Posts Tagged “Chilean kiwifruit”
By Chilean Fresh Fruit Association
The first-ever North American marketing campaign for the Chilean Kiwifruit Committee is now in full swing and set to continue through the end of September. As of the week of August 5th, more than 19,000 tons of kiwifruit had been shipped to North America, with shipments expected to continue through September.
The Port of Philadelphia is a major receiver of Chilean kiwi.
Karen Brux of the association noted that while retail marketing and merchandising support is crucial, so is ongoing consumer communication. “There are so many choices in the produce department, so we need to make it as easy as possible for consumers to choose Chilean Kiwifruit. How does it taste? What role does it play in a healthy lifestyle? How do you choose a ripe kiwifruit? If it’s not ready to eat, how do you speed up the ripening process?”
This is a transitional season for Chilean fruit as items such as peaches and nectarines are wrapping up, while others such as kiwifruit will soon be ramping up.
However, for the time being Chilean table grapes remain the focus of fruit imports from this South American country. Strong volumes of Chilean table grapes will continue arriving at American ports through April. Over 26 million cases of Chilean grapes were shipped to the United States through March 17th.
There have been heavy arrivals, although overall volume is now starting to slowly decrease. There are the more traditional varieties such as Crimsons, Flames and Thompson Seedless. However, there is increasing volumes of proprietary and newer varieties like Timco, Sweet Celebration and Jack’s Salute.
While peach and nectarine volumes are in a seasonal decline, there were still strong volumes of plums shipped in mid-March from Chilean ports, resulting in good volumes arriving at U.S. ports well into April.
While Chilean kiwifruit have been exported to the U.S. for many years, volume is now to the point where the Chilean Kiwifruit Committee plans marketing campaign for the first time in the United States.
Chilean kiwi exports begin in April with good volume occurring at U.S. ports by late May.