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California produce shippers are looking to a spring and summer of good produce shipments, while mostly avoiding talk of bumper crops.
It should be a decent year for produce haulers looking to transport items ranging from stone fruit, to table grapes, cherries, melons, apples, citrus or berries. While El Nino didn’t happen, at least to the extent many thought it would, there has been average rains in much of the state that have helped to fight, but not eliminate the California drought. Adequate labor also continues to be a concern.
Here’s a look at California produce shipments in the coming months.
Apple Shipments
California apple shipment should get underway the week of July 20th with galas and continue through September. Fujis loadings should be available from mid-August through October. Granny Smith apple movement should be from late August through December; Pink Lady apple loadings will occur from mid-October through December.
About 1.8 million boxes of apples will be shipped, with around two-thirds of the volume marketed by Primavera Marketing of Linden, CA.
Berry Shipments
Strawberry shippers from Ventura County are in a seasonal decline. However, good volume is predicted for Watsonville starting in May and will continue into August. Strawberries out of Santa Maria have started and will continue through July. Raspberries have a similar season, although there is much less volume with shipping gaps. California will ship blueberries through May, before loadings shift to the Pacific Northwest.
Melon Shipments
California cantaloupe, honeydew and watermelon shipments should be in good supply this summer. Prior to California, there will be cantaloupe loadings starting out of Yuma, AZ. This is followed by the melon harvest shifting to Huron, CA around June 20th.
Stone Fruit Shipments
Loadings for stone fruit shippers from the Southern San Joaquin Valley are just starting and will continue for the next four months. Leading items are peaches, plums and nectarines.
Citrus Shipments
Late-season navel oranges and mandarins continue to be shipped for a few more weeks. Valencias get underway in July. Lemon loadings are virtually over in the Central San Joaquin Valley. Loadings are now shifting to production areas on the coast.
Orange and mandarin shipments – grossing about $5000 to Atlanta.
Grape Shipments
Coachella Valley grape shippers should start the first week of May and continue through most of June. Shipments will then shift to the Arvin district (Bakersfield) around July 1.
Vegetable Shipments
There is light but increasing volume with vegetable shipments from both Santa Maria and Salinas. Items range from head lettuce, to leaf lettuce, broccoli, cauliflower, romaine, celery, kale, parsley and cilantro, among others. There should be good volume by early May.
Santa Maria vegetable shipments – grossing about $6500 to New York City.
As many Mexican produce shipments through Nogales, AZ wind down this time of year, an exception are table grapes. The fruit also will be crossing into South Texas.
Grape shipments from south of the border will get underway the first week of May in light volume. Decent volume is being forecast for loadings to be delivered to U.S. markets in time for Memorial Day, May 30th. Last year Mexico shipped 17.2 million cases of grapes. While volume is expected to be good this year, it will most likely be below the total of a year ago.
The first grapes crossing the border will the green Perlette seedless variety. However within days, the most popular variety, the red Flames seedless grapes will be available. Most of the grapes are grown in Mexico’s Sonora state. Weather factors are being cited for lower volume this season. Very low volumes of the black seedless and Red Crimson grapes are predicted. These late season grapes are a primary reason observers are seeing the Mexican grape season ending a little earlier this year than normal – the first of July.
Mexican produce shipments crossing through Nogales – grossing about $3200 to Chicago.
U.S. citrus shipments and production will steadily decline over the next ten years, according to new projections from the U.S. Department of Agriculture. The projection also can be used as guide to what direction produce shipments will take over the next decade.
The USDA’s recent Agricultural Projections to 2025 report said U.S. citrus fruit production, which has been affected by citrus greening disease, is forecast to drop by an average of 1% per year in the next decade. The forecast for falling production is linked to continued declines of bearing acreage, notably in Florida, according to the report.
USDA projections call for total U.S. citrus output to drop from 18.4 billion pounds in 2015 to 14.3 billion pounds by 2025. The projections indicate that non-citrus fruit production will rise from 36.9 billion pounds in 2015 to 39.9 billion pounds in 2025, a gain of 8% over 10 years. Tree nut production will rise at a faster clip, according to the USDA, with output pegged at 6.08 billion pounds in 2025, up 24% from 2015.
The agency said total U.S. production of fruit, nuts, and vegetables is projected to rise by 0.6% annually in the next decade. While processing vegetable production is forecast to rise 0.8% annually over the next ten years, agency economists predict a modest 0.1% per year increase in fresh market vegetable production.
Fresh market vegetable shipments will barely increase from 41.3 billion pounds in 2015 to 41.7 billion pounds by 2025, according to the USDA.
While TransFresh Corp. devotes plenty of resources to preparing fresh berries for in-transit travel to destinations far and wide, it also has specialists at the docks to evaluate product when it is ready to come off the truck.
“We continue to be involved with tracking the product and how it is doing upon arrival,” states Rich Macleod of TransFresh Corp., known for its Tectrol® Service Network that provides covering for palletized product infused with CO2 (carbon dioxide), extending the quality of life for perishable items such as berries.
With of the projects of TransFresh is partnering with the Scotland based company, Insignia Technologies that manufactures temperature sensitive labels that go on cartons.
“What’s really intriguing about their technology is rather than it being a temperature switch, i.e., if a particular carton senses a temperature of 50 degrees F. or higher at anytime, it will change color,” Macleod observes.
For example if a carton of berries is unloaded off the truck at destination, and it is showing a little warmer temperature verses other cartons, it can be put another truck for faster store delivery before other product with cooler temperatures. The same theory applies even at the retail store level. If a produce manager sees a color change with a carton, he knows it should be put in a display case to be sold before other products.
“This can help maintain quality and reduce shrink with product, and the customer ‘experience'”, Macleod says. “So we have been doing a lot of work in this area to improve the technology. Lots of people are wanting to try it, but it is still in its infancy. It usually requires me, or one of my associates to be there for the testing. We’re probably another year away from announcing something on this.”
This research is unique, Macleod notes, because the visual color change with the carton reveals any “abuse” of the product, anywhere along the shipping point to destination.
“In the transportation (in-transit) portion, we’re going to give them (drivers) a lot of leeway. The color changes won’t be changing until the product hits the retail store,” Macleod says. “So this is a product we are working on and it is coming. I see a huge upside to that, because there are concerns about food safety and temperature. This may allow us to identify that random carton,” he concludes. — Bill Martin
(This is last of a III-Part series based on an interview with Rich Macleod, vice president, pallet division North America for TransFresh Corp, Salinas, CA. He has been with the company 40 years and has a masters degree in post harvest science from the University of California, Davis.)
Michigan state money is helping put more produce on the plates of the needy.
Known as the Michigan Health and Wellness 4×4 Plan, three local agencies receiving a nearly $50,000 grant is the Munson Medical Center, District Health Department #2 and the Inter-Tribal Council of Michigan. The grant offers nutrition with a prescription.
“The most important thing is we’re going to be getting more fruits and vegetables into the hands of our residents. We’ve heard it since we were children, eat your fruits and veggies. However, not everyone takes that to heart as adults. “We’ve had our eye on the fruit and vegetable prescription program for quite some time,” says Munson Medical Center’s community health manager, Christi Nowak. “Fresh fruits and vegetables can be a little intimidating, so we want to help make that not as intimidating with the educational component.”
Munson Medical Center is trying to make produce more accessible and less intimidating.
They’re using a state grant to give prescriptions to those with chronic disease.
“By participating they’ll be given a fruit and vegetable prescription and they’ll be able to partake in some nutritional education classes,” Nowak says. “Once they complete those they’ll be able to go to our farmers market at the Grand Traverse Commons and redeem those prescriptions for fresh fruits and vegetables.”
The program starts this spring and will teach patients how to incorporate fresh foods into their life through classes and rewards.
“One of the main focuses of this project is to help people broaden their horizon in what is available to them in the fresh fruit and vegetable category,” says registered dietitian Laura McCain. “Then what do they do with it. How do they incorporate it into snacks and meals. We want to see it sustainable. We want to see it grow into a community wide effort where there are lots of opportunities if a person doesn’t currently know how to eat healthy to be able to get that help.”
Berries have always posed one of the higher risks for produce truckers because of in-transit perishability. However, because of research and technology the chances of a retailer being pleased with quality upon arrival at the dock are much better. That can mean fewer problems for the driver at destination.
TransFresh Corp. of Salinas, CA has been at the forefront for decades in studying ways to extend the shelf life of strawberries, raspberries, blackberries and blueberries, among other items.
Some of the technology research at TransFresh is resulting from the way strawberries are now being marketed, Rich Macleod of the company relates. Just take a look in the produce department at your local supermarket and chances are you’ll see more two-pound and four-pound strawberries in clamshell packaging being promoted, with less emphasis on one pounders.
At the same time, raspberries, which are among the most perishable of berries, has been receiving extra attention.
“We still need to learn how to correctly ship raspberries. At TransFresh we’ve had to make adjustments a couple of times for shipping raspberries,” Macleod releates. Much of that learning process relates to the Tectrol program where palletized fruit is sealed in a bag with CO2 (carbon dioxide) that slows product deterioration and extends the life of the product.
“Blackberries, blueberries, raspberries and strawberries all use the same common denominator,” Macleod observes. “But what happens is we customize the pallet bag we put on each product. So at the time the strawberry pallet or raspberry pallet moves across our conveyors (at the packing house), the people (working there) approve a bag (for shipping).”
Much of that approval is based on the color of the palletized bag, which determines on which load the product will be shipped.
For example, raspberries may be in a green bag, strawberries in a red bag, etc. Additionally, all the bags are numbered.
Macleod adds, “There is some sophistication even among the colors of the bags. The two pounders (clamshell packs) have a different color from the four pounders and one pounders. We are always training the operators of the machines for the pallets, which bags to select.” — Bill Martin
(This is Part II in a III-Part series based on an interview with Rich Macleod, vice president, pallet division North America for TransFresh Corp, Salinas, CA. He has been with the company 40 years and has a masters degree in post harvest science from the University of California, Davis.)
California produce shipments have been disappointing so far this spring when it comes to total volume and freight rates, loadings are on the rise. Here’s a look at several different areas from the Golden State.
Kern Co. Produce Shipments
Currently there is light to moderate volume coming out of the Bakersfield area (Kern County) on items ranging from carrots to turnips, beets, rutabagas and navel oranges….(Carrots, along with sweet corn are available in the Imperial Valley). Carrot volume is light in Kern County, but will have a significant increase in May…..Around May 1st, Kern County green bell peppers get started.
There should be more info on Coachella Valley grape shipments soon when the first domestic grapes get underway in early May. This will occur within a few days after the start of Mexican grape shipments. (Look for a more detailed shipping outlook on Mexican grapes, Friday, April 22nd.) Coachella table grapes, similar to Mexico, are expected to finish shipments a little early this year – late June. About this time table grapes from the Bakersfield area will get underway with both red and green varieties, followed by black seedless grapes in mid July.
Kern Co. vegetable shipments – grossing about $4200 to Chicago.
Strawberry Shipments
California strawberry shipments have been a big disappointment this year. As of April 9th about 27.3 million trays had been shipped, far less than the 43.3 million trays at the same time a year ago. Lack of labor and weather have been cited as primary factors. California has 32,515 acres planted this year, a drop of 5,585 acres from 2015.
Ventura County strawberries and vegetables – grossing about $5100 to Atlanta.
Salinas Valley Vegetable Shipments
About 500 truck loads of head lettuce are being shipped weekly from Salinas, with volume expected to increase on it and other types of lettuce. Overall, Salinas is still leaving a lot to be desired in total vegetable shipments, but the month of May should be much better. Lettuce shipments from the Huron area in the San Joaquin Valley are in a seasonal decline. There’s several other veggies in very light volume also coming out of the Central San Joaquin Valley.
(Another California shipping update will be coming next week.)
Salinas Valley vegetable shipments – grossing about $6800 to Boston.
Among the most perishable produce items refrigerated haulers transport are berries. But a produce trucker’s risk of a claims or rejected load at destination is certainly reduced thanks to TransFresh Crop., the widely recognized leader of in-transit, pallet modified atmosphere service.
The Salinas, CA based company, now approaching its 50th year of operation, offers fully automated pallet service systems which tailor the specific atmosphere mixture for each pallet unit. Benefactors of TransFresh’s Tectrol® Service Network range from shippers, to truckers, receivers, and ultimately the consumer. It is a process whereby pallets of berries are sealed with bags and infused with CO2 (carbon dioxide), a process that extends shelf life of the fruit.
Rich Macleod of TransFresh says the Tectrol process continues to dominate the market share in the produce industry, but says there will always be competition.
“If you want the modified atmosphere or the CO2 blanket for your berries at retail, it has got to be sealed and it has got to be at the right (CO2) level,” he states.
TransFresh has a group of technicians conducting inspections at retail operations upon delivery of some loads.
“We are pretty unique in this area. The driver shouldn’t be too surprised to see a technician standing at the back of his trailer taking readings of the atmosphere,” Macleod says.
Feedback from produce truckers is appreciated by the technicians and those drivers appreciate what is being done, once the process is explained to them, he notes.
Still, there are challenges. For example, there may be turnover at retail and a new produce buyer may be looking to cut costs, or a new strawberry salesman may be wanting to increase profit margins. However, Macleod says if part of that decision involves not using the controlled atmosphere bags on the pallet, that retailer is not going to get the pay back he expects.
If you haul California strawberries, perhaps you have noticed some consolidations with some companies and down sizing of operations by others. Strawberry growers have been faced with increasing production costs and there has been a trend to focus more on growing raspberries, blueberries, etc.
At the same time, Macleod believes a few of the larger berry shippers who have successful marketing programs, appear to be doing quite well. — Bill Martin
(This is Part I in a III-Part series based on an interview with Rich Macleod, vice president, pallet division North America for TransFresh Corp, Salinas, CA. He has been with the company 40 years and has a masters degree in post harvest science from the University of California, Davis.)
When it comes to eating vegetables, Americans aren’t doing much better than your average school kid. Only 4 percent meet their daily required consumption of veggies, according to the National Fruit and Vegetable Alliance.
The 2015 Report Card by the Alliance has given kids a grade D with vegetable consumption, while the marketing of vegetables has received an F.
But even with the growing popularity of vegetable-forward restaurants and veggie-inspired meals, there is still a lack of vegetables consumed at home. The 2015 Report Card says that the problem is getting worse. The average consumption of vegetables, which excludes fried potatoes, declined by 6 percent during the past five years.
The report offers a reason why this is the case:
“Dinner looks different these days. The growing popularity of convenience items and one-dish meals, such as pizza and sandwiches, has pushed the vegetable side dish off the plate.” the report reads.
When it comes to preparing home meals, the article suggests that parents may not be as strict on making sure their kids have enough vegetables. Elizabeth Pivonka, registered dietitian and president and CEO of the Produce for Better Health Foundation, explains that parents don’t want to be line cooks and make tailored meals for everyone at home.
“It used to be: This is what we’re eating, so eat it,” Pivonka says.
One third of parents (35 percent) view getting their kids to eat vegetables as a battle, just behind getting them to clean their room and to stop bickering.
Produce shipments will be starting soon involving Michigan asparagus, Vidalia onions, and grapes from Mexico.
Michigan asparagus shipments will get underway within the next week or so. While the Great Lakes State’s asparagus has traditionally been more of a local crop, Chicago has historically been a big market. Now, loadings are destined to markets in Indiana, Ohio, Illinois, Iowa, Tennessee and even to Georgia. Another change is the crop used to go mainly to processors, but now keeps shifting more to fresh. For the first time last year Michigan shipped 12 million pounds of “grass” for fresh markets, compared to 10 million pounds for processing. This year fresh shipments are projected to increase by another five to 10 percent.
Michigan apple shipments – grossing about $3000 to Dallas.
Vidalia Onion Shipments
Concerning more produce shipments, while the Georgia Department of Agriculture has set April 25th as the official date Vidalia onions can be packed and shipped, in truth, every year the sweet onion is shipped prior to this date. The catch is it cannot be legally shipped under the Vidalia name prior to the official starting date. Shipping prior to official date increases the chances of the onions being “hot” and doesn’t help the image of the brand. Much of that is because early onion pungency levels are too high, making them taste hot instead of sweet.
Vidalia onions can only be grown in parts of a 20-county area in the southeastern part of Georgia. Last season, farmers harvested 268 million pounds of Vidalia onions from 11,200 acres. Value of production for last year’s crop exceeded $120 million.
Southern Georgia produce shipments – greens, carrots – grossing about $2200 to New York City.
Mexican Grape Shipments
As most Mexican vegetables crossing the U.S. border at Nogales wind down this time of year, an exception is grapes. The harvest in Mexico begins the first week of May. Mexican grape shipments soon follow, with volume increasing as Memorial Day approaches. Peak Mexican grape shipments will occur during June, then quickly wind down in early July. Estimates are sketchy right now, but early indications are that a good, but not record crop will be available for hauling.
Mexican melons, mangoes, veggies through Nogales – grossing about $3200 to Chicago.
California produce shippers are looking to a spring and summer of good produce shipments, while mostly avoiding talk of bumper crops.
It should be a decent year for produce haulers looking to transport items ranging from stone fruit, to table grapes, cherries, melons, apples, citrus or berries. While El Nino didn’t happen, at least to the extent many thought it would, there has been average rains in much of the state that have helped to fight, but not eliminate the California drought. Adequate labor also continues to be a concern.
Here’s a look at California produce shipments in the coming months.
Apple Shipments
California apple shipment should get underway the week of July 20th with galas and continue through September. Fujis loadings should be available from mid-August through October. Granny Smith apple movement should be from late August through December; Pink Lady apple loadings will occur from mid-October through December.
About 1.8 million boxes of apples will be shipped, with around two-thirds of the volume marketed by Primavera Marketing of Linden, CA.
Berry Shipments
Strawberry shippers from Ventura County are in a seasonal decline. However, good volume is predicted for Watsonville starting in May and will continue into August. Strawberries out of Santa Maria have started and will continue through July. Raspberries have a similar season, although there is much less volume with shipping gaps. California will ship blueberries through May, before loadings shift to the Pacific Northwest.
Melon Shipments
California cantaloupe, honeydew and watermelon shipments should be in good supply this summer. Prior to California, there will be cantaloupe loadings starting out of Yuma, AZ. This is followed by the melon harvest shifting to Huron, CA around June 20th.
Stone Fruit Shipments
Loadings for stone fruit shippers from the Southern San Joaquin Valley are just starting and will continue for the next four months. Leading items are peaches, plums and nectarines.
Citrus Shipments
Late-season navel oranges and mandarins continue to be shipped for a few more weeks. Valencias get underway in July. Lemon loadings are virtually over in the Central San Joaquin Valley. Loadings are now shifting to production areas on the coast.
Orange and mandarin shipments – grossing about $5000 to Atlanta.
Grape Shipments
Coachella Valley grape shippers should start the first week of May and continue through most of June. Shipments will then shift to the Arvin district (Bakersfield) around July 1.
Vegetable Shipments
There is light but increasing volume with vegetable shipments from both Santa Maria and Salinas. Items range from head lettuce, to leaf lettuce, broccoli, cauliflower, romaine, celery, kale, parsley and cilantro, among others. There should be good volume by early May.
Santa Maria vegetable shipments – grossing about $6500 to New York City.
As many Mexican produce shipments through Nogales, AZ wind down this time of year, an exception are table grapes. The fruit also will be crossing into South Texas.
Grape shipments from south of the border will get underway the first week of May in light volume. Decent volume is being forecast for loadings to be delivered to U.S. markets in time for Memorial Day, May 30th. Last year Mexico shipped 17.2 million cases of grapes. While volume is expected to be good this year, it will most likely be below the total of a year ago.
The first grapes crossing the border will the green Perlette seedless variety. However within days, the most popular variety, the red Flames seedless grapes will be available. Most of the grapes are grown in Mexico’s Sonora state. Weather factors are being cited for lower volume this season. Very low volumes of the black seedless and Red Crimson grapes are predicted. These late season grapes are a primary reason observers are seeing the Mexican grape season ending a little earlier this year than normal – the first of July.
Mexican produce shipments crossing through Nogales – grossing about $3200 to Chicago.
U.S. citrus shipments and production will steadily decline over the next ten years, according to new projections from the U.S. Department of Agriculture. The projection also can be used as guide to what direction produce shipments will take over the next decade.
The USDA’s recent Agricultural Projections to 2025 report said U.S. citrus fruit production, which has been affected by citrus greening disease, is forecast to drop by an average of 1% per year in the next decade. The forecast for falling production is linked to continued declines of bearing acreage, notably in Florida, according to the report.
USDA projections call for total U.S. citrus output to drop from 18.4 billion pounds in 2015 to 14.3 billion pounds by 2025. The projections indicate that non-citrus fruit production will rise from 36.9 billion pounds in 2015 to 39.9 billion pounds in 2025, a gain of 8% over 10 years. Tree nut production will rise at a faster clip, according to the USDA, with output pegged at 6.08 billion pounds in 2025, up 24% from 2015.
The agency said total U.S. production of fruit, nuts, and vegetables is projected to rise by 0.6% annually in the next decade. While processing vegetable production is forecast to rise 0.8% annually over the next ten years, agency economists predict a modest 0.1% per year increase in fresh market vegetable production.
Fresh market vegetable shipments will barely increase from 41.3 billion pounds in 2015 to 41.7 billion pounds by 2025, according to the USDA.
While TransFresh Corp. devotes plenty of resources to preparing fresh berries for in-transit travel to destinations far and wide, it also has specialists at the docks to evaluate product when it is ready to come off the truck.
“We continue to be involved with tracking the product and how it is doing upon arrival,” states Rich Macleod of TransFresh Corp., known for its Tectrol® Service Network that provides covering for palletized product infused with CO2 (carbon dioxide), extending the quality of life for perishable items such as berries.
With of the projects of TransFresh is partnering with the Scotland based company, Insignia Technologies that manufactures temperature sensitive labels that go on cartons.
“What’s really intriguing about their technology is rather than it being a temperature switch, i.e., if a particular carton senses a temperature of 50 degrees F. or higher at anytime, it will change color,” Macleod observes.
For example if a carton of berries is unloaded off the truck at destination, and it is showing a little warmer temperature verses other cartons, it can be put another truck for faster store delivery before other product with cooler temperatures. The same theory applies even at the retail store level. If a produce manager sees a color change with a carton, he knows it should be put in a display case to be sold before other products.
“This can help maintain quality and reduce shrink with product, and the customer ‘experience'”, Macleod says. “So we have been doing a lot of work in this area to improve the technology. Lots of people are wanting to try it, but it is still in its infancy. It usually requires me, or one of my associates to be there for the testing. We’re probably another year away from announcing something on this.”
This research is unique, Macleod notes, because the visual color change with the carton reveals any “abuse” of the product, anywhere along the shipping point to destination.
“In the transportation (in-transit) portion, we’re going to give them (drivers) a lot of leeway. The color changes won’t be changing until the product hits the retail store,” Macleod says. “So this is a product we are working on and it is coming. I see a huge upside to that, because there are concerns about food safety and temperature. This may allow us to identify that random carton,” he concludes. — Bill Martin
(This is last of a III-Part series based on an interview with Rich Macleod, vice president, pallet division North America for TransFresh Corp, Salinas, CA. He has been with the company 40 years and has a masters degree in post harvest science from the University of California, Davis.)
Michigan state money is helping put more produce on the plates of the needy.
Known as the Michigan Health and Wellness 4×4 Plan, three local agencies receiving a nearly $50,000 grant is the Munson Medical Center, District Health Department #2 and the Inter-Tribal Council of Michigan. The grant offers nutrition with a prescription.
“The most important thing is we’re going to be getting more fruits and vegetables into the hands of our residents. We’ve heard it since we were children, eat your fruits and veggies. However, not everyone takes that to heart as adults. “We’ve had our eye on the fruit and vegetable prescription program for quite some time,” says Munson Medical Center’s community health manager, Christi Nowak. “Fresh fruits and vegetables can be a little intimidating, so we want to help make that not as intimidating with the educational component.”
Munson Medical Center is trying to make produce more accessible and less intimidating.
They’re using a state grant to give prescriptions to those with chronic disease.
“By participating they’ll be given a fruit and vegetable prescription and they’ll be able to partake in some nutritional education classes,” Nowak says. “Once they complete those they’ll be able to go to our farmers market at the Grand Traverse Commons and redeem those prescriptions for fresh fruits and vegetables.”
The program starts this spring and will teach patients how to incorporate fresh foods into their life through classes and rewards.
“One of the main focuses of this project is to help people broaden their horizon in what is available to them in the fresh fruit and vegetable category,” says registered dietitian Laura McCain. “Then what do they do with it. How do they incorporate it into snacks and meals. We want to see it sustainable. We want to see it grow into a community wide effort where there are lots of opportunities if a person doesn’t currently know how to eat healthy to be able to get that help.”
Berries have always posed one of the higher risks for produce truckers because of in-transit perishability. However, because of research and technology the chances of a retailer being pleased with quality upon arrival at the dock are much better. That can mean fewer problems for the driver at destination.
TransFresh Corp. of Salinas, CA has been at the forefront for decades in studying ways to extend the shelf life of strawberries, raspberries, blackberries and blueberries, among other items.
Some of the technology research at TransFresh is resulting from the way strawberries are now being marketed, Rich Macleod of the company relates. Just take a look in the produce department at your local supermarket and chances are you’ll see more two-pound and four-pound strawberries in clamshell packaging being promoted, with less emphasis on one pounders.
At the same time, raspberries, which are among the most perishable of berries, has been receiving extra attention.
“We still need to learn how to correctly ship raspberries. At TransFresh we’ve had to make adjustments a couple of times for shipping raspberries,” Macleod releates. Much of that learning process relates to the Tectrol program where palletized fruit is sealed in a bag with CO2 (carbon dioxide) that slows product deterioration and extends the life of the product.
“Blackberries, blueberries, raspberries and strawberries all use the same common denominator,” Macleod observes. “But what happens is we customize the pallet bag we put on each product. So at the time the strawberry pallet or raspberry pallet moves across our conveyors (at the packing house), the people (working there) approve a bag (for shipping).”
Much of that approval is based on the color of the palletized bag, which determines on which load the product will be shipped.
For example, raspberries may be in a green bag, strawberries in a red bag, etc. Additionally, all the bags are numbered.
Macleod adds, “There is some sophistication even among the colors of the bags. The two pounders (clamshell packs) have a different color from the four pounders and one pounders. We are always training the operators of the machines for the pallets, which bags to select.” — Bill Martin
(This is Part II in a III-Part series based on an interview with Rich Macleod, vice president, pallet division North America for TransFresh Corp, Salinas, CA. He has been with the company 40 years and has a masters degree in post harvest science from the University of California, Davis.)
California produce shipments have been disappointing so far this spring when it comes to total volume and freight rates, loadings are on the rise. Here’s a look at several different areas from the Golden State.
Kern Co. Produce Shipments
Currently there is light to moderate volume coming out of the Bakersfield area (Kern County) on items ranging from carrots to turnips, beets, rutabagas and navel oranges….(Carrots, along with sweet corn are available in the Imperial Valley). Carrot volume is light in Kern County, but will have a significant increase in May…..Around May 1st, Kern County green bell peppers get started.
There should be more info on Coachella Valley grape shipments soon when the first domestic grapes get underway in early May. This will occur within a few days after the start of Mexican grape shipments. (Look for a more detailed shipping outlook on Mexican grapes, Friday, April 22nd.) Coachella table grapes, similar to Mexico, are expected to finish shipments a little early this year – late June. About this time table grapes from the Bakersfield area will get underway with both red and green varieties, followed by black seedless grapes in mid July.
Kern Co. vegetable shipments – grossing about $4200 to Chicago.
Strawberry Shipments
California strawberry shipments have been a big disappointment this year. As of April 9th about 27.3 million trays had been shipped, far less than the 43.3 million trays at the same time a year ago. Lack of labor and weather have been cited as primary factors. California has 32,515 acres planted this year, a drop of 5,585 acres from 2015.
Ventura County strawberries and vegetables – grossing about $5100 to Atlanta.
Salinas Valley Vegetable Shipments
About 500 truck loads of head lettuce are being shipped weekly from Salinas, with volume expected to increase on it and other types of lettuce. Overall, Salinas is still leaving a lot to be desired in total vegetable shipments, but the month of May should be much better. Lettuce shipments from the Huron area in the San Joaquin Valley are in a seasonal decline. There’s several other veggies in very light volume also coming out of the Central San Joaquin Valley.
(Another California shipping update will be coming next week.)
Salinas Valley vegetable shipments – grossing about $6800 to Boston.
Among the most perishable produce items refrigerated haulers transport are berries. But a produce trucker’s risk of a claims or rejected load at destination is certainly reduced thanks to TransFresh Crop., the widely recognized leader of in-transit, pallet modified atmosphere service.
The Salinas, CA based company, now approaching its 50th year of operation, offers fully automated pallet service systems which tailor the specific atmosphere mixture for each pallet unit. Benefactors of TransFresh’s Tectrol® Service Network range from shippers, to truckers, receivers, and ultimately the consumer. It is a process whereby pallets of berries are sealed with bags and infused with CO2 (carbon dioxide), a process that extends shelf life of the fruit.
Rich Macleod of TransFresh says the Tectrol process continues to dominate the market share in the produce industry, but says there will always be competition.
“If you want the modified atmosphere or the CO2 blanket for your berries at retail, it has got to be sealed and it has got to be at the right (CO2) level,” he states.
TransFresh has a group of technicians conducting inspections at retail operations upon delivery of some loads.
“We are pretty unique in this area. The driver shouldn’t be too surprised to see a technician standing at the back of his trailer taking readings of the atmosphere,” Macleod says.
Feedback from produce truckers is appreciated by the technicians and those drivers appreciate what is being done, once the process is explained to them, he notes.
Still, there are challenges. For example, there may be turnover at retail and a new produce buyer may be looking to cut costs, or a new strawberry salesman may be wanting to increase profit margins. However, Macleod says if part of that decision involves not using the controlled atmosphere bags on the pallet, that retailer is not going to get the pay back he expects.
If you haul California strawberries, perhaps you have noticed some consolidations with some companies and down sizing of operations by others. Strawberry growers have been faced with increasing production costs and there has been a trend to focus more on growing raspberries, blueberries, etc.
At the same time, Macleod believes a few of the larger berry shippers who have successful marketing programs, appear to be doing quite well. — Bill Martin
(This is Part I in a III-Part series based on an interview with Rich Macleod, vice president, pallet division North America for TransFresh Corp, Salinas, CA. He has been with the company 40 years and has a masters degree in post harvest science from the University of California, Davis.)
When it comes to eating vegetables, Americans aren’t doing much better than your average school kid. Only 4 percent meet their daily required consumption of veggies, according to the National Fruit and Vegetable Alliance.
The 2015 Report Card by the Alliance has given kids a grade D with vegetable consumption, while the marketing of vegetables has received an F.
But even with the growing popularity of vegetable-forward restaurants and veggie-inspired meals, there is still a lack of vegetables consumed at home. The 2015 Report Card says that the problem is getting worse. The average consumption of vegetables, which excludes fried potatoes, declined by 6 percent during the past five years.
The report offers a reason why this is the case:
“Dinner looks different these days. The growing popularity of convenience items and one-dish meals, such as pizza and sandwiches, has pushed the vegetable side dish off the plate.” the report reads.
When it comes to preparing home meals, the article suggests that parents may not be as strict on making sure their kids have enough vegetables. Elizabeth Pivonka, registered dietitian and president and CEO of the Produce for Better Health Foundation, explains that parents don’t want to be line cooks and make tailored meals for everyone at home.
“It used to be: This is what we’re eating, so eat it,” Pivonka says.
One third of parents (35 percent) view getting their kids to eat vegetables as a battle, just behind getting them to clean their room and to stop bickering.
Produce shipments will be starting soon involving Michigan asparagus, Vidalia onions, and grapes from Mexico.
Michigan asparagus shipments will get underway within the next week or so. While the Great Lakes State’s asparagus has traditionally been more of a local crop, Chicago has historically been a big market. Now, loadings are destined to markets in Indiana, Ohio, Illinois, Iowa, Tennessee and even to Georgia. Another change is the crop used to go mainly to processors, but now keeps shifting more to fresh. For the first time last year Michigan shipped 12 million pounds of “grass” for fresh markets, compared to 10 million pounds for processing. This year fresh shipments are projected to increase by another five to 10 percent.
Michigan apple shipments – grossing about $3000 to Dallas.
Vidalia Onion Shipments
Concerning more produce shipments, while the Georgia Department of Agriculture has set April 25th as the official date Vidalia onions can be packed and shipped, in truth, every year the sweet onion is shipped prior to this date. The catch is it cannot be legally shipped under the Vidalia name prior to the official starting date. Shipping prior to official date increases the chances of the onions being “hot” and doesn’t help the image of the brand. Much of that is because early onion pungency levels are too high, making them taste hot instead of sweet.
Vidalia onions can only be grown in parts of a 20-county area in the southeastern part of Georgia. Last season, farmers harvested 268 million pounds of Vidalia onions from 11,200 acres. Value of production for last year’s crop exceeded $120 million.
Southern Georgia produce shipments – greens, carrots – grossing about $2200 to New York City.
Mexican Grape Shipments
As most Mexican vegetables crossing the U.S. border at Nogales wind down this time of year, an exception is grapes. The harvest in Mexico begins the first week of May. Mexican grape shipments soon follow, with volume increasing as Memorial Day approaches. Peak Mexican grape shipments will occur during June, then quickly wind down in early July. Estimates are sketchy right now, but early indications are that a good, but not record crop will be available for hauling.
Mexican melons, mangoes, veggies through Nogales – grossing about $3200 to Chicago.