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Updates on Shipments of Mich. Apples, Calif. Avocados

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DSCN2911+1The number of loads for the new season Michigan apple shipments will be down from original estimates, but still good…Meanwhile, here’s an update on shipping opportunities for California avocados.

Depending you who you ask, Michigan apple shipments will be somewhere between 22.5 and 25 million bushels.  Last season, crop finished at 27 million bushels.

The Michigan apple industry is still collecting data for the final 2014-15 estimate.

Heading into the 2015 harvest, Michigan growers are expecting similar volumes from the Ridge area, higher volumes from the Southwest, similar volumes from the East and lighter volumes from the Northwest part of Michigan.

Michigan blueberry shipments have just started.  We hope to have more info on loading opportunities soon.

Avocado Shipments

Over 70 percent of the California avocado shipments have been completed, with much of the volume now coming out of the Santa Barbara and San Luis Obispo areas.  California could ship up to 10 million pounds a week through mid-July before volumes begin a gradual decline.

Mexico’s 2014-15 crop is finishing up.  However new crop loadings for Mexican avocado shipments are just starting.

Imports of Peruvian avocados began arriving at US ports within the last week or so.

Southern California avocados, tomatoes, vegetables – grossing about $5400 to Cleveland.

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Texas Shipments Gaining on Calif; Vidalia Volume is Down

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DSCN5899Texas appears to be gaining ground on California when it comes to fresh produce shipments…..In Georgia, Vidalia onion shipments apparently will be down overall as product is now coming out of storage.

Texas produce shipments are becoming ever more important when it comes to spot rates for refrigerated loads.  This appears to be due to increased fruit and vegetable production in the Lower Rio Grande Valley, plus more imports than ever from Mexico, as well as shift in demand from California in part because of the prolonged drought.

Although California had regained the top spot in late June, Texas volumes in the spot refrigerated freight market has surpassed California for the first time in early June, according to Mark Montague, manger of industry pricing for DAT Solutions.

Lower Rio Grande Valley watermelons and Mexican produce crossing the border – grossing about $2700 to Chicago.

Vidalia Onion Shipments

Vidalia onion shipments will be down as much as 40 percent this season for some shippers.  Whether the reduction is due to excessive rains, or spring weather having too hot of temperatures, opinions vary.  But shipments will be down, it’s just a matter of how much, since some shippers appear to have been hit harder than others.  Vidalia onions are now being shipped out of storage, which can be “ify” some years when adverse weather or disease creates quality issues.

Southeastern Georgia Vidalia onions, as well as Southern Georgia bell peppers, sweet corn, eggplant, watermelons and squash – grossing about $3000 to New York City.

 

 

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2015 Fresh Pear Shipments to Start in July

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by Pear Bureau Northwest

PORTLAND, Ore. – The annual meeting of Northwest pear growers was conducted recently in Portland, with anticipated projections on the 2015 fresh pear shipmentsIMG_5658 set at nearly 20.4 million standard box equivalents which equates to approximately 451,000 tons of fresh pears.  The projection is 2% higher than the five-year average, and 2% lower than last year’s crop. The estimate was collected from fresh pear growers in Wenatchee and Yakima, Washington and Mid-Columbia and Medford, Oregon growing districts.

With relatively mild winter and warm spring conditions in the regions, harvest is expected to be five to seven days earlier than last season, beginning in late July with Starkrimson, followed  by the Bartlett harvest in early August.  Anjou, Red Anjou, Bosc, Comice, Concorde, Forelle, and Seckel will be picked from late August through September.  With no major frost issues, crop quality is expected to be excellent with good fruit size for the domestic and export markets.

The top three varieties produced by Northwest growers remain the same as in previous years; Green Anjou pears are anticipated to make up 54% of the total 2015 crop, and Bartlett and Bosc pears are expected to yield 21% and 15%, respectively.

Harvest of certified organic pears in the Northwest is projected to make up about 5% of the total with  974,115 standard boxes (21,430 tons) for the 2015 harvest, a decrease of  over 11% when compared with a strong 2014 organic crop, but still a healthy 8% increase over the five-year average.  Bartlett and Green Anjou are the two most abundant organic pear varieties, with Bartlett estimated at 301,500 organic standard boxes, and Green Anjou projected yield at 377,000 boxes for 2015.

Washington apples, pears and cherries – grossing about $5900 to Houston.

 

 

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Thank You Veterans for Our Freedom!

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Avocado Study Reveals Why Consumers Buy the Fruit

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DSCN4628600 consumers preferred nutrition and sensory over other themes when participating in a Hass Avocado Board marketing study, Engaging and Influencing Shoppers at Shelf.

20 messages were among other themes in the study, which was intended for use on retail display shelves, signs and point-of-sale materials, and were a call to action and usage or occasion.

“Our goal was to ascertain message themes that resonate most with consumers, and in particular, understand which messaging within each theme motivates purchases of hass avocados,” Emiliano Escobedo, executive director of the Irvine, Calif.-based board, said in a news release.

Under the sensory theme, “Naturally Delicious” was the most popular tagline and most likely to motivate purchase. The consumers, all primary shoppers, were drawn by the promise of taste and the sense of “real” food that “may be good for you,” the study cited.

Among the nutrition messages, “Naturally Good Fats” was the top choice, deemed simple, important and believable. Also popular were “Cholesterol Free” and “Good Fat in Avocados Can Replace Saturated Fat.”

It found ratings varied by consumption level, with “super heavy” and heavy users — who buy 120-plus or 37-plus avocados per year, respectively — responding more positively overall to shelf messaging. The study also included medium buyers, who purchase 12 to 36 avocados annually.

Each tagline was tested with identical graphics.

As a second objective, the study measured reactions to everyday category signs. Messages tested were “Fresh Avocados,” “Hass Avocados,” and “Ripe Avocados.” Of those, the former was the most likely to drive purchases.

“The information in this study is intended to help retailers enhance their messaging to appeal to their core market,” Escobedo said in the release. “In-store presentation and messaging are important factors influencing the shopper’s decision to purchase hass avocados.”

 

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Chick-fil-A is Testing Superfood Salad

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chick_fil_aChick-fil-A is introducing a new kale-based menu item as it rides the wave of a superfood trend.

Beginning in Southwest Florida last May, chicken sandwich fans were able to get a break from the typical fried foods Chick-fil-A is known for, and try the new 80-calorie Superfood Salad, which includes a blend of kale, broccolini, roasted-nuts, and a maple vinaigrette.

This healthy trial item will be available through July, as well as the slightly less healthy additions of the Smokehouse BBQ Bacon Sandwich and a loaded baked potato side dish, with customer feedback helping to determine whether the dishes are added to menu.   Chick-fil-A has over 1,900 restaurants across the U.S.   Whether consumers will respond well to this latest addition may be found in the company’s competition.   Other chains like sun as McDonald’s and Starbucks have joined the trendy kale craze with similar menu items of their trial items will be available at Chick-fil-A locations across Florida.

Photo Courtesy of The News-Press               Chick-fil-A is an American fast food restaurant chain headquartered in the Atanta suburb of College Park specializing in chicken sandwiches.  Founded in 1946, it is associated with the Southern United States. Chick-fil-A has restaurants in 41 U.S. states and the District of Columbia.

The company’s culture is strongly influenced by its founder’s Southern Baptist beliefs. All Chick-fil-A restaurants are closed for business on Sunday.  In 2012, CEO Dan Cathy’s public statements in opposition to same-sex marriage became the subject of public controversy and was praised by Christian conservatives.

Founder Truett Cathy was a devout Southern Baptist; his religious beliefs had a major impact on the company.  The company’s official statement of corporate purpose says that the business exists “To glorify God by being a faithful steward of all that is entrusted to us.  To have a positive influence on all who come in contact with Chick-fil-A.

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Georgia Vidalia Onion Shipper is on Probation

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DSCN0563Stanley Farms of Vidalia, GA has been placed on one year’s probation by the Georgia Department of Agriculture because it improperly stored other yellow onions at its Vidalia facility.  However, it has been cleared by the GDA of accusations that it packed non-Vidalia onions in Vidalia-branded bags.

No evidence was found during its five-week investigation that non-Vidalias were on the packing equipment at Stanley Farms’ facility in Vidalia, Ga., when Vidalia onions were being packed.

“What we did find was improper storage of organic yellow onions in a Vidalia (onion) packing facility,” said Gary Black,  GDA commissioner. “We promptly responded with a hold on those onions until all inventory could be traced and accounted for, preventing the onions from entering the retail fresh market.”

The department required Stanley Farms to move 285 field bins of non-Vidalia onions to another facility where they were held under seal. Black said Stanley Farms and members of the Stanley family fully complied with all of the department’s directions and requests during the investigation.

Commissioner Black said the department and the grower-shipper signed a consent agreement that includes a one-year probationary period.  If another infraction of the same kind is found during that year, the operation could lose its Vidalia onion license, he said.

Vidalia onions – grossing about $3000 to Chicago; $3300 to New York City.

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Organic Sales are up 11%

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DSCN5885An 11.3 percent jump in in the organic category has been reported by the organic industry.

The trend is not restricted to any particular region.

“[Organic] doesn’t have any demographic boundaries,” Organic Trade Association (OTA) Chief Executive Laura Batcha said, according to the Washington Business Journal. “This additional new data [shows] it doesn’t have regional or partisan boundaries.”

Leading the organic pack is produce. Organic fruits and vegetables reigned in about $13 billion in 2014, making up more than 36 percent of all organic food sales.

The growth has resulted in the USDA creating a new database to make it possible for sumers to track companies to organic certifications, according to Ag Secretary Tom Vilsack.

“The more diverse type of operations and the more growing market sectors we have in American agriculture, the better off our country’s rural economy will be,” Vilsack said, according to The Times-Picayune,while anticipating a positive impact on agriculture.

The OCT also found that organic produce in stores has doubled in the last decade, now occupying 12 percent of all produce available in the aisles. This could be in direct response to demand, as the association also reported that the majority of American households nationwide now endeavor to make organic food purchases while shopping retail, the Washington Business Journal reports.

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Citrus Exports to US Are Arriving at Ports

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DSCN2869+1Here is an overview of citrus imports arriving at US ports in the coming weeks and months.  A significant trend is with sweet, easy-peel citrus ranging from clementines to Mandarins and Minneolas and others.

Chilean clementines  – available from late May through August.

South African clementines – available from mid-June to July, and from Uruguay in May and June.

Australian late-season Mandarins  -in late September through mid-October. From Chile and South Africa, they will be available from September through October.

Mandarins from Uruguay will be available July and August, and from Peru they will be available from mid-August through mid-September.

Australian Minneolas from Australia will be available from late August through September and from Peru from mid-July through August. Daisy Mandarins from Australia will be available in late June and July.

The vast majority of easy peelers and Navels produced in Chile are shipped to the U.S. market. Clementine imports from Chile  should amount to 23,638 tons down slightly from last season.  However, a large increase in Mandarin exports — from 30,096 tons to 43,338 tons is forecast.  In total, the entire easy-peeler category is expected to grow by nearly 19 percent.

Mandarin exports to the US are showing strong growth — 44 percent  — with heaviest volume arriving from mid-August through early November.

Chile exports citrus to the US from May through October; Clementines from May through August.

Late Mandarins from Chile are available from August through October.

The first conventional vessel of citrus from South Africa arrived at the port of Philadelphia on June 15 with  about 3,800 pallets of easy peelers and Navel oranges   Two additional vessels were scheduled to arrive by June 25 and July 6.

The detailed shipping plan from South Africa has conventional vessels arriving through October about every 10-12 days, based on market demand.

Container vessels with smaller volumes will arrive between to assure a steady supply of citrus.

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Michigan, New York Produce Shipments are Gearing Up

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DSCN5896Good volume is shaping for summer produce shipments out of both Michigan and New York state.

Michigan Produce Shipments

Blueberry shipments out of Michigan get underway around the 4th of July, with celery loadings coming the following week.  Cucumbers get started around July 10th, with peppers getting underway the third week of July.  Look for Michigan sweet corn shipmetns about July 20.

Yellow squash and zucchini  have just started.

Michigan’s asparagus movement ended about 10 days ago.  The state harvested an average crop of 9,500 acres of asparagus, of which about half this volume went to the fresh market.

As much as two-thirds of Michigan’s carrot shipments goes to the processing market. The fresh market harvest is set to begin in September, with shipments running into January. Michigan carrots are planted by seed and the 2015 crop was in the ground by mid-June.

Michigan onion shipments will start in mid-September.

New York Produce Shipments

Coming soon will be dozens of different vegetables.  Summer squash loadings have started and many others  such as potatoes get underway with the arrival of July.

Apples are perhaps New York state’s biggest crops.  A good shipping season that starts the last half of August is expected.

Light to moderate volume of old crop apples still shipping – Hudson Valley apples grossing about $2000 to Atlanta.

 

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