Posts Tagged “Idaho Potato Truck”
EAGLE, Idaho – The Idaho Potato Commission (IPC) recently released the latest addition to its series of highly memorable television commercials starring the Real Idaho® Potato Farmer Mark Coombs in search of his famed Big Idaho® Potato Truck. In this fourth spot, Farmer Mark sets off on a mission with his bloodhound, Otis to find his missing truck after he sees college football sideline reporter, Heather Cox with his truck on the local news.
The “Missing” commercials featuring Farmer Mark made their debut four years ago during the first Big Idaho® Potato Truck Tour.
“Pairing our two largest marketing campaigns has proven to be highly successful,” says Frank Muir, President and CEO, IPC. “By featuring the Big Idaho® Potato Truck in our ads, we are essentially promoting the tour ten months out of the year. And, we know the campaign works because almost everywhere the truck travels, folks who have seen the commercial tell the traveling Tater Team to go home!”
The new commercial made its national debut during the Boise State University vs. University of Washington football game on September 5 and began running regularly in mid-October on national cable networks including The Food Network, CNN, Headline News, Fox News, The History Channel and The Cooking Channel. The commercial will air through early February and generate more than 550 million audience impressions.
Heather Cox, a college football sideline reporter who has been working with the IPC for three years made a cameo appearance as herself in the commercial. During football season, the Idaho resident helps generate excitement for Idaho® potatoes among college football fans and spud lovers across the country. Currently she is helping the IPC promote its first online tailgating recipe contest.
The Big Idaho® Potato Truck just completed its fourth cross-country journey. The tour began in 2012 as a one-year campaign to celebrate the IPC’s 75th anniversary and it was apparent from the start, based on the reaction from consumers, the industry and the media, that the truck would not be retiring anytime soon. Today, it’s a solid part of pop-culture that has visited 48 states, met millions of folks across the country and generated billions of media impressions.
To view the commercial online, please visit the IPC’s YouTube Channel.
BOISE, Idaho – The head-turning, jaw-dropping Great Big Idaho® Potato Truck is back on the road for its third consecutive cross-country tour with a new message for women: Take care of your heart! The five-month long, 2014 Big Idaho® Potato Truck Tour kicked off in Boise, Idaho with waves, cheers, and hugs from the students of Riverside Elementary School and salutes from soldiers at the Air Force Base in Mountain Home.
In 2011, fresh Idaho® potatoes were certified by the American Heart Association’s Heart-Check Food Certification Program by meeting the program’s nutrition requirements and they now bear the highly recognized and respected Heart-Check mark on the packaging. This recognition is profoundly helpful in reminding consumers that Idaho® potatoes can be a part of their everyday diet. Knowing that heart disease is the No. 1 killer of women (mothers, sisters, daughters, friends) and is more deadly than all forms of cancer combined, it’s more important than ever that women understand the role both diet and exercise play in achieving a healthy lifestyle.
“The Idaho Potato Commission’s (IPC) support of the American Heart Association’s Go Red For Women movement provides another new and exciting way we can remind consumers, especially women, of the nutritional benefits Idaho® potatoes offer,” said Frank Muir, President and CEO, IPC. “In addition to a new charity beneficiary, we’ve rebranded the Truck so it showcases fresh Idaho® potatoes prepared in various ways and creatively communicates the potato’s nutritional benefits.”
“The American Heart Association’s Go Red For Women movement is grateful to the Idaho Potato Commission for supporting us in our fight against heart disease in women,” said Bernie Dennis, Chairman, American Heart Association National Board of Directors. “This is an exciting opportunity for the Idaho Potato Commission to help educate consumers on ways they can prevent heart disease through diet and exercise.”
In 2014, the truck will visit 26 states and travel close to 19,000 miles during a five-month period. The Truck and its seasoned traveling Tater Team will stop at high traffic events like the Kentucky Derby, the Art Car Parade and Festival in Houston, Texas and the 55th World Lumberjack Competition in Hayward, Wisconsin. In between events, the Truck will visit key retailers and foodservice operators, and local places of interest it finds along the way.
The Truck The Great Big Idaho® Potato weighs more than 6 tons (the equivalent of 32,346 medium-sized Idaho® potatoes). It has become a traveling ambassador for the country’s most famous potato. After being seen by hundreds of millions of Americans in person and in the IPC’s national television commercial, the most frequently asked question is, “Is it real?” We’ll never tell… but in the event it is, the Great Big Idaho® Potato:
- Would take more than 10,000 years to grow.
- Is 1,102 times heavier than the largest potato ever grown, which weighed 11 pounds.
- Would take 2 years and 9 months to bake.
The Great Big Idaho® Potato Truck was created and built by Chris Schofield and Sharolyn Spruce of Weiser, Idaho. With the help of a few specialized contractors, they spent an entire year designing and building this incredible vehicle. The Kenworth Sales Company and Western Trailer, both based in Boise, Idaho, also aided with the construction.
The Tour To find out when the Great Big Idaho Potato Truck will be in a city near you, please visit www.bigidahopotato.com. The website provides in-depth information about the Truck, the IPC’s support of the Go Red For Women movement and weekly updates with tales and photos from the road.