Posts Tagged “quality”
A global survey of consumers shows that shoppers across consider fresh foods a very important component in shopping decision.
A survey of shoppers in 58 countries across the globe revealed that fresh food continues to play an increasingly important role in the shopping decisions of most consumers.
The Nielsen Shopper Trends Survey was conducted in 58 countries around the world covering 54 markets including 87,000 respondents. The survey was conducted online or with face-to-face follow-up in home interviews.
“Fresh foods continue to maintain healthy sales contributions at retail. In fact, fresh foods can comprise between 30-60 percent of total food, grocery and personal care expenses on average, depending on country and type of fresh product,” the report states
Asian shoppers head consumption while USA. shoppers were at the bottom as fresh foods constitute about 30 percent of grocery sales in America.
Shoppers around the world generally listed “good value” as one of their top three reasons for shopping a specific store for their fresh foods. Over half (52 percent) of respondents to the 2012 survey said that rising food prices affect their purchasing of fresh foods.
Consumers listed a variety of reasons why they shop at a specific retailer, with the top 10 drivers being enjoyable shopper experience; one-stop shopping; well-stocked inventory; good value for the money; pleasant store environment; excellent customer service; wide variety of products; high-quality fresh food; wide range of fruit and vegetables; and high-quality premium brands.
Globally, fresh food is a high-traffic builder as the average shopper heads to a market 2.5 times per week to buy fresh foods. Shopping trips are most frequent for the sub-category fruits and vegetables sector at an average of 3.2 times per week.
The survey found that convenience is the number one reason for shopping at a certain place in the United States. Americans shop for fresh foods less frequently than other respondents, but fresh foods are continuing to gain greater traction.
Fresh produce represents about one-third of all fresh food sales in the United States, surpassed only by meat, but besting bakery, deli and seafood categories.
Nielsen researchers project by 2016, the traditional grocery store will have a 64 percent market share of fresh food retail sales. That will represent a 2 percent drop from 2012. During that four-year period, market share of fresh food sales for supercenters will rise 1 percent to a total of 15 percent, while warehouse and club stores will see a 2 percent increase in their market share of the category to 12 percent.
Tthe Nielsen report states that “fresh is increasingly growing in non-grocery channels as a greater availability and assortment of fresh products across retail channels respond to consumer demands. Savvy retailers understand that consumers want the option to choose fresh foods anywhere, and they are fighting for the fresh share of wallet.”
Strawberries
While strawberry shipments from Ventura County are in a seasonal decline, berry volume from both the Santa Maria area and the Salinas/Watsonville district are on the rise.
Overall this season, I’ve been disappointed in the quality of California strawberries, both in taste and appearance. As long as your receiver knows what they are having delivered, then it should reduce your chances of claims or rejections. Hopefully quality will improve with the transition to northern shipping areas.
Studies have shown if your load has pallets with sealed bags from Tectrol with the CO2 modified atmosphere, you will have berries with better arrivals and extended shelf life.
California has refined growing methods on more than 40,000 acres and have improved yields by 44 percent since 1990, but you can’t control Mother Nature. About 90 percent of USA grown fresh strawberries are from California.
The Salinas/Watsonville district is easily the state’s most important when it comes to strawberry shipments, with loads amounting to nearly half of California’s production.
During a year, Salinas/Watsonville ships nearly 20,000 truck load equivalents of strawberries, with the Santa Maria district moving nearly 11,000 truck load equivalents and Southern Californa shipping over 12,000 truck load equivalents.
Blueberries
Although a few California growers began harvesting and shipping early blueberry varieties last March, the bulk of loadings occur in May and June, with the season ending by July.
California is now shipping blueberries and all the signs point to good volume and quality. The Golden state this year is expected to exceed the 1,100 truck load equivalents of “blues” shipped in 2012.
California is home to 80 blueberry producers and 20 handlers, and ranks fifth nationally blueberry shipments.
Blueberry volume is light, but seasonally increasing from the southern and central disticts of California. Raspberries are in light volume from Ventura County.
Salinas strawberries and vegetables – grossing about $7500 to New York City.
When shopping in your favorite supermarket, here’s a few things to be check out.
Chilean grapes – Although the Chilean table grapes I’ve had this season have 
been pretty tasty (sweet), there are reports of quality issues with some of the fruit lacking in size (which I’ve seen plenty of), to lack of color and quality. I can live the smaller sizes of the individual grapes, and even if they don’t look as pretty as usual. In fact, with too many fruits and vegetables, there is way too much emphasis on beauty, or color. The old saying beauty is only skin deep applies here.
It is the taste; the quality; that really matters. One reason there are so many disppointments with tomatoes, for example, is too much emphasis over the years has been placed on “glamour” or beauty. You take home these gorgeous looking items, but find the taste is lacking.
One other note. There have been about 10 percent fewer Chilean grapes arriving this season into the U.S. than a year ago. There has been a lot more competition of the fruit from such world markets as Europe and Asia. That means less supply here in America, and you end up paying more……Does this remind anyone of our soaring gasoline and diesel fuel prices? Part of the reason is oil is being shipped to the U.S, then it is refined. However, instead of you and I buying and using it; other countries such as China are purchasing it. Sure it’s free market at work, but we as consumers are getting the shaft at the same time. But that is another story for another time.
Asparagus –