If you’ve noticed sky high strawberry prices in your local supermarket, there’s a reason. Shipments from California, Mexico and Florida are all low, but things are starting change.
November rains excellerated already seasonally lower volumes for California strawberry shipments, and volumes also have been below the three-year average. Volume will improve, but it’s going to take some time. El Niño predictions are still showing the strong probability of continuous rains and occasional heavy down pours in the west.
Some California shippers will rely on Florida and Mexico production to supplement California loadings, though bad weather in central Mexico in mid-November was complicating that crop.
This time of year California volume is unpredictable due to cold weather and number of daylight hours. With short days, cold nights and the threat of rain, volume is difficult to predict.
Florida strawberry shipments are increasing and should hit decent volume by next week from the Plant City, Fla. area. However, it will be the first of the year before peak volumes occur.
By the week of November 23rd, shipments from Watsonville, CA had mostly wound down for the year, as production shifted to Southern California. Ventura County is ramping up and Orange County will get underway soon.
Southern California citrus shipments – grossing about $4200 to Chicago.
Central and Southern Florida tomatoes, vegetables – grossing about $2300 to New York City.