Posts Tagged “feature”
I’ve been asked several times recently why produce rates from several areas around the country, including California, have declined in recent weeks. Many factors seem to play into this going beyond just the demand for trucks and for produce shipments by the produce buyers.
- First of all, it is February, perhaps the slowest time of the year for over all fresh fruit and vegetable volume – and shipments.
- It has been one hellacious winter over much of North America. When it is bitter cold, with ice and snow covered streets, people tend to hibernate. They go to their supermarket less frequently and when they do, often purchase less.
- With a hard winter, come added expenses, whether you stay warm by using home heating oil, propane, natural gas or electricity, or a combination of these items. This is resulting in some record setting utility bills for consumers. The more one spends on necessities such as these, the less cash consumers have to spend on food. While food is certainly a necessity, it still can mean fewer purchases, as well as more selective buying of fresh produce items that are cheaper than others.
Hang in there; we’ve got at least another month or so of winter weather. Until the weather improves, winter vegetables quit shivering so much, and start growing more, the winter doldrums will continue.
California and Arizona winter vegetables – grossing about $6000 to New York City.
Central Florida tomatoes and vegetables – about $2500 to New York City.
While a good portion of the trucking industry opposesd NAFTA, particularly as it relates to the safety of Mexican trucking operations, as well concerns over rates being adversely affected, this information relates to the year around produce availability under NAFTA.
It wasn’t that many years ago when you would walk through the produce section of your supermarket you’d never have seen items like fresh raspberries or green beans in the dead of winter.
This time of year Mexican grown accounts for a lot of fresh produce eaten by Americans, and it’s the result of the North American Free Trade Agreement — NAFTA — which took effect 20 years ago last month.
In the years since, NAFTA radically changed the way we get our fruits and vegetables. For starters, the volume of produce from Mexico to the U.S. has tripled since 1994.
One reason for this growth is NAFTA eliminated tariffs on items such as cantaloupes, which used to have a 35 percent tax on them when they crossed the border. No tariffs meant lower prices.
Another reason is NAFTA encouraged investment. This mean U.S. companies linvesting hundreds of millions of dollars in Mexican farms. That has helped create year-round supply and demand for U.S. and Canadian customers.
For example 20 years ago, you did not have 365-day distribution of tomatoes from Mexico to the United States. Now you’ll find Mexican tomatoes in U.S. supermarkets every single day of the year.
A big emphasis has emerged in recent years on locally grown fruits and vegetables. Many retailers are buying locally grown as often as they can. The claim is locally grown has been been shipped long distances, or has been bred to produce product that has a longer shelf life, with less taste.
However, the produce industry has made great strides in packaging and shipping more flavorful fruits and vegetables from Mexico.
By The North Carolina Dept. of Agriculture & Consumer Services
RALEIGH – The N.C. Sweet Potato Commission and N.C. Department of Agriculture and Consumer Services will unveil a new retail promotion across the state this February in honor of Sweet Potato Month. The promotion, 52 Ways to Love Sweet Potatoes, will highlight the versatility and nutritional benefits of sweet potatoes. Components of the program include in-store displays, a branded website and a social media contest for consumers. The promotion will take place in February at 155 Lowes Foods, Piggly Wiggly and Ingles stores in North Carolina.
The in-store elements of the promotion will include recipe cards and point-of-purchase signage. In addition, cooking demonstrations will be held at select stores during the month to introduce consumers to new ways of preparing sweet potatoes.
The Sweet Potato Commission has created a branded website for the promotion which includes 52 sweet potato recipes, one for each week of the year. Another aspect of the promotion is a photo contest on the commission’s Facebook page. Consumers can earn a $100 gift card to one of the participating grocery stores by sharing their sweet-potato photos with the hashtag #loveNCSP on the social networking site. The promotion was made possible through funding from the N.C. Department of Agriculture and Consumer Services.
Sue Johnson-Langdon, executive director of the N.C. Sweet Potato Commission, says she welcomed the opportunity to work with the department to promote sweet potatoes. “North Carolina is the largest producer of sweet potatoes in the nation, and produces nearly half of all sweet potatoes grown in the United States,” said Johnson-Langdon. “The N.C. Department of Agriculture understands the significance of supporting local growers, and we’re happy to partner with them on great retail promotions like this one.”
The North Carolina Sweet Potato Commission is a nonprofit corporation made up of almost 400 sweet potato growers along with the packers, processors and business associates that support them.
The N.C. Department of Agriculture and Consumer Services provides services that promote and improve agriculture, agribusiness and forests. The department’s Marketing Division creates opportunities for farmers and food businesses to sell their products and be successful.
Thieves have been stealing nuts grown in California by the truckload, according to a recent news story in The Packer, a national weekly trade newspaper for the produce industry.
The crooks apparently hacked into a truck broker’s computer and stole IDs and other information that made them appear to be legitmate truckers. With that information, the thieves forged documents, drove trucks to nut packers, conned their way in and drove away with loads.
The Packer article quoted Carl Eidsath of the California Walnut Board as saying, “At $7 a pound, if you lose 42,000 pounds (the size of a typical truckload) that really adds up.”
(Let’s see, if our math is correct, that comes to $294,000!)
There were six such thefts in 2012, plus three more in 2013. The article says in one case, thieves broke through a fence at Gold River Orchards in Escalon, CA and made off with an estimated 63.5 tons of raw walnuts worth about $400,000.
The thieves hooked up three tractors to harvest wagons where the untreated nuts were piled. Although the nuts were recovered in an adjacent county, the thieves got away.
As a result, a task force of California walnut, pistachio and almond marketing boards have been formed looking for ways to protect the industry.
Some practices have been developed, which apparently are working. The industry is now using black lights to check IDs and contacting brokers before releasing product to get a serial number that only a real broker has. The trade also is working closely with the Los Angeles Police Department, who believe the thieves are Eastern European criminals.
By Fresh Express
CHARLOTTE, N.C. – Fresh Express, the nation’s number one producer of fresh salads, has launched a 30-Day Salad Swap initiative to encourage consumers to recreate the flavor profiles of their favorite higher calorie foods, from cheesy pizza to creamy pasta, in lower calorie salads.
The New Year has arrived and a commitment to eat better once again tops most resolution lists, leaving Americans hungry for tips and plans to stay on track. Participants can download a free Salad Swap mobile app to unlock a library of delicious salad recipes to match the flavors of the foods they crave.
The Salad Swap app can also track meals, calories, activities and salad purchases for rewards. Participants can earn money-saving coupons for every two Fresh Express bag codes entered–up to 14 bags in 30 days–in their Salad Swap account. Additionally, they can earn $50 in coupons to use throughout the year if 15 salad bag codes are entered within 30 days. Fresh Express offers a wide variety of field fresh mixes, kits, organics and slaws, all of which qualify for coupon rewards.
Despite many well-known benefits of salad, the average American eats a salad at mealtime only about three times a month according to market research firm NPD Group. Making one simple salad swap a day can help consumers eat and feel better, without sacrificing taste. Fresh Express consultant Chef Britney Ruby Miller worked closely with nutrition consultant Jessica Fishman Levinson, MS, RDN, CDN, to create a collection of tasty salad recipes that pack a nutritional punch.
“A salad is my go-to nutritious meal because it’s such an easy way to get multiple servings of fruits and vegetables at one time,” notes Levinson. “And while you may not want to add all the offerings at the salad bar, virtually any food in moderation can be a topping for a salad. That’s why I love this new app from Fresh Express – it gives you permission and inspiration to think outside of the box with salad.”
A sampling of top-rated recipes from the Salad Swap includes:
- Bacon Cheeseburger Salad
- Salad with Creamy Pasta
- Chicken Salad with Tomatillo Salsa
- Pizza Antipasto Salad
The Dietary Guidelines for Americans recommends increasing fruit and vegetable intake because they contain a number of nutrients that are under consumed in the United States, including folate, magnesium, potassium, dietary fiber, and vitamins A, C and K. The Dietary Guidelines also suggests including dark leafy greens in salads as one of the ways you can increase your vegetable consumption.
For more information about the Fresh Express 30-Day Salad Swap, please visit www.saladswap.com.
About Fresh Express: Fresh Express, a wholly-owned subsidiary of Chiquita Brands International, Inc. (NYSE: CQB), is a leader in fresh foods and is dedicated to providing consumers with healthy, convenient ready-to-eat salads, leafy greens, vegetables and fruits. With the invention of its special Keep Crisp® Bag in the 1980s, Fresh Express pioneered the retail packaged salad category and was the first to make them available to grocery stores nationwide. Today, Fresh Express fresh salads come in more than 60 different varieties offering exciting new flavors and convenient new ways to meet the daily dietary requirements for fresh produce. More than 20 million consumers each week enjoy healthy, convenient ready-to-eat Fresh Express salads, spinach, vegetables and greens. For more information, visit www.FreshExpress.com.
Here’s a glimpse of produce loading opportunities from across the country, ranging from Florida, to Colorado, Idaho, Oregon and California.
Florida Produce Shipments
There has been a decline of about 14 percent for orange shipments this season compared to a year ago. Florida’s decline is primarily due to the disease citrus greening. So far, Florida has pretty much dodged the winter freezing weather bullet of Mother Nature.
As for Florida strawberries, warmer temperatures in the first week of February, with highs in the 70s and 80s, expects to boost production – and shipments – just in time for shipments for Valentine’s Day. January cold fronts had caused strawberry shipments from the Plant City area to be slashed by about 25 percent.
Florida citrus and strawberries – grossing about $2000 to New York City.
Colorado Potato Shipments
San Luis Valley potato shipments are fairly steady from week-to-week, averaging about 750 truck loads weekly.
Colorado potatoes – grossing about $1750 to Dallas.
Idaho/Oregon Onions
Onions are being shipped from Eastern Idaho and Malheur County, Oregon. Volume is averaging over 800 truck loads per week.
Idaho-Oregon onion shipments – grossing about $510o to Atlanta.
Desert Produce Shipments
Most of the nation’s winter veggies such as broccoli, cauliflower, head lettuce and romaine are being shipped out of the desert area of California’s Imperial Valley and at Yuma, AZ. Moderate volume is reported.
Desert vegetable shipments – grossing about $6300 to New York City.
California Citrus Shipments
California shipping estimates will undoubtedly plunge as more information is becoming available on that December 4-10 freeze in the San Joaquin Valley.
The USDA January estimate lists numbers three to five percent lower than December estimates for oranges and tangerines. But it is worse. The heaviest damage is in Kern County, while other citrus areas in the valley saw only minor effects. The reason – Kern County doesn’t have wind machines to fight the freezing temperatures.
Preliminary damage estimates for the Kern County’s citrus crop may exceed $100 million following the harrowing freeze in the area this last December. Official loss estimates won’t be available until April.
Kern County growers of lemons, tangerines, and mandarins have lost as much as half their crop to freeze damage. One estimate has losses of 15 percent of Kern County’s Valencia orange crop and 35 percent of other large orange varieties being damaged. Lemons took the largest hit, with an estimated 50 percent of the total not meeting fresh market standards. Tangerine and mandarin losses are estimated between 40 and 50 percent.
The cold weather has also changed the timeline for shipments. Normally the valley has navels into June and occasionally into July, but loadings this year will probably end in May, or at the latest by early June.
Southern California citrus and berries – grossing about $6400 to New York City.
Here’s a look at produce loads that may be available for Mexician produce at border crossing locations in California, Arizona and Texas.
Mexican Produce Shipments
In large part because of yesterday’s Super Bowl, more avocados were shipped in the U.S. the week of Jan. 19 than in any other week on record. Nearly 48 million pounds of avocados — almost 44 million of them from Mexico — were shipped during the week. A big marketing campaign on avocados for a number of years now, geared toward the Super Bowl, has significantly increased shipments – and consumer consumption of guacumole at parties surrounding the big game.
Footnote: The Seahawks plummeted the Broncos 43 to 8.
California Produce Shipments
Mexico is sending a lot of produce across the border into the U.S. this time of the year, such as Baja California pennisula tomatoes crossing into the state of California.
Texas Produce Shipments
Most of the avocados mentioned in the opening paragraph are coming into the Lower Rio Grande Valley of Texas. South Texas also is receiving a lot of tropicals from Mexico, as well as vegetable items.
South Texas produce – grossing about $4600 to New York City.
Nogales Produce Shipments
Nogales, AZ continues to be a big importer. Currently about 900 truck loads of vine ripe and plum tomatoes are crossing the border weekly. There’s also melons, cucumbers, squash, eggplant and other veggies being imported.
Nogales mixed vegetables – grossing about $3500 to Chicago.
By Wonderful Pistachios
Wonderful Pistachios announced that Stephen Colbert, Emmy-award winning host and executive producer of Comedy Central’s “The Colbert Report,” will star in two Super Bowl spots for the nation’s leading pistachio grower. This will be Wonderful Pistachios’ second consecutive Super Bowl appearance and will kick-off a new, full-year agreement with Colbert under the campaign theme, “Get Crackin’, America.”
“Since I was a child, I’ve dreamed of working with America’s premier nut company,” said Mr. Colbert. “The fact that it turns out to be the good folks at Wonderful Pistachios is just the pistachio on top of the ice cream sundae.”
As part of the full-year agreement, Colbert and Wonderful Pistachios’ in-house creative agency FireStation will team up to create a series of several spots throughout 2014 highlighting the “Get Crackin’, America” rallying cry. Directed by Emmy-award winning director Tom Kuntz, the commercial spots will be supported by in-store POS, public relations, digital and social media.
“Last year’s Super Bowl spot featuring PSY drove significant brand awareness and incredible buzz among consumers,” said Marc Seguin, vice president of marketing, Paramount Farms, maker of Wonderful Pistachios. “This year, we wanted to extend and deepen that enthusiasm beyond the Super Bowl with talent that excites and resonates with our core consumer target over the full year. Mr. Colbert is the perfect fit for our brand and for this campaign.”
By Avocado Board
IRVINE, Calif. – New research published in the November issue of Nutrition Journal reports adding one-half of a fresh avocado to a lunch may have helped healthy, overweight people feel more satisfied and reduced their desire to eat following a meal. The study was funded by the Hass Avocado Board.
The pilot study, “A Randomized 3×3 Crossover Study to Evaluate the Effect of Hass Avocado Intake on Post Ingestive Satiety, Glucose and Insulin Levels, and Subsequent Energy Intake in Overweight Adults,” compared the effects of incorporating fresh Hass avocado into a lunch—either by replacing other foods or by simply adding it to the meal— to the effects of eating a standard lunch to determine how avocado consumption would influence satiety, blood sugar and insulin response and subsequent food intake. The subjects were 26 healthy, overweight adults.
Researchers found that participants who added half of a fresh avocado to their lunch reported a significantly decreased desire to eat by 40 percent over a three-hour period, and by 28 percent over a five-hour period after the meal, compared to their desire to eat after a standard lunch without avocado. In addition, they reported increased feelings of satisfaction by 26 percent over the three hours following the meal.
“Satiety is an important factor in weight management, because people who feel satisfied are less likely to snack between meals,” said Joan Sabaté, MD, DrPH, Chair of the Department of Nutrition who led the research team at Loma Linda University. “We also noted that though adding avocados increased participants’ calorie and carbohydrate intake at lunch, there was no increase in blood sugar levels beyond what was observed after eating the standard lunch. This leads us to believe that avocados potential role in blood sugar management is worth further investigation.”
While the findings were generally positive, more research is needed to determine whether the conclusions drawn from this study can be applied to the general public. However, the results do provide promising clues and a basis for future research to determine avocados’ effect on satiety, glucose and insulin response.
“These research findings provide support for the emerging benefits of avocados,” said Nikki Ford, PhD, Director of Nutrition at the Hass Avocado Board (HAB). “These results further complement our research efforts in weight management and diabetes as well as our continued work to explore the many benefits that fresh avocados have to offer when consumed in everyday healthy eating plans.”
Fresh Hass avocados have 3 grams of total carbohydrate, less than 1 gram of natural sugar per one ounce serving (the least amount of sugar per serving than any other fresh fruit) and contribute 8% of the daily value (DV) for fiber. Each serving of nutrient dense fresh avocado is also a source of naturally good fats.
The research at Loma Linda University is one of several studies supported by HAB as part of a research program established in 2010 to increase awareness and improve understanding of the unique benefits of avocados to human health and nutrition. Clinical studies are currently underway to investigate the relationship between avocado consumption and risk factors for heart disease, diabetes, support of weight management and healthy living.
As part of its commitment to supporting research, HAB recently launched a science-based food and wellness education program, called Love One TodayTM. This program encourages consumers to include fresh Hass Avocados in everyday healthy eating plans to help increase fruit and vegetable intake and as a delicious, cholesterol-free, whole food source of naturally good fats. For more information, free educational resources and recipes visit LoveOneToday.com.
About the Hass Avocado Board
The Hass Avocado Board was established in 2002 to promote the consumption of Hass avocados in the United States. In 2010 HAB launched a Nutrition Research program to increase awareness and improve understanding of the unique benefits of avocados to human health and nutrition. The four research pillars are heart health, weight management, diabetes, and healthy living. For a comprehensive collection of published nutrition and scientific literature, please visit AvocadoNutritionCenter.com.urce: Hass Avocado Board