Posts Tagged “Ocean Spray”
Oppy, a leading grower, marketer and distributor of fresh produce from around the world, announced a new grape program building on its exclusive partnership with Ocean Spray®, the agricultural cooperative owned by more than 700 farmer families.
The fruit comes from the Southern Hemisphere, which expands Oppy’s footprint, offering retailers a powerful 12-month consumer brand for the grape category from Peru, Chile and Brazil as well as South Africa, Mexico and California. Oppy’s overall program is well balanced across several global growing regions and a wide range of proprietary varieties, with an emphasis on high-quality, consistency and excellent flavor.
Ocean Spray® grapes are offered in a variety of packaging options, including high-graphic bags as well as 2 lb. and 3 lb. clamshells. Promotional volumes are available through February to support various retailer needs.
“Oppy’s grape program continues to evolve in exciting ways to meet the market demand,” Oppy’s Director of Import Grapes and Stone Fruit Bill Poulos said. “Our program is incredibly varied and comprises a mixture of new, exciting varieties that help attract new consumers, as well as tried and trusted favorites that are always a hit. Now offered under the immediately familiar and top-quality Ocean Spray® brand, our customers can truly refresh and reenergize their grape category.”
Import grapes continue to deliver healthy results, with 2020 volume increasing by 6% over 2019 in their January-May season, despite overall unpredictability across markets.
Since the U.S. is the top market by volume for grapes from Peru, where Oppy has recently broadened its decades-long presence, the 162-year-old fresh produce company will also offer its first ever organic Fair Trade Certified green and red seedless grapes, in keeping with growing consumer demand for produce that helps communities as well as the environment.
A Fair Trade partner since 2004, the program’s premiums go toward supporting essential infrastructure in grower communities including healthcare, education, fresh water access and more. The workers who produce Fair Trade Certified produce determine the allocation of premiums, thus empowering communities toward sustainable development. Oppy’s sales of Fair Trade grapes have already experienced meteoric growth, increasing by 137% from the first half of 2018 to the first half of 2019.
Combined with its offerings from Chile, where Oppy enjoys decades of on-the-ground expertise, promotable grape volumes are expected this season, allowing for greater choice and flexibility at retail. Earlier this year, Oppy further developed its grape offerings by becoming the first ever importer of the organic green seedless Arra 15 variety from Peru, continuing to chart new avenues of growth for the category.
Growing, marketing and distributing fresh produce from around the globe for more than 160 years, Vancouver, BC-based Oppy discovers and delivers the best of the world’s harvest. With over 50 million boxes of fresh fruits and vegetables grown on every continent moving through its supply chain annually, Oppy offers popular favorites from avocados and berries to apples and oranges year-round, alongside innovative seasonal specialties.
About Ocean Spray:
Founded in 1930, Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry farmers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. The Cooperative’s cranberries are currently featured in more than a thousand great-tasting, nutritious products in over 100 countries worldwide.
LAKEVILLE-MIDDLEBORO, Mass. – The stage is set to expand the 87-year-old Ocean Spray® brand — with many sweet things to come.
In a natural extension of the relationship formed in 2003 to market Ocean Spray fresh cranberries, Oppy and its partner berry growers are now shipping fresh strawberries and blueberries from California under an Ocean Spray® brand.
Ultimately, a range of berries, including blackberries and raspberries, will join strawberries and blueberries as part of the Family Farmer Owned™ brand of fresh produce. The program expands and elevates Oppy’s berry offerings, delivering fruit of high quality and great flavor in a familiar and trusted label. This expansion also establishes a year-round fresh berry presence for the Ocean Spray® brand.
“Ocean Spray was founded by three cranberry growers looking to expand the market for their fruit,” said Clark Reinhard, vice president of innovation for Ocean Spray. “The brand is well known across multiple grocery aisles but our presence in produce has been limited to just a few months of the year. The perimeter of the grocery store is growing fast and by collaborating with Oppy our brand will be on fresh, high quality produce from family farms year round.”
The Ocean Spray® brand bolsters Oppy’s strategic push in the berry category, according to James Milne, vice president of marketing. “We conducted extensive research throughout North America over the past year and discovered a genuine enthusiasm for berries. There is a clear opportunity for a strong brand like Ocean Spray® to enter the market and capture people’s imaginations. This new innovation will disrupt an established category and offer a surprising new berry experience to the trade and consumers alike.”
Following California strawberries and blueberries, the Ocean Spray® Family Farmer Owned™ brand will feature fruit produced by Oppy domestic berry growers in the Pacific Northwest, British Columbia, and its international network of family farmers.
“Consumers should ultimately understand that when they see the Ocean Spray logo anywhere in the world they are supporting family farms- the same way they do buying at their local farmer’s market,” said Reinhard. “While cranberries remain at the heart of what we do, bringing other berries to market under the same brand will be a huge benefit to growers, retailers and ultimately the consumer.”
“Partnering with Ocean Spray enables us to simultaneously deliver new value to our grower partners and our retail customers,” said David Smith, Oppy president and chief marketing officer. “Berry growers everywhere understand the stature of the Ocean Spray® brand and are engaging with the opportunity. Meanwhile we’re providing our retail partners the exciting option of high quality strawberries, blueberries, raspberries and blackberries packed in a label of high consumer awareness and appeal.”
Smith notes that the timing is advantageous for all, with berry category sales at retail elevating 15 percent in the last two years, while also realizing average-price-per-pound gains. IRI data shows that berry sales volume has increased throughout the U.S., while branded produce is earning greater dollar share throughout the category.