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U.S. Produce Consumption Decline Continues

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IMG_6589+1by Biing-Hwan Lin and Rosanna Mentzer Morrison

Despite Federal nutrition guidance, food industry promotional campaigns, and encouragement from parents to “Eat your vegetables,” Americans’ consumption of fruits and, especially, vegetables has declined.

Over the last decade, loss-adjusted supplies of total fruits and vegetables available to consume in the United States have fallen from 299 pounds per person in 2003 to 272 pounds per person in 2013.  Not the direction that nutritionists and others interested in the public’s health had hoped for.

However, a deeper look into the overall numbers reveals that three fruits and vegetables—orange juice, potatoes, and head lettuce—account for 22 pounds of this 27-pound decline.  And, despite the decline in consumption of some fruits and vegetables, Americans are consuming more of other types of these nutrient-packed foods.

The loss-adjusted food availability data serve as a proxy for consumption by the nation as a whole but do not reveal who eats what foods and how much is eaten by particular demographic groups.  A more nuanced analysis of consumption trends—by product and by demographic groups—would identify shortfalls for particular groups and help in targeting nutrition outreach efforts.

In a recent report, Economic Research Service (USDA) researchers linked ERS’s food availability data and food intake survey data, using a USDA database that translates foods into their commodity components. This linkage enabled them to break down ERS’s national consumption estimates by household and personal characteristics, helping to answer the questions: How widespread is the decline in fruit and vegetable consumption?  And, is it steeper for some groups than others?

Potatoes Driving Declining Vegetable Consumption

National food intake surveys provide demographic breakdowns of who is eating what foods and how much. However, survey respondents report foods as eaten—such as a slice of apple pie, a cup of applesauce, or a glass of apple juice. A database providing the amount of apple in each food is needed to derive the total amount of apples, or other food commodities, consumed by an individual.

ERS researchers used FICRCDs to disaggregate the thousands of mixed foods recorded in the intake surveys—from apple pie to zucchini lasagna—into 63 foods and beverages, including 11 fruits or fruit groups and 15 vegetables or vegetable groups.  Per capita measures of foods and beverages eaten by people in different demographic groups were estimated by taking average consumption patterns from the surveys for different subgroups of the U.S. population and applying these patterns to the loss-adjusted food availability data for the corresponding year.

Consumption of total vegetables fell across the four age and gender groups between 1994-98 and 2007-08. Much of this decline was driven by reduced consumption of potatoes, which includes baked, mashed, french fries, chips, and other forms expressed in fresh-weight equivalents. Boys (age 2 to 19) had the largest drop; their potato consumption fell from 63.7 pounds per person per year in 1994-98 to 45.2 pounds in 2007-08. Potato consumption by non-Hispanic Whites, Hispanics, and other races fell over the period from 63.8 to 55.4, from 52.4 to 38.2, and from 50.5 to 37.1 pounds per person per year, respectively. Throughout the period, non-Hispanic Blacks consumed about 58.1 pounds of potatoes per person per year.

Intake of tomatoes—the second most consumed vegetable—held fairly steady between 1994-98 and 2007-08 for all age groups. When consumption of potatoes and tomatoes is subtracted from the mix, consumption of other vegetables by girls, boys, and men fell, too, but not as sharply as that of potatoes. For women, annual consumption of nonpotato and nontomato vegetables increased slightly (2.2 pounds per person). Some vegetables posting gains in consumption over this period in all age groups include peppers, leafy greens, and broccoli and cauliflower.

Total vegetable consumption declined between 1994 and 2008 across four race/ethnic background groups—non-Hispanic Whites, Non-Hispanic Blacks, Hispanics, and others. The decline was smallest among non-Hispanic Whites (5.5 pounds per person per year), followed by non-Hispanic Blacks (11.9 pounds), Hispanics, (23.0 pounds), and others (27.2 pounds).

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A Look at U.S. domestic and Imported Berries

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112_12851Blueberry shipments have definitely hit the big time with increases in plantings on both a domestic and imported basis.  Shipments also remain strong for strawberries and raspberries. Here’s a closer look at shipments for domestic and imported berries.

Fresh blueberry loadings are now occurring virtually the year around whether it is from domestic production or from imports involving other countries.

Native to North America, blueberries are in good volume here from April through October.   Likewise, with farmers in the Southern Hemisphere, the seasonal swap brings blueberries from South America from November through March.

The U.S. is the world’s largest grower and shipper of berries. In 2014, 667.6 million pounds of blueberries were shipped.

However, the U.S. is also a net importer of fresh and frozen blueberries.  Canada supplies nearly 20 percent of fresh product into the U.S., but South America has a very strong U.S. import program.

In 2014, the U.S. imported 234.7 million pounds of fresh blueberries valued at nearly $530.5 million.  Over 60 percent of this product came from Chile, which supplies the U.S. market from mid-November through January.

In 2014 the U.S. imported 124.7 million pounds of fresh blackberries.

Mexico supplied nearly all U.S. imported fresh blackberry volumes, representing a four-year annual average market share of 96 percent from 2011 to 2014.

Strawberry Shipments

While the U.S. is the world’s largest strawberry grower and shipper, it is also a big importer.  In 2014, the nation imported 355.9 million pounds of fresh strawberries.  The majority of all U.S. strawberry imports come from Mexico, with Canada supplying less than one percent.

Mexican strawberries have overlapping shipping seasons with Florida, but typically fresh strawberries from Mexico are only a supplement to the U.S. domestic supply. Most Mexican strawberries being produced and imported to the U.S. are shipped during the winter.

Raspberry Shipments

The U.S. also imports raspberries from October through May, with most imports originating from Mexico, which ships about 96 percent of the total imports.

In 2014, the U.S. imported a total of almost 96.8 million pounds of fresh raspberries from Mexico, Canada and Chile.

 

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Florida Outlook for Tomato, Citrus Shipments

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112_12781Florida tomato shipments look to be similar to last season, while a big plunge is seen with Florida citrus.

During the 2015-16 season, which ended in June, tomato growers packed 28.2 million 25-pound equivalent cartons of mature greens and vine-ripe tomatoes, down from 36.5 million from the previous season.  The decline is attributed primarily to excessive rains during the growing season.  Torrential spring rains reduced yields that caused the 8 million carton shortage,

Last year, Mexican tomato imports increased 18 percent from the prior year from October to mid-June.   Imported Mexican tomatoes are primarily vine ripes, while Florida’s tomatoes are mostly mature greens.

Fall plantings for this season are expected to be similar to a year ago.  Florida tomato shipments will get underway in October.  In fact Florida typically is shipping tomatoes most of the year, with the exception being July, August and September.

Florida Citrus Shipments

Florida citrus acreage has declined  to its lowest level in nearly three generations.

On September 12th, the USDA reported the Sunshine State’s citrus acreage declined to 480,121 acres for 2015-16, the lowest since the agency began surveying acreage in 1966.

Oranges, which constitute 89 percent of the state’s citrus acreage, is the lowest since that period as are grapefruit and tangerines.  In 1970, Florida growers planted 715,806 acres of oranges, 124,050 acres of grapefruit and 101,615 acres of specialty fruit or tangerines and tangelos.

Currently, oranges make up 425,728 acres, grapefruit, 40,316 acres and specialty fruit, 14,077.

Orange production is down 3.7 percent from the 2014-15 season while white grapefruit sustained the biggest loss at 17 percent for the period.  Red seedless grapefruit experienced only a 4 percent decline.

Tangerine and tangelo acreage declined 17 percent respectively from the previous year.

Of the 27 citrus-producing counties, 24 recorded acreage declines.

The Indian River region produces the most grapefruit acreage while the central region leads in the production of oranges and specialty fruit.

In terms of total citrus production, the central, southern and western regions represent the biggest acreage.

Florida will have light overall shipments of produce until March or April when spring vegetables get underway.  In fact the whole Southeast is pretty “dead” this time of year.

Southern Georgia vegetable shipments – grossing about $800 to Atlanta.

 

 

 

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Big Idaho Potato Truck Sets Sail In NYC Harbor

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IdahoPotTkBy The Idaho Potato Commission

EAGLE, IDAHO — The world’s largest potato on wheels traded its tires for buoys in celebration of the 2016 Idaho® Potato Harvest. On Wednesday, August 24, the giant spud embarked on her maiden voyage through the New York Harbor – beginning in Brooklyn and passing all the major landmarks in South Manhattan including the Brooklyn Bridge, Statue of Liberty and Freedom Tower.

Over the next several weeks 320,000 acres in Idaho will be harvested and yield more than 13 billion pounds of Idaho® potatoes. New York is the largest consumer of Idaho® potatoes, and two iconic New York-based restaurants, Macy’s and Toffenetti’s, were instrumental in establishing Idaho® baked potatoes as a premium menu item back in the 1930’s.

New Yorkers consume more potatoes than any other state. To show its appreciation, the Idaho Potato Commission (IPC) donated 12,000 pounds of Idaho® potatoes (equivalent to the weight of the Big Idaho® Potato on the Truck) to Holy Apostles Soup Kitchen, New York’s largest emergency food program. They’ve consistently served 1,000 homeless and hungry people every weekday for the past 30 years.

“New Yorkers have played a major role in building the Idaho® potato brand and making the baked Idaho® potato one of the most sought after side dishes on the menu,” explained Frank Muir, President & CEO of the IPC. “It was a privilege for us to spend time at Holy Apostles Soup Kitchen and provide and serve healthy Idaho® potatoes to those who are less fortunate.”

The Big Idaho® Potato Truck was built five years ago to celebrate the IPC’s 75th anniversary. The organization wanted to celebrate the milestone in a big way, and more importantly, include the entire country in the celebration. The idea for the Truck was born from a vintage postcard depicting a giant potato on a flatbed trailer with the quote, “We Grow ‘Em Big in Idaho.” To date, the Truck has traveled over 100,000 miles promoting the heart-healthy benefits of the Idaho® potato and donating to local charities through its “A Big Helping” program.

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About The Idaho Potato Commission

Established in 1937, the IPC is a state agency responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered certification mark that assures consumers are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation, and rich volcanic soil give Idaho® potatoes their unique texture, taste and dependable performance, which differentiates them from potatoes grown in other states.

The Big Idaho® Potato Truck travels across the country carrying the world’s largest potato on wheels — a 28 foot long, 12 foot wide, 11.5 foot tall, 6 ton spud. It was built to celebrate the Idaho Potato Commission’s 75th anniversary in 2012 and was intended to be on the road for one year. But it was such a hit the journey continued and today it’s more popular than ever. For more information visit www.bigidahopotato.com.

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Loadings for CO Spuds, GA Veggies, Peruvian Onions

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As we approach fall, here is a look at the upcoming possibilities for fall loadings for Colorado potatoes, Georgia vegetables and imports of sweet onions from Peru.

Colorado Potato ShipmentsIMG_5479+1

Last year San Luis Valley Colorado potatoes were harvested off of 52,000 acres.   This year acreage is about 50,900 acres.

Diggings started for some growers in August, with the harvest running into mid-October.  There were 2,176 truck loads shipped during the 2015-16 season, down about 400 loads from the previous season.  Russets account for nearly 99 percent of the crop last year and 97 percent in 2014-15.

Yellows last year were 0.2 percent, down slightly from 0.3 in 2014-15.  Interestingly, yellows have declined since 2013, dropping 0.1percent each year.  Red potatoes were 1 percent last year and 2.6 percent the year before, showing an increase of russets in 2015-16.

Shipments are increasing, but currently too light to quote freight rates.

Georgia Vegetable Shipments

While the volume doesn’t match that of spring and summer loadings, fall Georgia vegetable shipments are significant.  A drawback may be multiple pick ups for lack of any one shipping having truckload volume at anyone time.  Still, it is that time of year.  Florida is dead and there’s not a lot of choices in the Southeast.

Generally speaking most fall Georgia vegetables are in the ground and harvest will be starting anytime.  Heaviest volumes will be during October, although lighter shipments will be occurring in November and into December.

Among the fall veggie loading available are:  bell peppers, squash, cabbage, green beans, sweet corn, cucumbers, eggplant, greens (kale, collard, turnip and mustard), as well as carrots sweet potatoes and hot peppers.

Shipments are too light to get an accurate quote on freight rates.

Peruvian Onion Imports

Onion imports from Peru have started arriving at U.S. ports in light volume, but are increasing.  Peru typically follows the Vidalia sweet onion season.  The product from Southeastern Georgia enjoyed banner shipments this season and is virtually finished.  Meanwhile, it’s making for a good transition to Peruvian imported onions, which will continue through the winter and dovetail into the sweet onion shipments that will be coming next spring out of Mexico and then Texas – and once again back to Vidalia.

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Wal Mart Introduces “Quality Carts” for Produce

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028Specialized carts designed to keep employees out on the floor culling produce and reducing wastage, is being implemented by Wal Mart Stores Inc., the latest step in a push to improve its fresh food offerings and revive sales growth, according to a recent news story by Reuters.

“Quality carts”, as they are being called by the world’s largest retailer, are being deloyed at 500 stores.  There are plans to have them in all of its nearly 5,000 U.S. outlets by the end of the third quarter, Vice President for Central Operations Shana DeSmit told Reuters in an interview.

Equipped with weighing scales and a box to collect the discarded produce,  the carts are being equipped weighing scales and a box to help employees carry out tasks that were typically carried out in the back room.  With the carts, employees can sort fresh produce by removing items nearing expiration and weighing them to manage inventory counts and help with replenishment.

Wal-Mart’s service levels have suffered due to fewer employees in store interacting with consumers.

The retailer is introducing one such cart per store and will eventually add more, said DeSmit.  The produce collected through the carts is either donated or sold through markdowns.

A renewed emphasis on fresh food, which includes produce, deli items, meat and baked goods, has been a crucial turnaround strategy under U.S Chief Executive Officer Greg Foran.  Wal-Mart is the largest grocer in the United States, with nationwide sales of $167 billion in 2015.

Wal-Mart has started revamping the layout of the food section at 3,000 stores, in recent months, including super­centers and its smaller Neighborhood Market stores.  It has taken steps such as lowering display cases and opening up floor space so that shoppers can see more clearly across the food area.  It has replaced black plastic crates with ones that look like wood to give the store more of a farmer’s market feel.

In February, the retailer said it would hire hundreds of fresh food managers to improve its offerings.  The company is on schedule to have such managers in a third of its stores nationwide by the end of the year, Wal-Mart spokesman Lorenzo Lopez said.

 

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Big Jump in Michigan Apple Shipments Seen

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By The Michigan Apple Committee

dscn7914CHICAGO – Michigan’s apple growers will harvest approximately 31 million bushels (1.302 billion pounds) of apples this year, according to the official crop estimate announced August 26 at the USApple Outlook meeting in Chicago. This is an increase of 7 million bushels from last year, and would be a record-sized crop for Michigan.

“We have been seeing a steady increase in crop size each year,” said Diane Smith, executive director of the Michigan Apple Committee. “This increase is in large part because of technological advancements, as well as an increase in the number of growers participating in high-density plantings (1,000 or more trees per acre).”

In 2015, Michigan growers harvested an about 24 million bushels of apples. Average Michigan apple harvest is about 22.83 million bushels per year. There are more than 11.3 million apple trees in commercial production, covering 35,500 acres on 825 family-run farms in Michigan.

“Michigan had favorable weather conditions for growing apples during spring and summer 2016. Growers are indicating that the crop is plentiful and looks beautiful as well. Thanks to plenty of heat during the summer, the flavor will be great, too.”

Michigan Apples are typically shipped from mid-August all the way through the following June. Michigan Apple packers and shippers work throughout the year to bring Michigan Apples to 27 states and 18 countries worldwide, according to Smith.

“Michigan Apple growers share a common goal of producing flavorful, high-quality apples,” said Smith. “They work with tree fruit researchers to implement the latest growing techniques and use new technology to monitor growing conditions. Michigan growers are committed to bringing the best quality fruit to the consumer.”

The Michigan Apple Committee is a grower-funded nonprofit organization devoted to marketing, education and research activities to distinguish the Michigan apple and encourage its consumption in Michigan and around the world. For more information, visit MichiganApples.com.

Michigan cucumbers and other vegetables – grossing about $900 to Chicago.

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Imports to Pick up on PEI Spuds, Tropical Fruits

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007Late summer in the U.S. means increasing imports of items ranging from Canadian potatoes to various tropical fruits from several countries.

Prince Edward Island Potato Shipments

Prince Edward Island potato shipments from Eastern Canada could be down slightly this year due to less yields and planted acreage.  Potato diggings typically start in late September.  For example, Garden Isle Farms, Albany, Prince Edward Island, expects to begin digging the week of September 26th.

PEI potato growers have about 89,000 acres of potatoes were planted this year, 500 less than in 2015.  PEI’s fresh-crop mix of russets, yellows, reds and whites should remain fairly steady, with the trend of fewer white potatoes continuing.  Harvest should begin in the last week of September, with russets following at the beginning of October,

Processing markets may take a little higher percentage of the crop this year, with about 30 percent going to the fresh market.  While some growers are looking at new yellow varieties, production still remains mostly russets.

Mango Imports

With Mexican imported mangos finishing the season within the next week or so, the focus will shift to Brazilian imported mangoes.  Boats of Brazilian fruit began arriving at U.S. ports in August and should continue until November, with the peak volume coming in mid- to late October.  Additionally imported mangoes are arriving from Ecuador and arrivals should hit record levels in late October or early November.

Pineapple Imports

Pineapples from Costa Rica face a normal production gap from mid-August to mid-September and it has been a so-so season due to weather factors.

Papaya Imports

Boat arrivals of golden papaya out of Brazil should experience increased volume by the second week of September.  There also are papaya imports from Guatemala.

Lime Imports

Imported limes are arriving from Mexico, Ecuador, Columbia and Guatemala.  Volumes are now increasing some, but are considered to be normal.

 

 

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Legion Logistics Earns #513 on The Inc. 5000 List

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DSCN7467by Legion Logistics, LLC

Florence, KY – Legion Logistics, one of the region’s fastest growing third-party logistics providers, announced recently that they placed #513 on the Inc. 5000 list.  This is the third straight year Legion has appeared on the Inc. 5000 list, and this year, they are the #1 company for growth in both Kentucky and the Cincinnati Region.

“I remember counting down the days until we could be eligible to be considered for the Inc. 5000 list.” Antony Coutsoftides, CEO and co-founder, says of this honor, “But now we have been ranked three years in a row and I continue to dream of ways we can improve our ranking in the nation and within our industry.”

The Inc. 500 is an annual list that began in 1982 ranking private companies that are booking the biggest sales growth throughout the year in their region. For 34 years, the Inc. 5000 list, an expansion of the Inc. 500, has been introducing and honoring the fastest growing privately held companies in the U.S. and Legion has made the list three years in a row. This year, the magazine will  formally congratulate all of the honorees at the Inc. 5000 Conference and Awards Ceremony in San Antonio, Texas in October.

Legion Logistics, LLC is a service disabled veteran-owned third-party logistics provider (3PL) based in Florence, Kentucky. What all those hyphens don’t tell you is that Legion is committed to exceptional customer service, fair dealings with trucking companies and an outstanding, veteran-friendly work environment. Founded in 2009, the Legion specializes in full truckload, less-than-truckload, government freight, hazardous materials and produce shipping. Learn more at jointhelegion.com.

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U.S. Apples and WI Spud Shipments – Both Normal

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024Fairly normal shipments of U.S. apples is predicted this season, with the exception of one state that is expecting volume to rise by nearly one-third.  Also, here’s a look at what to expect with potato shipments from Wisconsin.

Apple shipments in the U.S. this coming season should hit nearly 246 million bushels (42 pounds boxes) this fall, which is slightly over the five-year average.  However, Michigan might edge out New York state as the second-leading apple producer and shipper for the first time, assuming the U.S. Apple Association’s annual forecast holds true to the end of the season.

The projection for U.S. apple shipments is 3 percent over the 2015 crop and the five-year average.  This would make it the 11th-largest crop overall (with the USDA’s 248-million-bushel estimate). The estimate for Michigan apple shipments, at 31 million bushels, is 31 percent over its 2015 harvest, and exactly 1 million bushels higher than the apple association’s New York estimate for 2016.
The association’s Washington crop estimate of 149 million bushels (USDA’s is 152.4 million) is a 5 percent increase from last season’s shipments and 1 percent less than the state’s five-year average.
While production has been increasing in recent years, bearing acreage has dropped significantly in recent years due to higher yields per acre.
“We’re still growing the same sized crops, in fact, in the last five or six years we’ve had some of the bigger crops in history, with the 2014 crop of 272 (million bushels) just a shade below the record crop of 1998,” the apple association said.  In four of the past five years, the association’s estimates have been closer than the USDA’s, which is released in the month before the annual Outlook conference.

Wisconsin Potato Shipments

This is a more normal year.  Last year, Wisconsin had very high yields and a bumper crop.

In each of the last two seasons, Wisconsin growers have produced about 63,000 acres of potatoes. But in the booming production of 2015, there was an average of 460 bags per acre. This year the average will still be strong at 430 100-pound bags per acre. The total production for 2015 was 28.98 million hundredweight. This year this number is expected to be 27 million.

The vast majority of the acreage is harvested in September.

U.S. potato crop will be close to last year in shipments, or down no more than 1 or 2 percent.

Central Wisconsin potatoes – grossing about $1000 to Chicago.

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