Posts Tagged “Navidad en el Barrio”
By Nora Trueblood, ALC MarCom
Every year we read about the generosity of the produce industry, whether it is donating salad bars to schools, providing extras to the farm workers in the fields, or continuing to support efforts like Navidad en el Barrio. Even after the past two challenging years with COVID-19, and supply chain disruptions, giving is still taking place.
According to Keith Curtis, founder and president of The Curtis Group, and featured in the digital issue of the Daily Press, “I believe that 2021 will be noteworthy. Not because donors have reached their max, but because we must and will continue to dig deep to support the critical work of our nonprofit partners.”
Imagine, if you will, donations pouring into a warehouse in Bell, CA, where all of the product is palletized, organized and then distributed to over 27 different agencies, from San Diego to Riverside, to Pasadena and downtown LA. Almost all of the donors that gave to Navidad en el Barrio for the 2021 effort have donated before, but there were new companies that jumped in, as well. The challenge this year was that companies were feeling the stress of meeting retail orders before they could even consider donating to a non-profit.
Fortunately, Navidad en el Barrio was the recipient of donations from Randall Farms (in cooperation with Tyson Foods), who gave frozen chicken to every family, Wada Farms along with the Allen Lund Company provided a full truckload of Idaho potatoes, Grimmway Farms provided carrots for every family, and Taylor Farms sent bagged lettuce. Also included in the grocery bags were apples from Sage Fruit and FirstFruits Farms, blueberry applesauce from Crunch Pak, avocados from Mission Foods, and a full truckload of Halos, oranges and lemons donated by Wonderful Citrus. For the second year tortillas were donated by the Santa Fe Tortilla Co.(this donation was transported from Little Rock, AK to Southern California). A new donor this year was PepsiCo – who kindly added snack items to many bags. And speaking of bags, our local Target, in La Canada Flintridge, donated 1,000 of their Target bags which were used at the Our Lady of Guadalupe distribution site.
One of the largest donor’s year in and year out is Coca-Cola. This year there were three truckloads of product from both Northern and Southern California, including water, tea and juice. Other regulars with NEEB included Cacique Inc. and Cardenas Markets(both under the direction of Ana Cardenas, an angel to NEEB), who provided cheese, rice and chorizo. Finally, Northgate Market included tomato sauce, as they do, every year.
I am proud that the Allen Lund Company has continued to support Navidad en el Barrio, along with many other well-deserving non-profits. For NEEB we coordinated the transportation to the warehouse, provided logistical support in the multi-pick loads from grower/shippers and had volunteer manpower throughout the day of distribution at the main warehouse. Additionally, there were ALC folks at the Society of St. Vincent de Paul, Catholic Charities/Downtown LA, and Our Lady of Guadalupe, distributing bags to families. Overall 12,500 families were recipients of two full bags of groceries. A mighty effort for a wonderful cause. We are already looking forward to 2022, and Navidad en el Barrio would like to increase the give to 15,000 families! So, while we wish there were not the need, this amazing group of donors continue to make sure more families can enjoy a happy Christmas.
From the Allen Lund Company to all of you – Merry Christmas.
Nora Trueblood began her career with ALC in 2002 as Director of Marketing & Communications. Prior to joining the company, Trueblood worked as the event manager with the Montrose Arts Council and Alpine Dance in Montrose, CO., had her own production and event planning company, and spent 7 years with Lorimar Television.
By Steve Hull, ALC Portland
2021 continues to be a challenging year for so many. Those of us in the logistics world have been working long hours and dealing with unprecedented upheaval in the transportation space. We know, from our discussions with so many of our shipper and carrier clients that you all are working just as hard. We’ve all been missing out on chances to get together and collaborate in person during this time. We’ve missed out on attending some produce-focused trade shows in person, including the United Fresh convention and Expo along with PMA Fresh Summit. Those in-person opportunities that we once maybe took for granted are something very special. One of the things missed was the opportunity to talk about and ask for help with one of Allen Lund Company’s core Acts of Kindness, Navidad en el Barrio.
Since 2004, the Allen Lund Company has been offering assistance including freight shipments to Navidad en el Barrio. First established in the 1970s by former LA Ram’s kicker Danny Villanueva, the non-profit collects money and food for the underserved Hispanic communities in Southern California. ALC first assisted with the transportation of groceries that were included in food bags that are distributed to every family. In the early days, those food bags did not contain any perishable food items, such as fresh produce. Recognizing the strong relationships that ALC has with the growers in California, Navidad en el Barrio asked ALC to help make those food bags much more nutritious. Beginning in 2006, fresh fruits and vegetables became a consistent part of each food bag.
Critically during this pandemic, the need for assistance is as high as ever. Navidad will provide meals to approximately 10,000 families this year! We are asking for any growers/importers/suppliers who are looking to step up and make a difference in the lives of so many deserving families in Southern California by making donations of nutritious perishable foods. In the past, through the generosity of companies such as Rainier Fruit, Wada Farms, Grimmway Farms, Wonderful Citrus, Mission Foods, and Coca-Cola, we’ve been able to help provide fresh fruits, potatoes, carrots, avocados, bottled water, and juices as well as many other available seasonal products for the food bags.
Since we didn’t get the chance to ask you in person this year, we are asking now virtually. We need your help! Christmas is fast approaching, and we are currently working on lining up donations for the 2021 distribution that will take place in early December. Please, reach out to either me at email@example.com, or ALC Marketing & Communications Director Nora Trueblood at firstname.lastname@example.org if your business can help. We appreciate your participation.
The Allen Lund Company has committed to sponsorship and participation in Navidad en el Barrio, an organization established in 1972 by Danny Villanueva, former NFL player, to provide a healthy Christmas dinner to the most underserved families in Southern California. This will be ALC’s 16th year supporting this event. This year due to the pandemic, distributing Christmas dinners to 10,000 families is the goal with all of the proper protocols in place.
“We look forward to working with Navidad en el Barrio every year”, commented Nora Trueblood, director of marketing for the Allen Lund Company. “This year has been challenging to make sure that the warehouse and distribution processes all meet COVID-19 protocols but we will ensure that the communities of Southern California will have plentiful dinners to feed their families this Christmas.”
The Allen Lund Company coordinates transportation for perishables from growers to Southern California. Depending upon the size and location of the donation, ALC will combine products in the most efficient way to move to Los Angeles, where the donations are divided for the Christmas dinners.
Over the years, Grimmway Enterprises, Inc., Wada Farms Marketing Group, LLC, Duda Farm Fresh Foods, Mission Produce, Inc., Rainer Fruit Co., and so many other companies have joined ALC in the effort to give the least served in Southern California a proper Christmas dinner. Donations will be accepted the week of December 7th and the dinners distributed Saturday, December 12, 2020.
|If you have an interest in participating in this event contact Nora Trueblood at 800.475.5863 or if you would like to donate, click here. Donate|
About Allen Lund Company:
Specializing as a national third-party transportation broker with nationwide offices and over 550 employees, the Allen Lund Company works with shippers and carriers across the nation to arrange dry, refrigerated (specializing in produce), and flatbed freight; additionally, the Allen Lund Company has a logistics and software division, ALC Logistics, and an International Division licensed by the FMC as an OTI-NVOCC #019872NF. If you are interested in joining the Allen Lund Company team, please click here.
Established in 1976, the Allen Lund Company was recognized by Food Logistics magazine as a 2019 Top 3PL & Cold Storage Provider for TransKool Solutions, Logistics Tech Outlook for our software division ALC Logistics as a 2018 Top 10 Freight Management Solution Providers, 2018 Food Logistics’ Top 3PL & Cold Storage Providers list, 2017 Supply & Demand Chain Executive Top 100, 2017 Food Logistics 100+ Top Software and Tech Provider, a 2016 Top IT Provider by Inbound Logistics, 2015 Coca-Cola Challenger Carrier of the Year, 2015 Top Private Company in Los Angeles by the Los Angeles Business Journal, 2015 Top 100+ Software and Technology Providers, 2015 Top 100 Logistics IT Provider by Inbound Logistics, a 2014 Great Supply Chain Partner, and was placed in Transport Topics’ “2014 Top 25 Freight Brokerage Firms.” The company manages over 365,000 loads annually, and received the 2013 “Best in Cargo Security Award.” In 2011, the company received the TIA 3PL Samaritan Award, and NASTC (National Association of Small Trucking Companies) named Allen Lund Company the 2010 Best Broker of the Year. More information is available at allenlund.com
By Allen Lund Company
La Cañada Flintridge Calif. – Since 2004, the Allen Lund Company has participated in Navidad en el Barrio. Over 75,000 people are served annually through the efforts of Navidad, which was established in 1972 by Danny Villanueva, former NFL kicker. “It is overwhelming to watch and read about the increasing homelessness in Southern California. The efforts of Navidad en el Barrio makes a small dent in the assistance to the most under-served families,” said Nora Trueblood, Director of Marketing at the Allen Lund Company.
Kenny Lund, Vice President adds, “My mom and dad instilled in us the value and importance of giving back and we as a company completely embrace that concept. Navidad en el Barrio is such an important effort and one that we are able to actually see the impact, by participating in the distribution of the dinners and meeting the grateful families. We plan to continue our commitment to Navidad en el Barrio for years to come.”
Navidad accepts and utilizes donations to assemble food baskets containing chicken, cheese, canned goods and various produce items for a hearty and healthy family holiday meal. ALC provides logistical support as well as produce donated by customers. The process of organizing donations of perishable products or food items from growers/shippers for the annual holiday food baskets has already started.
ALC is reaching out to shippers in the Western U.S. that often ship items which could be used to complete a meal for these families’ Christmas dinner. The logistics and transportation of the donations during the week of December 10-15, 2018 will be provided by the Allen Lund Company with meals being delivered on Saturday, December 15th. Donations are delivered via ALC to a warehouse location in Los Angeles and then delivered to agencies throughout Southern California for distribution to families. All donations must be usable beyond the date of distribution.
About Allen Lund Company:
Specializing as a national third-party transportation broker with nationwide offices and over 500 employees, the Allen Lund Company works with shippers and carriers across the nation to arrange dry, refrigerated (specializing in produce), and flatbed freight; additionally, the Allen Lund Company has a logistics and software division, ALC Logistics, and an International Division licensed by the FMC as an OTI-NVOCC #019872NF. If you are interested in joining the Allen Lund Company team, please click here.
Established in 1976, the Allen Lund Company was recognized by Logistics Tech Outlook for our software division ALC Logistics as a 2018 Top 10 Freight Management Solution Providers, 2018 Food Logistics’ Top 3PL & Cold Storage Providers list, 2017 Supply & Demand Chain Executive Top 100, 2017 Food Logistics 100+ Top Software and Tech Provider, a 2016 Top IT Provider by Inbound Logistics, 2015 Coca-Cola Challenger Carrier of the Year, 2015 Top Private Company in Los Angeles by the Los Angeles Business Journal, 2015 Top 100+ Software and Technology Providers, 2015 Top 100 Logistics IT Provider by Inbound Logistics, a 2014 Great Supply Chain Partner, and was placed in Transport Topics’ “2014 Top 25 Freight Brokerage Firms.” The company manages over 365,000 loads annually, and received the 2013 “Best in Cargo Security Award.” In 2011, the company received the TIA 3PL Samaritan Award, and NASTC (National Association of Small Trucking Companies) named Allen Lund Company the 2010 Best Broker of the Year. More information is available at www.allenlund.com.
La Cañada Flintridge Calif. – The Allen Lund Company (ALC) will be participating in Navidad en el Barrio for the 10th consecutive year. Working together with growers, shippers, and carriers Navidad is able to provide food baskets to over 15,000 families-in-need during the holiday season.
This year ALC worked with companies such as Wada Farms, Dayka+Hackett, Rainier Fruit Company, Wonderful Citrus, and Grimmway Farms to provide food donations. “We are thrilled with the great response our customers and shippers have given to Navidad this year,” stated Nora Trueblood, Director of Marketing and Communications. “Adding fresh produce to the dinner baskets is of huge value to the families.”
This year ALC also had the privilege of running a shoe drive in the Corporate office. We were able to collect 130 pairs of brand new shoes ranging in all sizes from toddler to teen. On December 12th the shoes will be handed out at St. Vincent de Paul’s annual shoe and toy drive to hundreds of families that wait in line for hours.
This will make the second year that with the Allen Lund Company’s coordination, Navidad Christmas dinners will also be given to 500 families at St. Vincent de Paul during their annual toy and shoe drive.
About Allen Lund Company:
Specializing as a national third-party transportation broker with nationwide offices and over 400 employees, the Allen Lund Company works with shippers and carriers across the nation to transport dry, refrigerated (specializing in produce), and flatbed freight; additionally, the Allen Lund Company has a logistics and software division, ALC Logistics, and an International Division licensed by the FMC as an OTI-NVOCC #019872NF.