Author Archive
Americans’ vegetable habits lean towards french fries and ketchup, and proof of that is in new data from the U.S. Department of Agriculture.
Nearly 50 percent of vegetables and legumes available in the U.S. in 2013 were either tomatoes or potatoes. Lettuce came in third as the most available vegetable.
The USDA’s dietary guidelines recommend that adults consume 2.5 to 3 cups of vegetables a day, but the agency’s researchers found only 1.7 cups per person are available.
The federal dietary guidelines do not recommend relying primarily on potatoes, tomatoes and lettuce for most of our vegetable needs. They prescribe a varied mix that includes dark leafy greens, orange and yellow vegetables, and beans—along with those potatoes and tomatoes. The USDA wants us to eat them because they help reduce the risk for heart disease, stroke and some cancers as well as help keep a healthy weight.
So the vegetables that are available don’t really match what we’re supposed to be eating. What about what we are actually eating?
Some 87 percent of adults failed to meet the vegetable intake recommendations during 2007-2010. Recent survey data from the Centers for Disease Control and Prevention found a lot of variation state to state — with 5.5 percent of people in Mississippi getting enough vegetables to 13 percent in California meeting the recommendations.
Most people are likely to be eating tomatoes and potatoes, but as the USDA points out we often get them in the not-so-nutritious forms of french fries and pizza. About one-third of potatoes, and two-thirds of tomatoes, were bound for processing via items ranging from chips, to sweetened pizza sauce and ketchup.
Wintertime South American imports are underway ranging from Chilean blueberries to Peruvian fruit.
Chilean blueberry imports have started, but the first volume of containers by boat will not arrove until late December. Chilean blueberry imports typically occur from November through March.
U.S. imports of Chilean blueberries are expected to range between six and 18 percent more than the 2014-15 season. Last season Chile exported about 101.4 million tons of fresh blueberries, of which 67 percent were sent to the U.S. and Canadian markets. U.S. imports of Chilean fresh blueberries totaled 63.1 million tons in 2014-15, up from 49,7 million tons in 2013-2014.
Peruvian Grape Imports
Imported seeded grapes from Peru are arriving in volume at ports on the East Coast. Peruvian red grapes are said to have better quality than green grapes this season. California grape shipments are winding down this month.
Peruvian Avocado Imports
The Port of Savannah has added Peruvian avocados to its expanding portfolio of perishable goods. Importing avocados through Savannah is a first for the avocado industry Savannah allows faster access to receivers in the Southeast. Peruvian imports occur from May through September. Savannah’s Garden City Terminal offers 94 refrigerated container racks and 733 chassis plug-ins, powering 2,989 refrigerated boxes at a time. Another 10 racks will be complete by the end of the year, adding 240 slots for perishable goods.The Georgia Ports Authority moved nearly 140,000 20-foot equivalent container units of refrigerated cargo in fiscal year 2015. The GPA anticipates a 4.5 percent growth rate of refrigerated cargo in the next year.
Figs require very little water. Even amid long-term forecasts of limited rain and higher temperatures, Kevin Herman believes the trees are likely to produce a good living for the Madera County, CA farmer.
However, the landscape around Herman has changed over the past 20 years. Fig trees still sprawl for miles across the sweltering flatlands near Fresno, but the orchards in the area have been shrinking for decades. During the 1990s, there were more than 20,000 acres of figs here — mostly of the black mission and Calimyrna varieties. Ten years ago, there were 12,000 acres. Now, just 7,000 acres remain, and the problem isn’t going away.
Pragmatic farmers know there are better ways than growing figs to get rich. Herman is just one of many growers who have traded figs for almonds. More than a million acres of almonds now grow in California, and the orchards are still expanding. Herman is convinced there is a financial incentive to grow nuts, including pistachios and walnuts. A n exceptional fig orchard can generate $5,000 per acre, though most don’t do nearly that well. On the other hand, one can expect $10,000 from an acre of almonds.
Still, Herman plans to keep most of his 4,000 acres of figs; about a million trees. The reason is water. Figs need very little — just two feet or so. That’s less than half what it takes to keep most almond trees healthy and productive. The profits on almonds still offset the cost of giving them more water, but Herman believes that in the future there simply might not be enough water to sustain so many almond groves. And the California drought continues.
Former Cold Train LLC executives have file an amended complaint for damages against Burlington Northern Sante Fe Railway (BNSF).
An original $41 million lawsuit was filed in April 2015 against BNSF by Cold Train’s former President/CEO Steve Lawson and Managing Member Mike Lerner. The amended complaint was filed November 20th in U.S. District Court, Spokane, WA. It details even more significant issues about BNSF actions, which allegedly caused Cold Train Express Intermodal Service’s failure.
In particular, the amended lawsuit states that BNSF engaged in unfair and deceptive trade practices and violated the Washington Consumer Protection Act by wrongfully requiring Lerner, Lawson, and Cold Train, LLC to agree to a 95 percent carriage requirement, which effectively prohibited Cold Train from using other rail carriers. BNSF allegedly refused to revise its wrongful 95 percent carriage requirement despite promises to the contrary, and by refusing to allow the Cold Train to ship more than five percent of its traffic on other railroads.
BNSF’s unfair and deceptive trade practices were conducted in the course of its railroad business and caused significant harm to Lerner, Lawson, and Cold Train, LLC
rw
Young consumers are more likely to buy peaches than older people, and those 18- to 24-year-olds prefer crisp, firm peaches with good flavor, a new University of Florida study shows.
In fact, people aged 51 to 68 are the least interested in buying peaches. Those of that age who do buy peaches prefer sweet, melting-texture peaches. Although they did not study the reason older people don’t like peaches as much, UF/IFAS scientists think older consumers may have repeatedly bought poor-quality peaches in the past, triggering an interest in other fruits.
Overall, consumers want sweet, tasty peaches that melt in your mouth, she said.
In the newly published study titled: “In Pursuit of the Perfect Peach,” Olmstead led an experiment in which 300 consumers took an online survey, then sampled peaches at two Florida farmers’ markets.
The study showed the “ideal peach” depended on combinations of fruit qualities. Peaches labeled as “so sweet … no sugar was needed” were most likely be purchased, reflecting what previous UF/IFAS research has found about strawberries and blueberries.
Furthermore, like the prior UF/IFAS research on blueberries, even though peaches are known to contain antioxidants, consumers buy them more for their taste than their nutritive value, the study showed.
Although consumers wanted sweet, absolute sugar concentrations, there is something other than sweetness that leads to overall liking, the study showed. It could be acid content and aromas, Olmstead said.
Most consumers prefer melting peaches, but small segments also like crisp and firm fruit, the study showed.
Texas grapefruit shipments will increase significantly this season; Chilean grape imports are coming soon; while domestic apple loadings will be down in double digits.
Texas grapefruit shipments account for about 75 percent of Texas’ citrus production, with oranges comprising most of the rest. Last season, Texas shipped 452,000 cartons, which is expected to increase to 580,000 in 2015-16. Unlike recent years, when the drought in the Lower Rio Grande Valley adversely affected production, this year there has been an abundance of rain.
Lower Rio Grande Valley citrus and imported Mexican mixed veggies, fruit and tomatoes – grossing about $2600 to Chicago.
Chilean Fruit Imports
As the Chilean summer fruit season gets underway, table grapes once again will be the leading commodity imported by the U.S. Last year, Chile shipped 356,691 tons of grapes to the U.S.
Last year, Chilean growers shipped 356,691 tons of grapes to the U.S. First arrivals to the U.S. will come in mid December, but significant volume will not happen until the New Year.
Apple Shipments
Washington’s apple shipments are declining in volume and the amount of apples in storage nationwide are also down. Washington’s fresh crop is now estimated at 116.2 million, 40-pound boxes, down about 1.5 percent from a month ago and about 18 percent from the final 2014 record season of 141.8 million boxes.
Yakima and Wenatchee Valley apple shippers have sold 19.6 million boxes of apples compared with 23.6 million a year ago and that leaves 96.6 million boxes to sell throughout the year. This compares to 118.2 million a year ago.
Nationally, there are 117.3 million, 42-pound boxes in storage, a 19 percent decrease from record inventories a year ago.
Michigan apple shipments – $3200 to Dallas.
Washington apple shipments – grossing about $4550 to Chicago.
More California walnut shipments are seen this year, plus lighter loadings of early season desert veggies. Also, a look at Florida tomato shipments.
Walnut production in California is slightly more than that of the previous season. But because exports to China are down because of duties imposed, this may actually result in more domestic shipments than last season. However, the amount of domestic shipments will be determined in part, if exports to Turkey and the Middle East replace of the China bound walnuts.
The forecast has walnut production at 575,000 tons, a one percent increase from last year.
Central San Joaquin Valley walnuts, kiwi, pomegranates, apples, etc. – grossing about $4000 to Dallas.
Desert Vegetable Shipments
Both the Salinas Valley and the Santa Maria district were wrapping up shipments early at the close of November. Combine that with the seasonal shift of broccoli, cauliflower and other items to Yuma, AZ and the Imperial Valley of California, where volume is lighter than normal, and we’re looking at shipping gaps. Good volume and steady shipments may not occur until after Christmas.
Deserts shipments still too light to get an accurate quote on truck rates.
Florida Tomato Shipments
South Florida is shipping grape, mature green and cherry tomatoes, primarily from the Homestead and Palmetto-Ruskin areas. However, temperatures that often have been running 15 to 20 degrees warmer than normal have reduced volume and sizing on the product.
For example, as of mid November, growers had harvested a little more than 1,158 40,000-pound units of mature greens compared to 1,383 units the same time last fall.
Central and South Florida tomatoes, mixed veggies – grossing about $2500 to New York City.
Northwest potato shipments are predicted to be down this year, primarily due to drought.
Production for Idaho, the state with the biggest production, is forecast at 130 million cwt. That’s a two percent drop from the previous season’s production. Likewise, production for Washington potato shipments are forecast at 100 million cwt, which is only a one percent decline from last year. Oregon potato shipments are forecast at 21.8 million cwt, which is a three percent drop. Production for the Northwest region is forecast at 252 million cwt.
While harvested area remained static or grew this year for the top-three producing states, lower yields contributed to lighter production. Washington, with 4,000 more acres harvested in 2015 than in 2014, had yields that were 13 cwt per acre lower. Likewise, Washington, with 5,000 more acres, had yields that were 25 cwt per acre lighter. Though harvested acreage remained unchanged in Oregon, yields were down 20 cwt per acre from 2014.
Some potatoes are not storing as well as others and Norkotahs are believed to be the most affected by last summer’s heat. Additionally, Burbanks can get misshapen tubers and can get too large, as a result of the heat. Hopefully, there will be good storage management to ensure trucker’s will be hauling and delivering good-quality product available through the storage season.
Washington’s Columbia Basin potatoes and onions – grossing about $5900 to Atlanta.
Twin Falls, Idaho potatoes – grossing about $5500 to New York City.
by Columbia Marketing International (CMI)
Wenatchee, WA – Despite some of the earliest shipments on record, a smaller Washington apple harvest is driving tighter supplies and higher prices—particularly on larger-sized fruit and managed varieties. The result has been slower sales on many traditional varieties as supermarkets look to fill shelves with high demand new crop apples like Honeycrisp and Ambrosia.
Washington State apple shipments through November 2nd are 19.3% below the same period in 2014, but nearly 9% higher than two years ago. Early season predictions of smaller-sized fruit and supply reductions, particularly in Gala, Red Delicious and Golden Delicious are proving to be accurate.
Apple category growth continues to be propelled by the newer managed varieties and brands. The overall decline in apple category performance was offset by double digit sales increases among many emerging varieties. Honeycrisp, Pink Lady, Ambrosia™ Sweetango and KIKU® brand apples all posted strong sales increases over last year for the four-week September start-up period.
Some traditional popular apples showed significant sales declines. Gala (-8.0%), Red Delicious (-16.9%), Golden Delicious (-12.1%) and McIntosh (-9.9) all lost sales dollars in September compared to the same period last year.
Don Patella, Regional Marketing Director for CMI, noted that McIntosh sales dropped by nearly 10% year over year despite having one of the lower retail price points in the category. Conversely, Ambrosia had the largest sales increase in the category while selling at roughly $2.40 per pound, one of the higher retail prices of any apple in the month of September.
Fresh apples are the No. 1 fruit consumed by children.
A new study, called Fruit Consumption by Youth in the United States, published in the online journal Pediatrics, surveyed more than 3,100 youth from ages two to 19 years, examining fruit consumption and differences by age, gender, race and poverty status.
The study found that nearly 90% of total fruit intake came from whole fruits (53%) and 100% fruit juice (34%), according to the study. Apples, apple juice, citrus juice and bananas make up about half of total fruit consumption, according to the study.
Fresh apples accounted for 18.9% of total fruit consumption among children, according to the study, and apple juice accounted for about 10%.
“This is fantastic news,” said Wendy Brannen. director of consumer health and education for the U.S. Apple Association, Vienna, Va. “The great thing about this study that has come out in Pediatrics magazine is that it has been repeated everywhere from CNN to U.S. News and World Report to local and regional morning shows from Chattanooga to New York City, and the exposure for us is priceless.”
Brannen said the study, which has been covered by dozens of media outlets since it recently came out, will encourage families to consume more apples.
The study said apple juice accounted for 16.8% of fruit consumption for children ages two to five years, but that fell to 8.8% for children six to 11 years old. On the other hand, fresh apples represented 22.4% of fruit consumption for children six to 11 years old, but just 8.8% of total fruit consumed for two- to five-year-olds.
Americans’ vegetable habits lean towards french fries and ketchup, and proof of that is in new data from the U.S. Department of Agriculture.
Nearly 50 percent of vegetables and legumes available in the U.S. in 2013 were either tomatoes or potatoes. Lettuce came in third as the most available vegetable.
The USDA’s dietary guidelines recommend that adults consume 2.5 to 3 cups of vegetables a day, but the agency’s researchers found only 1.7 cups per person are available.
The federal dietary guidelines do not recommend relying primarily on potatoes, tomatoes and lettuce for most of our vegetable needs. They prescribe a varied mix that includes dark leafy greens, orange and yellow vegetables, and beans—along with those potatoes and tomatoes. The USDA wants us to eat them because they help reduce the risk for heart disease, stroke and some cancers as well as help keep a healthy weight.
So the vegetables that are available don’t really match what we’re supposed to be eating. What about what we are actually eating?
Some 87 percent of adults failed to meet the vegetable intake recommendations during 2007-2010. Recent survey data from the Centers for Disease Control and Prevention found a lot of variation state to state — with 5.5 percent of people in Mississippi getting enough vegetables to 13 percent in California meeting the recommendations.
Most people are likely to be eating tomatoes and potatoes, but as the USDA points out we often get them in the not-so-nutritious forms of french fries and pizza. About one-third of potatoes, and two-thirds of tomatoes, were bound for processing via items ranging from chips, to sweetened pizza sauce and ketchup.
Wintertime South American imports are underway ranging from Chilean blueberries to Peruvian fruit.
Chilean blueberry imports have started, but the first volume of containers by boat will not arrove until late December. Chilean blueberry imports typically occur from November through March.
U.S. imports of Chilean blueberries are expected to range between six and 18 percent more than the 2014-15 season. Last season Chile exported about 101.4 million tons of fresh blueberries, of which 67 percent were sent to the U.S. and Canadian markets. U.S. imports of Chilean fresh blueberries totaled 63.1 million tons in 2014-15, up from 49,7 million tons in 2013-2014.
Peruvian Grape Imports
Imported seeded grapes from Peru are arriving in volume at ports on the East Coast. Peruvian red grapes are said to have better quality than green grapes this season. California grape shipments are winding down this month.
Peruvian Avocado Imports
The Port of Savannah has added Peruvian avocados to its expanding portfolio of perishable goods. Importing avocados through Savannah is a first for the avocado industry Savannah allows faster access to receivers in the Southeast. Peruvian imports occur from May through September. Savannah’s Garden City Terminal offers 94 refrigerated container racks and 733 chassis plug-ins, powering 2,989 refrigerated boxes at a time. Another 10 racks will be complete by the end of the year, adding 240 slots for perishable goods.The Georgia Ports Authority moved nearly 140,000 20-foot equivalent container units of refrigerated cargo in fiscal year 2015. The GPA anticipates a 4.5 percent growth rate of refrigerated cargo in the next year.
Figs require very little water. Even amid long-term forecasts of limited rain and higher temperatures, Kevin Herman believes the trees are likely to produce a good living for the Madera County, CA farmer.
However, the landscape around Herman has changed over the past 20 years. Fig trees still sprawl for miles across the sweltering flatlands near Fresno, but the orchards in the area have been shrinking for decades. During the 1990s, there were more than 20,000 acres of figs here — mostly of the black mission and Calimyrna varieties. Ten years ago, there were 12,000 acres. Now, just 7,000 acres remain, and the problem isn’t going away.
Pragmatic farmers know there are better ways than growing figs to get rich. Herman is just one of many growers who have traded figs for almonds. More than a million acres of almonds now grow in California, and the orchards are still expanding. Herman is convinced there is a financial incentive to grow nuts, including pistachios and walnuts. A n exceptional fig orchard can generate $5,000 per acre, though most don’t do nearly that well. On the other hand, one can expect $10,000 from an acre of almonds.
Still, Herman plans to keep most of his 4,000 acres of figs; about a million trees. The reason is water. Figs need very little — just two feet or so. That’s less than half what it takes to keep most almond trees healthy and productive. The profits on almonds still offset the cost of giving them more water, but Herman believes that in the future there simply might not be enough water to sustain so many almond groves. And the California drought continues.
Former Cold Train LLC executives have file an amended complaint for damages against Burlington Northern Sante Fe Railway (BNSF).
An original $41 million lawsuit was filed in April 2015 against BNSF by Cold Train’s former President/CEO Steve Lawson and Managing Member Mike Lerner. The amended complaint was filed November 20th in U.S. District Court, Spokane, WA. It details even more significant issues about BNSF actions, which allegedly caused Cold Train Express Intermodal Service’s failure.
In particular, the amended lawsuit states that BNSF engaged in unfair and deceptive trade practices and violated the Washington Consumer Protection Act by wrongfully requiring Lerner, Lawson, and Cold Train, LLC to agree to a 95 percent carriage requirement, which effectively prohibited Cold Train from using other rail carriers. BNSF allegedly refused to revise its wrongful 95 percent carriage requirement despite promises to the contrary, and by refusing to allow the Cold Train to ship more than five percent of its traffic on other railroads.
BNSF’s unfair and deceptive trade practices were conducted in the course of its railroad business and caused significant harm to Lerner, Lawson, and Cold Train, LLC
rw
Young consumers are more likely to buy peaches than older people, and those 18- to 24-year-olds prefer crisp, firm peaches with good flavor, a new University of Florida study shows.
In fact, people aged 51 to 68 are the least interested in buying peaches. Those of that age who do buy peaches prefer sweet, melting-texture peaches. Although they did not study the reason older people don’t like peaches as much, UF/IFAS scientists think older consumers may have repeatedly bought poor-quality peaches in the past, triggering an interest in other fruits.
Overall, consumers want sweet, tasty peaches that melt in your mouth, she said.
In the newly published study titled: “In Pursuit of the Perfect Peach,” Olmstead led an experiment in which 300 consumers took an online survey, then sampled peaches at two Florida farmers’ markets.
The study showed the “ideal peach” depended on combinations of fruit qualities. Peaches labeled as “so sweet … no sugar was needed” were most likely be purchased, reflecting what previous UF/IFAS research has found about strawberries and blueberries.
Furthermore, like the prior UF/IFAS research on blueberries, even though peaches are known to contain antioxidants, consumers buy them more for their taste than their nutritive value, the study showed.
Although consumers wanted sweet, absolute sugar concentrations, there is something other than sweetness that leads to overall liking, the study showed. It could be acid content and aromas, Olmstead said.
Most consumers prefer melting peaches, but small segments also like crisp and firm fruit, the study showed.
Texas grapefruit shipments will increase significantly this season; Chilean grape imports are coming soon; while domestic apple loadings will be down in double digits.Texas grapefruit shipments account for about 75 percent of Texas’ citrus production, with oranges comprising most of the rest. Last season, Texas shipped 452,000 cartons, which is expected to increase to 580,000 in 2015-16. Unlike recent years, when the drought in the Lower Rio Grande Valley adversely affected production, this year there has been an abundance of rain.
Lower Rio Grande Valley citrus and imported Mexican mixed veggies, fruit and tomatoes – grossing about $2600 to Chicago.
Chilean Fruit Imports
As the Chilean summer fruit season gets underway, table grapes once again will be the leading commodity imported by the U.S. Last year, Chile shipped 356,691 tons of grapes to the U.S.
Last year, Chilean growers shipped 356,691 tons of grapes to the U.S. First arrivals to the U.S. will come in mid December, but significant volume will not happen until the New Year.
Apple Shipments
Washington’s apple shipments are declining in volume and the amount of apples in storage nationwide are also down. Washington’s fresh crop is now estimated at 116.2 million, 40-pound boxes, down about 1.5 percent from a month ago and about 18 percent from the final 2014 record season of 141.8 million boxes.
Yakima and Wenatchee Valley apple shippers have sold 19.6 million boxes of apples compared with 23.6 million a year ago and that leaves 96.6 million boxes to sell throughout the year. This compares to 118.2 million a year ago.
Nationally, there are 117.3 million, 42-pound boxes in storage, a 19 percent decrease from record inventories a year ago.
Michigan apple shipments – $3200 to Dallas.
Washington apple shipments – grossing about $4550 to Chicago.
More California walnut shipments are seen this year, plus lighter loadings of early season desert veggies. Also, a look at Florida tomato shipments.
Walnut production in California is slightly more than that of the previous season. But because exports to China are down because of duties imposed, this may actually result in more domestic shipments than last season. However, the amount of domestic shipments will be determined in part, if exports to Turkey and the Middle East replace of the China bound walnuts.
The forecast has walnut production at 575,000 tons, a one percent increase from last year.
Central San Joaquin Valley walnuts, kiwi, pomegranates, apples, etc. – grossing about $4000 to Dallas.
Desert Vegetable Shipments
Both the Salinas Valley and the Santa Maria district were wrapping up shipments early at the close of November. Combine that with the seasonal shift of broccoli, cauliflower and other items to Yuma, AZ and the Imperial Valley of California, where volume is lighter than normal, and we’re looking at shipping gaps. Good volume and steady shipments may not occur until after Christmas.
Deserts shipments still too light to get an accurate quote on truck rates.
Florida Tomato Shipments
South Florida is shipping grape, mature green and cherry tomatoes, primarily from the Homestead and Palmetto-Ruskin areas. However, temperatures that often have been running 15 to 20 degrees warmer than normal have reduced volume and sizing on the product.
For example, as of mid November, growers had harvested a little more than 1,158 40,000-pound units of mature greens compared to 1,383 units the same time last fall.
Central and South Florida tomatoes, mixed veggies – grossing about $2500 to New York City.
Northwest potato shipments are predicted to be down this year, primarily due to drought.
Production for Idaho, the state with the biggest production, is forecast at 130 million cwt. That’s a two percent drop from the previous season’s production. Likewise, production for Washington potato shipments are forecast at 100 million cwt, which is only a one percent decline from last year. Oregon potato shipments are forecast at 21.8 million cwt, which is a three percent drop. Production for the Northwest region is forecast at 252 million cwt.
While harvested area remained static or grew this year for the top-three producing states, lower yields contributed to lighter production. Washington, with 4,000 more acres harvested in 2015 than in 2014, had yields that were 13 cwt per acre lower. Likewise, Washington, with 5,000 more acres, had yields that were 25 cwt per acre lighter. Though harvested acreage remained unchanged in Oregon, yields were down 20 cwt per acre from 2014.
Some potatoes are not storing as well as others and Norkotahs are believed to be the most affected by last summer’s heat. Additionally, Burbanks can get misshapen tubers and can get too large, as a result of the heat. Hopefully, there will be good storage management to ensure trucker’s will be hauling and delivering good-quality product available through the storage season.
Washington’s Columbia Basin potatoes and onions – grossing about $5900 to Atlanta.
Twin Falls, Idaho potatoes – grossing about $5500 to New York City.
by Columbia Marketing International (CMI)
Wenatchee, WA – Despite some of the earliest shipments on record, a smaller Washington apple harvest is driving tighter supplies and higher prices—particularly on larger-sized fruit and managed varieties. The result has been slower sales on many traditional varieties as supermarkets look to fill shelves with high demand new crop apples like Honeycrisp and Ambrosia.
Washington State apple shipments through November 2nd are 19.3% below the same period in 2014, but nearly 9% higher than two years ago. Early season predictions of smaller-sized fruit and supply reductions, particularly in Gala, Red Delicious and Golden Delicious are proving to be accurate.
Apple category growth continues to be propelled by the newer managed varieties and brands. The overall decline in apple category performance was offset by double digit sales increases among many emerging varieties. Honeycrisp, Pink Lady, Ambrosia™ Sweetango and KIKU® brand apples all posted strong sales increases over last year for the four-week September start-up period.
Some traditional popular apples showed significant sales declines. Gala (-8.0%), Red Delicious (-16.9%), Golden Delicious (-12.1%) and McIntosh (-9.9) all lost sales dollars in September compared to the same period last year.
Don Patella, Regional Marketing Director for CMI, noted that McIntosh sales dropped by nearly 10% year over year despite having one of the lower retail price points in the category. Conversely, Ambrosia had the largest sales increase in the category while selling at roughly $2.40 per pound, one of the higher retail prices of any apple in the month of September.
Fresh apples are the No. 1 fruit consumed by children.A new study, called Fruit Consumption by Youth in the United States, published in the online journal Pediatrics, surveyed more than 3,100 youth from ages two to 19 years, examining fruit consumption and differences by age, gender, race and poverty status.
The study found that nearly 90% of total fruit intake came from whole fruits (53%) and 100% fruit juice (34%), according to the study. Apples, apple juice, citrus juice and bananas make up about half of total fruit consumption, according to the study.
Fresh apples accounted for 18.9% of total fruit consumption among children, according to the study, and apple juice accounted for about 10%.
“This is fantastic news,” said Wendy Brannen. director of consumer health and education for the U.S. Apple Association, Vienna, Va. “The great thing about this study that has come out in Pediatrics magazine is that it has been repeated everywhere from CNN to U.S. News and World Report to local and regional morning shows from Chattanooga to New York City, and the exposure for us is priceless.”
Brannen said the study, which has been covered by dozens of media outlets since it recently came out, will encourage families to consume more apples.
The study said apple juice accounted for 16.8% of fruit consumption for children ages two to five years, but that fell to 8.8% for children six to 11 years old. On the other hand, fresh apples represented 22.4% of fruit consumption for children six to 11 years old, but just 8.8% of total fruit consumed for two- to five-year-olds.