Posts Tagged “feature”
Because of oversupply and tariffs, the U.S. lemon industry experienced devastating price drops., but is now back to a more normal situation.
Interfresh of Orange, CA, reports prices have increased due to the tariffs issues being settled calming and fewer shippers. Interfresh noted at one point lemon f.o.b. prices were the lowest in 30 years.
With less competition there are fewer people selling lemons which is leading to higher prices. There also have been fewer lemon imports.
Imports from Argentina are now arriving, but more focus is being placed on markets such as Europe.
In March 2025, the U.S. implemented several rounds of tariffs, primarily targeting imports from Canada, Mexico and China. This had an impact on lemon exports.
The oversupply from California’s District 1 affected pricing, and the tariffs’ effect on exports exacerbated the issue. Plus, the decrease in U.S. lemon exports at the beginning of the year meant that the domestic market had to absorb a good amount of the supply.
Lemon supplies are now much tighter than in January and February. In the next three to four months, the greater demand and lower supply will lead to an increase in pricing.
KEYSTONE MARKETING
Keystone Fruit Marketing of Greencastle, PA has announced the launch of its inaugural Mexican lemon season.
As the exclusive marketer for this new program, Keystone is excited to offer high-quality lemons under its KFM Citrus label.
“This is a new and exciting chapter for us,” said Matthew Gideon, Sales and Commodity Manager at Keystone. “Our Mexico onion grower planted oranges and lemons a couple of years ago, and this season marks the first time our lemons are commercially viable. It’s a natural extension of our existing relationship, and we’re eager to build on our partnership moving forward.”
The program began in July and will run for approximately three months, with consistent weekly volumes expected throughout the season. Lemons will cross through South Texas and be distributed across the United States and Canada.
Initial production will start with 40-50 acres, with plans to expand to 100 acres by the 2026 summer season. Bulk cartons will be packed in Mexico, while a full lineup of consumer pack options will be available through Keystone’s third-party warehouse in South Texas.
Keystone Fruit Marketing is a division of Progressive Produce. Progressive Produce is a year-round grower/packer/shipper of fresh produce. We grow thousands of acres throughout North and South America of potatoes, onions, asparagus, citrus, and other fruits and vegetables and provide outstanding service 365 days a year.
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ALLEN LUND COMPANY, TRANSPORTATION BROKERS, LOOKING FOR REEFER CARRIERS: 1-800-404-5863.
According to a report by IndexBox, the U.S. berries market will witness steady growth with a CAGR of 4% from 2024 to 2035. The raspberry and blackberry market has been experiencing growth for nine consecutive years, seeing 20% growth of $1.1 billion in 2020. The consumption peaked in 2020 and is expected to continue growing in the years to come.
In 2020, consumption of berries in the United States surged to 161,000 tons, growing by 31% compared with 2019. Revenue in the U.S. during that year also grew by 20% compared to the previous year.
The raspberry and blackberry market in the U.S. consists entirely of imported products; import prices have also increased sharply. However, despite the hike in price, the U.S. relies on foreign supplies due to insufficient domestic output.
According to the report, the U.S. will remain reliant on imports for at least the medium term.
Peruvian asparagus exports are showing a significant recovery due to better weather conditions boosting plant productivity and the implementation of corrective agronomic management, such as recovery fertilization and harvest rescheduling, according to Agraria.
The recovery of Peruvian asparagus has led to exports of 39,436 tons, a 42 percent increase over the previous year in May . This large Peruvian production has allowed it to cover destinations primarily in the United States and Europe.
While the year is looking favorable, 2025 could be even better for asparagus due to the Spanish season, which has been shortened by persistent rains, practically ending in May. This opened a window for Peru to obtain stronger prices that started in June.
Projections indicate that the Peruvian campaign could exceed previous year’s volumes by more than 30 percent.
The top destination for Peruvian asparagus is the U.S. and its high demand for this vegetable. In that country, annual consumption exceeds 300,000 tons, and local production barely covers between 10-15 percent of demand.
The United States’ main supplier is Mexico, which has managed to position itself in the conventional section and is developing the premium variety segment. In fact, the U.S. market shows a growing trend toward preference for the latter, which represents a challenge for Peru, whose supply remains concentrated in conventional varieties.
In Europe, the competition is different: major producing countries such as Spain, Italy, and Greece supply their domestic markets. However, consumer preference for asparagus year-round allows Peru to take advantage of being able to supply the market during the months when those countries are off production.
Even so, the margin for growth is more limited in this market, as the gap between production and demand is not as wide as in the United States, with only 15-20 percent of what they have to import from outside Europe. Peru’s strategy on this continent is to take advantage of periods of shortage in the European calendar.
As California pear farmers prepare to begin harvest of the nation’s first pears of the year, shippers expect a return to normal volume following last year’s short crop.
The California Pear Advisory Board met last week and established a pre-season crop estimate of 2.4 million 36-pound box equivalents for all pear varieties grown in the state. Last year’s 1.7 million package crop was the smallest crop in the past five years.
“We are excited to be able to offer retailers a full crop of pears in the coming season,” said Chris Zanobini, Executive Director of the California Pear Advisory Board. “Weather conditions have been optimal for producing excellent quality pears.”
The first pears from California are expected to begin harvest the last week of June in the River pear growing district with Sunsprite and Starkcrimson varieties.
“Bartletts are the main variety grown in California and they are the most popular with shoppers,” said
Zanobini.
California is expecting to harvest 1.6 million packages of Bartlett pears this season, which compares to 1.2 million packages that were harvested last season. Bartlett pears are also the preferred variety for processing and California growers expect to deliver 75,000 tons to the processing sector.
“The industry is expecting volume to be ideal for early-season retail promotions running from mid-July through October,” Zanobini emphasized. “As always, the California River pear growing district will be the first fresh pear of the year just as pears imported from South America are finishing. Retailers should plan to begin featuring fresh, new crop pears from California as soon as they are available in mid-July.”
Zanobini explained that Bartlett harvest in the River district started July 10, with harvest in the Lake and Mendocino counties beginning July 31.
Growers are also expecting good volume of Golden Russet Bosc pears this season as well along with a mix of other pear varieties including Bosc, Comice, Seckel, French Butter and red varieties.
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The Port of Oakland welcomed 2025 on a positive note, experiencing growth in both import and export volumes. In January 2025, loaded container volume reached 146,187 TEUs (twenty-foot equivalent units), marking an 8.5% increase from January 2024, which saw 144,405 TEUs.
“Strong import growth indicates the resilience of Northern California’s economy and reflects the confidence cargo owners have in our port,” stated Bryan Brandes, the Maritime Director of the Port of Oakland. “Export volumes remain steady, showcasing the ongoing global demand for U.S. agricultural and manufactured goods. This growth is a result of the dedicated efforts and collaboration among our labor force, terminal operators, and supply chain partners. We value their commitment and will continue to work together to enhance efficiency and expand capacity to better serve our customers.”
Loaded imports experienced a 13% increase, with 81,453 TEUs processed in January 2025, compared to 72,081 TEUs in January 2024. In contrast, loaded exports saw more modest growth at 3.4%, totaling 64,735 TEUs in January 2025, up from 62,596 TEUs the previous year.
Additionally, empty imports dropped significantly by 26.2%, with 12,625 TEUs departing the Port in January 2025 compared to 17,117 TEUs in January 2024. Conversely, empty exports rose by 19.8%, with the Port handling 34,363 TEUs this January, compared to 28,694 TEUs in January 2024.
California Giant Berry Farms is gearing up for an auspicious Pacific Northwest blueberry season, with the company expecting increased volumes of both conventional and organic blueberries from the region. The firm plans to initiate harvests across Oregon, British Columbia, and Eastern Washington, aiming to maintain a steady supply through early September and throughout the summer.
Tim Youmans, Vice President of Sales, noted that the current season has shown promising volume projections from northern growing areas. To support quality standards, California Giant will ship directly from its growers and utilize its Santa Maria facility’s Unitec sorting line, which sorts berries based on various quality metrics.
“We’re very pleased with the current blueberry season and the anticipated strong volumes from our Northern growing regions,” said Youmans. “Our focus remains on providing a year-round supply of the highest quality blueberries. The upcoming harvests will allow us to maintain excellent availability for our retail and foodservice partners, and ultimately, for consumers.”
In a release, the company also highlighted the growth of jumbo blueberries within the market, driven by changing consumer preferences. Nielsen data indicated double-digit increases in both sales and volume, with jumbo berries gaining a larger share of the blueberry market.
Over the past two decades, per-capita consumption of fresh avocados in the United States has increased by approximately 260%, reflecting a broader interest in foods perceived as healthy and versatile. This trend is influenced by changing dietary habits, increased interest in plant-based nutrition, and the popularity of dishes such as avocado toast.
In response to this demand, the Hass Avocado Board (HAB) partnered with Food & Culinary Professionals (FCP), a dietetic practice group within the Academy of Nutrition and Dietetics, to develop recipes exploring new avocado culinary uses. The collaboration is aimed at demonstrating the fruit’s adaptability across different types of meals and to promote awareness of its nutritional profile.
The project coincides with broader concerns around dietary habits in the U.S. A recent survey of over 1,000 adults indicated that while 93% of respondents understand the importance of good nutrition, only half consistently maintain healthy eating practices most days of the week. According to the Dietary Guidelines for Americans, 2020–2025, roughly 90% of Americans do not meet the recommended vegetable intake, and 80% fall short on fruit consumption.
Fresh avocados are recognized as a nutrient-dense food, offering dietary fiber and unsaturated fats. These nutrients are associated with various health benefits, including heart health and digestive support. Avocados also provide vitamins and minerals such as potassium, folate, and vitamin E.
“Avocados have long been a staple in many cuisines, but there is potential for continued exploration of new uses and combinations,” said Amanda Izquierdo, MPH, RD, LDN, PR & Advertising Manager at HAB. The initiative focused on expanding perceptions of avocado use beyond common applications like guacamole or toast.
Among the recipes developed through this effort are:
- Javacado Frozen Mocha: A drink combining espresso and avocado, designed to deliver creaminess without added sugars.
- Key Lime Pie Avocado Frozen Yogurt Bark: A dessert-style snack using avocado, yogurt, lime juice, and honey.
- Avocado Gnocchi with Avocado Cilantro Lime Sauce: A variation on gnocchi using mashed avocado in place of potatoes.
- Street Corn-Style Soup: A one-pot dish combining avocado, corn, beans, and lime.
- Miso-Marinated Salad with Whipped Avocado Dressing: A grain-based salad featuring a citrus-accented avocado dressing.
- HAB continues to invest in research and education aimed at understanding avocados’ role in nutrition and encouraging their consumption for a balanced diet. The board’s work targets both consumers and health professionals to close the gap between nutritional knowledge and everyday eating behaviors.
The Association of Hass Avocado Producers and Exporters of Peru (ProHass) has revised its projections for the remainder of the 2025 season.
The estimated export volume is 655,000 tons, representing a 20 percent reduction compared to the March projection. Despite this, the total volume is expected to increase by 30 percent compared to the 2024 season, according to a press release.
The association indicated that, despite the trend toward lower volumes compared to previous reports, the sector maintains favorable prospects for its main international destinations.
For example, despite the increase in shipping rates and the application of a 10 percent tariff in the North American market, exports to the United States are projected to grow by 75 percent compared to the previous year, representing an 18 percent share of the total exported volume.
Europe, for its part, has consolidated its position as the top destination market, with a projected growth of 24 percent compared to the previous year. It is worth noting that Peru is the leader in this market, with a 42 percent share. Meanwhile, other strategic markets such as Chile, China, and Japan continue to strengthen their position as key destinations for Peruvian Hass avocados.
ProHass noted that this positive performance occurs in a challenging context, marked by rising logistics costs and the downward revision of initial estimates, but despite these factors, the sector maintains a solid foundation, supported by operational efficiency, market diversification, and compliance with high quality standards.
“These figures confirm that, even in an adverse environment, the joint effort between producers, exporters, and authorities allows the pace of growth to be maintained,” said José Antonio Castro, president of the association.
ProHass reported that the sector will continue monitoring the performance of international markets to ensure the sustainability and competitiveness of Peruvian exports.
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Tomato shipments are slowly increasing on the East Coast as smaller regional harvests begin; overall prices are slightly higher due to the impact of past poor weather, according to a press release by Markon Cooperative of Salinas, CA. The company is currently shipping Markon First Crop (MFC) Tomatoes.
Rounds
- East Coast volume is low in Tennessee and Virginia, but starting to climb; local summer harvests will help supplement orders in mid-July
- Western North Carolina is shipping sufficient quantities of vine-ripe supplies
- California’s San Joaquin Valley is in full production; large sizes are most prevalent
- Mexico’s Baja crop is dominated by small sizes (6×6 and 6×7) as the season progresses
- Central Mexico (crossing into South Texas) is shipping consistent supplies; quality is merely average due to past inclement weather
- The United States government abolished the Tomato Suspension Agreement and instituted a 17.09% duty on Mexican fresh tomatoes that began July 14
- Markets have not reacted as the domestic U.S. season is well underway
- The main Mexican growing season will begin in October; expect more of an impact at that time
- Expect slightly higher prices due to East Coast delays caused by poor weather
Romas
- East Coast volume is low due to recent poor weather
- The Tennessee and North Carolina seasons have begun; supplies are limited
- California’s San Joaquin Valley is in full production; quality is good
- Central Mexico yields are steady; quality is fair
- Baja growers are shipping limited quantities of small-sized fruit
- Expect steady prices until East Coast stocks increase over the next week
- Grape & Cherry Varieties
- Overall supply levels are low; yields should increase next week when the Virginia season begins
- Smaller local harvests are starting in Tennessee, Kentucky, and North Carolina, adding to overall volume
- The Baja and Central Mexico regions are shipping adequate supplies
- Expect slightly lower markets next week
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Fourth-generation melon grower Legend Produce says it has added mini watermelons to its melon program, complementing its full-size seedless offerings.
“Adding mini watermelons to our melon program is the natural step forward, building on the successful full-size program,” Legend Produce founder Barry Zwillinger said in a news release. “Now we are a one-stop shop for everything from cantaloupe and honeydew to our specialty Origami and Kiss melons and finally our full-size and mini watermelon programs.”
Starting in spring, the mini watermelons will be available through November with the Scottsdale, Ariz.-based Legend Produce’s growing regions of Mexico, California’s Imperial Valley, central Arizona and central California.
“Working with the right growers during their best harvest windows has been our primary goal,” Zwillinger said. “This sourcing strategy allows Legend to continually offer the quality that we are known for in the industry.”
Legend Produce says it wants to offer watermelons year-round and is working to expand its production in the winter months.
“Legend is a relationship-first company when working with growers,” Chief Financial Officer Marco Ochoa said in the release. “Most of our growers have been working with us for 20-plus years. As we expand our watermelon offerings, we are working with our existing partners as well as forging new relationships to make the program successful.”
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ALLEN LUND COMPANY, TRANSPORTATION BROKERS, LOOKING FOR REEFER CARRIERS: 1-800-404-5863.