden State’s 11 principal fresh-market vegetables are tomatoes, sweet corn, peppers, cabbage, cucumbers, lettuce, spinach, eggplant, escarole, snap beans and asparagus. The five principal fresh market fruits are strawberries, blueberries, peaches, apples and cranberries.
By California Avocado Commission
IRVINE, Calif. – The avocado industry estimates that 123 million pounds of Hass avocados will be shipped for the for Memorial Day weekend activities, which surpasses the volume for Cinco de Mayo this year. It is prime season for California avocados, and the California Avocado Commission (CAC) has put together its sixth annual program supporting avocado sales for American summer holidays, with a strong push on the start of the season.
“Memorial Day continues to be a sweet spot for California avocado merchandising activity,” said Jan DeLyser, CAC vice president marketing. “For the targeted retailers who carry California avocados, the timing of Memorial Day and crop availability plus California’s origin create a golden opportunity for thematic marketing.”
For 2017 CAC developed a promotional theme, “United Plates of America”, with the intent to make California avocados synonymous with the key American summer holidays by highlighting their origin and ability to make recipes and get-togethers even more special.
The Commission created a United Plates of America retail recipe booklet that includes 18 recipes and tips pairing California avocados with “plates” from the USA, particularly from California and Western states. The booklet is available to retailers who merchandise California avocados. Other CAC retail programs for Memorial Day and summer holidays include demos, point-of-sale material and display bins.
CAC’s advertising support includes in-store radio and Pandora radio targeted to where California avocados are in distribution. Online advertising, social media and consumer public relations outreach showcase recipes that fit the United Plates of America theme, including recipes from custom content providers. In addition, CAC will send out email blasts to its fans and create Memorial Day and Fourth of July blog posts that encourage usage of California avocados for summertime picnics and parties.
The California avocado harvesting and distribution is well underway and is anticipated to be strong through Fourth of July. This year’s crop forecast is on track to hit 200 million pounds.
About the California Avocado Commission
Created in 1978, the California Avocado Commission strives to increase demand for California avocados through advertising, promotion and public relations, and engages in related industry activities that benefit the state’s nearly 4,000 avocado growers. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry.
Northwest cherry shipments will get underway next month with more volume expected than usual later in the season. Meanwhile, South African clementine exports are expected to have good volume this season.
In the first shipping estimate of the year, 21.8 million 20-pound boxes of Northwest cherries are expected. This is an increase from 20.9 million boxes last year, but less than the 2014 record crop of 23.2 million boxes.
The first of four cherry shipping estimates set for release this season. The May 4th crop estimate covers all Northwest growing districts. Cherry shipments will begin later than last year, pushing more of the loadings into July and August.
The forecast has 5.2 million boxes of cherries will be shipped in June, 13.3 million boxes in July and 3.3 million boxes in August. Last year, the Northwest shipped 500,000 boxes in May, 10 million boxes in June, 7.9 million boxes in July and very limited volume in August.
The 2017 estimate includes a strong rainier crop, exceeding the nearly identical 1.7 million box (15-pound) crops of 2015 and 2016.
With bloom running very late this, the estimate said consistent warm weather produced a great bloom across all regions. The earliest growers expect shipments to start during the second week of June, with volume extending through August.
Citrus Imports
The first South African clementines are expected to arrive in the U.S. in late May or early June. However, California mandarins are expected to ship a little longer this season, into mid-June.
The season for South African mandarins will extend into late September. South Africa’s late-season mandarins are exceptional, and should start arriving in the U.S. in August. The heavest volume is expected to start in late June or early July.
A clementine is a hybrid between a mandarin orange and a sweet orange and was named such in 1902.] The exterior is a deep orange color with a smooth, glossy appearance.
The mandarin orange, also known as the mandarin or mandarine, is a small citrus tree with fruit resembling other oranges. Mandarins are smaller and oblate, rather than spherical like the common oranges. The taste is considered less sour, as well as sweeter and stronger.
Carolina vegetable shipments are underway….Over 3,000 miles away in British Columbia, the region’s largest cherry shipper is looking to have record loadings.
While North and South Carolina had their share of weather issues early in the year, it appears summer and fall vegetables shipments should be fairly normal. While crops such as peaches, blueberries and spring vegetables took a big hit, there’s much more optimism for the coming months.
Good shipments are seen for peppers, squash, cucumbers, greens, including cabbage and collards, as well as eggplant, okra, tomatoes, onions, kale and lettuce, and sweet potatoes.
Many of the vegetable shipments are just getting underway. Weather issues forced delays on several types of summer vegetables, such as squash and sweet corn. However, bell peppers, potatoes appear to be on schedule to run from about June 6-10 to the end of July.
While a good percent of North Carolina vegetables are shipped locally and regionally, some end up as away as in Canadian markets and as far south as Florida.
Canadian Cherry Shipments
Cooler weather this spring has resulted in a later start to the season for all commodities, which means cherry shipments will not begin until the latter part of June. BC Tree Fruits Cooperative of Kelowna, B.C. is forecasting it will have a record 12 million pounds of cherries for the upcoming season. Last year’s take was 8 million pounds, which weather had reduced from a 12 million-pound forecast.
BC Tree Fruits also said it is expecting “very good” volumes of peaches, nectarines, prunes, plums and grapes, with volumes similar to last year.
“With weather serving up a cooler spring this year, it has enabled our grower base to be prepared for a delicious and high quality crop of cherries at more traditional timing,” BC Tree Fruits Marketing Manager Chris Pollock said in a news release. “Cherries and the rest of our summer fruits went through the bloom period exceptionally well and our growers are excited for a great crop this year with harvest starting end of June for cherries in the south, with the fruit hitting retail shelves very soon after.”
The primary market for BC Tree Fruits summer fruits is Western Canada, although the co-op also continues to export increased volumes of cherries to the U.S. and other markets.
Potato shipments in good numbers are now coming out of Kern County, California, as well as from Eloy, Arizona and continuing until early July.
Following a recent shipping gap in late May, Kern County potato shipments should be relatively strong they peak in June and continue until about July 10th.
These California spud loading typically begin in late April or early May and last for about two months. This year, the first potatoes were dug and shipped in late April, but several growers didn’t get underway in Kern County until the second week of May. This was due to their earliest new potatoes being grown a couple of hundred miles south in the California desert.
This season there is 1,058 acres of white potatoes, 1,853 acres of reds and 1,834 acres of yellows in Kern County. This year there were no russet potatoes which had been declining for several years.
Kern County potatoes and carrot shipments – grossing about $6100 to Atlanta.
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Arizona Potato Shipments
By Potandon Produce L.L.C.
Idaho Falls, ID – Potandon Produce L.L.C., the exclusive marketing agent for Pinto Creek Co., LLC in Eloy, AZ is now shipping fresh potatoes from Arizona in good volume.
Potandon will be shipping mini potatoes, red potatoes, and gold potatoes in the Green Giant™ label from Pinto Creek,.
Red and yellow potato shipments will continue until the July 4 weekend. Mini red, mini yellow, medley packs and purple potatoes will ship through August. Potandon also has started moving Arizona product to their Idaho cross-dock facility next week for mixed loads.
The Pinto Creek packing facility has seen constant improvement over the past five years, from a new storage facility to state of the art grading and sizing equipment, making it one of the premier red potato packing sheds in the southwest.
About Potandon Produce L.L.C.
Headquartered in Idaho Falls, Idaho, Potandon Produce is the largest marketer of fresh potatoes and one of the largest marketers of fresh onions in North America. Potandon holds the exclusive licensing rights to the Green Giant™ brand for fresh potatoes and onions, and is able to provide year-round supply to any size retail, foodservice, or wholesale customer.
by Northwest Cherry Growers
Over 75 growers, shippers and field team leaders from across the Northwest Cherry industry met recently to discuss the 2017 cherry crop.
This collective group meets annually to discuss the developing crop potential across the growing districts within each of the 5 member states, and formulates a crop estimate based on attendee input. The 5-State estimate is often the most accurate look at the crop as it is in real time, provided by growers who have walked out of their orchards and into this meeting. It does not, however, take into account the annual field team data model and historical algorithms with which we project the NWC’s 4 rounds of estimates.
The round table estimate for the Northwest 2017 sweet cherry crop is 227,000 metric tons or 22.7 million 20 lb. equivalent boxes. That estimate would put the coming crop 8% larger than last year’s 20.9 million box season. This crop projection allows for substantial promotional opportunities (and heavy shipments) all season long – late June through August!
Extended bloom and cool spring weather indicate a longer season, stretching from mid-June through the end of August. for cherry shipments. The 2017 shipping season should last between 90 and 100 days! Significant volume into the month of August is anticipated.
According to grower reports, early varieties such as Chelan and Santina are currently on track for similar crops to last season’s record early variety shipments. This strengthens the expectations that once harvest in the Northwest begins, it should accelerate at a rapid velocity. The attending group in general expects to see harvest begin in the June 12th to 15th window. Much of Washington’s Bing acreage didn’t set in 2016, but the orchards have rebounded with a slightly larger than average bloom in response this Spring. Fruit is well-spread throughout the trees and the regions – which bodes well for timing and quality.
The Northwest Rainier crop (including all yellow-fleshed sub-varieties) is reported as looking strong, with many of the growers estimating increases of 20-25% over last year. The 2015 and 2016 Rainier crops were strikingly similar, and both finished around 1.8 million 15-pound boxes. We expect to see plenty of fruit in July this year, including around National Rainier Cherry Day on July 11th.
Washington apple shipments – grossing about $4100 to Chicago.
by T&G Global / Oppy
Fresh crop New Zealand JAZZ™ apples are arriving now — decked out with a sharp new look and attitude geared to drive even stronger sales of the top-10 apple.
Built around the powerful positioning of “The JAZZ Sensation,” the new brand elevates the always refreshing eating experience delivered by the tangy-sweet, intensely crunchy favorite. Complete with a fresh new logo, and supported by a full suite of nimble visual components, JAZZ™ is primed to stand out in the category with contemporary colors, eye-catching graphics and a compelling brand message.
JAZZ™ apples originated in New Zealand, following a natural union of Royal Gala and Braeburn varieties. Sixteen years later, it’s become a global sensation, growing in 10 counties under a closely controlled quality program, managed by trademark owner and one of New Zealand’s largest horticulture exporters, T&G Global (originally Turners and Growers).
T&G Global introduced the new brand at Fruit Logistica in February, and has subsequently rolled it out market-by-market to great enthusiasm.
Darren Drury, T&G Global’s executive general manager – pipfruit, said the refresh of JAZZTMrepresents a major investment by T&G that extends across all touch-points from packaging to promotions and sampling to digital platforms.
“Our consumer research identified an opportunity to reinvigorate our JAZZTM brand to reinforce its premium position,” he explained. “We operate in a highly competitive category, so it’s vital to remain relevant while appealing to new consumers. Having discussed it with our growers, sales agents and customers we felt the time was right for a global refresh.”
Importantly, the esteemed ENZA quality mark will appear alongside the new JAZZ™ label, providing assurance that the long-standing quality and eating experience of JAZZ™ has not changed.
“The new JAZZ™ brand will engage consumers with an exciting new website and relevant social content aimed at creating a deeper relationship between JAZZ™ and its global fan base,” said Drury. “Our research guided us to focus JAZZ™ marketing efforts on well-travelled and socially connected taste seekers; consumers who are always looking for the latest and the new, and who enjoy sharing their discoveries. A durable, versatile, great-tasting apple like JAZZ™ is a perfect fit for this spirit and lifestyle, and our refreshed approach will place more JAZZ™ into their sphere.”
Available soon from Oppy, fresh crop New Zealand JAZZ™ apples will be supported by high-impact custom promotions arranged in partnership with retailers throughout the U.S. and Canada.
“JAZZ™ ranks third in the list of premium apples for dollar contribution in the produce department,” said David Nelley, vice president of categories at Oppy. “Its growth has been steady over the last decade and a half. The refreshed brand will renew existing connections with JAZZ™ apples as well as build new ones across North America.”
JAZZ™ apples are also available from CMI Orchards and Rainier Fruit Company primarily during the domestic season.
Drury says T&G is pleased with consistent growth and demand for JAZZTM across the company’s traditional markets including Germany, the UK and USA alongside newer markets such as Thailand, China, Vietnam and Japan.
“We’ve built up a stronger presence in our key markets and our people are better placed to further support our customers and work alongside growers on our year-round growing program,” he said. “We are also looking for new growth opportunities. It’s an exciting time for JAZZTM and we’re looking forward to sharing our new-look journey with customers, growers and consumers.”
by The New Jersey Peach Promotion Council
GLASSBORO, NJ — Other than a mild February which forced apricots and some plum varieties to bloom early, most New Jersey peaches experienced a cool and relatively normal winter.
“While our peaches and nectarines bloomed about ten days early we have not had sub-freezing temperatures to injure peach flowers and fruit”, said Santo John Maccherone, owner of Circle M Farms in Salem, chair of the New Jersey Peach Promotion Council(NJPPC) and president of the New Jersey State Board of Agriculture. “My crop is mostly heavy except for a block of the late yellow-fleshed peach Jerseyqueen and some white-fleshed nectarine varieties.” He emphasized that crop development is running about ten days earlier than 2016 and he expects to be picking and marketing his first peaches in late June.
“We have a full crop of fruit this year” said Tom Holtzhauser, operator of Holtzhauser Farms on Woodland Avenue in Mullica Hill. “Last year we were badly hurt by spring temperatures and our crop was nonexistent,” Mr. Holtzhauser, a director of the NJPPC sells a wide variety of peaches white and yellow fleshed, and flat peaches both retail at his farm market and wholesale to various restaurants and farm market buyers.
“Most growers in southern New Jersey have started to thin off their heavy crop at this time,” stated Jerry Frecon, technical and horticultural consultant to the NJPPC, professor emeritus at Rutgers University and a retired peach specialist.. “A few growers were brave enough to even thin blossoms with mechanical and string thinners. Brave because there is always a high probability of low temperature injury during bloom so thinning at this time can be very risky.” He said most growers are thinning off small fruit by hand and with mechanical aids.
Recent statistics published by the NJ Peach Promotion Council estimate that NJ growers are producing about 5500 acres of peaches and nectarines and should harvest between 55 and 60 million pounds of fruit in 2017. “We are always optimistic at this time of the year,” said Maccherone, “but we still have a long way until we pick and market the fruit, and lots of things can happen.”
The New Jersey Peach Promotion Council is a non-profit voluntary organization of growers, shippers, wholesalers and associated industries dedicated to maintaining a viable peach industry in the Garden State for the purpose of preserving farmers and farmland; and to providing the highest quality and best tasting fresh peaches for consumers.
New Jersey is the fourth largest peach producing state in the country, with approximately 80 orchards on 5,000 acres.
by Lufa Farms
MONTREAL – Urban agriculture pioneer Lufa Farms has just finished a third highly automated greenhouse in the Montreal borough of Anjou. The Right Honourable Justin Trudeau was there to see it in full production. The new 63,000 square foot rooftop greenhouse is a milestone in polyculture efficiency and produces over 40 varieties of urban-grown greens and vegetables throughout the year.
The Prime Minister was given a full tour of the new production facility by Lufa Farms founders Mohamed Hage and Lauren Rathmell. He witnessed first-hand the innovative complexity of the rooftop greenhouse, and even took time to harvest a basket of fresh greens for himself and his family.
The realization of sustainable cities
Lufa Farms’ six years of rapid growth and its successes in rooftop greenhouse design, cooperation with local sustainability-focused farmers, and appeal to thousands of Montreal consumers, make it one of the most successful large-scale urban agriculture models in the world, demonstrating how to sustainably feed entire cities. Lufa Farms already delivers more than 10,000 food baskets every week to consumers of Greater Montreal, who shop via their online marketplace.
Quebec investors inject $3.5 million into a more responsible local economy
Constructed on top of an existing warehouse building in Montreal’s borough of Anjou, Lufa Farms’ largest and most technologically advanced greenhouse was designed and constructed with the financial support of the Fonds de solidarité FTQ and La Financière agricole du Québec. The Fonds de solidarité FTQ invested $3 million in debt financing, while La Financière agricole du Québec contributed an additional $500,000 to the successful greenhouse project.
“Supporting innovative companies like Lufa Farms is at the heart of the Fonds de solidarité FTQ’s strategic planning. The reinstatement of the federal tax credit by the Trudeau government made such investments possible,” says Gaétan Morin, President and Chief Executive Officer at the Fonds de solidarité FTQ.
Financière agricole du Québec’s goals are as progressive, and consistent with the Quebec government’s Stratégie gouvernementale de développement durable 2015-2020.
The new greenhouse was designed by Dutch greenhouse innovators at KUBO, outfitted by Belgian greenhouse automation experts, Hortiplan, and includes advanced horticultural lighting systems from GE.
Funding underlines economic viability of urban agriculture
“Being able to finance this project in Quebec has been an important milestone for us,” says Mohamed Hage, Co-Founder and CEO of Lufa Farms. “It’s testimony that commercial-scale urban farming is truly economically viable. It also illustrates that a sustainable economy is possible. Urban growing centres like Lufa Farms will employ local workers and, together with local farmers, will provide fresh, responsible, and locally produced food to thousands of urban residents every day. That’s a desirable model for every city in the world.”
The future of Lufa Farms
Founded in 2009 by Mohamed Hage, Lauren Rathmell, Kurt Lynn, and Yahya Badran, Lufa Farms now has a combined urban growing space of 138,000 square feet. The company plans to continue the expansion of its urban farm projects in Quebec urban centres, and also in select New England locations in the U.S.
by Stemilt Growers
WENATCHEE, Wash. – Stemilt and their marketing partner, Douglas Fruit, are gearing up for another successful Artisan Organics® apricot season, which is predicted to start two weeks later than normal. Stemilt expects their organic apricots to begin harvest in late June, with volumes ramping up quickly for promotable volumes throughout July….Meanwhile, here’s a summary of the just finished Texas 1015 onion shipping season.
With a historic early start last year, it is only fitting to experience a late start for crops up and down the West Coast this year.
The Douglas family tree fruit growing roots date back to the 1890s and today, the fourth generation is hands-on when it involves the family’s growing and packing business, which includes apricots, peaches, nectarines, apples, and cherries. In 2007, the Douglas family started the transition process to move the majority of its apricot orchards to organic production, as well as their entire crop of peaches and nectarines, viewing the move to organic as an opportunity to differentiate the flavors of its stone fruits.
“We’ve found a great niche in growing apricots organically that matches well with our flavor focus,” said Jill Douglas, co-president of Douglas Fruit. “We farm in the best locale, Washington’s Columbia Basin, where warm days and cool nights create beautifully colored fruits with exceptional flavors. Artisan Organics® apricots really exceed standards thanks to the climate and organic farming practices.”
Stemilt accounts for approximately 40 percent of Washington State’s apricot crop taking the leading position in apricot production. Stemilt is also the leader in organic cots, with 60 percent of its entire apricot crop grown and certified as organic. The leading variety that Stemilt produces is Robada.
The peak of organic apricot shipping season should start in early July and continue through the first three weeks of July. Organic food sales are growing by double-digits annually.
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Yakima Valley apple shipments – grossing about $5700 to New York City.
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Texas Onion Shipments
Texas onion shipments were down early in the season, but finished strong where shipments for the overall season were about average. The Lower Rio Grande Valley was hit by excessive rains and insect damage by thrips. Thrips are a minute black winged insect that sucks plant sap and can be serious pest to ornamental and food plants when present in large numbers. Texas 1015 onion shipments got underway in early March about a month earlier than normal. Typically Texas will ship about 350 to 400 truck loads of 800 bags (40,000 pounds) daily, but during the period for Easter loadings shipments rose to around 480 to525 loads per day.
Lower Rio Grande Valley watermelon shipments – grossing about $4400 to New York City.
New Jersey vegetable shipments got underway in mid-April with spinach, collards, beets, radishes, escarole, endive, Swiss chard, lettuces and herbs such as parsley, dill, coriander and cilantro.
Asparagus loadings from Southern New Jersey began in mid-April in excellent quality. The state ranks fourth in U.S. production of asparagus. In 2016 some 5.6 million pounds of asparagus was harvested off 1,500 acres in New Jersey.
Lettuces became available in late April. Cabbage, pickles and turnip shipments have just started. Cucumbers and squash will get underway in early June. Loadings for sweet corn and tomatoes will be available by the Fourth of July and, with an early start to the season this year, both should be in decent volume by then.
Minor quantities of early blueberry varieties like Weymouth should be starting in early June. The much more widely planted Duke variety should start three to four days later, with volume available a week after that. In 2015, New Jersey produced about 9,100 acres of berries yielding about 48.6 million pounds.
Yellow peach volume should start with the early cling varieties in mid-July, with volume by late July. The widely planted John Boy clingless varieties should start by the end of July. Good yellow volume is expected by early August through early September. White peach volume begins with the White Lady variety in mid-August through early September. About 150 peach producers grew about 42.2 million pounds of quality peaches on 4,700 total peach acres, according to the last U.S. Department of Agriculture census.
More than two dozen vegetables are being shipped, many to regional markets, but some are destined up and down the East Coast and even to the Midwest.
New Jersey has a great diversity of fruits and vegetables due to its moderate climate and growing conditions. The Garden State’s 11 principal fresh-market vegetables are tomatoes, sweet corn, peppers, cabbage, cucumbers, lettuce, spinach, eggplant, escarole, snap beans and asparagus. The five principal fresh market fruits are strawberries, blueberries, peaches, apples and cranberries.
By California Avocado Commission
IRVINE, Calif. – The avocado industry estimates that 123 million pounds of Hass avocados will be shipped for the for Memorial Day weekend activities, which surpasses the volume for Cinco de Mayo this year. It is prime season for California avocados, and the California Avocado Commission (CAC) has put together its sixth annual program supporting avocado sales for American summer holidays, with a strong push on the start of the season.
“Memorial Day continues to be a sweet spot for California avocado merchandising activity,” said Jan DeLyser, CAC vice president marketing. “For the targeted retailers who carry California avocados, the timing of Memorial Day and crop availability plus California’s origin create a golden opportunity for thematic marketing.”
For 2017 CAC developed a promotional theme, “United Plates of America”, with the intent to make California avocados synonymous with the key American summer holidays by highlighting their origin and ability to make recipes and get-togethers even more special.
The Commission created a United Plates of America retail recipe booklet that includes 18 recipes and tips pairing California avocados with “plates” from the USA, particularly from California and Western states. The booklet is available to retailers who merchandise California avocados. Other CAC retail programs for Memorial Day and summer holidays include demos, point-of-sale material and display bins.
CAC’s advertising support includes in-store radio and Pandora radio targeted to where California avocados are in distribution. Online advertising, social media and consumer public relations outreach showcase recipes that fit the United Plates of America theme, including recipes from custom content providers. In addition, CAC will send out email blasts to its fans and create Memorial Day and Fourth of July blog posts that encourage usage of California avocados for summertime picnics and parties.
The California avocado harvesting and distribution is well underway and is anticipated to be strong through Fourth of July. This year’s crop forecast is on track to hit 200 million pounds.
About the California Avocado Commission
Created in 1978, the California Avocado Commission strives to increase demand for California avocados through advertising, promotion and public relations, and engages in related industry activities that benefit the state’s nearly 4,000 avocado growers. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry.
Northwest cherry shipments will get underway next month with more volume expected than usual later in the season. Meanwhile, South African clementine exports are expected to have good volume this season.In the first shipping estimate of the year, 21.8 million 20-pound boxes of Northwest cherries are expected. This is an increase from 20.9 million boxes last year, but less than the 2014 record crop of 23.2 million boxes.
The first of four cherry shipping estimates set for release this season. The May 4th crop estimate covers all Northwest growing districts. Cherry shipments will begin later than last year, pushing more of the loadings into July and August.
The forecast has 5.2 million boxes of cherries will be shipped in June, 13.3 million boxes in July and 3.3 million boxes in August. Last year, the Northwest shipped 500,000 boxes in May, 10 million boxes in June, 7.9 million boxes in July and very limited volume in August.
The 2017 estimate includes a strong rainier crop, exceeding the nearly identical 1.7 million box (15-pound) crops of 2015 and 2016.
With bloom running very late this, the estimate said consistent warm weather produced a great bloom across all regions. The earliest growers expect shipments to start during the second week of June, with volume extending through August.
Citrus Imports
The first South African clementines are expected to arrive in the U.S. in late May or early June. However, California mandarins are expected to ship a little longer this season, into mid-June.
The season for South African mandarins will extend into late September. South Africa’s late-season mandarins are exceptional, and should start arriving in the U.S. in August. The heavest volume is expected to start in late June or early July.
A clementine is a hybrid between a mandarin orange and a sweet orange and was named such in 1902.] The exterior is a deep orange color with a smooth, glossy appearance.
The mandarin orange, also known as the mandarin or mandarine, is a small citrus tree with fruit resembling other oranges. Mandarins are smaller and oblate, rather than spherical like the common oranges. The taste is considered less sour, as well as sweeter and stronger.