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Consumers can meet the recommendations of the Dietary Guidelines for Americas for less than $3 per day, according to a new report.
The report, The Cost of Satisfying Fruit and Vegetable Recommendations in the Dietary Guidelines, the U.S. Department of Agriculture’s Economic Research Service updated previous estimates of the costs required to meet federal fruit and vegetable recommendations.
“Our analysis shows that individuals on a 2,000-calorie reference diet can purchase a variety of fruits and vegetables satisfying the 2015-20 Dietary Guidelines for Americans for $2.10 to $2.60 per day,” according to the report. This would purchase a pound and an edible cup-equivalent of 156 commonly consumed fresh and processed fruits and vegetables, according to the USDA. The dietary guidelines recommend consumers on a 2,000 calorie diet consume 2 cup-equivalents of fruit and 2.5 cup equivalents of vegetables each day.
Using retail scanner data from 2013, the USDA estimated average prices for 24 fresh fruits and 40 fresh vegetables, and 92 processed fruits and vegetables.
Retail costs of fruits and vegetables vary over time. However, the authors point out the Consumer Price Index shows that fruit and vegetable prices increased by just 4% between 2008 and 2013. This was less than the 8.2% increase for all consumer goods and services in that period. This suggests the relative cost of fruits and vegetables has decreased for consumers.
The USDA said nine of 63 fruits (14%) cost less than 40 cents per cup-equivalent. Watermelon (21 cents), frozen concentrated apple juice (27 cents), and bananas (29 cents) were the least expensive. Twenty-six fruits (41%) cost between 40 and 80 cents per cup-equivalent, according to the USDA. These include apples, 42 cents, oranges, 58 cents, and grapes, 72 cents. Twenty-seven fruits cost more than 80 cents per cup-equivalent, the USDA said, with fresh raspberries ($2.32) and canned cherries ($2.39) at the top of the price range,
Likewise, the USDA said that 16 of 96 vegetables (17%) cost less than 40 cents per cup-equivalent. Potatoes (18 cents), dried pinto beans (19 cents), and dried lentils (20 cents) were least expensive. 58 vegetables (60%) cost between 40 and 80 cents per cup-equivalent, including onions (41 cents), canned tomatoes (50 cents), and broccoli (72 cents), according to the release. 22 vegetables cost more than 80 cents per cup-equivalent, with frozen artichokes $2.55 and fresh asparagus $2.58 are at the high price range.
Here’s shipping updates for California relating to Coachella Valley grapes, Imperial Valley onions and prunes from the San Joaquin Valley.
Grape Shipments
In the desert of the Coachella Valley, table grape shipments are a big deal for about six weeks every year. The late timing of Memorial Day (May 30) will mean added loading opportunities for produce haulers due to demand leading up to this holiday. Though Coachella grapes are a bit earlier this year, it still will be around May 10th before good volume occurs. That means the weeks of May 16th and 23rd there will be heavy shipments.
For the Coachella Valley, the months of July, August and September, daytime temperatures can easily top 110 degrees and approach 120, making this region inhospitable to field-grown crops. But other times of the year grapes, watermelon, sweet corn, Bell peppers and grapefruit are just a few of the crops that are shipped, especially in the spring and fall. The Coachella Valley is located about 130 miles southeast of Los Angeles and only a few miles from Palm Springs.
Changing weather patterns for the last few years have meant an April start for grapes, which some are calling the effects of global warming and others are saying is merely a few-year anomaly from normal patterns. For whatever reasons, this year saw grapes being harvested in April once again, as they were in 2014 and 2015.
Imperial Valley Onion Shipments
Onion shipments are now in full swing in the Imperial Valley of southern California. These shipments from the desert occur during April and May, after which the season is continued in Fresno from June until September.
Prune Shipments
Storms hit Northern California in March damaging this year’s prune crop. The result of potential damages may result in prune shipments being reduced this season by 75 percent.
Prune loadings have declined in recent years while struggling to compete with the high prices commanded by walnut and almond crops. Growers have ripped out prune orchards to plant nut crops, causing the amount of prune acreage in California to shrink from 67,000 acres in 2005 to 44,000 acres in 2015.
Southern California fruits and vegetables – grossing about $4500 to Chicago.
Increased loading opportunities for imported produce at Philadelphia are becoming available with a new SeaLand refrigerated sea trade route now operational between the east coast of Mexico and Philadelphia.
Produce haulers should benefit as more fresh produce companies in the Northeast become direct distributors of fresh Mexican fruits and vegetables. The new trade route has been in the works for the past two years spearheaded by Ship Philly First and related Philadelphia trade groups. The first avocados and limes arrived on a SeaLand ship February 4th from Mexico. Ramped up operators are now occurring.
When SeaLand formally announced the service on December. 17th, it indicated the SeaLand Atlantico refrigerated containership route would debark on Tuesdays from the Port of Veracruz. It will then take two days to arrive in Port Altamira, a Mexican port to the north of Veracruz. The ship will leave on Thursdays — the same day as arrival — and then arrive at Philadelphia’s Packer Avenue Marine Terminal on the following Wednesday.
The six-day transit time from Mexico to Philadelphia means trucks will be delivering Mexican produce up to 40 percent of the U.S. population within a day’s drive.
SeaLand has indicated that 100 containers shipped aboard SeaLand Atlantico would save 31,487 gallons of fuel versus what trucks would burn on the same delivery. 600 containers will save 188,821 gallons of fuel.
Mangos are a very important commodity for this service. Truck transportation will continue to be the primary way Mexican produce is hauled with product grown within a certain distance of Nogales, San Diego or South Texas. However, Mexican growers to the south and east can gain a great deal by looking toward the ocean link. Still, trucks will be required, once the boats arrive at port, and boats certainly can’t handle nearly all of the Mexican volume, not matter where it originates.
California produce shippers are looking to a spring and summer of good produce shipments, while mostly avoiding talk of bumper crops.
It should be a decent year for produce haulers looking to transport items ranging from stone fruit, to table grapes, cherries, melons, apples, citrus or berries. While El Nino didn’t happen, at least to the extent many thought it would, there has been average rains in much of the state that have helped to fight, but not eliminate the California drought. Adequate labor also continues to be a concern.
Here’s a look at California produce shipments in the coming months.
Apple Shipments
California apple shipment should get underway the week of July 20th with galas and continue through September. Fujis loadings should be available from mid-August through October. Granny Smith apple movement should be from late August through December; Pink Lady apple loadings will occur from mid-October through December.
About 1.8 million boxes of apples will be shipped, with around two-thirds of the volume marketed by Primavera Marketing of Linden, CA.
Berry Shipments
Strawberry shippers from Ventura County are in a seasonal decline. However, good volume is predicted for Watsonville starting in May and will continue into August. Strawberries out of Santa Maria have started and will continue through July. Raspberries have a similar season, although there is much less volume with shipping gaps. California will ship blueberries through May, before loadings shift to the Pacific Northwest.
Melon Shipments
California cantaloupe, honeydew and watermelon shipments should be in good supply this summer. Prior to California, there will be cantaloupe loadings starting out of Yuma, AZ. This is followed by the melon harvest shifting to Huron, CA around June 20th.
Stone Fruit Shipments
Loadings for stone fruit shippers from the Southern San Joaquin Valley are just starting and will continue for the next four months. Leading items are peaches, plums and nectarines.
Citrus Shipments
Late-season navel oranges and mandarins continue to be shipped for a few more weeks. Valencias get underway in July. Lemon loadings are virtually over in the Central San Joaquin Valley. Loadings are now shifting to production areas on the coast.
Orange and mandarin shipments – grossing about $5000 to Atlanta.
Grape Shipments
Coachella Valley grape shippers should start the first week of May and continue through most of June. Shipments will then shift to the Arvin district (Bakersfield) around July 1.
Vegetable Shipments
There is light but increasing volume with vegetable shipments from both Santa Maria and Salinas. Items range from head lettuce, to leaf lettuce, broccoli, cauliflower, romaine, celery, kale, parsley and cilantro, among others. There should be good volume by early May.
Santa Maria vegetable shipments – grossing about $6500 to New York City.
As many Mexican produce shipments through Nogales, AZ wind down this time of year, an exception are table grapes. The fruit also will be crossing into South Texas.
Grape shipments from south of the border will get underway the first week of May in light volume. Decent volume is being forecast for loadings to be delivered to U.S. markets in time for Memorial Day, May 30th. Last year Mexico shipped 17.2 million cases of grapes. While volume is expected to be good this year, it will most likely be below the total of a year ago.
The first grapes crossing the border will the green Perlette seedless variety. However within days, the most popular variety, the red Flames seedless grapes will be available. Most of the grapes are grown in Mexico’s Sonora state. Weather factors are being cited for lower volume this season. Very low volumes of the black seedless and Red Crimson grapes are predicted. These late season grapes are a primary reason observers are seeing the Mexican grape season ending a little earlier this year than normal – the first of July.
Mexican produce shipments crossing through Nogales – grossing about $3200 to Chicago.
U.S. citrus shipments and production will steadily decline over the next ten years, according to new projections from the U.S. Department of Agriculture. The projection also can be used as guide to what direction produce shipments will take over the next decade.
The USDA’s recent Agricultural Projections to 2025 report said U.S. citrus fruit production, which has been affected by citrus greening disease, is forecast to drop by an average of 1% per year in the next decade. The forecast for falling production is linked to continued declines of bearing acreage, notably in Florida, according to the report.
USDA projections call for total U.S. citrus output to drop from 18.4 billion pounds in 2015 to 14.3 billion pounds by 2025. The projections indicate that non-citrus fruit production will rise from 36.9 billion pounds in 2015 to 39.9 billion pounds in 2025, a gain of 8% over 10 years. Tree nut production will rise at a faster clip, according to the USDA, with output pegged at 6.08 billion pounds in 2025, up 24% from 2015.
The agency said total U.S. production of fruit, nuts, and vegetables is projected to rise by 0.6% annually in the next decade. While processing vegetable production is forecast to rise 0.8% annually over the next ten years, agency economists predict a modest 0.1% per year increase in fresh market vegetable production.
Fresh market vegetable shipments will barely increase from 41.3 billion pounds in 2015 to 41.7 billion pounds by 2025, according to the USDA.
While TransFresh Corp. devotes plenty of resources to preparing fresh berries for in-transit travel to destinations far and wide, it also has specialists at the docks to evaluate product when it is ready to come off the truck.
“We continue to be involved with tracking the product and how it is doing upon arrival,” states Rich Macleod of TransFresh Corp., known for its Tectrol® Service Network that provides covering for palletized product infused with CO2 (carbon dioxide), extending the quality of life for perishable items such as berries.
With of the projects of TransFresh is partnering with the Scotland based company, Insignia Technologies that manufactures temperature sensitive labels that go on cartons.
“What’s really intriguing about their technology is rather than it being a temperature switch, i.e., if a particular carton senses a temperature of 50 degrees F. or higher at anytime, it will change color,” Macleod observes.
For example if a carton of berries is unloaded off the truck at destination, and it is showing a little warmer temperature verses other cartons, it can be put another truck for faster store delivery before other product with cooler temperatures. The same theory applies even at the retail store level. If a produce manager sees a color change with a carton, he knows it should be put in a display case to be sold before other products.
“This can help maintain quality and reduce shrink with product, and the customer ‘experience'”, Macleod says. “So we have been doing a lot of work in this area to improve the technology. Lots of people are wanting to try it, but it is still in its infancy. It usually requires me, or one of my associates to be there for the testing. We’re probably another year away from announcing something on this.”
This research is unique, Macleod notes, because the visual color change with the carton reveals any “abuse” of the product, anywhere along the shipping point to destination.
“In the transportation (in-transit) portion, we’re going to give them (drivers) a lot of leeway. The color changes won’t be changing until the product hits the retail store,” Macleod says. “So this is a product we are working on and it is coming. I see a huge upside to that, because there are concerns about food safety and temperature. This may allow us to identify that random carton,” he concludes. — Bill Martin
(This is last of a III-Part series based on an interview with Rich Macleod, vice president, pallet division North America for TransFresh Corp, Salinas, CA. He has been with the company 40 years and has a masters degree in post harvest science from the University of California, Davis.)
Michigan state money is helping put more produce on the plates of the needy.
Known as the Michigan Health and Wellness 4×4 Plan, three local agencies receiving a nearly $50,000 grant is the Munson Medical Center, District Health Department #2 and the Inter-Tribal Council of Michigan. The grant offers nutrition with a prescription.
“The most important thing is we’re going to be getting more fruits and vegetables into the hands of our residents. We’ve heard it since we were children, eat your fruits and veggies. However, not everyone takes that to heart as adults. “We’ve had our eye on the fruit and vegetable prescription program for quite some time,” says Munson Medical Center’s community health manager, Christi Nowak. “Fresh fruits and vegetables can be a little intimidating, so we want to help make that not as intimidating with the educational component.”
Munson Medical Center is trying to make produce more accessible and less intimidating.
They’re using a state grant to give prescriptions to those with chronic disease.
“By participating they’ll be given a fruit and vegetable prescription and they’ll be able to partake in some nutritional education classes,” Nowak says. “Once they complete those they’ll be able to go to our farmers market at the Grand Traverse Commons and redeem those prescriptions for fresh fruits and vegetables.”
The program starts this spring and will teach patients how to incorporate fresh foods into their life through classes and rewards.
“One of the main focuses of this project is to help people broaden their horizon in what is available to them in the fresh fruit and vegetable category,” says registered dietitian Laura McCain. “Then what do they do with it. How do they incorporate it into snacks and meals. We want to see it sustainable. We want to see it grow into a community wide effort where there are lots of opportunities if a person doesn’t currently know how to eat healthy to be able to get that help.”
Berries have always posed one of the higher risks for produce truckers because of in-transit perishability. However, because of research and technology the chances of a retailer being pleased with quality upon arrival at the dock are much better. That can mean fewer problems for the driver at destination.
TransFresh Corp. of Salinas, CA has been at the forefront for decades in studying ways to extend the shelf life of strawberries, raspberries, blackberries and blueberries, among other items.
Some of the technology research at TransFresh is resulting from the way strawberries are now being marketed, Rich Macleod of the company relates. Just take a look in the produce department at your local supermarket and chances are you’ll see more two-pound and four-pound strawberries in clamshell packaging being promoted, with less emphasis on one pounders.
At the same time, raspberries, which are among the most perishable of berries, has been receiving extra attention.
“We still need to learn how to correctly ship raspberries. At TransFresh we’ve had to make adjustments a couple of times for shipping raspberries,” Macleod releates. Much of that learning process relates to the Tectrol program where palletized fruit is sealed in a bag with CO2 (carbon dioxide) that slows product deterioration and extends the life of the product.
“Blackberries, blueberries, raspberries and strawberries all use the same common denominator,” Macleod observes. “But what happens is we customize the pallet bag we put on each product. So at the time the strawberry pallet or raspberry pallet moves across our conveyors (at the packing house), the people (working there) approve a bag (for shipping).”
Much of that approval is based on the color of the palletized bag, which determines on which load the product will be shipped.
For example, raspberries may be in a green bag, strawberries in a red bag, etc. Additionally, all the bags are numbered.
Macleod adds, “There is some sophistication even among the colors of the bags. The two pounders (clamshell packs) have a different color from the four pounders and one pounders. We are always training the operators of the machines for the pallets, which bags to select.” — Bill Martin
(This is Part II in a III-Part series based on an interview with Rich Macleod, vice president, pallet division North America for TransFresh Corp, Salinas, CA. He has been with the company 40 years and has a masters degree in post harvest science from the University of California, Davis.)
California produce shipments have been disappointing so far this spring when it comes to total volume and freight rates, loadings are on the rise. Here’s a look at several different areas from the Golden State.
Kern Co. Produce Shipments
Currently there is light to moderate volume coming out of the Bakersfield area (Kern County) on items ranging from carrots to turnips, beets, rutabagas and navel oranges….(Carrots, along with sweet corn are available in the Imperial Valley). Carrot volume is light in Kern County, but will have a significant increase in May…..Around May 1st, Kern County green bell peppers get started.
There should be more info on Coachella Valley grape shipments soon when the first domestic grapes get underway in early May. This will occur within a few days after the start of Mexican grape shipments. (Look for a more detailed shipping outlook on Mexican grapes, Friday, April 22nd.) Coachella table grapes, similar to Mexico, are expected to finish shipments a little early this year – late June. About this time table grapes from the Bakersfield area will get underway with both red and green varieties, followed by black seedless grapes in mid July.
Kern Co. vegetable shipments – grossing about $4200 to Chicago.
Strawberry Shipments
California strawberry shipments have been a big disappointment this year. As of April 9th about 27.3 million trays had been shipped, far less than the 43.3 million trays at the same time a year ago. Lack of labor and weather have been cited as primary factors. California has 32,515 acres planted this year, a drop of 5,585 acres from 2015.
Ventura County strawberries and vegetables – grossing about $5100 to Atlanta.
Salinas Valley Vegetable Shipments
About 500 truck loads of head lettuce are being shipped weekly from Salinas, with volume expected to increase on it and other types of lettuce. Overall, Salinas is still leaving a lot to be desired in total vegetable shipments, but the month of May should be much better. Lettuce shipments from the Huron area in the San Joaquin Valley are in a seasonal decline. There’s several other veggies in very light volume also coming out of the Central San Joaquin Valley.
(Another California shipping update will be coming next week.)
Salinas Valley vegetable shipments – grossing about $6800 to Boston.
Consumers can meet the recommendations of the Dietary Guidelines for Americas for less than $3 per day, according to a new report.The report, The Cost of Satisfying Fruit and Vegetable Recommendations in the Dietary Guidelines, the U.S. Department of Agriculture’s Economic Research Service updated previous estimates of the costs required to meet federal fruit and vegetable recommendations.
“Our analysis shows that individuals on a 2,000-calorie reference diet can purchase a variety of fruits and vegetables satisfying the 2015-20 Dietary Guidelines for Americans for $2.10 to $2.60 per day,” according to the report. This would purchase a pound and an edible cup-equivalent of 156 commonly consumed fresh and processed fruits and vegetables, according to the USDA. The dietary guidelines recommend consumers on a 2,000 calorie diet consume 2 cup-equivalents of fruit and 2.5 cup equivalents of vegetables each day.
Using retail scanner data from 2013, the USDA estimated average prices for 24 fresh fruits and 40 fresh vegetables, and 92 processed fruits and vegetables.
Retail costs of fruits and vegetables vary over time. However, the authors point out the Consumer Price Index shows that fruit and vegetable prices increased by just 4% between 2008 and 2013. This was less than the 8.2% increase for all consumer goods and services in that period. This suggests the relative cost of fruits and vegetables has decreased for consumers.
The USDA said nine of 63 fruits (14%) cost less than 40 cents per cup-equivalent. Watermelon (21 cents), frozen concentrated apple juice (27 cents), and bananas (29 cents) were the least expensive. Twenty-six fruits (41%) cost between 40 and 80 cents per cup-equivalent, according to the USDA. These include apples, 42 cents, oranges, 58 cents, and grapes, 72 cents. Twenty-seven fruits cost more than 80 cents per cup-equivalent, the USDA said, with fresh raspberries ($2.32) and canned cherries ($2.39) at the top of the price range,
Likewise, the USDA said that 16 of 96 vegetables (17%) cost less than 40 cents per cup-equivalent. Potatoes (18 cents), dried pinto beans (19 cents), and dried lentils (20 cents) were least expensive. 58 vegetables (60%) cost between 40 and 80 cents per cup-equivalent, including onions (41 cents), canned tomatoes (50 cents), and broccoli (72 cents), according to the release. 22 vegetables cost more than 80 cents per cup-equivalent, with frozen artichokes $2.55 and fresh asparagus $2.58 are at the high price range.
Here’s shipping updates for California relating to Coachella Valley grapes, Imperial Valley onions and prunes from the San Joaquin Valley.
Grape Shipments
In the desert of the Coachella Valley, table grape shipments are a big deal for about six weeks every year. The late timing of Memorial Day (May 30) will mean added loading opportunities for produce haulers due to demand leading up to this holiday. Though Coachella grapes are a bit earlier this year, it still will be around May 10th before good volume occurs. That means the weeks of May 16th and 23rd there will be heavy shipments.
For the Coachella Valley, the months of July, August and September, daytime temperatures can easily top 110 degrees and approach 120, making this region inhospitable to field-grown crops. But other times of the year grapes, watermelon, sweet corn, Bell peppers and grapefruit are just a few of the crops that are shipped, especially in the spring and fall. The Coachella Valley is located about 130 miles southeast of Los Angeles and only a few miles from Palm Springs.
Changing weather patterns for the last few years have meant an April start for grapes, which some are calling the effects of global warming and others are saying is merely a few-year anomaly from normal patterns. For whatever reasons, this year saw grapes being harvested in April once again, as they were in 2014 and 2015.
Imperial Valley Onion Shipments
Onion shipments are now in full swing in the Imperial Valley of southern California. These shipments from the desert occur during April and May, after which the season is continued in Fresno from June until September.
Prune Shipments
Storms hit Northern California in March damaging this year’s prune crop. The result of potential damages may result in prune shipments being reduced this season by 75 percent.
Prune loadings have declined in recent years while struggling to compete with the high prices commanded by walnut and almond crops. Growers have ripped out prune orchards to plant nut crops, causing the amount of prune acreage in California to shrink from 67,000 acres in 2005 to 44,000 acres in 2015.
Southern California fruits and vegetables – grossing about $4500 to Chicago.
Increased loading opportunities for imported produce at Philadelphia are becoming available with a new SeaLand refrigerated sea trade route now operational between the east coast of Mexico and Philadelphia.
Produce haulers should benefit as more fresh produce companies in the Northeast become direct distributors of fresh Mexican fruits and vegetables. The new trade route has been in the works for the past two years spearheaded by Ship Philly First and related Philadelphia trade groups. The first avocados and limes arrived on a SeaLand ship February 4th from Mexico. Ramped up operators are now occurring.
When SeaLand formally announced the service on December. 17th, it indicated the SeaLand Atlantico refrigerated containership route would debark on Tuesdays from the Port of Veracruz. It will then take two days to arrive in Port Altamira, a Mexican port to the north of Veracruz. The ship will leave on Thursdays — the same day as arrival — and then arrive at Philadelphia’s Packer Avenue Marine Terminal on the following Wednesday.
The six-day transit time from Mexico to Philadelphia means trucks will be delivering Mexican produce up to 40 percent of the U.S. population within a day’s drive.
SeaLand has indicated that 100 containers shipped aboard SeaLand Atlantico would save 31,487 gallons of fuel versus what trucks would burn on the same delivery. 600 containers will save 188,821 gallons of fuel.
Mangos are a very important commodity for this service. Truck transportation will continue to be the primary way Mexican produce is hauled with product grown within a certain distance of Nogales, San Diego or South Texas. However, Mexican growers to the south and east can gain a great deal by looking toward the ocean link. Still, trucks will be required, once the boats arrive at port, and boats certainly can’t handle nearly all of the Mexican volume, not matter where it originates.
California produce shippers are looking to a spring and summer of good produce shipments, while mostly avoiding talk of bumper crops.
It should be a decent year for produce haulers looking to transport items ranging from stone fruit, to table grapes, cherries, melons, apples, citrus or berries. While El Nino didn’t happen, at least to the extent many thought it would, there has been average rains in much of the state that have helped to fight, but not eliminate the California drought. Adequate labor also continues to be a concern.
Here’s a look at California produce shipments in the coming months.
Apple Shipments
California apple shipment should get underway the week of July 20th with galas and continue through September. Fujis loadings should be available from mid-August through October. Granny Smith apple movement should be from late August through December; Pink Lady apple loadings will occur from mid-October through December.
About 1.8 million boxes of apples will be shipped, with around two-thirds of the volume marketed by Primavera Marketing of Linden, CA.
Berry Shipments
Strawberry shippers from Ventura County are in a seasonal decline. However, good volume is predicted for Watsonville starting in May and will continue into August. Strawberries out of Santa Maria have started and will continue through July. Raspberries have a similar season, although there is much less volume with shipping gaps. California will ship blueberries through May, before loadings shift to the Pacific Northwest.
Melon Shipments
California cantaloupe, honeydew and watermelon shipments should be in good supply this summer. Prior to California, there will be cantaloupe loadings starting out of Yuma, AZ. This is followed by the melon harvest shifting to Huron, CA around June 20th.
Stone Fruit Shipments
Loadings for stone fruit shippers from the Southern San Joaquin Valley are just starting and will continue for the next four months. Leading items are peaches, plums and nectarines.
Citrus Shipments
Late-season navel oranges and mandarins continue to be shipped for a few more weeks. Valencias get underway in July. Lemon loadings are virtually over in the Central San Joaquin Valley. Loadings are now shifting to production areas on the coast.
Orange and mandarin shipments – grossing about $5000 to Atlanta.
Grape Shipments
Coachella Valley grape shippers should start the first week of May and continue through most of June. Shipments will then shift to the Arvin district (Bakersfield) around July 1.
Vegetable Shipments
There is light but increasing volume with vegetable shipments from both Santa Maria and Salinas. Items range from head lettuce, to leaf lettuce, broccoli, cauliflower, romaine, celery, kale, parsley and cilantro, among others. There should be good volume by early May.
Santa Maria vegetable shipments – grossing about $6500 to New York City.
As many Mexican produce shipments through Nogales, AZ wind down this time of year, an exception are table grapes. The fruit also will be crossing into South Texas.
Grape shipments from south of the border will get underway the first week of May in light volume. Decent volume is being forecast for loadings to be delivered to U.S. markets in time for Memorial Day, May 30th. Last year Mexico shipped 17.2 million cases of grapes. While volume is expected to be good this year, it will most likely be below the total of a year ago.
The first grapes crossing the border will the green Perlette seedless variety. However within days, the most popular variety, the red Flames seedless grapes will be available. Most of the grapes are grown in Mexico’s Sonora state. Weather factors are being cited for lower volume this season. Very low volumes of the black seedless and Red Crimson grapes are predicted. These late season grapes are a primary reason observers are seeing the Mexican grape season ending a little earlier this year than normal – the first of July.
Mexican produce shipments crossing through Nogales – grossing about $3200 to Chicago.
U.S. citrus shipments and production will steadily decline over the next ten years, according to new projections from the U.S. Department of Agriculture. The projection also can be used as guide to what direction produce shipments will take over the next decade.
The USDA’s recent Agricultural Projections to 2025 report said U.S. citrus fruit production, which has been affected by citrus greening disease, is forecast to drop by an average of 1% per year in the next decade. The forecast for falling production is linked to continued declines of bearing acreage, notably in Florida, according to the report.
USDA projections call for total U.S. citrus output to drop from 18.4 billion pounds in 2015 to 14.3 billion pounds by 2025. The projections indicate that non-citrus fruit production will rise from 36.9 billion pounds in 2015 to 39.9 billion pounds in 2025, a gain of 8% over 10 years. Tree nut production will rise at a faster clip, according to the USDA, with output pegged at 6.08 billion pounds in 2025, up 24% from 2015.
The agency said total U.S. production of fruit, nuts, and vegetables is projected to rise by 0.6% annually in the next decade. While processing vegetable production is forecast to rise 0.8% annually over the next ten years, agency economists predict a modest 0.1% per year increase in fresh market vegetable production.
Fresh market vegetable shipments will barely increase from 41.3 billion pounds in 2015 to 41.7 billion pounds by 2025, according to the USDA.
While TransFresh Corp. devotes plenty of resources to preparing fresh berries for in-transit travel to destinations far and wide, it also has specialists at the docks to evaluate product when it is ready to come off the truck.
“We continue to be involved with tracking the product and how it is doing upon arrival,” states Rich Macleod of TransFresh Corp., known for its Tectrol® Service Network that provides covering for palletized product infused with CO2 (carbon dioxide), extending the quality of life for perishable items such as berries.
With of the projects of TransFresh is partnering with the Scotland based company, Insignia Technologies that manufactures temperature sensitive labels that go on cartons.
“What’s really intriguing about their technology is rather than it being a temperature switch, i.e., if a particular carton senses a temperature of 50 degrees F. or higher at anytime, it will change color,” Macleod observes.
For example if a carton of berries is unloaded off the truck at destination, and it is showing a little warmer temperature verses other cartons, it can be put another truck for faster store delivery before other product with cooler temperatures. The same theory applies even at the retail store level. If a produce manager sees a color change with a carton, he knows it should be put in a display case to be sold before other products.
“This can help maintain quality and reduce shrink with product, and the customer ‘experience'”, Macleod says. “So we have been doing a lot of work in this area to improve the technology. Lots of people are wanting to try it, but it is still in its infancy. It usually requires me, or one of my associates to be there for the testing. We’re probably another year away from announcing something on this.”
This research is unique, Macleod notes, because the visual color change with the carton reveals any “abuse” of the product, anywhere along the shipping point to destination.
“In the transportation (in-transit) portion, we’re going to give them (drivers) a lot of leeway. The color changes won’t be changing until the product hits the retail store,” Macleod says. “So this is a product we are working on and it is coming. I see a huge upside to that, because there are concerns about food safety and temperature. This may allow us to identify that random carton,” he concludes. — Bill Martin
(This is last of a III-Part series based on an interview with Rich Macleod, vice president, pallet division North America for TransFresh Corp, Salinas, CA. He has been with the company 40 years and has a masters degree in post harvest science from the University of California, Davis.)
Michigan state money is helping put more produce on the plates of the needy.
Known as the Michigan Health and Wellness 4×4 Plan, three local agencies receiving a nearly $50,000 grant is the Munson Medical Center, District Health Department #2 and the Inter-Tribal Council of Michigan. The grant offers nutrition with a prescription.
“The most important thing is we’re going to be getting more fruits and vegetables into the hands of our residents. We’ve heard it since we were children, eat your fruits and veggies. However, not everyone takes that to heart as adults. “We’ve had our eye on the fruit and vegetable prescription program for quite some time,” says Munson Medical Center’s community health manager, Christi Nowak. “Fresh fruits and vegetables can be a little intimidating, so we want to help make that not as intimidating with the educational component.”
Munson Medical Center is trying to make produce more accessible and less intimidating.
They’re using a state grant to give prescriptions to those with chronic disease.
“By participating they’ll be given a fruit and vegetable prescription and they’ll be able to partake in some nutritional education classes,” Nowak says. “Once they complete those they’ll be able to go to our farmers market at the Grand Traverse Commons and redeem those prescriptions for fresh fruits and vegetables.”
The program starts this spring and will teach patients how to incorporate fresh foods into their life through classes and rewards.
“One of the main focuses of this project is to help people broaden their horizon in what is available to them in the fresh fruit and vegetable category,” says registered dietitian Laura McCain. “Then what do they do with it. How do they incorporate it into snacks and meals. We want to see it sustainable. We want to see it grow into a community wide effort where there are lots of opportunities if a person doesn’t currently know how to eat healthy to be able to get that help.”
Berries have always posed one of the higher risks for produce truckers because of in-transit perishability. However, because of research and technology the chances of a retailer being pleased with quality upon arrival at the dock are much better. That can mean fewer problems for the driver at destination.
TransFresh Corp. of Salinas, CA has been at the forefront for decades in studying ways to extend the shelf life of strawberries, raspberries, blackberries and blueberries, among other items.
Some of the technology research at TransFresh is resulting from the way strawberries are now being marketed, Rich Macleod of the company relates. Just take a look in the produce department at your local supermarket and chances are you’ll see more two-pound and four-pound strawberries in clamshell packaging being promoted, with less emphasis on one pounders.
At the same time, raspberries, which are among the most perishable of berries, has been receiving extra attention.
“We still need to learn how to correctly ship raspberries. At TransFresh we’ve had to make adjustments a couple of times for shipping raspberries,” Macleod releates. Much of that learning process relates to the Tectrol program where palletized fruit is sealed in a bag with CO2 (carbon dioxide) that slows product deterioration and extends the life of the product.
“Blackberries, blueberries, raspberries and strawberries all use the same common denominator,” Macleod observes. “But what happens is we customize the pallet bag we put on each product. So at the time the strawberry pallet or raspberry pallet moves across our conveyors (at the packing house), the people (working there) approve a bag (for shipping).”
Much of that approval is based on the color of the palletized bag, which determines on which load the product will be shipped.
For example, raspberries may be in a green bag, strawberries in a red bag, etc. Additionally, all the bags are numbered.
Macleod adds, “There is some sophistication even among the colors of the bags. The two pounders (clamshell packs) have a different color from the four pounders and one pounders. We are always training the operators of the machines for the pallets, which bags to select.” — Bill Martin
(This is Part II in a III-Part series based on an interview with Rich Macleod, vice president, pallet division North America for TransFresh Corp, Salinas, CA. He has been with the company 40 years and has a masters degree in post harvest science from the University of California, Davis.)
California produce shipments have been disappointing so far this spring when it comes to total volume and freight rates, loadings are on the rise. Here’s a look at several different areas from the Golden State.
Kern Co. Produce Shipments
Currently there is light to moderate volume coming out of the Bakersfield area (Kern County) on items ranging from carrots to turnips, beets, rutabagas and navel oranges….(Carrots, along with sweet corn are available in the Imperial Valley). Carrot volume is light in Kern County, but will have a significant increase in May…..Around May 1st, Kern County green bell peppers get started.
There should be more info on Coachella Valley grape shipments soon when the first domestic grapes get underway in early May. This will occur within a few days after the start of Mexican grape shipments. (Look for a more detailed shipping outlook on Mexican grapes, Friday, April 22nd.) Coachella table grapes, similar to Mexico, are expected to finish shipments a little early this year – late June. About this time table grapes from the Bakersfield area will get underway with both red and green varieties, followed by black seedless grapes in mid July.
Kern Co. vegetable shipments – grossing about $4200 to Chicago.
Strawberry Shipments
California strawberry shipments have been a big disappointment this year. As of April 9th about 27.3 million trays had been shipped, far less than the 43.3 million trays at the same time a year ago. Lack of labor and weather have been cited as primary factors. California has 32,515 acres planted this year, a drop of 5,585 acres from 2015.
Ventura County strawberries and vegetables – grossing about $5100 to Atlanta.
Salinas Valley Vegetable Shipments
About 500 truck loads of head lettuce are being shipped weekly from Salinas, with volume expected to increase on it and other types of lettuce. Overall, Salinas is still leaving a lot to be desired in total vegetable shipments, but the month of May should be much better. Lettuce shipments from the Huron area in the San Joaquin Valley are in a seasonal decline. There’s several other veggies in very light volume also coming out of the Central San Joaquin Valley.
(Another California shipping update will be coming next week.)
Salinas Valley vegetable shipments – grossing about $6800 to Boston.