Posts Tagged “Florida strawberry shipments”
Sun Belle of Schiller Park, IL is proud to announce the expansion of its strawberry program through new grower partnerships in Central Florida.
This strategic addition will round out Sun Belle’s robust year-round supply of fresh berries.
Central Florida is renowned for its thriving winter strawberry crop, producing fruit with exceptional flavor from late November to early April. In partnership with veteran Plant City, Florida growers, Sun Belle will offer top-performing Florida strawberry varieties, including the Florida Brilliance, Florida Ember, Florida Encore and Sweet Sensation, throughout the upcoming winter season.
This Florida crop will complement Sun Belle’s existing production in Baja California and Central Mexico, creating a seamless supply calendar for retail partners.
“This expansion truly aligns with where Sun Belle is as a whole – we are growing rapidly and making strategic, forward-thinking moves that strengthen our supply chain and ensure our retail partners can meet their consumer demand every week of the year,” said JC Clinard, CEO of Frutura’s Berry Division. “It also hits close to home for me. With Plant City being my home base, I’ve come to personally know and trust this passionate community of growers.”
Taylor Hazelwood, Vice President of Sales at Sun Belle, added, “Our experienced team has built a truly notable berry program over the years. The addition of Florida’s winter crop allows us to continue to provide our retail customers with berries that meet our high-quality standards and satisfy the continued consumer demand for flavorful strawberries every month of the year. It’s an exciting growth opportunity for our retail relationships and for our brand.”
Sun Belle’s Director of Marketing, Hailey Clark, emphasized the program’s alignment with the company’s brand promise and shares that the excitement doesn’t stop here.
“This Florida program is one of many steps Sun Belle is taking to deliver on our brand promise of quality, reliability, and innovation. Our team has been strategically developing new offerings like unique on-the-go blueberry packaging and premium berry programs – initiatives designed to excite loyal berry consumers while also attracting new ones. We’re eager to share these innovations with our family of retail partners.”
About Sun Belle
Founded in 1986 and a member of the Frutura company, Sun Belle LLC. markets and distributes the finest berries, including blueberries, raspberries, blackberries, strawberries, and golden berries. Known for exceptional quality, innovative programs, and dependable supply, Sun Belle serves leading retailers, wholesalers, and foodservice providers year-round.
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ALLEN LUND COMPANY, TRANSPORTATION BROKERS, LOOKING FOR REEFER CARRIERS: 1-800-404-5863.
Strawberry prices are starting to ease due to increased availability. Quality has improved in all regions, according to a news release from Markon Cooperative of Salinas, CA.
Santa Maria, CA
- Markon First Crop (MFC) Strawberries are available
- The fall crop has passed its peak; volume is downtrending
- Size currently ranges from 12 to 16 berries per 1-pound clamshell
- Quality is good; color is improving daily
- White shoulders have been reported
Oxnard, CA
- MFC Strawberries are available
- The season is at its peak and will end in mid-April
- Volume is steady
- Size currently ranges from 10 to 16 berries per 1-pound clamshell
- Quality is good; color is deep red color and flavor is sweet
Mexico (into South Texas)
- Peak season has passed
- Size currently ranges from 16 to 24 berries per 1-pound clamshell
- Quality is good; uneven ripening and light bruising have been reported
- Harvesting will run through mid-March
Florida
- MFC Strawberries are available
- The season will run through mid-March due to the late start and cooler weather
- Volume has increased
- Size currently ranges from 12-16 berries per 1-pound clamshell
- Quality is good; some misshaped berries have been reported due to January’s cold snap
California Giant Berry Farms of Watsonville, CA is reporting good volumes and shipments of fresh strawberries leading up to Valentine’s Day, both on the West Coast and from Florida.
The grower/shipper’s latest forecast shows strong volumes of organic and conventionally grown strawberries in the next few weeks, which includes volumes from its Fresh From Florida-labeled product.
California Giant reports its Florida growers will have peak volumes from mid-February to mid-March. This is the second year featuring its Fresh From Florida label — an addition to the classic California Giant insignia which promotes Florida agricultural products through consumer marketing campaigns, partnerships with domestic and international retailers.
The company praised Florida growers for overcoming significant setbacks caused by Hurricane Milton, which delayed the start of the season.
California Giant expects its conventional and organic crop from Santa Maria, CA to increase week over week, barring any major weather events. California Giant reports Mexican strawberries are in peak production and will span the month of February into March. Combined, the Florida, California and Mexican production is set to provide ample volume for Valentine’s Day.
Florida’s strawberry strawberry shipments are gradually ramp up and should hit peak volume in time to make deliveries for Valentine’s Day, February 14.
The Sunshine State strawberry season got underway in early to mid-November, and supplies slowly increased throughout December.
Gem-Pack Berries LLC of Irvine, CA is partnering with Parkesdale Farms of Plant City, FL. The companies expect to have peak volume the week of Valentine’s Day.
On a note of caution, the company is monitoring for Botrytis and Chile thrips. Botrytis is a fungus causing a gray mold and appears as white specks or brown spots on the pedals which spread to the flower. Chile thrips are microscopic pests that damage the strawberry leaves and fruit itself.
Parkesdale Farms expects similar volume to a year ago with ample supplies throughout the season.
Gem-Pack also will offer Well-Pict-brand proprietary strawberry varieties grown in Florida.
Wish Farms of Plant City began picking Florida strawberries the first week of November, which is about a week earlier than usual with average berry size and above average quality.
Peak season for Wish Farms is expected to be mid-February to early March, with volume similar to other seasons.
California Gian Berry Farms of Watsonville, CA started harvesting Florida strawberries the second week of November, but cooler than normal weather had kept its volume below normal.
But volume had not reached normal numbers as of mid-December because of unusually cool weather. Still the company expects total volume to be similar to last season, shipments extending through March and into early April.
Astin Strawberry Exchange LLC has 2,000 acres of strawberries this year, with decent volume expected by January 20, with peak season likely coming after Valentine’s Day, but earlier if weather is warm in January.
The company notes an early Easter of March 31 will be good for Florida strawberry shipments with peak volume occurring from mid-February to mid-March.
Florida strawberry shipments are expected to be greater than a year ago as increased acreage now is approaching 12,000 acres. Loadings are increasing with the biggest months for shipments coming with the New Year.
The Florida Strawberry Growers Association of Plant City, FL reports in the calendar year 2021, Florida shipped 17% of its annual volume in December, 13% in January, 35% in February, 32% in March and 2% in April.
Florida’s strawberry production in 2022-23 has increased to close to 12,000 acres. In 2021, Florida’s office of the National Agricultural Statistics Service estimated harvested acres at 10,400, with a reported crop value of nearly $400 million.
Wish Farms of Plant City, FL last season had around 2,100 acres of red strawberries, both conventional and organic, as well as Pink-A-Boo Pineberries. The company sees a 10% increase, with that number going to around 2,300 acres.
Wish Farms report a good, consistent crop with shipments ramping up in January through February and into March.
While Florida strawberries are very popular within the state, distribution also is heavy throughout the U.S. southeast. The grower/shipper also ships significant volume to the mid-Atlantic, Midwest and as far north as Ontario, Canada.
GEM-Pack reports its has doubled its production of pineberries for the new season. The company started shipping in December and continues until April.
Pineberries are a hybrid cross and are smaller than a common strawberry, measuring between 15 to 23 mm (0.6 to 0.9 in). When ripe, it is almost completely white, but with red seeds.
The company’s berry loadings will be heaviest from now until Valentine’s Day.
Strawberry shipments from Florida are looking good for the next two months, despite recent cold snap which did not do any long-lasting harm to the strawberry plants.
Well-Pick of Watsonville, CA also has operations in the Sunshine state and notes the peak shipping season is just beginning and will continue into April. The grower/shipper expects its volume to be as good if not a little better than a year.
A main concern at this point in the season every year is if the weather becomes too warm. This can shorten the season and the distance the berries can be hauled in good condition.
Plant City area strawberries – grossing about $2800 to Chicago; $3800 to New York City.
Strong winter strawberry shipments, led by its Florida and Mexico growing regions, is predicted by California Giant Berry Farms, headquartered in Watsonville, CA.
The company reports its 2021-2022 Florida strawberry season started strong, with the long term weather outlook appearing to be better than a year ago. Florida strawberry shipments got underway in time for Christmas and peak shipments are expected in mid-February – around Valentine’s Day.
The strong forecast comes at a critical time for California Giant, as strawberry volumes are tight, following heavy rains in October that ended much of the Watsonville/Salinas growing season. Concurrently, the Santa Maria fall crop finished, as colder temperatures and wet weather becomes more frequent.
In addition to the strong Florida crop forecast, California Giant’s strawberry production shipments from Central Mexico are expected to continually increase in the coming months, with the growing regions season in its early stages. The region, known for its traditionally strong winter harvest is on track to produce as expected.
Florida strawberries and vegetables – grossing $4000 and more to New York City.
A fungus known as pestalotiopsis, causes berries, leaves and roots to rot and turn brown and is bound to reduce total Florida strawberry shipments this season. By how much is not yet known.
A warm, wet winter allowed the fungus to take hold in December. It is spread by water and Florida had a lot of rain December. Warm weather also helps the fungus spread.
Florida ranks second to California in domestic strawberry shipments and plays an important role in strawberry volume during the winter months. Most of Florida’s 10,000 acres of strawberry farms are in Hillsborough County to the east of Tampa and Manatee County to the south.
Hillsborough County’s Plant City is the center of the industry. The town’s annual strawberry festival held in late February drew more than 550,000 people last year.
The current outbreak of the fungus affected about 25 percent of the state’s strawberry fields and about half of the strawberries are grown organically,
One of the growers affected was Wish Farms of Plant City, FL who reported a loss of about 80 acres of organic strawberries. While it was described as a setback the company emphasized it was not a knockout punch and conditions were improving.
Florida strawberries – grossing about $2000 to Chicago.
Decent strawberry shipments are finally taking place from the Plant City area of Florida after a slow start during the past month or so. However, it will be February 1st before volume hits a peak.
Although there is no official government acreage estimate for the 2018-19 season, some observers believe total acreage is around 10,000 to 11,000 acres. However, for the 2017-18 the USDA reported planted acres totaled 10,800, while harvested acreage was 10,700 acres.
The USDA said Florida strawberry growers had an average yield of 225 hundredweight per acre. Total production totaled 2.41 million cwt.
Hot weather last fall resulted in smaller strawberries and less volume although that situation started improving in mid December.
USDA shipment statistics show so far this season, conventional Florida strawberry shipments totaled 8.73 million pounds through December 8th, down 43 percent compared with the same time a year ago, when 15.1 million pounds had been shipped.
Total loadings of Florida conventional strawberries during the 2017-18 totaled 240.8 million pounds, according to the USDA.
Strawberry shipments were in a lull in mid-December and decent volume did not occur until after the New Year.
Wish Farms of Plant City, FL reports acreage in Florida could be off a little, perhaps 5 percent — compared with a year ago. Hillsborough County, FL has about 10,000 acres and Manatee County at about 1,000 acres.
While Florida strawberry volume is building, it is not expected to hit real good levels volume until the week of January 20th, which puts shippers in a good position for the important Valentine Day’s (February 14th) demand.
Initial Florida strawberry shipments got underway with the arrival of December and a good, quality crop is being reported.
Well-Pict Inc. of Watsonville, CA, also grows strawberries in Wimauma, south of Tampa, and will continue to ship strawberries from there until mid- to late March.
The Florida Strawberry Growers Association Inc. in Dover, FL predicts the state will have about 10,000 acres of strawberries this season.
Astin Strawberry Exchange of Plant City, FL has increased its organic berries this season, and similar to conventional berries, should have good volume the first half of December, peak shipments taking place from late January until mid-March. Heaviest volume for the company occurs during February. Astin’s organic production is up 40 percent, while conventional volume has increased by 10 percent. The company expects to ship 6 million flats this season.
Grape Shipments
California grape shipments and how long they will last has importers in a quandry.
Vanguard International USA, Inc. of Issaquah, WA reports if the quality of California table grapes hold up, the harvest could last until the end of the year, with shipments lasting into January. At the same time Vanguard points out Peru’s global grape shipments were up 40 percent year-on-year to 3.4 million boxes as of October 31st. But U.S. buyers will stick with California grapes as long as the quality is there.
Meanwhile, the California industry set a new 5-year record shipping 23 million boxes worldwide between September 8th and October 12th.
Pandol Bros. Inc. of Delano, CA believes the total California crop might even be 10 million more boxes than 2017. Pandol noted in 2017, late season grape shipments were disappointing because there were so many cold storages full of aging grapes. There are some concerns this year over a repeat of last season.
Pandol reports most retailers are planning to transition to Peruvian grapes later this season, which would be in January, instead of the second half of December. The company also observed retailers know the ports can be problematic around the Christmas and New Year holidays and the logistics of trucking from California are more reliable.
Chile’s table grapes have been hit by a recent hail storm, but the extent of damage is yet to be assessed. It is expected that the bad weather has slashed the walnut crop in half, while the cherry crop could have up to $100 million in losses.