Archive For The “News” Category
by Idaho Potato Commission
EAGLE, ID — Does the real Idaho® Potato Farmer finally find his missing truck? We’ll never tell! Watch the new commercial featuring Farmer Mark and the Big Idaho® Potato Truck on national cable networks including The Food Network, CNN, Headline News, Fox News and The History and Cooking Channels that began November 11 to find out.
The commercials made their debut five years ago during the first Big Idaho® Potato Truck Tour. This year marks the sixth installment of the Idaho Potato Commission’s (IPC) wildly popular television commercials starring Farmer Mark and his on-going search for the elusive Big Idaho® Potato Truck.
“Since we launched the campaign five years ago, we’ve received thousands of calls from folks located all across the country with updates on the Truck’s whereabouts,” explained Frank Muir, President and CEO, IPC. “One of the reasons the commercials have been so effective is because of the incredible consumer engagement component reinforced by the Truck’s nationwide tour when it was seen by tens of millions of people of all ages.”
The new commercial aired twice during the Boise State University and BYU football game on October 20 as part of the IPC sponsorship package and its long-standing support of the Broncos. The commercial will air through early April, achieving more than 550 million audience impressions. To view it now, visit the IPC’s YouTube channel.
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About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency responsible for promoting and protecting the famous “Grown in Idaho™” seal, a federally registered certification mark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil, give Idaho® potatoes their unique texture, taste and dependable performance, that differentiates Idaho® potatoes from potatoes grown in other states.
About the Big Idaho® Potato Truck
The Big Idaho® Potato Truck just completed its fifth cross-country journey. The tour began in 2012 as a one-year campaign to celebrate the IPC’s 75th anniversary. The reaction from consumers, the industry and the media made it apparent the truck would not be retiring anytime soon. Today, it’s a solid part of pop-culture. It’s traveled more than 100,000 miles, visited 48 states, met millions of folks across the country and generated billions of media impressions. To learn more about the Truck, please visit BigIdahoPotatoTruck.com.
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As Turbana becomes Fyffes North America, it brings the resources of the biggest banana supplier in Europe to this side of the Atlantic.
North American buyers could stock the Fyffes brand before, but now it takes over for the Turbana brand in the market unless buyers request the Turbana label.
Ireland-based Fyffes owns 50% of the former Turbana company in addition to an increasing number of holdings in North America.
The change will be officially announced at PMA Fresh Summit, but Jack Howell, senior vice president of sales for Fyffes NA, said customers are being informed now, and the Fyffes label will begin shipping on bananas in the U.S. and Canada.
Fyffes is the largest banana shipper in Europe with 46 million cases. It extends its global sourcing infrastructure the No. 4 banana shipper in North America with 10 million cases per year.
Its main banana sources for this market are Costa Rica, Colombia, Ecuador and Guatemala, but it owns farms and has grower agreements with 12 countries in Central and South America.
Fyffes is also a significant player in North America in pineapples, off-shore melons and mushrooms.
In April, Fyffes acquired Leamington, Ontario-based Highline Produce Ltd., the largest mushroom producer in Canada, which was followed this month by the acquisition of All Seasons Mushrooms, Langley, British Columbia.
However, those businesses are owned by Fyffes PLC in Dublin and are not part of Coral Gables, Fla.-based Fyffes NA.
“With over 100 years in the industry, we are experts in supply chain, sourcing the highest quality fruit, and helping retailers profitably grow their banana business,” Howell said.
Fyffes was founded in 1888, and in 1929 became the first name brand in bananas.
During the next decade, Florida orange production could sink by another two-thirds unless better solutions to the fatal bacterial disease citrus greening aren’t found.
That’s the worst-case scenario presented recently to the Florida Citrus Commission in a new, long-term citrus production forecast by Marisa Zansler, chief economist at the Florida Department of Citrus, and Tom Spreen, emeritus professor of agricultural economics at the University of Florida and a department consultant. The commission is the Citrus Department’s governing board.
Spreen presented three forecasts based on different computer models of the future, including one based on no research breakthroughs on greening and no change in current production trends, such as declines in yield, or the boxes of fruit harvested per tree, and in the shrinking number of trees and commercial grove acres.
The pessimistic model projects Florida growers harvesting 27.3 million boxes of oranges in the 2026-27 season. That compares to 81.6 million orange boxes harvested in the recently completed 2015-16 season and 242 million boxes in 2003-04, the last season unaffected by greening or hurricanes.
“I hope that scenario is not more likely,” Spreen said. “It’s a very scary picture. There’s no other way to put it.”
One factor affecting yields on greening-infected trees has been a significant increase in the levels of pre-harvest fruit drop, which began appearing in the 2011-12 season. Other factors include smaller fruit size, which means more fruit to fill a standard box, thus a lower total harvest.
But the most optimistic scenario makes some big assumptions, including investing at least $500 million in planting new trees at a 255 percent replanting rate over the number of trees lost each season, he said. Growers would need to sustain that rate every year over the next decade.
The current replanting rate is 50 percent, largely because many growers are unwilling to make the investment until researchers find better methods against greening.
Even at that aggressive replanting rate, Florida growers would produce just 100 million orange boxes in 2026-27, or less than half the production 12 years ago.
Florida growers can achieve the optimistic scenario, said Spreen, citing high levels of replanting in the late 1980s and early 1990s following three major destructive freezes in 1983 to 1989.
But it would take a scientific breakthrough in breeding a new citrus tree that is tolerant or resistant to greening, he added. Tolerance means the tree would get infected but suffer less damage, notably yield loss, and resistance means the tree would be less susceptible to infection.
“We just need that light at the end of the tunnel to show up, and then we’ll see a burst of new planting similar to what we saw in the 1980s,” Spreen said.
by Stemilt Growers
WENATCHEE, Wash. – The University of Minnesota has chosen Rave™ as the brand name for fruit sold from the University’s newest apple variety, MN55, which Stemilt Growers holds the license to grow, pack, and market in North America. Rave™ was selected as the brand name for this apple to play off of the apple’s many exciting attributes, including its incredible crunch and juicy flavor, as well as its unique position as the first apple to ripen in Washington State, coming off the tree in late July.
“We are beyond excited about the chosen brand name of our newest star apple. The Rave™ apple has explosive flavor and with its early harvest timing and dessert qualities, it will reinvent the month of August for the apple category. We look forward to bringing small volumes of Rave™ apples to market in 2017,” said Stemilt marketing director Roger Pepperl.
The highest quality fruit from MN55 trees will go to market from Stemilt growers as Rave™ apples beginning in summer 2017. MN55 is a variety that was born back in 1997 at the University of Minnesota’s exceptional apple breeding program, the same place that the now national phenomenon Honeycrisp heralds from. It’s a cross between Honeycrisp and an unreleased variety called MonArk. With similar, yet more defined, flavor and quality attributes as Honeycrisp combined with MonArk’s ability to ripen early yet color well and maintain a crisp, juicy texture through the summer heat, Stemilt believes Rave™ apples will be the next standout in the produce department.
The journey to develop a new apple cultivar is not a quick process and requires great efforts. During the 17 years from original breeding to the final release and licensing of MN55 to Stemilt, the University of Minnesota conducted rigorous testing to ensure that the variety was of high enough quality to be commercially released. This process included 5-6 years of testing at multiple locations across the U.S. Together with Stemilt, the University of Minnesota landed on Rave™ as the brand name for the apple earlier this summer.
“Rave™ is a powerful brand name for apples, and one that we know will leave a lasting impression on consumers, especially after they bite into one. Rave™ joins our breeding program’s other success stories, Honeycrisp and SweeTango®, and helps us meet our goal of bringing excitement to consumers as they shop for apples,” said David Bedford, research scientist for the University of Minnesota apple breeding program.
Rave™ is also another chapter in Stemilt’s story of bringing innovative products to market. The company successfully introduced its signature apple Piñata!® to the marketplace back in 2009, and also supplies the West Coast with the University’s popular SweeTango® apple.
“We are constantly seeking new apple varieties with flavors and qualities that will wow the consumer. It’s all about building fruit fans of tomorrow, and Rave™ certainly has the ‘wow factor’ to do just that. We can’t wait to bring this phenomenal apple into stores next August,” said Pepperl.
Stemilt is now in the process of developing a logo and packaging for Rave™ apples, and expects to unveil a look later this year.
by Bridges Produce
This Fall, Bridges Produce is debuting a new label in the U.S. for the fresh organic cranberries from Patience Fruit & Co. This new label, “Patience,” was chosen to reflect the belief that doing things the right way is better than rushing through them. Growing cranberries organically takes more effort, more thoughtfulness, more respect for nature, but the results are worth it.
The relationship between Patience, formerly known as Fruit d’Or, and Bridges Produce began over 16 years ago and has evolved as the companies and the organic market has grown. During the 2014 season Bridges became the exclusive fresh sales representative for Fruit d’Or in the U.S., selling 8 oz. bags and 7.5 oz clamshells. The following season they debuted a 12 oz. poly bag, a size that is in high demand for use in many recipes. For the 2016 fresh cranberry season, all pack styles and sizes will be branded as Patience Fruit & Co.
The group of Quebec growers practice organic farming to minimize their ecological footprint. They believe in working with nature and following its rhythms rather than trying to work against it. For example, they use a “closed circuit” water system where rainwater and melted snow are collected in a drainage basin and used to irrigate the fields and flood them for harvesting. They also rely on 6 million bees to help pollinate the cranberry plants. Growing organically is not the easiest way but yields the best results.
Their superior quality fruit as well as their sustainable growing practices make Bridges so pleased to continue their partnership with Patience Fruit & Co. This year the pack styles Bridges will offer include 12 oz. and 8 oz. poly bags, 7.5 oz. clams, and a 22 lb bulk box. They are available for shipping from Los Angeles and New Jersey October through December. Patience Fruit & Co. also has a line organic dried cranberries, dried mixed berries and artisan blends available as well.
For more information regarding fresh organic cranberries contact Bridges Produce at: info@bridgesproduce.com 503-235-7333
A modern packing facility is being built by Pioneer Growers Co-op of Belle Glade, FL, which will transition the Glades’ oldest corn and bean packing operations to one of the region’s newest.
It will include 37,000 square feet of refrigerated storage space and 12,000 square feet of refrigerated processing area for the organization’s sweet corn and green beans and have over 50,000-square-foot for the packing operation.
With a projected opening of March 1st, the cooperative broke ground on the new venture over the summer.
Construction crews demolished Pioneer’s aging facilities, which were constructed in 1955.
Among the improvements are refrigerated docks, food safety capabilities and updated components from the receiving docks to hydrocooling.
There are nine truck bays to receive and ship product at the multi-million dollar plant. It also has five more bays used in an existing tray packing line, an ice plant for filling crates of corn with ice as well as offices for sales and shipping operations.
The new building is slightly smaller than the older operation, but increased efficiencies from new racking capabilities should allow increased handling.
Construction of the packinghouse represents the third and final phase of a renovation program Pioneer’s grower-owners started in 2008. The first phase was a new corn tray packing facility, which will be housed in the new operation. The second phase involved construction of a new corn receiving and hydrocooling area.
For Gene Duff, executive vice president and general manager, the new building represents an investment in the future.
Founded in 1950, Pioneer’s 12 grower members grow 14,000 acres of corn in Florida and Georgia from October to July. The growers grow on 4,000 acres of beans in Florida and Georgia and in Florida, around 2,000 acres of cabbage and radishes.
During the summer, Pioneer Growers Co-op sources sweet corn from the states of Michigan, Delaware and New York.
By Western Growers
IRVINE, Calif. – Western Growers has revamped its Produce Price Index (PPI) website to allow consumers to easily identify the price difference between what customers pay at grocery stores for fresh produce and what farmers actually receive for their products. In an effort to educate consumers and stakeholders on how much farmers receive for the fruits and vegetables they grow, the PPI details the selling price at the farm, the average price charged at major retail stores and the percentage spread between the two.
“The escalating input costs farmers have to pay in order to sustain a nutritious and reliable global food supply is often overlooked,” said Tom Oliveri, director of trade practices & commodity services at Western Growers. “With this improved Produce Price Index, we’ll continue to educate the public on the gap between farm and retail prices, as well as help consumers understand the pricing structure in the agriculture industry.”
Western Growers has been providing pricing data on fresh produce items since 1996. The index, which is now outfitted with an improved interface and easier navigation, highlights how farmers continue to remain price takers rather than price makers. Many consumers do not realize that on average farmers receive less than 16 cents of every $1 spent on food. Due to rising input costs for farmers—including labor, water, land and other resources—and the continuous implementation of costly buyer and regulatory demands, the historically-lean profit margins for fresh produce farmers continue to tighten, requiring continuous innovation by farmers in order to maintain the long-term economic viability of many family farming businesses.
The PPI is updated weekly and lists prices from U.S. cities including Los Angeles, Atlanta, Chicago and New York. Users now have the ability to search the database by commodity, date range and location. Visit the PPI website at http://www.producepriceindex.com/. For more information, contact Tom Oliveri at (949) 885-2269.
About Western Growers:
Founded in 1926, Western Growers represents local and regional family farmers growing fresh produce in Arizona, California and Colorado. Our members and their workers provide half the nation’s fresh fruits, vegetables and tree nuts, including half of America’s fresh organic produce. For generations we have provided variety and healthy choices to consumers. Connect with and learn more about Western Growers on our Twitter and Facebook.
By Scott Farms International
Scott Farms International, based in Lucama, N.C., has long been one of the leaders in the sweet potato industry. Keeping in that tradition, the Scott Family continues to expand and innovate.
In just two short years, the grower-shipper has built a 60,000 sq. ft. automated packing facility, opened an additional international office, and completed construction of an 80,000 sq. ft. storage and curing facility. All to the betterment of sweet potatoes.
“Sweet potato consumption is growing in the US and around the world”, Linwood “Sonny” Scott, Jr. said. “We built our automated line with the expectation it would offer a more consistent pack for our customers. It was only natural we move on to the next phase with more storage, as well.”
The company boasted 1.6 million bushels of environmentally controlled storage before adding another 600,000 bushels in the new facility. “Increasing our storage capacity will help us serve our domestic and international markets better and more efficiently”, Dewey Scott, Vice President, Sweet Potato Operations, said. “Our new office in the Netherlands will complement our already successful office in the UK. Our domestic business is growing with the trends in consumption as well. Scott Farms is committed to being at the front of the industry with quality, consistency and safe products.”
In addition to infrastructure expansions, the operation is expanding product lines as well. In August, their new Steam-In-Bag line was added to complement their other added-value products. “The Steam-In-Bag product is starting to gain traction with our retail customers”, Stephanie Williams, Director of Sales for Scott Farms, said recently. “Our customers are the driving force for us. We are in a unique position as the grower, packer and shipper of our sweet potatoes to have control of the entire process from the plant to the customer. It is great to be able to offer the quality and consistency we do for our customers.”
Key Facts:
- Scott Farms is a sixth generation family owned farm
- Incorporation date – 1980
- Scott Farms International office opened in the United Kingdom – 2005
- 2.2 Million bushels of environmentally controlled storage and curing
- 60,000 sq. ft. packing facility opened – March 2015
- Second Scott Farms International office opened in Holland – 2016
- Additional 80,000 sq. ft. storage and curing facility opened – October 2016
Located on approximately 13,000 acres in North Carolina’s sweet potato and tobacco heartland of Wilson and surrounding counties, the company has been in continuous operation and expansion for 150 years. The sixth generation, family owned farm specializes in growing corn, wheat, soybeans, tobacco and sweet potatoes. The Scott Family employs a hands-on approach to supplying the highest quality products to the marketplace with efficiency while maintaining the strictest food safety standards. The addition of a 60,000 sq. ft. grading and packing facility for sweet potatoes has allowed the operation to expand the reach of supply to the international market, as well as, opening Scott Farms International offices in the United Kingdom and Holland.
GLENDALE, Calif. — Disney Consumer Products and Interactive Media (DCPI) and Dole Food Company recently announced plans to launch a new co-branded assortment of fresh produce featuring iconic Disney, Pixar, Star Wars, and Marvel characters at grocery and retail stores nationwide beginning this fall. The announcement comes ahead of the 2016 Produce Marketing Association (PMA) Fresh Summit Convention and Expo that took place October 14-16 in Orlando, FL.
“Disney and Dole have a shared mission of providing high quality produce to help families lead healthier lives,” said Josh Silverman, executive vice president of global licensing, Disney Consumer Products and Interactive Media. “As an industry leader in licensed food, we are excited to pair our unrivaled portfolio of brands, characters and stories with Dole’s fresh fruits and vegetables to support parents as they encourage their kids to make healthier food choices.”
“It’s rare that two iconic brands with as much passion and potential for improving the way America and the world eats can come together to make positive change,” said Bil Goldfield, director of communications for the Dole Food Company. “As one of the world’s foremost nutrition leaders, Dole is excited to partner with Disney to take both companies’ commitment to health and wellness to the next level. Together, we can do even more to deliver fun, educational and nutritional information around the power of produce to individuals and families across North America.”
The two brands will launch its first program this fall, followed by a host of other health and nutrition education programs themed around other Disney, Star Wars and Marvel films and characters in 2017. These programs will include consumer promotions, digital integrations, in-store activities, and themed recipes featuring DOLE products to encourage kids and families to adopt a diet rich in fresh fruits and vegetables.
In 2006, The Walt Disney Company became the first major media company to establish a Nutrition Guideline Policy to associate its brands and characters with a more nutritious portfolio of foods and beverages. The company has since marked every year of its Healthy Living Commitment with significant milestones such as becoming the first major media company to launch food advertising standards for kids, launching new content and experiences that inspire healthier lifestyles, and introducing the Mickey Check. The Mickey Check is a quick and easy way for families to identify healthier food and beverage options in stores, on-air, on-line, at Disney theme parks and resorts, and other places where Disney products are sold. Foods and recipes that feature the Mickey Check adhere to the rigorous Disney Nutrition Guideline Criteria.
For more than a century, Dole has served as an unrivaled health and wellness resource to millions of healthy-eating enthusiasts worldwide. Dole is committed to nutrition and nutrition education, and to encouraging the world to adopt a healthier diet including more fresh fruits and vegetables. Dole believes that a diet rich in fruits and vegetables can increase America’s nutritional health and help reverse a number of negative health trends, among them improper diet and inadequate exercise as the leading causes of preventable death. In 2003 Dole established the Dole Nutrition Institute (DNI) specifically to study the health and wellness benefits of fruits and vegetables, and a plant-based diet. Today, DNI remains the world’s most definitive, easily accessible and scientifically validated resource on nutrition and health. In addition, Dole recently established a Director and Department of Culinary Nutrition to translate produce-based research into compelling meals that prove the vital role of fruit and vegetables as the staple of a healthy diet.
by Sharon Durham, USDA AgResearch Magazine
Up until the early 1900s, blueberries were picked from the wild, and the bushes of the berries often did not survive when transplanted elsewhere. True domestication-involving propagation of the plant by the grower and plant breeding to improve desirable traits-was beyond reach until 1910. That’s when USDA botanist Frederick Coville discovered that blueberry bushes require moist, acidic soil to thrive. In 1916, exactly a century ago, the first commercial cultivated crop of
highbush blueberries was harvested.
That history is now enhanced by Baby Blues, a cultivar released in cooperation with the Oregon State University’s Agricultural Experiment Station and the Washington State University’s Agricultural Research Center (ARS). This new blueberry is making its debut during the 100th anniversary of the first cultivated blueberry crop to go to market.
“Baby Blues is a vigorous, high-yielding, small-fruited, machine-harvestable highbush blueberry with outstanding fruit quality. It’s well-suited for those processing markets that require a small fruit size,” says Finn. “Baby Blues should offer growers and processors an alternative to the low-yielding Rubel highbush blueberry, and it may thrive in milder areas where northern highbush blueberries are grown.”
Finn also developed a new blackberry named Columbia Giant. This thornless, trailing blackberry cultivar came from the same breeding program as Baby Blues and was also released in cooperation with the Oregon State University’s Agricultural Experiment Station.
“This cultivar is a high-quality, high-yielding, machine-harvestable blackberry with firm, sweet fruit that, when processed, is similar to or better in quality than fruit from the industry standards Marion and Black Diamond,” says Finn. “Due to its extremely large size, however, Columbia Giant will most commonly be sold in the fresh market.”
Columbia Giant is adaptable to areas where other trailing blackberries successfully grow.
“Two Tasty New Berries From ARS” was published in the September 2016 issue of AgResearch Magazine.