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Visalia, CA — Further strengthening its supply in California, Oppy, is introducing new acreage under the Ocean Spray label.
Oppy kicks off the San Joaquin Valley season from ranches in Wasco, through McFarland, Pixley, Farmersville and Strathmore. Together, these five regions are expected to produce 20% more than Oppy harvested in 2022 as more acreage comes online.
“We are well-poised to meet the increasing demand for high-quality grapes with both domestic and internationally grown fruit,” said Senior Vice President of Categories and Marketing James Milne. “As the California industry compresses, Oppy ranches continue to grow alongside consumption. We’ve prepared for this transition, bringing Piers Hanbury onto our team last year.”
Building T&G’s export grape category in California a decade ago, Hanbury eventually oversaw its global grape program, leading supply to and from the U.S. including Peru, Chile, Australia, South Africa, Asia and Europe. Hanbury’s expertise and strategic approach encompassed new variety licensing deals and breeding programs.
“We look towards a fantastic five-month season in California as we ensure stable year-round supply with our transition to Peru, Brazil, Chile, South Africa and Mexico,” said Hanbury.
About Oppy
Oppy, based in Vancouver, BC has been growing, marketing and distributing fresh produce from around the globe for 165 years. With over 50 million boxes of fresh fruits and vegetables grown on every continent moving through its supply chain annually, Oppy offers items from avocados and berries to apples and oranges year-round, alongside innovative seasonal specialties. Over the years, Oppy has introduced North Americans to a number of items across its diverse produce range, including Granny Smith, JAZZ and Envy apples, as well as green and gold kiwifruit.
Chilean mandarins are now available from Bee Sweet Citrus of Fowler, CA.
As California’s citrus domestic season is winding down, the marketer is shifting focus to the company’s summer citrus line, according to a news release.
“Off-shore mandarins have arrived at Bee Sweet Citrus, signaling the start of our summer import program,” Joe Berberian, Bee Sweet citrus sales representative, said. “Over the next few weeks, we will also receive Chilean lemons and navel oranges to help our customers meet year-round demand for citrus.”
Bee Sweet Citrus is currently harvesting domestic star ruby grapefruit, lemons, valencia oranges and royal red oranges, the release said.
Chilean mandarins are also available; Chilean lemons are expected to arrive by the first of July, and navel oranges the second week of July, according to the release.
“All imported product is brought to our main facility where it undergoes a thorough quality inspection before it’s shipped out to customers,” Berberian said in the release. “Our customers also have the option to repack any offshore product to meet specific pack styles throughout the program.”
BEAVERTON, Ore., June 15, 2023—Truckload freight volumes rallied modestly in May and national average spot rates were stable for a second straight month, said DAT Freight & Analytics, operators of the DAT One freight marketplace and DAT iQ data analytics service.
The DAT Truckload Volume Index (TVI), an indicator of loads moved during a given month, increased for van, refrigerated (“reefer”) and flatbed freight:
• Van TVI: 220, up 5% from April
• Reefer TVI: 164, a 5% increase month over month
• Flatbed TVI: 258, up 7% from April
Month over month, the van and reefer TVI numbers rebounded from their lowest points since February 2021. Truckload volumes typically decline from April to May, but they increased for the first time since 2019.
“This was the second-best May on record for van and reefer freight, according to our TVI,” said Ken Adamo, DAT Chief of Analytics. “There was demand to move seasonal goods at a time when the truck supply on the spot market tightened due to the International Roadcheck inspection event, the Memorial Day holiday and general carrier attrition.”
Van and reefer load-to-truck ratios increased
National average van and reefer load-to-truck ratios rose in May:
• Van ratio: 2.5, up from 1.9 in April, meaning there were 2.5 loads for every truck on the DAT One marketplace
• Reefer ratio: 3.6, up from 2.7
• Flatbed ratio: 11.7, down from 12.1
National average broker-to-carrier spot rates were steady compared to April:
• Spot van rate: $2.05 per mile, down 1 cent
• Spot reefer rate: $2.44 a mile, up 3 cents
• Spot flatbed rate: $2.65 a mile, down 2 cents
Monthly national average line-haul rates, which subtract an amount equal to an average fuel surcharge, increased for the first time this year for all three equipment types. The average van line-haul rate was $1.61 a mile, up 2 cents compared to April; the reefer line-haul rate jumped 7 cents to $1.96 a mile; and the flatbed line-haul rate rose 2 cents to $2.12 a mile.
Contract rates declined
National average rates for contracted freight declined compared to April:
• Contract van rate: $2.62 per mile, down 6 cents
• Contract reefer rate: $2.91 a mile, down 10 cents
• Contract flatbed rate: $3.30 a mile, down 3 cents
The average rate for contract van and reefer freight has fallen for seven consecutive months.
“Shippers are taking advantage of abundant truckload capacity to establish new contract rates at substantial savings compared to 2022, and to make strategic use of the spot market,” Adamo said. “We expect these trends to continue through the end of the year.”
About the DAT Truckload Volume Index
The DAT Truckload Volume Index reflects the change in the number of loads with a pickup date during that month; the actual index number is normalized each month to accommodate any new data sources without distortion. A baseline of 100 equals the number of loads moved in January 2015, as recorded in DAT RateView, a truckload pricing database and analysis tool with rates paid on an average of 3 million loads per month.
Spot truckload rates are negotiated for each load and paid to the carrier by a freight broker. National average spot rates are derived from payments to carriers by freight brokers, third-party logistics providers and other transportation buyers for hauls of 250 miles or more with a pickup date during the month reported. DAT’s rate analysis is based on $150 billion in annualized freight transactions.
Load-to-truck ratios reflect truckload supply and demand on the DAT One marketplace and indicate the pricing environment for spot truckload freight.
About DAT Freight & Analytics
DAT Freight & Analytics operates the largest truckload freight marketplace in North America. Shippers, transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights based on more than 400 million freight matches and a database of $150 billion in annual market transactions.
Founded in 1978, DAT is a wholly owned subsidiary of Roper Technologies (NYSE: ROP), a diversified technology company and constituent of the S&P 500 and Fortune 1000 indices.
Springtime is here with warmer days, blooming plants, and most prime artichoke season!
Ocean Mist Farms is the largest grower of fresh artichokes in North America. Fresh Ocean Mist Farms Artichokes are grown year-round in three fertile California growing regions; Castroville, Oxnard, and Coachella. These growing regions are strategically located in areas with prime soil and microclimates to enable year-round production of the highest quality and freshest tasting artichokes, in multiple varieties!
From anti-inflammatory to sleep-promoting properties, the artichoke has an extensive list of various health benefits! Artichokes are anti-inflammatory and can be used as a digestive aid to improve the digestive system while lowering your autoimmune response. They also contain antioxidants that fight free radicals and help protect against aging. Artichokes are rich in vitamins including magnesium, which can help with sleeping. Further, because artichokes are a great source of pre-and pro-biotics, they can improve nutrient absorption and gut health, and increase energy production.
How do you prep artichokes?
Don’t let prepping this prickly vegetable intimidate you! We’ve got you covered with five simple steps.
- Rinse and scrub – Start by rinsing and lightly scrubbing the natural film off the artichoke
- “Top and tail” – Cut the top and the end of the tail off the artichoke, then snip the tip of each leaf with kitchen shears for a restaurant-ready presentation
- Rub with lemon – Rub fresh lemon all over artichoke to prevent the artichoke from browning
- Spread petals – Loosen and spread the “petals” of the artichoke
- Add seasoning – Add your preferred seasoning and enjoy!
Whether baked, steamed, microwaved, pressure-cooked, or grilled, artichokes will be the star of any table! This unique vegetable is delicious no matter how it’s prepared. For great recipes check out Ocean Mist Farms website or facebook page.
Mountain View Fruit Sales will be highlighting three varieties for the upcoming season of its Estate Vineyards table grape program.
The Reedley, Calif.-based company introduced its premium table grape program last summer under the Estate Vineyards label, led by Grape Division Director George Matoian.
“We will have our first candy variety with Candy Snaps, available in our Estate Vineyards brand,” Matoian said in a news release. “And we are one of [only a] few growers in California to have the newly released USDA black seedless grape variety, Solbrio, in production. We will also offer the highly coveted, concord-flavored Kyoho black seeded grape this season.”
Packs will be available in traditional corrugated cartons, new plastic corrugated cartons, and Styrofoam, the release said.
Matoian said Mountain View is “catching up a little from last year’s start dates” as the 2023 season nears.
“We are approximately eight to nine days behind last year’s crop. On most varieties we are at the leaf removal and bunch thinning stages,” he said. “The good news is this year’s bunches are some of the largest I have seen in many years and the cells of the grape berry are rapidly dividing to give us the maximum berry size we require.”
“Mountain View will have increased volume this season on both premium and proprietary grape varieties,” owner Mike Thurlow said in the release. “We are expecting fantastic quality again this year, and we believe 2023 will be a vintage grape season.”
ABOUT MOUNTAIN VIEW FRUIT SALES
- Established in 1994 with a vision focused on growing flavorful peaches, plums and nectarines on family farms packed under the brands Summeripe, Summertime and Summersweet.
- In 2017, Mountain View expanded its portfolio to include premium citrus packed under the brands Rascals, Brilliant and Aces.
- In 2022, Mountain View expanded its portfolio to include a premium grape program under the brand Estate Vineyards.
Strawberries enjoy one of the highest household penetration levels in the U.S. among fresh fruits, and the highest per capita consumption in the berry patch, both in fresh and frozen markets.
In the latest RaboResearch Report, it highlights that as demand continues to grow steadily, planted area in California is expanding. Record shipments are likely in 2023, but weather remains the usual wildcard, particularly this season, as growing areas in California have been impacted by record rainfall.
While the fresh market remains mainly a regional North American story, U.S. imports of frozen strawberries from South America are changing the landscape. With the availability and consumption of all berries expanding, interesting market opportunities arise.
The Eastern Shore, also referred to as Delmarva, encompasses several counties in Delaware, Maryland and Virginia. It is separated from the mainland to the west by the Chesapeake Bay, and washed by the Delaware Bay and the Atlantic Ocean on the east.
Eastern Shore produce shipments provides retailers and foodservice companies, particularly along the Eastern Seaboard, with a steady supply potatoes, vegetables and other fresh fruits and vegetables from spring to fall. This year, loadings started in early June and will continue through September.
At Dublin Farms of Horntown, VA, fresh potato shipments are just getting underway, with volume expected to be similar to the 2022 season.
Virginia potatoes provide a niche in filling the gap after Florida’s fresh crop potatoes are dug in the spring and before the more northern production areas start producing in late summer early fall. Dublin will be shipping fresh potatoes to customers stretching from Florida to Canada until late in the summer.
Cambridge Farms is headquarted in South Easton, MA, but has long partnered with potato growers from the Southeast to the Northeast, including along the Eastern Shore. Good volume is expected from North Carolina and Virginia.
Cambridge Farms started Virginia potato shipments in mid-June with, and reds, white and yellows.
Papen Farms in Dover, DE, produces sweet corn, green beans and cabbage. The company is expecting those three crops to produce on a fairly normal schedule this season, with loadings from early June through its fall crop of green beans. Sweet corn is the company’s top volume commodity and it is on schedule for its post-Fourth of July harvest, which will last about two months.
Oxnard, CA– Westfalia Fruit, the market leader in growing, ripening, handling, and distributing quality avocados, announces the start of its Peruvian avocado season with supply available now through mid-September.
Westfalia began exporting Peruvian avocados in 2016 and is now the 2nd largest exporter, with a presence in 15 regions across the country and a growing area spanning over 4,600 hectares. Westfalia operates 4 avocado nurseries in Peru in addition to a brand-new state-of-the-art packinghouse in Canete, located in southern Lima.
“We operate 4 experimental and teaching orchards located in strategic areas across Peru,” said David Fausset, Business Development Director at Westfalia Fruit. “These orchards empower our growers to optimize crop management and teach sustainable production methodologies that support our social and sustainable responsibilities.”
Established over 70 years ago, Westfalia markets prime-quality, ready-to-eat avocados across the globe through its vertically integrated supply chain as well as its technical and commercial expertise. Its global supply chain and distribution network allow Peruvian avocados to ship to all major North American ports of entry.
About Westfalia Fruit Group
Established over 70 years ago, Westfalia Fruit Group is a global, vertically integrated company and market leader in growing, ripening, processing, shipping and distributing the product.
British Columbia cherry shipments will be getting underway by the end of June.
Global Fruit of Creston, British Columbia reports the peak of the season will occur from mid-July until mid-August.
The company will continue picking cherries into early September.
Global Fruit’s cherry volume accounts for over 30% of British Columbia cherry shipments, with 30 cherry growers in the group covering over 2,000 acres.
Growing north of Washington state, British Columbia cherries ripen later than in Washington. British Columbia cherries take a bit longer from blossom to harvest, and with cooler nights the fruit is generally bigger, firmer and sweeter.
The 2023 British Columbia cherry crop is in good shape overall, though yields will be variable this season depending on location and winter cold damage.
Global Fruit also specializes in late-season blush cherries, grown on its own farms, including rainier, Stardust and other later-ripening blush varieties.
Starting in late June and continuing through mid-September, Star Produce will offer British Columbia cherries to retailers across North America and in several overseas markets, company officials say.
Star Produce of Saskatoon, Saskatchewn has Just Picked branded cherries starting in the south Okanagan Valley in late June and continuing into the central valley for July through mid-September.
Gains in retail per capita consumption for berries have been very strong compared with many other fresh fruits, the USDA reports.
Retail per capita consumption of blueberries has increased 97% in the past 10 years, growing from 1.2 pounds in 2011 to 2.3 pounds in 2022.
Raspberries have shown even more remarkable percentage growth, gaining 192% from 0.3 pounds in 2011 to 0.8 pounds in 2021.
Strawberry consumption also continues to grow, though at a slower percentage pace compared with blueberries and raspberries. Strawberry consumption grew from 4.6 pounds in 2011 to 6.7 pounds in 2021, a gain of 45%.
Here is a list of fresh fruits, with per capita growth since 2011, as reported by the USDA.
Growth in per capita availability from 2011 to 2021: (retail per capita availability in 2021 in pounds, with the percentage change from 2011)
- Raspberries: 0.8 pound, up 192%.
- Blueberries: 2.3 pounds, up 97%.
- Limes: 4.4 pounds, up 86%.
- Tangerines and tangelos: 6.6 pounds, up 69%.
- Avocados: 7.9 pounds, up 64%.
- Strawberries: 6.7 pounds, up 45%.
- Mangoes: 3.5 pounds, up 44%.
- Lemons: 4.7 pounds, up 42%.
- Kiwifruit: 0.7 pound, up 39%.
- Pineapples: 7.5 pounds, up 38%.
- Papayas: 1.3 pounds, up 28%.
- Grapes: 7.7 pounds, up 15%.
- Total citrus: 25.1 pounds, up 14%.
- Cherries: 1.3 pounds, up 10%.
- Total fresh fruit: 131.8 pounds, up 9%.
- Total non-citrus: 106.7 pounds, up 8%.
- Bananas: 26.9 pounds, up 5%.
- Apples: 15.2 pounds, up 2%.
- Pears: 3 pounds, down 3%.
- Melons: 19 pounds, down 13%.
- Oranges: 7.9 pounds, down 18%.
- Apricots: 0.1 pound, down 21%.
- Plums and prunes: 0.5 pound, down 42%.
- Grapefruit: 1.4 pounds, down 46%.
- Peaches and nectarines: 2.3 pounds, down 47%.
Visalia, CA — Further strengthening its supply in California, Oppy, is introducing new acreage under the Ocean Spray label.
Oppy kicks off the San Joaquin Valley season from ranches in Wasco, through McFarland, Pixley, Farmersville and Strathmore. Together, these five regions are expected to produce 20% more than Oppy harvested in 2022 as more acreage comes online.
“We are well-poised to meet the increasing demand for high-quality grapes with both domestic and internationally grown fruit,” said Senior Vice President of Categories and Marketing James Milne. “As the California industry compresses, Oppy ranches continue to grow alongside consumption. We’ve prepared for this transition, bringing Piers Hanbury onto our team last year.”
Building T&G’s export grape category in California a decade ago, Hanbury eventually oversaw its global grape program, leading supply to and from the U.S. including Peru, Chile, Australia, South Africa, Asia and Europe. Hanbury’s expertise and strategic approach encompassed new variety licensing deals and breeding programs.
“We look towards a fantastic five-month season in California as we ensure stable year-round supply with our transition to Peru, Brazil, Chile, South Africa and Mexico,” said Hanbury.
About Oppy
Oppy, based in Vancouver, BC has been growing, marketing and distributing fresh produce from around the globe for 165 years. With over 50 million boxes of fresh fruits and vegetables grown on every continent moving through its supply chain annually, Oppy offers items from avocados and berries to apples and oranges year-round, alongside innovative seasonal specialties. Over the years, Oppy has introduced North Americans to a number of items across its diverse produce range, including Granny Smith, JAZZ and Envy apples, as well as green and gold kiwifruit.
Chilean mandarins are now available from Bee Sweet Citrus of Fowler, CA.
As California’s citrus domestic season is winding down, the marketer is shifting focus to the company’s summer citrus line, according to a news release.
“Off-shore mandarins have arrived at Bee Sweet Citrus, signaling the start of our summer import program,” Joe Berberian, Bee Sweet citrus sales representative, said. “Over the next few weeks, we will also receive Chilean lemons and navel oranges to help our customers meet year-round demand for citrus.”
Bee Sweet Citrus is currently harvesting domestic star ruby grapefruit, lemons, valencia oranges and royal red oranges, the release said.
Chilean mandarins are also available; Chilean lemons are expected to arrive by the first of July, and navel oranges the second week of July, according to the release.
“All imported product is brought to our main facility where it undergoes a thorough quality inspection before it’s shipped out to customers,” Berberian said in the release. “Our customers also have the option to repack any offshore product to meet specific pack styles throughout the program.”
BEAVERTON, Ore., June 15, 2023—Truckload freight volumes rallied modestly in May and national average spot rates were stable for a second straight month, said DAT Freight & Analytics, operators of the DAT One freight marketplace and DAT iQ data analytics service.
The DAT Truckload Volume Index (TVI), an indicator of loads moved during a given month, increased for van, refrigerated (“reefer”) and flatbed freight:
• Van TVI: 220, up 5% from April
• Reefer TVI: 164, a 5% increase month over month
• Flatbed TVI: 258, up 7% from April
Month over month, the van and reefer TVI numbers rebounded from their lowest points since February 2021. Truckload volumes typically decline from April to May, but they increased for the first time since 2019.
“This was the second-best May on record for van and reefer freight, according to our TVI,” said Ken Adamo, DAT Chief of Analytics. “There was demand to move seasonal goods at a time when the truck supply on the spot market tightened due to the International Roadcheck inspection event, the Memorial Day holiday and general carrier attrition.”
Van and reefer load-to-truck ratios increased
National average van and reefer load-to-truck ratios rose in May:
• Van ratio: 2.5, up from 1.9 in April, meaning there were 2.5 loads for every truck on the DAT One marketplace
• Reefer ratio: 3.6, up from 2.7
• Flatbed ratio: 11.7, down from 12.1
National average broker-to-carrier spot rates were steady compared to April:
• Spot van rate: $2.05 per mile, down 1 cent
• Spot reefer rate: $2.44 a mile, up 3 cents
• Spot flatbed rate: $2.65 a mile, down 2 cents
Monthly national average line-haul rates, which subtract an amount equal to an average fuel surcharge, increased for the first time this year for all three equipment types. The average van line-haul rate was $1.61 a mile, up 2 cents compared to April; the reefer line-haul rate jumped 7 cents to $1.96 a mile; and the flatbed line-haul rate rose 2 cents to $2.12 a mile.
Contract rates declined
National average rates for contracted freight declined compared to April:
• Contract van rate: $2.62 per mile, down 6 cents
• Contract reefer rate: $2.91 a mile, down 10 cents
• Contract flatbed rate: $3.30 a mile, down 3 cents
The average rate for contract van and reefer freight has fallen for seven consecutive months.
“Shippers are taking advantage of abundant truckload capacity to establish new contract rates at substantial savings compared to 2022, and to make strategic use of the spot market,” Adamo said. “We expect these trends to continue through the end of the year.”
About the DAT Truckload Volume Index
The DAT Truckload Volume Index reflects the change in the number of loads with a pickup date during that month; the actual index number is normalized each month to accommodate any new data sources without distortion. A baseline of 100 equals the number of loads moved in January 2015, as recorded in DAT RateView, a truckload pricing database and analysis tool with rates paid on an average of 3 million loads per month.
Spot truckload rates are negotiated for each load and paid to the carrier by a freight broker. National average spot rates are derived from payments to carriers by freight brokers, third-party logistics providers and other transportation buyers for hauls of 250 miles or more with a pickup date during the month reported. DAT’s rate analysis is based on $150 billion in annualized freight transactions.
Load-to-truck ratios reflect truckload supply and demand on the DAT One marketplace and indicate the pricing environment for spot truckload freight.
About DAT Freight & Analytics
DAT Freight & Analytics operates the largest truckload freight marketplace in North America. Shippers, transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights based on more than 400 million freight matches and a database of $150 billion in annual market transactions.
Founded in 1978, DAT is a wholly owned subsidiary of Roper Technologies (NYSE: ROP), a diversified technology company and constituent of the S&P 500 and Fortune 1000 indices.
Springtime is here with warmer days, blooming plants, and most prime artichoke season!
Ocean Mist Farms is the largest grower of fresh artichokes in North America. Fresh Ocean Mist Farms Artichokes are grown year-round in three fertile California growing regions; Castroville, Oxnard, and Coachella. These growing regions are strategically located in areas with prime soil and microclimates to enable year-round production of the highest quality and freshest tasting artichokes, in multiple varieties!
From anti-inflammatory to sleep-promoting properties, the artichoke has an extensive list of various health benefits! Artichokes are anti-inflammatory and can be used as a digestive aid to improve the digestive system while lowering your autoimmune response. They also contain antioxidants that fight free radicals and help protect against aging. Artichokes are rich in vitamins including magnesium, which can help with sleeping. Further, because artichokes are a great source of pre-and pro-biotics, they can improve nutrient absorption and gut health, and increase energy production.
How do you prep artichokes?
Don’t let prepping this prickly vegetable intimidate you! We’ve got you covered with five simple steps.
- Rinse and scrub – Start by rinsing and lightly scrubbing the natural film off the artichoke
- “Top and tail” – Cut the top and the end of the tail off the artichoke, then snip the tip of each leaf with kitchen shears for a restaurant-ready presentation
- Rub with lemon – Rub fresh lemon all over artichoke to prevent the artichoke from browning
- Spread petals – Loosen and spread the “petals” of the artichoke
- Add seasoning – Add your preferred seasoning and enjoy!
Whether baked, steamed, microwaved, pressure-cooked, or grilled, artichokes will be the star of any table! This unique vegetable is delicious no matter how it’s prepared. For great recipes check out Ocean Mist Farms website or facebook page.
Mountain View Fruit Sales will be highlighting three varieties for the upcoming season of its Estate Vineyards table grape program.
The Reedley, Calif.-based company introduced its premium table grape program last summer under the Estate Vineyards label, led by Grape Division Director George Matoian.
“We will have our first candy variety with Candy Snaps, available in our Estate Vineyards brand,” Matoian said in a news release. “And we are one of [only a] few growers in California to have the newly released USDA black seedless grape variety, Solbrio, in production. We will also offer the highly coveted, concord-flavored Kyoho black seeded grape this season.”
Packs will be available in traditional corrugated cartons, new plastic corrugated cartons, and Styrofoam, the release said.
Matoian said Mountain View is “catching up a little from last year’s start dates” as the 2023 season nears.
“We are approximately eight to nine days behind last year’s crop. On most varieties we are at the leaf removal and bunch thinning stages,” he said. “The good news is this year’s bunches are some of the largest I have seen in many years and the cells of the grape berry are rapidly dividing to give us the maximum berry size we require.”
“Mountain View will have increased volume this season on both premium and proprietary grape varieties,” owner Mike Thurlow said in the release. “We are expecting fantastic quality again this year, and we believe 2023 will be a vintage grape season.”
ABOUT MOUNTAIN VIEW FRUIT SALES
- Established in 1994 with a vision focused on growing flavorful peaches, plums and nectarines on family farms packed under the brands Summeripe, Summertime and Summersweet.
- In 2017, Mountain View expanded its portfolio to include premium citrus packed under the brands Rascals, Brilliant and Aces.
- In 2022, Mountain View expanded its portfolio to include a premium grape program under the brand Estate Vineyards.
Strawberries enjoy one of the highest household penetration levels in the U.S. among fresh fruits, and the highest per capita consumption in the berry patch, both in fresh and frozen markets.
In the latest RaboResearch Report, it highlights that as demand continues to grow steadily, planted area in California is expanding. Record shipments are likely in 2023, but weather remains the usual wildcard, particularly this season, as growing areas in California have been impacted by record rainfall.
While the fresh market remains mainly a regional North American story, U.S. imports of frozen strawberries from South America are changing the landscape. With the availability and consumption of all berries expanding, interesting market opportunities arise.
The Eastern Shore, also referred to as Delmarva, encompasses several counties in Delaware, Maryland and Virginia. It is separated from the mainland to the west by the Chesapeake Bay, and washed by the Delaware Bay and the Atlantic Ocean on the east.
Eastern Shore produce shipments provides retailers and foodservice companies, particularly along the Eastern Seaboard, with a steady supply potatoes, vegetables and other fresh fruits and vegetables from spring to fall. This year, loadings started in early June and will continue through September.
At Dublin Farms of Horntown, VA, fresh potato shipments are just getting underway, with volume expected to be similar to the 2022 season.
Virginia potatoes provide a niche in filling the gap after Florida’s fresh crop potatoes are dug in the spring and before the more northern production areas start producing in late summer early fall. Dublin will be shipping fresh potatoes to customers stretching from Florida to Canada until late in the summer.
Cambridge Farms is headquarted in South Easton, MA, but has long partnered with potato growers from the Southeast to the Northeast, including along the Eastern Shore. Good volume is expected from North Carolina and Virginia.
Cambridge Farms started Virginia potato shipments in mid-June with, and reds, white and yellows.
Papen Farms in Dover, DE, produces sweet corn, green beans and cabbage. The company is expecting those three crops to produce on a fairly normal schedule this season, with loadings from early June through its fall crop of green beans. Sweet corn is the company’s top volume commodity and it is on schedule for its post-Fourth of July harvest, which will last about two months.
Oxnard, CA– Westfalia Fruit, the market leader in growing, ripening, handling, and distributing quality avocados, announces the start of its Peruvian avocado season with supply available now through mid-September.
Westfalia began exporting Peruvian avocados in 2016 and is now the 2nd largest exporter, with a presence in 15 regions across the country and a growing area spanning over 4,600 hectares. Westfalia operates 4 avocado nurseries in Peru in addition to a brand-new state-of-the-art packinghouse in Canete, located in southern Lima.
“We operate 4 experimental and teaching orchards located in strategic areas across Peru,” said David Fausset, Business Development Director at Westfalia Fruit. “These orchards empower our growers to optimize crop management and teach sustainable production methodologies that support our social and sustainable responsibilities.”
Established over 70 years ago, Westfalia markets prime-quality, ready-to-eat avocados across the globe through its vertically integrated supply chain as well as its technical and commercial expertise. Its global supply chain and distribution network allow Peruvian avocados to ship to all major North American ports of entry.
About Westfalia Fruit Group
Established over 70 years ago, Westfalia Fruit Group is a global, vertically integrated company and market leader in growing, ripening, processing, shipping and distributing the product.
British Columbia cherry shipments will be getting underway by the end of June.
Global Fruit of Creston, British Columbia reports the peak of the season will occur from mid-July until mid-August.
The company will continue picking cherries into early September.
Global Fruit’s cherry volume accounts for over 30% of British Columbia cherry shipments, with 30 cherry growers in the group covering over 2,000 acres.
Growing north of Washington state, British Columbia cherries ripen later than in Washington. British Columbia cherries take a bit longer from blossom to harvest, and with cooler nights the fruit is generally bigger, firmer and sweeter.
The 2023 British Columbia cherry crop is in good shape overall, though yields will be variable this season depending on location and winter cold damage.
Global Fruit also specializes in late-season blush cherries, grown on its own farms, including rainier, Stardust and other later-ripening blush varieties.
Starting in late June and continuing through mid-September, Star Produce will offer British Columbia cherries to retailers across North America and in several overseas markets, company officials say.
Star Produce of Saskatoon, Saskatchewn has Just Picked branded cherries starting in the south Okanagan Valley in late June and continuing into the central valley for July through mid-September.
Gains in retail per capita consumption for berries have been very strong compared with many other fresh fruits, the USDA reports.
Retail per capita consumption of blueberries has increased 97% in the past 10 years, growing from 1.2 pounds in 2011 to 2.3 pounds in 2022.
Raspberries have shown even more remarkable percentage growth, gaining 192% from 0.3 pounds in 2011 to 0.8 pounds in 2021.
Strawberry consumption also continues to grow, though at a slower percentage pace compared with blueberries and raspberries. Strawberry consumption grew from 4.6 pounds in 2011 to 6.7 pounds in 2021, a gain of 45%.
Here is a list of fresh fruits, with per capita growth since 2011, as reported by the USDA.
Growth in per capita availability from 2011 to 2021: (retail per capita availability in 2021 in pounds, with the percentage change from 2011)
- Raspberries: 0.8 pound, up 192%.
- Blueberries: 2.3 pounds, up 97%.
- Limes: 4.4 pounds, up 86%.
- Tangerines and tangelos: 6.6 pounds, up 69%.
- Avocados: 7.9 pounds, up 64%.
- Strawberries: 6.7 pounds, up 45%.
- Mangoes: 3.5 pounds, up 44%.
- Lemons: 4.7 pounds, up 42%.
- Kiwifruit: 0.7 pound, up 39%.
- Pineapples: 7.5 pounds, up 38%.
- Papayas: 1.3 pounds, up 28%.
- Grapes: 7.7 pounds, up 15%.
- Total citrus: 25.1 pounds, up 14%.
- Cherries: 1.3 pounds, up 10%.
- Total fresh fruit: 131.8 pounds, up 9%.
- Total non-citrus: 106.7 pounds, up 8%.
- Bananas: 26.9 pounds, up 5%.
- Apples: 15.2 pounds, up 2%.
- Pears: 3 pounds, down 3%.
- Melons: 19 pounds, down 13%.
- Oranges: 7.9 pounds, down 18%.
- Apricots: 0.1 pound, down 21%.
- Plums and prunes: 0.5 pound, down 42%.
- Grapefruit: 1.4 pounds, down 46%.
- Peaches and nectarines: 2.3 pounds, down 47%.