Posts Tagged “vegetable consumption”
By Potatoes USA
DENVER — “It’s official: the latest Dietary Guidelines for Americans have yet again confirmed the importance of eating more vegetables such as potatoes that provide potassium and vitamin C.1
“The 2020-2025 Dietary Guidelines for Americans recommendations focus on increased nutrient-dense vegetable consumption. Americans can take simple steps toward eating healthier by choosing potatoes. As a nutrient-dense vegetable, potatoes support all three healthy eating patterns – Healthy U.S., Healthy Vegetarian, and Healthy Mediterranean – defined in the Dietary Guidelines for Americans. Potatoes’ versatility also means they can easily fit into meals across a variety of personal and cultural preferences for breakfast, lunch and dinner.
“For the first time in the history of the committee’s guidance on nutrition and health, the Dietary Guidelines also covers specific recommendations for individuals under two years old, supporting potatoes as a healthy first food for babies and toddlers, as well.
“Potatoes are a good source of potassium, providing 15% of the daily value per serving in addition to being an excellent source of vitamin C, providing 30% of the daily value per serving. Vitamin C may help support the body’s immune system,2 which is likely to be especially top-of-mind for Americans as we head into 2021.
“What’s more, research shows that you’re likely to feel full for longer3-5 and support your body with the nutrients it needs when you choose good carbohydrates like potatoes. A serving of potatoes has 26 grams of high-quality carbohydrates that can help fuel an active lifestyle. Carbohydrates are the key fuel utilized by the brain and by muscles during exercise.6 Many Americans are moving to plant-based diets7 and obtaining enough high-quality protein is important in this process. Potatoes contain 3 grams of a complete protein that can easily be absorbed by the body.8,9
“Many Americans are struggling with food insecurity and are not meeting recommendations for fruit and vegetable intake.10 Research suggests that potatoes are an affordable, nutrient-dense vegetable that provides more nutrients per penny than most other vegetables.11
“Potatoes are a nutritious, affordable option that can be enjoyed in a variety of ways – including simple, delicious preparations with few ingredients, making them easy to incorporate into a healthy diet. For more information on potato nutrition and preparation please visit PotatoGoodness.com.”
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About Potatoes USA
Potatoes USA is the marketing organization for the 2,500 commercial potato growers operating in the United States. Potatoes USA was established in 1971 by a group of potato growers to promote the benefits of eating potatoes. Today, as the largest vegetable commodity board, Potatoes USA is proud to be recognized as an innovator in the produce industry. For more information on Potatoes USA’s mission to “Strengthen Demand for U.S. Potatoes” by creating positive change in the industry through innovative and inspiring approaches, please visit PotatoesUSA.com.
by The NPD Group, Inc
Chicago — The continual parental reminder to “eat your vegetables” stuck with Millennials and Gen Zs because they are driving the growth in fresh and frozen vegetable consumption, but many of the parents who offered the reminder are not eating theirs, reports The NPD Group, a leading global information company. Younger consumers, those under age 40, have increased the annual eatings per capita of fresh vegetables by 52 percent and frozen vegetables by 59 percent over the last decade. Boomers, ages 60 and up, on the other hand, decreased their consumption of fresh vegetables by 30 percent and frozen vegetables by 4 percent over the same period.
Increased consumption of fresh vegetables is an outcome of the shift to fresh foods among young consumers over the last decade. Generational change is partly responsible for the move to fresh as younger consumers are adopting fresh at a much earlier age than the generations before them. Millennials and Gen Zs will sustain the growth of fresh vegetable consumption as they age into their heaviest consumption years. Over the next several years fresh vegetable consumption is forecast to increase by 10 percent, an increase that will be tempered by the lower eating rates of Boomers, according to NPD Group’s
Frozen vegetable consumption, which was declining earlier this decade, is now on the rise due to the interest of more health-conscious Millennials and Gen Zs. Just as they did with fresh vegetable consumption, these younger consumers are eating more frozen vegetables than previous generations did at their ages. Although the category’s growth forecast is not as strong as fresh vegetables, consumption of frozen vegetables is forecast to increase by 3 percent through 2024.
“Vegetable consumption among younger consumers is a reflection of their more health-conscious eating behaviors,” says David Portalatin, vice president, food industry analyst at NPD Group and author of the recently published Eating Patterns in America. “Our research shows that their attitudes about eating vegetables will not shift as they age and go through their life stages. Their parents and grandparents, on the other hand, may need a reminder from the younger generations to eat their vegetables.”
About The NPD Group, Inc.
The NPD Group provides market information and business solutions that drive better decision-making and better results. The world’s leading brands rely on us to help them get the right products in the right places for the right people. Practice areas include apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, mobile, office supplies, retail, sports, technology, toys, video games, and watches / jewelry.
Data on vegetable consumption broken down by income level reveal that individuals (children and adults) in households with incomes below 185 percent of the poverty level consumed smaller quantities of potatoes and tomatoes than people in households with incomes above that level. In 2007-08, lower income individuals consumed 49.3 and 28.1 pounds per person per year of potatoes and tomatoes, respectively, and those with higher incomes consumed 53.8 pounds of potatoes and 32.1 pounds of tomatoes per person. A bigger difference was observed in consumption of other vegetables (nonpotato and nontomato): 85.8 pounds per person for higher income individuals versus 69.8 pounds per person for lower income individuals.
The more educated the adult, the more other vegetables (nonpotato and nontomato) eaten. In 2007-08, college-educated adults consumed 187.4 pounds of total vegetables per person per year, of which 100.7 pounds were other vegetables. Adults with only a high school education ate 181.9 pounds of total vegetables per person, of which 87.6 pounds were other vegetables. Adults who had less than a high school education consumed 158.2 pounds per person of all vegetables, of which 76.3 pounds were other vegetables.
Consumption Trends Consistent Across Demographic Groups for Juice…
Total fruit consumption was lower in 2007-08 than in 1994-98 for all four age and gender groups. For example, girls’ consumption of fruit declined from 131.3 pounds per person per year in 1994-98 to 121.2 pounds in 2007-08. Some of the decline in total fruit consumption was due to less orange juice being drunk by all four groups. Orange juice is the largest fruit category in terms of consumption, and average U.S. consumption fell from the equivalent of 38.3 pounds of oranges per person per year in 1994-98 to 30.9 pounds in 2007-08.
Falling orange juice consumption, however, was not the only driver of declining fruit consumption—declines were common for other fruits as well. Apple juice, berries, and grapes were the only fruits and fruit categories that had higher average U.S. consumption in 2007-08 than in 1994-98. Every demographic group examined displayed the same patterns for apple juice and orange juice consumption—larger quantities of apple juice and smaller quantities of orange juice were consumed in 2007-08 versus 1994-98.
… But Not For Whole Fruits
Trends in whole fruit consumption were not consistent across demographic groups. In this study, whole fruits comprised all categories of fruits consumed, minus orange juice and apple juice. Thus, whole fruit consumption includes a relatively small amount of juices from other fruits, such as pineapple juice and grape juice, in addition to whole fruits. Federal dietary guidance advises that at least half a person’s recommended daily intake of fruits be whole fruits.
Whole fruit consumption declined for the age and gender groups between 1994-98 and 2007-08. For example, boys’ consumption of whole fruits fell from 71.9 pounds per person per year in 1994-98 to 65.4 pounds in 2007-08. For non-college-educated adults, consumption of whole fruits was relatively stable over the period, averaging around 65 pounds per person per year; for college-educated adults, it fell from 93.7 pounds in 1994-98 to 83.2 pounds in 2007-08.
Higher income consumers’ consumption of whole fruit fell from 81.2 pounds per person per year in 1994-98 to 75.7 pounds in 2007-08, whereas lower income individuals consumed similar quantities in both periods. Non-Hispanic Whites and Hispanics’ consumption of whole fruits declined between 1994-98 and 2007-08, while non-Hispanic Blacks’ consumption in the two periods rose from 65.5 to 71.4 pounds per person per year.
Multiple Factors Affect What We Buy and Eat
ERS’s food availability and loss-adjusted food availability data show that Americans are not increasing their intake of fruits and vegetables, despite the exhortations of health and nutrition experts. Federal food intake surveys also point out lower fruit and vegetable consumption. The big question for future research is why? In some cases, one or two particular fruits and vegetables make up much of the decrease. For vegetables, U.S. potato consumption has fallen from 61.3 to 52.0 pounds per person between 1994-98 and 2007-08, with bigger relative drops for boys and no change in potato consumption for non-Hispanic Blacks. Declining orange juice consumption among all demographic groups is the largest contributor to lower fruit consumption.
Substitution among some products is also evident. Head lettuce is down, but leafy greens—such as spinach and kale—are up. Between 1994-98 and 2007-08, consumption of nonpotato and nontomato vegetables by women grew slightly from 85.5 to 87.7 pounds per person per year. For girls, boys, and men, small declines in consumption of nonpotato and nontomato vegetables occurred. Less bananas and citrus fruits are being consumed, but consumption of berries has risen over the decade. Increases in some whole fruits were not enough to offset declines in other fruits, and whole fruit consumption fell for all age and gender groups.
Food choices are complex, and a multitude of factors affect what we buy and eat. Life style changes and time constraints can determine if we sit down with a glass of orange juice for breakfast, grab a banana on the way out, or forgo the meal altogether. Time for and interest in cooking play a role, too. More eating out could mean more fries on the side or consumption of vegetables not usually prepared at home. Dietary fads and widespread popularity of ethnic cuisines can cause shifts in food choices, including for fruits and vegetables.
The price of products and the income available to buy them can also affect a person’s food choices. Smaller food budgets over time or higher prices due to supply constraints or other factors can induce one to switch to a lower priced alternative food item. Observing national trends and patterns for demographic groups is a first step in analyzing what is driving food choice and potential changes over time.
by Biing-Hwan Lin and Rosanna Mentzer Morrison
Despite Federal nutrition guidance, food industry promotional campaigns, and encouragement from parents to “Eat your vegetables,” Americans’ consumption of fruits and, especially, vegetables has declined.
Over the last decade, loss-adjusted supplies of total fruits and vegetables available to consume in the United States have fallen from 299 pounds per person in 2003 to 272 pounds per person in 2013. Not the direction that nutritionists and others interested in the public’s health had hoped for.
However, a deeper look into the overall numbers reveals that three fruits and vegetables—orange juice, potatoes, and head lettuce—account for 22 pounds of this 27-pound decline. And, despite the decline in consumption of some fruits and vegetables, Americans are consuming more of other types of these nutrient-packed foods.
The loss-adjusted food availability data serve as a proxy for consumption by the nation as a whole but do not reveal who eats what foods and how much is eaten by particular demographic groups. A more nuanced analysis of consumption trends—by product and by demographic groups—would identify shortfalls for particular groups and help in targeting nutrition outreach efforts.
In a recent report, Economic Research Service (USDA) researchers linked ERS’s food availability data and food intake survey data, using a USDA database that translates foods into their commodity components. This linkage enabled them to break down ERS’s national consumption estimates by household and personal characteristics, helping to answer the questions: How widespread is the decline in fruit and vegetable consumption? And, is it steeper for some groups than others?
Potatoes Driving Declining Vegetable Consumption
National food intake surveys provide demographic breakdowns of who is eating what foods and how much. However, survey respondents report foods as eaten—such as a slice of apple pie, a cup of applesauce, or a glass of apple juice. A database providing the amount of apple in each food is needed to derive the total amount of apples, or other food commodities, consumed by an individual.
ERS researchers used FICRCDs to disaggregate the thousands of mixed foods recorded in the intake surveys—from apple pie to zucchini lasagna—into 63 foods and beverages, including 11 fruits or fruit groups and 15 vegetables or vegetable groups. Per capita measures of foods and beverages eaten by people in different demographic groups were estimated by taking average consumption patterns from the surveys for different subgroups of the U.S. population and applying these patterns to the loss-adjusted food availability data for the corresponding year.
Consumption of total vegetables fell across the four age and gender groups between 1994-98 and 2007-08. Much of this decline was driven by reduced consumption of potatoes, which includes baked, mashed, french fries, chips, and other forms expressed in fresh-weight equivalents. Boys (age 2 to 19) had the largest drop; their potato consumption fell from 63.7 pounds per person per year in 1994-98 to 45.2 pounds in 2007-08. Potato consumption by non-Hispanic Whites, Hispanics, and other races fell over the period from 63.8 to 55.4, from 52.4 to 38.2, and from 50.5 to 37.1 pounds per person per year, respectively. Throughout the period, non-Hispanic Blacks consumed about 58.1 pounds of potatoes per person per year.
Intake of tomatoes—the second most consumed vegetable—held fairly steady between 1994-98 and 2007-08 for all age groups. When consumption of potatoes and tomatoes is subtracted from the mix, consumption of other vegetables by girls, boys, and men fell, too, but not as sharply as that of potatoes. For women, annual consumption of nonpotato and nontomato vegetables increased slightly (2.2 pounds per person). Some vegetables posting gains in consumption over this period in all age groups include peppers, leafy greens, and broccoli and cauliflower.
Total vegetable consumption declined between 1994 and 2008 across four race/ethnic background groups—non-Hispanic Whites, Non-Hispanic Blacks, Hispanics, and others. The decline was smallest among non-Hispanic Whites (5.5 pounds per person per year), followed by non-Hispanic Blacks (11.9 pounds), Hispanics, (23.0 pounds), and others (27.2 pounds).
When it comes to eating vegetables, Americans aren’t doing much better than your average school kid. Only 4 percent meet their daily required consumption of veggies, according to the National Fruit and Vegetable Alliance.
The 2015 Report Card by the Alliance has given kids a grade D with vegetable consumption, while the marketing of vegetables has received an F.
But even with the growing popularity of vegetable-forward restaurants and veggie-inspired meals, there is still a lack of vegetables consumed at home. The 2015 Report Card says that the problem is getting worse. The average consumption of vegetables, which excludes fried potatoes, declined by 6 percent during the past five years.
“Dinner looks different these days. The growing popularity of convenience items and one-dish meals, such as pizza and sandwiches, has pushed the vegetable side dish off the plate.” the report reads.
When it comes to preparing home meals, the article suggests that parents may not be as strict on making sure their kids have enough vegetables. Elizabeth Pivonka, registered dietitian and president and CEO of the Produce for Better Health Foundation, explains that parents don’t want to be line cooks and make tailored meals for everyone at home.
“It used to be: This is what we’re eating, so eat it,” Pivonka says.
One third of parents (35 percent) view getting their kids to eat vegetables as a battle, just behind getting them to clean their room and to stop bickering.
Hockessin, Del. – A new report card evaluates critical policies and programs impacting our food choices and their contributions to our nation’s health over the past 10 years.
Overall, the positive impact has been minimal despite proven scientific data continuously showing that a diet high in fruits and vegetables helps maintain a healthy weight and reduces the risk of several serious, chronic diseases that are the leading causes of death. In 2005, the National Fruit & Vegetable Alliance (NFVA) – led by the Produce for Better Health Foundation (PBH) and the Centers for Disease Control and Prevention (CDC) – developed a National Action Plan, providing a new and comprehensive approach for improved public health through increased fruit and vegetable consumption.
10 years later, the Alliance has released a second Report Card to evaluate progress made by schools, restaurants, supermarkets, and federal and state governments in its 2015 National Action Plan (NAP). Similar to the first Report Card released in 2010, the 2015 NAP Report Card utilizing survey data finds that the average American’s fruit and vegetable consumption remains far below recommended levels, with a 5 percent decline during the past five years.
The decline is largely driven by a decrease in 100 percent juice consumption, especially at breakfast, and a decline in the dinner side dish for vegetables. There were differences in consumption by age, with positive increases in fruit consumption among all children and vegetable consumption among teens.
In contrast, consumers over age 45, who typically eat the most fruits and vegetables, are trending downward in their consumption of both over time. Overall, only 4percent of individuals achieve their recommended target for vegetables and only 8 percent achieve their recommended target for fruit in an average day.
The Report Card assigned an ‘A’ grade to schools, given the doubling of fruits and vegetables in school meals as a result of the Healthy, Hunger-Free Kids Act of 2010. An ‘A’ grade was also offered to the Healthy Incentive Pilot program that demonstrated strong positive results at increasing fruit and vegetable consumption among SNAP households, which helped justify the new USDA Food Insecurity Nutrition Incentive (FINI) Program to test other methods of incentivizing SNAP participants to purchase fruits and vegetables.
An ‘A’ grade was also offered, once again, to the WIC Fruit and Vegetable Vouchers program, which was introduced in 2009 as part of a special supplemental program for Women, Infants and Children. Restaurants and cafeterias received a ‘B-‘ for providing greater availability and variety in fruit and vegetable choices on menus. Supermarkets and fruit and vegetable suppliers received a ‘C’ grade for some progress over the past five years at making fruits and vegetables more accessible and convenient.
A ‘D’ grade was given on the alignment of agricultural policy and research with nutrition policy. Last, a failing grade was once again assigned to the food marketing category given its continued low level of fruit and vegetable marketing (<1%) relative to all food marketing.
Even though Oregon is second, most folks here aren’t eating enough, according to the U.S. Centers for Disease Control and Prevention.
About 11 percent of Oregonians are eating the recommended two to three cups of vegetables a day, second only to California, where 13 percent eat enough veggies, CDC researchers report.
Nationwide, only 8.9 percent of Americans are eating two to three cups of vegetables every day as recommended.
Fruit consumption is slightly better. About 14.5 percent of Oregonians are eating the recommended 1.5 to 2 cups of fruit a day, compared with 13.1 percent of all Americans and 17.7 percent of people in California.
Fruits and vegetables are important in lowering a person’s risk of developing chronic diseases like obesity, heart disease and Type 2 diabetes, said Jordana Turkel, a registered dietitian at Lenox Hill Hospital in New York City.
For example, they contain a lot of fiber, which helps control spikes in blood glucose levels by slowing the digestive process, and the fact that they are generally low in fat helps lower cholesterol levels.
“We are seeing now what is going to happen if this trend continues,” Turkel said. “Obesity is on the rise. The rates of Type 2 diabetes and cardiovascular disease are on the rise. I think we are seeing the effects of all of this now.”
A new method of estimating how much fresh produce consumption by Americans should provide more accurate data, but the disappointing bottom line still comes up.
A report, Adults Meeting Fruit and Vegetable Intake Recommendation – United States, 2013, from the Centers of Disease Control and Prevention estimates 91% of Americans failed to eat enough vegetables and 87% failed to eat enough fruit in 2013, based on government guidelines.
“Substantial new efforts are needed to build consumer demand for fruits and vegetables through competitive pricing, placement and promotion in child care settings, schools, grocery stores, communities and worksites,” according to the CDC’s July 10 report.
Neither the statistics nor the recommendations surprised Elizabeth Pivonka, president and CEO of the Produce for Better Health Foundation, Hockessin, Del. She said the state-by-state breakdown in the report confirms previous research, showing that residents of Southern states have the lowest consumption of produce, which the CDC says leads to higher rates of stroke, heart disease and cancer.
“This is the first year they are asking about the frequency at which people are eating fruits and vegetables,” Pivonka said. “That means we can’t really compare this survey to previous years, but it gives us a new baseline that is probably a better way to measure what people are doing.”
The survey for 2013 asked respondents how many times per day, week or month they consumed 100% fruit juice, whole fruit, dried beans, dark green vegetables, orange vegetables, and other vegetables over the previous month as part of the rotating core questionnaire administered every other year. The survey specifically excluded fried potatoes.
If fried potatoes are included, estimates for vegetable consumption are 30% to 44% higher, according to the report. If non-100% juice beverages are included, fruit consumption is 4% to 6% higher.
Highlights from the report include:
- During 2007-2010, half of the total U.S. population consumed less than 1 cup of fruit and less than 1.5 cups of vegetables daily;
- Median frequency of reported fruit intake across all respondents for 2013 was once per day, ranging from 0.9 in Arkansas to 1.3 times per day in California; and
- Median frequency of reported vegetable intake for 2013 was 1.7 times per day, ranging from lows of 1.4 times a day in Louisiana, Mississippi, and North Dakota to 1.9 times per day in California and Oregon.
The survey logged responses from 373,580 respondents. Another 118,193 took the survey, but they were not included in the results for various reasons, including non-resident status, failure to answer all questions or providing “implausible reports” of eating fruit more than 16 times a day and eating vegetables more than 23 times a day.
- Men (12%) are more likely than women (7%) to cite preparation time as a reason they don’t eat more vegetables;
- America’s most loved vegetables are lettuce and tomato (65%), followed by carrots (62%$), cucumbers (56%), onions (53%), spinach (51%), peppers (47%) and avocados (44%).