Posts Tagged “favorite vegetable”
A new Green Giant poll shows broccoli remains America’s favorite vegetable in 2022.
The Green Giant brand polled over 5,000 Americans for its annual ‘Favorite Veggie’ open-ended survey to determine consumers’ favorite vegetables.
Key survey findings include:
- Broccoli Takes the Crown (Again): Broccoli is the favorite vegetable in 29 states. Runners up (in order of popularity) are corn, carrots, potatoes and asparagus.
- Flipped on Favorites: More than half of the states (54%) swapped their favorite vegetable pick in 2022 including Iowa – which no longer chose corn as the favorite, but instead selected broccoli this year.
- Corn Continues to Grow: Despite Iowa’s rebuff of corn, 11 states selected corn as their favorite veggie in 2022. A 37% increase in popularity from 2021.
- Kids Crave Veggies: Contrary to popular belief, more than two thirds of parents surveyed (68%) say their kids enjoy eating vegetables.
Survey Data Compilation: 5,321 American consumers ages 18-94 agreed to take an online survey naming their favorite vegetable. The survey was conducted from 4/27/22 through 5/9/2022 and the users were recruited by a Suzy poll.
About Green Giant:
Green Giant® has been been in the vegetable business over 100 years.
Most recently, the Green Giant brand’s launch of its convenient and award-winning Veggie Swap-Ins® line, which includes Green Giant Riced Veggies, Green Giant Veggie Tots®, Green Giant Mashed Cauliflower and Green Giant Veggie Spirals®, has reinvigorated the frozen vegetable category.
February is the Idaho Potato Commission’s favorite month because it’s American Heart Month and Potato Lovers Month, making it a great time to celebrate Idaho potatoes.
In a national survey conducted by Kelton Global, consumers were asked to pick their favorite vegetable, and Idaho potatoes topped the chart. More than a quarter of Americans (26 percent) — or nearly 68 million — say Idaho potatoes are their favored choice over broccoli (19 percent), corn (14 percent) or leafy greens (14 percent).
“Every few years we survey folks on their vegetable preferences, and I’m pleased to report that Idaho potatoes continue to rank number one,” said Frank Muir, president and chief executive officer of IPC. “What’s not to love about the superfood? They’re nutritious and can be enjoyed hundreds of different ways.”
If you’re wondering how folks prefer to eat their spuds, mashed was the hands down winner (27 percent) followed by French fries (23 percent) and baked (22 percent).
More millennials than older generations (29 percent vs. 24 percent) claim mashed potatoes are their most chosen way to eat spuds.
Close to two in five (37 percent) Northeasterners say mashed is their favorite way to consume potatoes compared to far fewer (24 percent) Americans in other regions.
However, many folks are still in the dark when it comes to the potato’s impressive nutritional profile. Less than three in 10 Americans (28 percent) are aware that spuds are chock-full of potassium, a nutrient that plays an important role in heart health. More women than men (30 percent vs. 25 percent) are in the know that potatoes contain potassium.
The survey was conducted by Kelton Global Research Co. for the Idaho Potato Commission with a sample of 1,005 Americans aged 18 and over between Jan. 7 and Jan. 11.