Grapefruit Consumption Plunges

Grapefruit Consumption Plunges

DSCN2969+1Grapefruit consumption has declined, according to USDA data.

While consumers haven’t completely abandoned grapefruit, as of 2013, Americans ate just over 2.5 pounds of fresh, pulpy citrus on average each year.

In 1976, at the height of America’s love for grapefruit, few fruits were more popular.  The average American citizen ate almost 25 pounds of grapefruit each year.  Since then, however, fresh grapefruit consumption has plunged by 70 percent, and total grapefruit consumption, which includes the processed kind often used for juice, has tumbled by almost 80 percent.

Grapefruits are likely falling victim to the growing demand for convenience in the United States.  Americans want foods that are fast and easy, fruits that can be eaten with a single hand.

It’s not a convenient fruit eat, especially when people can grab a banana, an apple, and head out the door.

USDA data show that this is, in many ways, true. Americans eat almost 40 percent more fresh fruit that they did some 40 years ago. Bananas, in particular, have grown in popularity over the years, with consumption being over 60 percent greater per person than it was in the 1970s.

Nothing, however, has been more detrimental to America’s ability to enjoy grapefruits over the years than an insect-borne disease called citrus greening, which has ravaged production.  The disease, which first crept into Florida, where some three-quarters of all grapefruits are grown in the country, in the early 2000s, has turned grapefruit farming into a nightmare.

Grapefruits, which are typically among the cheapest citrus, have gotten more expensive over the years. And higher prices have meant even lower demand.