Posts Tagged “feature”
600 consumers preferred nutrition and sensory over other themes when participating in a Hass Avocado Board marketing study, Engaging and Influencing Shoppers at Shelf.
20 messages were among other themes in the study, which was intended for use on retail display shelves, signs and point-of-sale materials, and were a call to action and usage or occasion.
“Our goal was to ascertain message themes that resonate most with consumers, and in particular, understand which messaging within each theme motivates purchases of hass avocados,” Emiliano Escobedo, executive director of the Irvine, Calif.-based board, said in a news release.
Under the sensory theme, “Naturally Delicious” was the most popular tagline and most likely to motivate purchase. The consumers, all primary shoppers, were drawn by the promise of taste and the sense of “real” food that “may be good for you,” the study cited.
Among the nutrition messages, “Naturally Good Fats” was the top choice, deemed simple, important and believable. Also popular were “Cholesterol Free” and “Good Fat in Avocados Can Replace Saturated Fat.”
It found ratings varied by consumption level, with “super heavy” and heavy users — who buy 120-plus or 37-plus avocados per year, respectively — responding more positively overall to shelf messaging. The study also included medium buyers, who purchase 12 to 36 avocados annually.
Each tagline was tested with identical graphics.
As a second objective, the study measured reactions to everyday category signs. Messages tested were “Fresh Avocados,” “Hass Avocados,” and “Ripe Avocados.” Of those, the former was the most likely to drive purchases.
“The information in this study is intended to help retailers enhance their messaging to appeal to their core market,” Escobedo said in the release. “In-store presentation and messaging are important factors influencing the shopper’s decision to purchase hass avocados.”
Stanley Farms of Vidalia, GA has been placed on one year’s probation by the Georgia Department of Agriculture because it improperly stored other yellow onions at its Vidalia facility. However, it has been cleared by the GDA of accusations that it packed non-Vidalia onions in Vidalia-branded bags.
No evidence was found during its five-week investigation that non-Vidalias were on the packing equipment at Stanley Farms’ facility in Vidalia, Ga., when Vidalia onions were being packed.
“What we did find was improper storage of organic yellow onions in a Vidalia (onion) packing facility,” said Gary Black, GDA commissioner. “We promptly responded with a hold on those onions until all inventory could be traced and accounted for, preventing the onions from entering the retail fresh market.”
The department required Stanley Farms to move 285 field bins of non-Vidalia onions to another facility where they were held under seal. Black said Stanley Farms and members of the Stanley family fully complied with all of the department’s directions and requests during the investigation.
Commissioner Black said the department and the grower-shipper signed a consent agreement that includes a one-year probationary period. If another infraction of the same kind is found during that year, the operation could lose its Vidalia onion license, he said.
Vidalia onions – grossing about $3000 to Chicago; $3300 to New York City.
An 11.3 percent jump in in the organic category has been reported by the organic industry.
The trend is not restricted to any particular region.
“[Organic] doesn’t have any demographic boundaries,” Organic Trade Association (OTA) Chief Executive Laura Batcha said, according to the Washington Business Journal. “This additional new data [shows] it doesn’t have regional or partisan boundaries.”
Leading the organic pack is produce. Organic fruits and vegetables reigned in about $13 billion in 2014, making up more than 36 percent of all organic food sales.
The growth has resulted in the USDA creating a new database to make it possible for sumers to track companies to organic certifications, according to Ag Secretary Tom Vilsack.
“The more diverse type of operations and the more growing market sectors we have in American agriculture, the better off our country’s rural economy will be,” Vilsack said, according to The Times-Picayune,while anticipating a positive impact on agriculture.
The OCT also found that organic produce in stores has doubled in the last decade, now occupying 12 percent of all produce available in the aisles. This could be in direct response to demand, as the association also reported that the majority of American households nationwide now endeavor to make organic food purchases while shopping retail, the Washington Business Journal reports.
Here is an overview of citrus imports arriving at US ports in the coming weeks and months. A significant trend is with sweet, easy-peel citrus ranging from clementines to Mandarins and Minneolas and others.
Chilean clementines – available from late May through August.
South African clementines – available from mid-June to July, and from Uruguay in May and June.
Australian late-season Mandarins -in late September through mid-October. From Chile and South Africa, they will be available from September through October.
Mandarins from Uruguay will be available July and August, and from Peru they will be available from mid-August through mid-September.
Australian Minneolas from Australia will be available from late August through September and from Peru from mid-July through August. Daisy Mandarins from Australia will be available in late June and July.
The vast majority of easy peelers and Navels produced in Chile are shipped to the U.S. market. Clementine imports from Chile should amount to 23,638 tons down slightly from last season. However, a large increase in Mandarin exports — from 30,096 tons to 43,338 tons is forecast. In total, the entire easy-peeler category is expected to grow by nearly 19 percent.
Mandarin exports to the US are showing strong growth — 44 percent — with heaviest volume arriving from mid-August through early November.
Chile exports citrus to the US from May through October; Clementines from May through August.
Late Mandarins from Chile are available from August through October.
The first conventional vessel of citrus from South Africa arrived at the port of Philadelphia on June 15 with about 3,800 pallets of easy peelers and Navel oranges Two additional vessels were scheduled to arrive by June 25 and July 6.
The detailed shipping plan from South Africa has conventional vessels arriving through October about every 10-12 days, based on market demand.
Container vessels with smaller volumes will arrive between to assure a steady supply of citrus.
Good volume is shaping for summer produce shipments out of both Michigan and New York state.
Michigan Produce Shipments
Blueberry shipments out of Michigan get underway around the 4th of July, with celery loadings coming the following week. Cucumbers get started around July 10th, with peppers getting underway the third week of July. Look for Michigan sweet corn shipmetns about July 20.
Yellow squash and zucchini have just started.
Michigan’s asparagus movement ended about 10 days ago. The state harvested an average crop of 9,500 acres of asparagus, of which about half this volume went to the fresh market.
As much as two-thirds of Michigan’s carrot shipments goes to the processing market. The fresh market harvest is set to begin in September, with shipments running into January. Michigan carrots are planted by seed and the 2015 crop was in the ground by mid-June.
Michigan onion shipments will start in mid-September.
New York Produce Shipments
Coming soon will be dozens of different vegetables. Summer squash loadings have started and many others such as potatoes get underway with the arrival of July.
Apples are perhaps New York state’s biggest crops. A good shipping season that starts the last half of August is expected.
Light to moderate volume of old crop apples still shipping – Hudson Valley apples grossing about $2000 to Atlanta.
Here’s a look at Northwest fruit shipments, the upcoming pear season, and a glimpse at summertime imports from South American and Mexico.
Northwest cherry shipments are peaking, but loadings will probably be down significantly by mid-July. After a slow start due to late rains, Washington cherry shipments have hit stride the second half of June, with plenty of loadings heading into the Fourth of July. No record cherry shipments are seen this season, with the crop likely topping out at 16 million to 17 million boxes.
Pear Shipments
2015 fresh pear shipments forecast at nearly 20.4 million boxes. which is 2 percent higher than the five-year average, and 2percent lower than the 2014 crop. Loadings should begin about a week earlier than last season, starting in late July.
Apple shipments, pear shipments from the old crop, and new crop cherry shipments – grossing about $4500 to Chicago, $7500 to New York City.
Chilean Orange Imports
The initial arrivals of Chilean imported navel oranges arrived recently in the U.S. with 11,200 boxes on the boat. Future arrivals at US ports on both coast will build in the weeks ahead and continue into early November.
Asparagus Imports
Good supplies of imported asparagus are arriving from Central Mexico by truck a US border crossings and by boat at US ports from Peru. “Grass” is a popular grilling item with many Americans over the Independence holiday.
Carrots and other vegetables are rich in beta carotene and zeaxanthin, which may lower the risk of pancreatic cancer, according to a recent study.
The study drew on data from the European Prospective Investigation into Cancer and Nutrition (EPIC) study, an examination of chronic disease in ten European countries, according to a news release from Westlake Village, Calif.-based Dole Food Co.
Study participants who originally had the highest levels of beta-carotene or zeaxanthin in their blood had only about half the risk of developing pancreatic compared with those who had the lowest levels. The study also found that with each doubling of beta-carotene, sum of carotenoids or zeaxanthin in the blood, the risk of pancreatic cancer was reduced by 15%, 22% and 19%, respectively.
Dole recommends consumers eat carrots, sweet potatoes, squash and pumpkin to get their beta carotene. For zeaxanthin, the company recommends spinach, kale, romaine, broccoli, and brussels sprouts. In Dole’s Kale and Carrot Tart recipe, dark green and orange vegetables are combined for an entrée packed with beta-carotene and zeaxanthin.
Kern County, California in the Bakersfield area is shipping carrots and potatoes – grossing about $6700 to Baltimore.
Publix and Trader Joe’s for the third year in a row, have been ranked by shoppers as their favorite grocery stores.
A Market Force study of 7,200 shoppers conducted online in April ranked the Monrovia, Calif.-based Trader Joe’s first, the Lakeland, Fla.-based Publix Super Markets Inc., second and the Batavia, Ill.-based Aldi Inc., third, according to a Trader Joe’s news release.
The survey studied consumers’ grocery shopping habits and preferences, rating Trader Joe’s at 78% in consumer satisfaction and Publix at 74%.
Rounding out the top fiver were Aldi, Hy-Vee Food Stores Inc., West Des Moines, Iowa, and H.E.B., San Antonio. Among the top brands were Boise, Idaho-based Albertson’s and WinCo Foods and Bentonville, Ark.-based Sam’s Club who made this year’s list after failing to garner enough mentions in 2014, according to the release.
Publix and Trader Joe’s led in many areas, including cashier courtesy, fast checkouts and cleanliness, while Aldi, WinCo and Costco Wholesale Corp., Issaquah, Wash., took the top spots in the value category.
Shop-Rite Supermarkets, Edison, N.J., scored highest for sales and promotions while H.E.B, Hy-Vee and Kroger Co., Cincinnati, performed well in most areas.
Other study findings: nearly half prefer to buy organic products, 28% are buying prepared foods at least weekly, up 10% from 2014 and 39% have used a grocery app, primarily for coupons.
Louisville, Colo.-based Market Force is a global customer intelligence company that provides information for retailers, restaurants, financial institutions, entertainment studios and consumer packaged goods companies.
Eastern Shore vegetable shipments are underway for the summer from Virginia, Delaware and Maryland.
Fresh produce shipments typically start in early June, but those crops were a little late because of a cooler spring. Growers produce two fresh-crop seasons, except for potatoes which have just one season.
Virginia potato shipments began around June 20, and will be in full swing with good loadings by early July
Although numerous fresh produce items are grown in the Eastern Shore region, Virginia’s main crop is potatoes, which has between 3,000 and 4,000 acres.
Most of the potatoes produced in Virginia are shipped throughout the eastern U.S., as far west as the Mississippi River and include red, white, yellow and russet potatoes. When northern areas are not producing, much of the crop is distributed in those regions. When the Southern states stop producing, shipments are redirected to the South. Some of potatoes are distributed in Canada.
Dublin Farms in Horntown is one of the state’s biggest potato shippers.
The Eastern Shore also has significant acreage in tomatoes and green beans, with C&E Farms in Cheriton being the largest shipper of green beans. The farming operation produces about 750,000 bushels of beans annually off of its 5,000 acres.
The two major tomato operations on the shore are expected to produce about the same volumes of round, Roma, grape, cherry and heirloom tomatoes during this season, which runs from late June through September.