Author Archive
Here are shipping updates from different produce production areas on both the West Coast and the East Coast.
In the summer months, 1,600 trucks pass through the Nogales-Mariposa Port of Entry every day. About 1,500 of these 18-wheelers are carrying produce.
Whatever the cargo, each truck must be inspected for contraband. The produce gets another look for pests and disease that could damage U.S. crops.
Currently, there are heavy watermelon shipments, and good mango volume. Grapes are crossing the border and will hit peak shipments entering June and continue for most of the month.
Mexican produce shipments through Nogales – grossing about $2200 to Dallas.
California Desert Produce
Yellow, green and red bell peppers are among produce shipments coming out of the desert of Southern California. The peppers, as well as other vegetables, plus table grapes are being shipped out of the Coachella Valley for the next several weeks….In the nearby Imperial Valley, there is good volume with onions being loaded.
Oregon Cherry Shipments
While Washington state and California have larger volumes, Oregon also ships a significant amount of cherries. Loadings get underway with the start of June, particularly from the Dalles, OR area.
Nut Shipments
It is estimated that by 2020 as much as an additional 1.2 to 1.3 billion pounds of walnuts, almonds and pistachios could enter the market—up 35 to 38 percent from the 2015 crop. The vast majority of shipments will originate from California.
Georgia Peach Shipments
Georgia peach shipments are moving along as expected and should be steady through mid-July. Georgia should have its largest amount of peach shipments in at least 10 years.
Georgia peaches, blueberries and vegetables – grossing about $2600 to New York City.
South Carolina Peach Shipments
South Carolina peach shipments kicked off the first week of May with cling peaches that go primarily to processors, but now has moved into the free stone peaches for the fresh market. The Palmetto State ships about 40 percent of the nation’s peaches. FYI – palmetto refers to a tree, the sabal palmetto, which also happens to be the state tree, and appears on the state flag.
Here’s a look at spring produce shipments from across the United States.
Northwest Cherry growers released their second crop estimate of the season on Friday 13. In May — 19.8 million 20-pound boxes were forecast, and this should not have been affected by rains which hit Washington nearly a week ago.
Washington cherry shipments are still expected to occur ahead of normal schedule. Initial cherry shipments are expected about May 20 – 23 for the earliest varieties. Approximately 600,000 boxes of cherries are expected to be shipped by the end of May. In total, shipments are forecast to be in the 18.5 to 20.5 million box range, a slight increase from a year ago.
Blueberry Shipments
The eastern U.S. is currently providing the vast majority of blueberry shipments, with loadings taking place out of northern Florida, southern Georgia and North Carolina. Florida “blues” should quickly wind down next week….In Georgia, expected a shipping gap of just a few days as the season shifts from the highbush to the Rabbit Eye variety. Fair to good volume is continuing from Eastern North Carolina. Mexican blueberry shipments are light and erratic.
Georgia blueberries, sweet onions, and mixed vegetables – grossing about $2400 to New York City.
Cantaloupe Shipments
Melon loadings led by cantaloupe and honeydew are coming out the desert regions of California and Arizona. California produce shipments are coming out of the Imperial Valley and the nearby Palo Verde Valley. Just to the east, Arizona loadings are taking place from the Yuma area, as well as in the central part of the state closer to Phoenix.
Nogales Produce Shipments
Imported Mexican produce, led by watermelons and table grapes are crossing the border at Nogales, AZ. Most other imported Mexican produce commodities that crossed here are not available now. Watermelon crossing are averaging about 2700 truck loads per week. Table grape volume is around 750 truck loads weekly.
Mexican produce through Nogales – grossing about $3400 to Chicago.
Idaho Potato Shipments
Although we are entering the latter months of the 2015-16 shipping season, there are still over 1600 truck load equivalents be shipped each week.
Idaho potato shipments – grossing about $5100 to New York City.
While produce truckers haul thousands of load of Florida tomatoes each year, the Sunshine state still has a big time tomato waste problem. Some solutions to this problem may be coming from researchers in Florida.
They have been performing groundbreaking work on turning rotten, damaged and generally unfit for sale tomatoes into electricity, which could be a major source of green energy.
The researchers working on the pilot project see tremendous potential in the new “tomato battery.” They believe it could eventually generate enough energy from the state’s tomato waste to power Disney World’s 43 square mile complex of hotels, theme parks, golf courses and shopping centres for three months of the year.
The process could also reduce Florida’s tomato waste, which currently has 396,000 tons dumped into landfills and waterways annually, causing significant problems for the environment.
The scientists are using bacteria to break down and oxidise “defective” tomato waste – a chemical reaction which releases electrons that can be captured in a fuel cell and be a source of electricity.
Tomatoes are particularly well suited to the job because they contain a bright red carotene pigment, which the researchers have found to be an excellent catalyst for generating electrical charges.
Team leader Professor Venkataramana Gadhamshetty said: “We wanted to find a way to treat this waste that, when dumped in landfills, can produce methane – a powerful greenhouse gas – and when dumped in water bodies, can create major water treatment problems.”
He acknowledges that the amount of electricity they are generating from tomato waste is relatively small, but says with more research and development the energy output can be increased many times over.
After 40 years of dedicated service, continuous innovation and unparalleled customer service, Rich Macleod, director of the TransFresh Corporation North America Pallet Division, will retire effective June 30, 2016, it was announced today by Ken Diveley, president and CEO, TransFresh.
Macleod will be succeeded by long-time TransFresh veteran Michael Parachini and will remain available to Parachini, the Tectrol Service Network and TransFresh customers for a period of time to ensure a smooth transition.
“For many years, Rich has been the guiding force behind the success of the TransFresh Pallet Division and a wide range of pioneering services and operational innovations that have enhanced the efficiency and efficacy of the Tectrol Modified Atmosphere Packaging System, offering growers and shippers a system for increased marketability of their fresh berry products and retailers a potential for greater returns on their investment,” Diveley said. “Although we will miss Rich and wish him a rewarding retirement, I am confident that the experienced TransFresh Tectrol Service Network, under Michael’s leadership, will carry on Rich’s legacy of exceptional technical know-how and commitment to customer service without missing a beat,” Diveley said.
Macleod earned his Master of Science degree in Postharvest Plant Physiology from the University of California, Davis, and worked as a research assistant in the UC Davis vegetable crops division. In 1976, he joined TransFresh Corporation as a lab assistant and rapidly became involved in evaluating the commercial relevance of Tectrol Technologies across a wide range of commodities, ultimately helping to develop a range of new applications utilizing controlled and modified atmosphere packaging.
During his 40-year tenure, Macleod secured several key patents, led critical internal R&D initiatives, spearheaded proprietary research and partnered with prominent universities, federal agencies and produce trade organizations to study and quantify the economic efficacy of Tectrol Modified Atmospheres and cold chain control leading to improved retail shelf quality. Throughout the years, MacLeod has consistently maintained that any technology developed by TransFresh or the trade must have a measurable economic impact on the retail front end.
Macleod served in increasingly senior positions at TransFresh until he was ultimately appointed as head of the Pallet Division in 1990. Most recently, Macleod championed his team’s successful development of the new TransFresh Tectrol Storage Solutions for Blueberries. The Storage Solution marries the Tectrol Technology with a unique zipper-sealed pallet closure system and a precision application of Apio’s patented BreatheWay® Technology to balance package permeability, resulting in stable atmospheres that are maintained over longer periods of time.
“I am grateful to have had a truly rewarding career in an industry that I love,” said Macleod, “and I am confident I am leaving behind a strong team that, with Michael at the helm, will continue to service our customers and the fresh produce industry with sound technical capabilities and dedicated effort. I look forward to seeing their many achievements in the months and years to come.”
Parachini, who will shortly celebrate his 27th anniversary with TransFresh, brings to his new position an illustrious history with the company. From operational and technical services management to R&D initiatives and from critical process improvements in support of customer needs to advanced equipment design and implementation, he has been deeply involved in the delivery and expansion of TransFresh and Tectrol Technologies throughout North America. A third-generation Californian, Parachini received his Bachelor of Science degree in Agriculture Management from California Polytechnic State University.
About TransFresh
TransFresh is a pioneering and established global entity with 50 years of experience in perishables transport – recently recognized as a milestone achievement by America’s fresh produce hub, the City of Salinas, California. Tectrol® is the trademarked brand name for the TransFresh family of proprietary modified and controlled atmosphere systems and processes developed and owned by TransFresh. The Tectrol Service Network™ services, markets and supports the Tectrol® pallet and storage systems operations and technologies. Since inception, TransFresh’s innovations in packaging, equipment and sealing processes have established Tectrol® as the industry standard.

Washington produce shipments play an integral part of the Evergreen state’s economy.
The state has rich soils, abundant fresh water, low cost hydropower, a favorable climate and hard-working people. Washington farm lands grow more than 300 varieties of crops, which is second only to California in crop diversity, according to a recently published report by the Washington Policy Center (WPC) .
Farms accounts for 13 percent of the state’s GDP and employ more people than Microsoft and Boeing combined. Some 160,000 Washington jobs associated with agriculture. Agriculture accounts for $51 billion in Washington yearly economic activity.
Over 200 food processors are supported by Washington farmers.
The apple is still rules in Washington. Two-thirds of the apples shipped in the U.S., originate from Washington state. One interesting fact coming out of the report is if the number of apples picked in Washington last year were placed side-by-side, they would circle the earth 29 times. Every apple is hand-picked.
While neighboring Idaho leads the nation in potato shipments, Washington also has significant potato loadings. Between the two states, they account for 44 percent of the nation’s potato shipments. When you order fries at a restaurant, you are likely to be served potatoes processed in the central part of Washington state.
The Washington Potato Commission reports that 99 percent of Washington potato farms are family businesses whose owners have deep roots in their communities.
Trucks move an estimated $42 million of freight on roadways in Washington state every hour of every day, yet many of them idle in traffic. The American Transportation Research Institute (ATRI) estimated traffic bottlenecks cost truckers $49.6 billion in 2014.
While the state has a prosperous agriculture sector, the Washington Policy Center believes farm families, similar to those in trucking, feel the pressure of harmful legislation and regulations.
In 2013, the agriculture community faced nearly a billion dollars tax increases from legislation introduced in Olympia. That would be on top of the estimated $230 million farmers and agriculture-related businesses pay in property taxes annually.
Finally, farmers will feel the cost impacts of the governor’s proposed greenhouse gas rules which hit fertilizer makers and food processing facilities hard.
The report’s bottom line is agriculture must be given equal priority with high-tech, software, aerospace and biomedical research when the state’s leaders set tax, regulatory and economic policies.
Columbia Basin potato shipments – grossing about $3800 to Chicago.
Yakima Valley apple shipments – grossing about $6000 to New York City.
Eating grapes is good for the eyes and could reduce the risk of going blind later in life, according to new researc
h.
The fruit protects against a chemical process known as oxidative stress, which releases harmful molecules called free radicals into the retina. Grapes are rich in antioxidants that protect healthy cells from DNA damage and it is believed these compounds are behind the eyesight benefits.
The retina is the part of the eye that contains cells that respond to light, known as photoreceptors. Degenerative diseases of the retina can cause blindness.
“Adding grapes to the diet actually preserved retinal health in the presence of oxidative stress in this study,” says Professor Abigail Hackam, of the University of Miami in the U.S., which carried out the research.
Elevated oxidative stress is strongly associated with retinal disease and has been widely studied in the development of age-related macular degeneration and other eye conditions.
During the research, mice were fed either freeze-dried whole grape powder – the equivalent of about three servings a day for humans – a diet with the same level of sugar, or a standard research control diet. The results showed that both retinal structure and function were preserved in the group eating the grape-enriched diet.
Mice in this group maintained their retinal thickness, the quantity of photoreceptors and the amount of photoreceptor activity, despite high oxidative stress. In the non-grape eaters, retinas were damaged, displaying holes and lesions, and there was a significant decrease in thickness.
There was also a 40 per cent reduction in photoreceptors and significant loss of photoreceptor activity.
Previous research by scientists at the University of Glasgow found that the antioxidant benefits of drinking purple grape juice could also reduce the risk of heart disease, cancer and Alzheimer’s disease.
Another study, by scientists at Washington State University, found that eating grapes can help prevent weight gain.
They contain a compound called resveratrol – also found in blueberries, strawberries, raspberries and apples – that converts bad, white fat in the body into good ‘beige fat’, which burns up calories.
From Florida in the East to California in West, to Canada in the North, here’s a look at opportunities for loadings in three different time zones.
Florida Avocado Shipments
South Florida avocado shipments will get underway nearly a month later than normal, beginning with light volumes in late May. Shipments will be light in June before heaviest loadings arrive in early to mid-July. Shipments should hit about 1 million-1.1 million-bushel this season with south Florida green-skinned varieties.
June is expected to bring considerably smaller volume than usual, but shipments are expected to catch up with bigger volume later in the season.
Southern and Central Florida watermelons, vegetables and tomatoes – grossing about $3300 to New York City.
Ontario Asparagus Shipments
Just North of the U.S. border, asparagus loadings are underway from Southern Ontario. An estimated 85 Canadian farmers in the province grow about 3,400 acres of asparagus. Norfolk and Elgin County have the bulk of Ontario’s asparagus farms, but there are others located in Chatham-Kent, Waterloo and in Essex County. The weather has been a little cool, but as soon as it warms up, asparagus grows really fast and volume will take off.
California Apricot Shipments
Last year California apricot loadings hit a record low. Only 35,000 tons were shipped. In a normal year like 2014, shipments totaled 55,500 tons.
Grown mostly in Stanislaus, San Joaquin and Merced counties, California apricots account for about 98 percent of all apricots produced in the United States. This year’s apricot shipments should top 50,000-tons.
California Fig Shipments
California fig loadings have been underway in light volume from the Coachella Valley. However, with the close of May primary volume will have shifted to the Southern San Joaquin Valley, although it will be mid June before shipments hit stride. Two primary fig shippers are Western Fresh Marketing and Stellar Distributing, both based in Madera, CA, the heart of fig country. About 35 percent of the fig volume goes to the fresh market, with the remainder being dried.
California fig growers produce 100 percent of the dried figs and 98 percent of the fresh figs grown in the United States.
California navel orange shipments are winding down for the season as loadings of Valencias are on the horizon. Meanwhile, Salinas Valley inconsistent vegetable shipments are enough to drive one nuts!
Shipments of California navel oranges from the San Joaquin Valley are is entering its home stretch, and volume is great than originally expected. Meanwhile, shipping gaps with Salinas Valley lettuce are occurring as predicted.
Orange shipments could surpass the 86 million cartons the National Agricultural Statistics Service predicted for the 2015-16 season.
As it is, an 86-million carton haul would be a more than 8 percent increase from last year’s 76 million cartons harvested. This would come with at least 2,000 fewer acres of bearing trees in the ground.
The amount of fruit that has been shipped as fresh and not diverted to juice — have consistently scored above 80 percent all season.
Shipments should continue through June.
Meanwhile, some Valencia orange shippers are beginning to pick what is expected to be a 21 million-carton crop as packing houses are shipping exports. Most shipments will begin after navels are completed. California had about 20 million cartons of Valencias last year. This was a little more than half the 39 million cartons produced in 2001-02 season.
Southern California orange shipments from grossing about $5300 to Atlanta.
Bell Pepper Shipments
Meanwhile bell pepper shipments have hit stride in the California desert from the Coachella Valley. Red, green and yellow peppers should be shipping into June, before loadings will shift to the Selma, CA area.
Lettuce Shipments
Just when really good vegetable volume should be building in the Salinas Valley, the leading items — various types of lettuce — are experiencing serious shipping gaps. The cause is weather, ranging from heat in the mid 90s, to ice on the product due to cold nights, plus winds up to 40 mph.
The only sure thing from now until we get into June, is much lighter volume than normal, plus quality issues. Just make sure you and your receiver know what’s being placed in the truck.
California Cherry Shipments
Reports are coming in from heavy rains that hit the California cherry crop a week ago. Anywhere from 20 to 50 percent of the of the remaining shipments will be knocked out.
The good news is loadings were actually up over last year in California through May 7th. Around 23 million pounds were shipped the week ending May 7th, up from 10.9 million pounds from last year in the same week.
Season-to-date, about 32 million pounds had been shipped, up from 15.5 million pounds in 2015.
California cherry shipments are expected to be finished by around May 20th.
San Joaquin Valley cherries and vegetables – grossing about $4500 to Chicago.
As consumers continue to search for fresh produce that offers the healthiest fare available, they are increasingly turning to berry consumption.
And this trend also confirms that inclusion of berries as an active ingredient in a host of food items at home continues to grow: they are a do-not-disregard ingredient.
One of the rock stars of the berry category is the blueberry, which today is only surpassed by strawberries among consumer berry purchases. Due to their undeniable presence as a superberry and superfood, blueberries have been equally embraced by Millennials who are writing their own formulas for physical fitness as well as seniors, the generation of consumers that continues to embrace food as vehicles of nutrition carefully and naturally packaged to deliver a one-two punch.
According to Josh Borro, author of The Upshot, information released by the U.S. Department of Agriculture showed that blueberry consumption increased 411 percent from 2000 to 2012. Strawberry consumption increased 60 percent during this time frame, and fresh raspberry consumption increased 475 percent.
Borro said that advances on the supply side, which have resulted in delivery of a superior piece of fruit farmed under optimum conditions, give consumers exactly the kinds of berries they are craving.
While the total percent increases show that Americans are loving their berries, there is a sacrificial side to the equation. According to Burro, increases in berry consumption are reflected in decreases in consumption of other fruit such as apples and bananas.
One of the factors influencing increased — and increasing -– availability of berries is the fact that these categories have been strengthened through increased plantings of superior strains in ever-growing locations around the globe. The berry industry is a global category, and consumers are able to enjoy their berries of choice regardless of the time of year as larger export volumes make their way into the United States during the domestic off-season.
Another factor that has driven berry sales is the fact that they are a perfect fruit to eat “as is.” According to the 2015 State of the Plate report issued by the Produce for Better Health Foundation, 83 percent of all fruit is eaten “as is.”
Many factors have affected food consumption patterns over the last 25 years.
In Tracking Demographics and U.S. Fruit and Vegetable Consumption Patterns, a 2011 report has a list that is lengthy.
Roberta Cook, cooperative extension specialist and lecturer in the Department of Agricultural & Resource Economics at the University of California-Davis, writes about key trends that affect food consumption, including:
* demand for foods of high and predictable quality offering convenience and variety;
* growing demand for freshness and foods with higher flavor profiles;
* a willingness to experiment both in restaurants and in the home;
* the changing ethnic composition of the population, which has expanded demand for Asian and Hispanic commodities;
* the growth in public knowledge about how diet and health are linked;
* the importance of maintaining physical fitness throughout life;
* the simultaneous trend toward higher rates of obesity;
* an exploding research base on the specific phytonutrients/antioxidants associated with individual fruits and vegetables and their potential protective health benefits;
* a higher public sector profile and policy engagement on U.S. health issues to the benefit of fruits and vegetables, such as MyPlate;
* and growing consumer interest in where and how food is produced.
Cook points out the changing ethnic makeup of the U.S. population is definitely favorable to fresh produce consumption, since Hispanic and Asian Americans consume fruits and vegetables at higher rates than African Americans and whites.
Roberta Cook has a Ph.D. in Agricultural Economics from Michigan State University. Since 1985 she has been the Cooperative Extension Marketing Economist in the Department of Agricultural and Resource Economics (ARE) at University of California, Davis. She conducts an applied research and industry outreach program focusing on the marketing and international trade of fresh fruits and vegetables, including studies on international competitiveness, industry structure and procurement practices, the N. American fresh tomato industry, and trends in consumer demand and food distribution.She currently serves on the Board of Directors of Ocean Mist Farms and Village Farms, and served for 11 years on the Board of Naturipe Farms. She has served on numerous PBH committees and is a member of the Monsanto Vegetable Seeds Advisory Council. Other board service includes: the PMA Foundation for Industry Talent; Sunkist Growers; the California Kiwifruit Commission; and the American Agricultural Economics Association Foundation. From 1998-2003 she was a member of the ATAC for Fruits and Vegetables of the U.S.D.A. and the U.S.T.R.
Here are shipping updates from different produce production areas on both the West Coast and the East Coast.
In the summer months, 1,600 trucks pass through the Nogales-Mariposa Port of Entry every day. About 1,500 of these 18-wheelers are carrying produce.
Whatever the cargo, each truck must be inspected for contraband. The produce gets another look for pests and disease that could damage U.S. crops.
Currently, there are heavy watermelon shipments, and good mango volume. Grapes are crossing the border and will hit peak shipments entering June and continue for most of the month.
Mexican produce shipments through Nogales – grossing about $2200 to Dallas.
California Desert Produce
Yellow, green and red bell peppers are among produce shipments coming out of the desert of Southern California. The peppers, as well as other vegetables, plus table grapes are being shipped out of the Coachella Valley for the next several weeks….In the nearby Imperial Valley, there is good volume with onions being loaded.
Oregon Cherry Shipments
While Washington state and California have larger volumes, Oregon also ships a significant amount of cherries. Loadings get underway with the start of June, particularly from the Dalles, OR area.
Nut Shipments
It is estimated that by 2020 as much as an additional 1.2 to 1.3 billion pounds of walnuts, almonds and pistachios could enter the market—up 35 to 38 percent from the 2015 crop. The vast majority of shipments will originate from California.
Georgia Peach Shipments
Georgia peach shipments are moving along as expected and should be steady through mid-July. Georgia should have its largest amount of peach shipments in at least 10 years.
Georgia peaches, blueberries and vegetables – grossing about $2600 to New York City.
South Carolina Peach Shipments
South Carolina peach shipments kicked off the first week of May with cling peaches that go primarily to processors, but now has moved into the free stone peaches for the fresh market. The Palmetto State ships about 40 percent of the nation’s peaches. FYI – palmetto refers to a tree, the sabal palmetto, which also happens to be the state tree, and appears on the state flag.
Here’s a look at spring produce shipments from across the United States.
Northwest Cherry growers released their second crop estimate of the season on Friday 13. In May — 19.8 million 20-pound boxes were forecast, and this should not have been affected by rains which hit Washington nearly a week ago.
While produce truckers haul thousands of load of Florida tomatoes each year, the Sunshine state still has a big time tomato waste problem. Some solutions to this problem may be coming from researchers in Florida.
They have been performing groundbreaking work on turning rotten, damaged and generally unfit for sale tomatoes into electricity, which could be a major source of green energy.
After 40 years of dedicated service, continuous innovation and unparalleled customer service, Rich Macleod, director of the TransFresh Corporation North America Pallet Division, will retire effective June 30, 2016, it was announced today by Ken Diveley, president and CEO, TransFresh.
Macleod will be succeeded by long-time TransFresh veteran Michael Parachini and will remain available to Parachini, the Tectrol Service Network and TransFresh customers for a period of time to ensure a smooth transition.
“For many years, Rich has been the guiding force behind the success of the TransFresh Pallet Division and a wide range of pioneering services and operational innovations that have enhanced the efficiency and efficacy of the Tectrol Modified Atmosphere Packaging System, offering growers and shippers a system for increased marketability of their fresh berry products and retailers a potential for greater returns on their investment,” Diveley said. “Although we will miss Rich and wish him a rewarding retirement, I am confident that the experienced TransFresh Tectrol Service Network, under Michael’s leadership, will carry on Rich’s legacy of exceptional technical know-how and commitment to customer service without missing a beat,” Diveley said.
Macleod earned his Master of Science degree in Postharvest Plant Physiology from the University of California, Davis, and worked as a research assistant in the UC Davis vegetable crops division. In 1976, he joined TransFresh Corporation as a lab assistant and rapidly became involved in evaluating the commercial relevance of Tectrol Technologies across a wide range of commodities, ultimately helping to develop a range of new applications utilizing controlled and modified atmosphere packaging.
During his 40-year tenure, Macleod secured several key patents, led critical internal R&D initiatives, spearheaded proprietary research and partnered with prominent universities, federal agencies and produce trade organizations to study and quantify the economic efficacy of Tectrol Modified Atmospheres and cold chain control leading to improved retail shelf quality. Throughout the years, MacLeod has consistently maintained that any technology developed by TransFresh or the trade must have a measurable economic impact on the retail front end.
Macleod served in increasingly senior positions at TransFresh until he was ultimately appointed as head of the Pallet Division in 1990. Most recently, Macleod championed his team’s successful development of the new TransFresh Tectrol Storage Solutions for Blueberries. The Storage Solution marries the Tectrol Technology with a unique zipper-sealed pallet closure system and a precision application of Apio’s patented BreatheWay® Technology to balance package permeability, resulting in stable atmospheres that are maintained over longer periods of time.
“I am grateful to have had a truly rewarding career in an industry that I love,” said Macleod, “and I am confident I am leaving behind a strong team that, with Michael at the helm, will continue to service our customers and the fresh produce industry with sound technical capabilities and dedicated effort. I look forward to seeing their many achievements in the months and years to come.”
Parachini, who will shortly celebrate his 27th anniversary with TransFresh, brings to his new position an illustrious history with the company. From operational and technical services management to R&D initiatives and from critical process improvements in support of customer needs to advanced equipment design and implementation, he has been deeply involved in the delivery and expansion of TransFresh and Tectrol Technologies throughout North America. A third-generation Californian, Parachini received his Bachelor of Science degree in Agriculture Management from California Polytechnic State University.
About TransFresh
TransFresh is a pioneering and established global entity with 50 years of experience in perishables transport – recently recognized as a milestone achievement by America’s fresh produce hub, the City of Salinas, California. Tectrol® is the trademarked brand name for the TransFresh family of proprietary modified and controlled atmosphere systems and processes developed and owned by TransFresh. The Tectrol Service Network™ services, markets and supports the Tectrol® pallet and storage systems operations and technologies. Since inception, TransFresh’s innovations in packaging, equipment and sealing processes have established Tectrol® as the industry standard.

Washington produce shipments play an integral part of the Evergreen state’s economy.
The state has rich soils, abundant fresh water, low cost hydropower, a favorable climate and hard-working people. Washington farm lands grow more than 300 varieties of crops, which is second only to California in crop diversity, according to a recently published report by the Washington Policy Center (WPC) .
Eating grapes is good for the eyes and could reduce the risk of going blind later in life, according to new researc
h.
The fruit protects against a chemical process known as oxidative stress, which releases harmful molecules called free radicals into the retina. Grapes are rich in antioxidants that protect healthy cells from DNA damage and it is believed these compounds are behind the eyesight benefits.
From Florida in the East to California in West, to Canada in the North, here’s a look at opportunities for loadings in three different time zones.
Florida Avocado Shipments
South Florida avocado shipments will get underway nearly a month later than normal, beginning with light volumes in late May. Shipments will be light in June before heaviest loadings arrive in early to mid-July. Shipments should hit about 1 million-1.1 million-bushel this season with south Florida green-skinned varieties.
June is expected to bring considerably smaller volume than usual, but shipments are expected to catch up with bigger volume later in the season.
Southern and Central Florida watermelons, vegetables and tomatoes – grossing about $3300 to New York City.
Ontario Asparagus Shipments
Just North of the U.S. border, asparagus loadings are underway from Southern Ontario. An estimated 85 Canadian farmers in the province grow about 3,400 acres of asparagus. Norfolk and Elgin County have the bulk of Ontario’s asparagus farms, but there are others located in Chatham-Kent, Waterloo and in Essex County. The weather has been a little cool, but as soon as it warms up, asparagus grows really fast and volume will take off.
California Apricot Shipments
Last year California apricot loadings hit a record low. Only 35,000 tons were shipped. In a normal year like 2014, shipments totaled 55,500 tons.
Grown mostly in Stanislaus, San Joaquin and Merced counties, California apricots account for about 98 percent of all apricots produced in the United States. This year’s apricot shipments should top 50,000-tons.
California Fig Shipments
California fig loadings have been underway in light volume from the Coachella Valley. However, with the close of May primary volume will have shifted to the Southern San Joaquin Valley, although it will be mid June before shipments hit stride. Two primary fig shippers are Western Fresh Marketing and Stellar Distributing, both based in Madera, CA, the heart of fig country. About 35 percent of the fig volume goes to the fresh market, with the remainder being dried.
California fig growers produce 100 percent of the dried figs and 98 percent of the fresh figs grown in the United States.
California navel orange shipments are winding down for the season as loadings of Valencias are on the horizon. Meanwhile, Salinas Valley inconsistent vegetable shipments are enough to drive one nuts!
Shipments of California navel oranges from the San Joaquin Valley are is entering its home stretch, and volume is great than originally expected. Meanwhile, shipping gaps with Salinas Valley lettuce are occurring as predicted.
Orange shipments could surpass the 86 million cartons the National Agricultural Statistics Service predicted for the 2015-16 season.
As it is, an 86-million carton haul would be a more than 8 percent increase from last year’s 76 million cartons harvested. This would come with at least 2,000 fewer acres of bearing trees in the ground.
The amount of fruit that has been shipped as fresh and not diverted to juice — have consistently scored above 80 percent all season.
Shipments should continue through June.
Meanwhile, some Valencia orange shippers are beginning to pick what is expected to be a 21 million-carton crop as packing houses are shipping exports. Most shipments will begin after navels are completed. California had about 20 million cartons of Valencias last year. This was a little more than half the 39 million cartons produced in 2001-02 season.
Southern California orange shipments from grossing about $5300 to Atlanta.
Bell Pepper Shipments
Meanwhile bell pepper shipments have hit stride in the California desert from the Coachella Valley. Red, green and yellow peppers should be shipping into June, before loadings will shift to the Selma, CA area.
Lettuce Shipments
Just when really good vegetable volume should be building in the Salinas Valley, the leading items — various types of lettuce — are experiencing serious shipping gaps. The cause is weather, ranging from heat in the mid 90s, to ice on the product due to cold nights, plus winds up to 40 mph.
The only sure thing from now until we get into June, is much lighter volume than normal, plus quality issues. Just make sure you and your receiver know what’s being placed in the truck.
California Cherry Shipments
Reports are coming in from heavy rains that hit the California cherry crop a week ago. Anywhere from 20 to 50 percent of the of the remaining shipments will be knocked out.
The good news is loadings were actually up over last year in California through May 7th. Around 23 million pounds were shipped the week ending May 7th, up from 10.9 million pounds from last year in the same week.
Season-to-date, about 32 million pounds had been shipped, up from 15.5 million pounds in 2015.
California cherry shipments are expected to be finished by around May 20th.
San Joaquin Valley cherries and vegetables – grossing about $4500 to Chicago.
As consumers continue to search for fresh produce that offers the healthiest fare available, they are increasingly turning to berry consumption.
And this trend also confirms that inclusion of berries as an active ingredient in a host of food items at home continues to grow: they are a do-not-disregard ingredient.
One of the rock stars of the berry category is the blueberry, which today is only surpassed by strawberries among consumer berry purchases. Due to their undeniable presence as a superberry and superfood, blueberries have been equally embraced by Millennials who are writing their own formulas for physical fitness as well as seniors, the generation of consumers that continues to embrace food as vehicles of nutrition carefully and naturally packaged to deliver a one-two punch.
According to Josh Borro, author of The Upshot, information released by the U.S. Department of Agriculture showed that blueberry consumption increased 411 percent from 2000 to 2012. Strawberry consumption increased 60 percent during this time frame, and fresh raspberry consumption increased 475 percent.
Borro said that advances on the supply side, which have resulted in delivery of a superior piece of fruit farmed under optimum conditions, give consumers exactly the kinds of berries they are craving.
While the total percent increases show that Americans are loving their berries, there is a sacrificial side to the equation. According to Burro, increases in berry consumption are reflected in decreases in consumption of other fruit such as apples and bananas.
One of the factors influencing increased — and increasing -– availability of berries is the fact that these categories have been strengthened through increased plantings of superior strains in ever-growing locations around the globe. The berry industry is a global category, and consumers are able to enjoy their berries of choice regardless of the time of year as larger export volumes make their way into the United States during the domestic off-season.
Another factor that has driven berry sales is the fact that they are a perfect fruit to eat “as is.” According to the 2015 State of the Plate report issued by the Produce for Better Health Foundation, 83 percent of all fruit is eaten “as is.”
Many factors have affected food consumption patterns over the last 25 years.
In Tracking Demographics and U.S. Fruit and Vegetable Consumption Patterns, a 2011 report has a list that is lengthy.
Roberta Cook, cooperative extension specialist and lecturer in the Department of Agricultural & Resource Economics at the University of California-Davis, writes about key trends that affect food consumption, including:
* demand for foods of high and predictable quality offering convenience and variety;
* growing demand for freshness and foods with higher flavor profiles;
* a willingness to experiment both in restaurants and in the home;
* the changing ethnic composition of the population, which has expanded demand for Asian and Hispanic commodities;
* the growth in public knowledge about how diet and health are linked;
* the importance of maintaining physical fitness throughout life;
* the simultaneous trend toward higher rates of obesity;
* an exploding research base on the specific phytonutrients/antioxidants associated with individual fruits and vegetables and their potential protective health benefits;
* a higher public sector profile and policy engagement on U.S. health issues to the benefit of fruits and vegetables, such as MyPlate;
* and growing consumer interest in where and how food is produced.
Cook points out the changing ethnic makeup of the U.S. population is definitely favorable to fresh produce consumption, since Hispanic and Asian Americans consume fruits and vegetables at higher rates than African Americans and whites.