Posts Tagged “Honeybear Brands’”

Honeybear Reports Best Pazazz Apple Crop on Record

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Elgin, MN — Even with the challenging apple supply from Washington, this is the best Pazazz crop on record, reports Honeybear Brands. Shipments will continue throughout the winter and spring.

“Growers in the Midwest, New York, Washington and Nova Scotia harvested a beautiful Pazazz crop that will uniquely increase in brix throughout the coming months.  Pazazz apples are harvested with high starch content that benefit with some time in storage, so as other apple varieties start to fade in flavor, Pazazz apples get better and better” says Don Roper, VP sales and marketing, Honeybear Brands. “In addition, our customers get the benefit of their fruit coming from closer to home, which is an important attribute.”

Growing Locations

Shoppers are aware their product choices have an impact on the environment and are more regularly seeking foods grown closer to home, when possible. The domestic Pazazz crop fits that bill with orchards and packing facilities that stretch east to west and can provide quick, packed-to-order freshness and shorter travel times.

Unique Flavor

Great flavor drives consumer purchase behavior, and this sets Pazazz apart from other apples in the marketplace. The unique flavor and balance of sweet and tangy is the biggest part of the Pazazz success. This clean and refreshing apple packs a strong crunch with a flavor that is enhanced as the season progresses.

Pazazz Boosts Moods and Brand Awareness

An apple a day keeps the blues away! Pazazz is engaged in a multipronged marketing campaign highlighting the mood boosting benefits of apples as well as the physical benefits.  A swath of social media content from influencers and podcasters to giveaway sweepstakes of The Happiness Diet book are targeting consumers in markets where Pazazz is on shelf.  

In February, Pazazz and The American Institute for Cancer Research will again team up with Celebrity Chef Elle Simone from America’s Test Kitchen to promote the cancer-fighting benefits of apples with unique content reaching millions of viewers via multiple media platforms and in-store assets.

About Honeybear Brands

Family owned and operated for more than forty years, Honeybear is a dual hemisphere grower, packer, shipper and importer of apples, pears and cherries year-round. A pioneer in the commercialization of Honeycrisp, the company has been an industry leader in responsible, sustainable growing practices and land stewardship for many years. Honeybear Brands is a wholly owned subsidiary of Wescott Agri Products. For more information about Honeybear, visit www.honeybearbrands.com and follow us on Facebook.

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Chilean Fruit Imports Up More than 50% from Last Season

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Chile has exported 708,741 tons of fresh fruit, showing an increase of 7.85 percent when compared to the same period last year, according to
the Association of Fruit Exporters of Chile (ASOEX) in the current shipping season of 2021-2022 (September 1, 2021 – January 11, 2022).

The Far East is the main destination to date, with 301,181 tons received, but it represents a decrease of 4.75 percent compared to the previous season, as reported by Simfruit.

The Far East is the main destination to date, with 301,181 tons received, but it represents a decrease of 4.75 percent compared to the previous season, as reported by Simfruit.

The U.S. has received 177,642 tons, reflecting a significant increase of 54.6 percent.

Following the U.S. is Latin America with 114,936 tons (+10.45 percent), Europe with 106,849 tons (+21.35 percent), Canada with 6,354 tons (-19 percent), and the Middle East with 1,142 tons (+92 percent).

In terms of participation, the Middle East received 43 percent of all Chilean fruit exported to date, followed by the U.S. with 25 percent, Latin America with 16 percent, and Europe with 15 percent.

The main fruits exported to date are cherries (291,503 tons), avocados (97,188 tons), mandarins (87,869 tons), apples (97,188 tons), blueberries (55,371 tons), oranges (25,696 tons), and table grapes (17,373 tons).

However, increased rates for freight has led to lower margins for exporters and increased prices for consumers.

Honeybear Brands of Elgin, MN, a leading grower and marketer of premium apples, pears and cherries continues to grow its direct winter cherry program for retailers. The companies’ dual-hemisphere cherry program provides quality fruit available during winter, direct from Chile, and summer months, domestically from Washington and California.

Chilean Cherries are available late December through February and domestic cherries are available May through August.

Honeybear Brands has more than 25 years of experience growing and importing premium apples and pears in Chile through is growing partner Frusan. This partnership has created a seamless opportunity to provide a premier cherry supply to our retailers as Frusan continues to expand their cherry production.     

“Imported cherries require detailed attention to successfully get into the customers shopping basket, and we’re proud of the supply chain we have built ensuring our customers get the freshest, most flavorful fruit from Chile driving repeat sales,” says Don Roper, vice president sales and marketing, Honeybear Brands.

“Grower partnerships in the Southern Hemisphere allow us to provide some of the highest-quality fruit in the world. We are dedicated to take that privilege and help retailers avoid shrink, drive high sales and gain repeat customers,” continues Roper.

About Honeybear Brands

Honeybear is a leading grower and developer of premium apple varieties.  Family owned and operated for more than 45 years, the company is a leading vertically integrated, dual hemisphere grower, packer, and shipper. Honeybear offers supply of premium apples, pears and cherries on a year-round basis. It is a wholly owned subsidiary of Wescott Agri Products. For more information about Honeybear, visit www.honeybearbrands.com.

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Minnesota’s First Kiss Apple Shipments Return in Limited Volume

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Introduced in 2018 First Kiss is an apple variety being shipped in greater, but still very limited supply.

For the first time, First Kiss will ship to select retailers nationwide, according to a news release. The variety was introduced by Honeybear Brands of Elgin, MN. It is grown exclusively in Minnesota.

“Our orchards are maturing each season and producing more and more of this amazing new fruit, so we’re able to ship — still in very limited supply — to a few retail partners outside of Minnesota who really want to try something that will wow their apple-loving customers,” Don Roper, Honeybear Brands vice president of sales and marketing, said.

First Kiss is a descendent of Minnesota’s Honeycrisp. The result is a tart and juicy apple with a firm, crisp bite and a deep, scarlet skin.

“It’s an early season apple … so it really now marks the opening of the premium apple season,” Kristi Harris, Honeybear Brands brand manager, said.

In Minnesota, Lund’s and Cub stores will sell First Kiss apples. 

 

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Honeybear Brands Imported Apples Now Arriving at U.S. Ports

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By Honeybear Brands

The first imports of the Honeybear Brands 2019 Chilean Honeycrisp are leaving their southern hemisphere orchards and will begin to arrive at U.S. ports in early April and are expected to be delivered to retail supermarkets no later than April 15th. The crop represents the first fresh picked Honeycrisp apples to arrive at U.S. retail in this year.

Since Honeybear’s first Chilean Honeycrisp crop was planted in 2008 in the Araucania region of Southern Chile, production has grown to more than 400,000+ cases in 2019, making Honeybear Brands the leading importer of record, not just of Honeycrisp but all apples and pears out of South America.  Likewise, Honeybear is also the leading organic Honeycrisp importer with supply doubling compared to 2018 as more acreage is transitioned from conventional to organic production.

Honeybear’s 2019 crop is both the largest production volume of high quality fruit to ever to come out of the company’s southern hemisphere orchards thanks to two key factors. Exceptional growing conditions with just the right balance of warm days, cooler nights and perfect rainfall have given the crop the classic traits of the perfect Honeycrisp: high color, firm texture and juicy, crisp bite. And the precision work of the company’s team on the ground in growing, picking and packing premium quality apples is second to none.

About Honeybear Brands (www.honeybearbrands.com)

Honeybear Brands is a leading grower and developer of premium apple varieties. The company started as Wescott Agri Products, a family run apple orchard in the early 1970s. From that early start several generations ago, today Honeybear still employs the same hands-on, personal attention to each and every apple variety produced through the Honeybear Apple Varietal Development Program. Honeybear is the leading provider of Honeycrisp apples in the Northwest region and offers complete domestic and global supply integration from varietal development to growing, packing, shipping and retailer support. The company has close to one hundred varieties in various stages of commercial testing and is renowned for bringing retail star Pazazz to market.

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Honeybear’s Largest Chilean Honeycrisp Crop Returns

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HoneycrispBy Honeybear Marketing

Elgin, Minnesota – A record shipment of Chilean Honeycrisp from Honeybear Brands’ southern hemisphere orchards arrives at major retail stores across the country this week.  The 2017 Chilean Honeycrisp is the largest in Honeybear’s 10-year program and brings just picked freshness, color and taste domestic Honeycrisp inventory, harvested last fall, is in low supply and flavor waning from months of cold storage.

The volume increase in Chilean Honeycrisp is due in part to several factors: the natural maturation of Honeybear’s Chilean orchards, excellent growing conditions and the company working with exceptional local growing partners who understand the many nuances of growing and optimizing premium apple production in their local micro climates.

Leading retailers featuring the Honeybear Chilean Honeycrisp include Hy-Vee, Publix, Loblaws, United Supermarkets, Cub Foods, SuperValu, Central Market, Coborns and Sam’s Club in more than 100 markets across the country.

Honeybear Brands and parent Wescott Agri Products were granted exclusive production and commercialization rights for the Chilean Honeycrisp by the University of Minnesota, developer and owner of the original variety. The company was one of the first to grow Honeycrisp in Washington state and Chile, and is widely recognized as the premier Honeycrisp label in the United States.
For more information visit www.honeybearbrands.com or contact Honeybear at 952-746-1315

About the Honeycrisp Variety

The Honeycrisp variety was first designated in 1960, patented in 1988 and made available to customers in 1991.  In recent years, thanks to its unique blend of crunch, crisp flesh and a mixed sweet/tart flavor profile, the Honeycrisp variety has become an in-demand favorite of consumers, cooks, apple-lovers.  A challenging variety to grow, Honeycrisp requires the right microclimate to maximize production, yield quality and flavor.

About Honeybear Brands

Honeybear Marketing is the marketing arm for, and a wholly-owned subsidiary of Wescott Agri Products. Honeybear is a leading grower and developer of premium apple varieties. The company started as Wescott Agri Products, a family run apple orchard in the early 1970s.  From that early start several generations ago, today Honeybear still employs the same hands-on, personal attention to each and every apple variety produced through the Honeybear Apple Varietal Development Program. Honeybear is the leading provider of Honeycrisp apples in the Northwest region and offers complete domestic and global supply integration from varietal development to growing, packing, shipping and retailer support.

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