A new survey conducted by the Idaho Potato Commission revealed that 97 percent of Americans said they eat potatoes and more than 81 percent enjoy them as a side dish, snack or main course on average of three days per week.
“The Idaho Potato Commission’s marketing programs have one main objective – to increase Idaho potato consumption nationwide,” Frank Muir, president and chief executive officer of the IPC, said in a press release. “We were thrilled with the survey results, which found consumer attitudes toward potatoes shifting. America’s favorite vegetable is now consumed three times a week, up from two times per week in 2009.”
The survey also revealed that more men than women (84 percent vs. 78 percent) eat potatoes once a week, and that Midwesterners are more likely than those in other regions of the country to eat potatoes at least once a week (88 percent vs. 78 percent).
Regarding how consumers eat their potatoes, the survey showed that baked (29 percent) led the way, followed by mashed (25 percent), French fries (17 percent), hash browns (9 percent) and potato chips (5 percent).
Baked potatoes are favored more by those who are age 45 and up than by 18-44 year-olds (36 percent vs. 23 percent). More 18-44 year-olds than those who are 45 and older prefer French fries (21 percent vs. 12 percent).
When survey participants were asked which vegetable they crave most, potatoes were the clear winner. Nearly one quarter (24 percent) of the Americans chose spuds, followed by leafy greens such as lettuce, kale or spinach (20 percent), broccoli (14 percent), tomatoes (13 percent) or corn (11 percent).
Despite the growing “buy local” movement, 72 percent of Americans would eat Idaho potatoes over potatoes from other states, according to the survey.
The Idaho Potato Commission survey was conducted by Kelton between Jan. 7 and Feb. 3 among 1,000 nationally representative Americans ages 18 and over using an email invitation and an online survey.
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If you’re planning to haul New Jersey produce be extra cautious and know what you are loading when it comes to quality. Tomato and potato crops are being threatened by late blight.
It is a destructive fast-spreading disease and has been found on five farms in the state. The disease of Irish potato famine notoriety, creates fuzzy spores and dark lesions on leaves and stems of tomatoes and potatoes and quickly kills the entire plant.
Meanwhile, no quality problems have been reported with New Jersey peaches, which are now being shipped to destinations on the East Coast and some to the midwest.
New Jersey blueberry shipments have been going at a good, steady pace and should continue into mid August. The only distruptions have been a few occasions when rain has delayed harvest, which in turns affects packing and shipping.
Maine
A fair amount of Maine broccoli is being shipped between now and mid October. Up to a million cartons should be loaded during the season for destinations along the East coast and into the midwest.
Florida
Florida is pretty dead this time of year when comes to loads. A quick look back at the Florida citrus shipping season shows it was a little disppointing. There were fewer loads of oranges, grapefruit and a lot less tangerines.
In its July 11 final season report, the U.S. Department of Agriculture reported all orange production declining 9% from the previous season, and tangerines saw a 22% drop.
This season, total orange production fell from 146.7 million equivalent cartons to 133.4 million cartons, with the late season valencias also seeing a 9% drop from last season’s 72.5 million cartons to 68.3 million cartons this year.
Grapefruit production fell 2.2% from the previous year, from 18.8 million equivalent cartons to 18.4 million cartons.
Though 96% of Florida’s oranges are grown for processing, about 60% of its navels, 70% of its tangerines and 40% of its colored grapefruit ship to fresh markets, primarily by truck.
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A frequently expressed concern in the ongoing public health debate is the lack of affordability of fresh vegetables, especially those that are nutrient dense. A new study, “Vegetable Cost Metrics Show That Potatoes and Beans Provide Most Nutrients Per Penny,” published in the journal PLOS ONE, shows that potatoes are one of the best nutritional values in the produce aisle, providing one of the better nutritional values per penny than most other raw vegetables and delivering one of the most affordable source of potassium of the more frequently consumed vegetables, second only to beans.
Dr. Adam Drewnowski and colleagues from the University of Washington used a combination of nutrient profiling methods and national food prices data to create an “affordability index,” which was then used to examine the nutrients per unit cost of 98 individual vegetables as well as five vegetable subgroups including dark green, orange/red, starchy, legumes (beans and peas) and “other” vegetables.
The results indicated while dark green vegetables had the highest nutrient density scores, after accounting for cost, starchy vegetables (including potatoes) and beans provided better nutritional value for the money. Potatoes, in particular, provide one of the lowest cost options for four key nutrients including potassium, fiber, vitamin C and magnesium. Among the most frequently consumed vegetables, potatoes and beans were the lowest-cost sources of potassium and fiber—nutrients of concern, as identified by the 2010 USDA Dietary Guidelines.
“The ability to identify affordable, nutrient dense vegetables is important to families focused on stretching their food dollar as well as government policy makers looking to balance nutrition and economics for food programs such as the school lunch program and WIC,” said lead researcher Adam Drewnowski, PhD. “And, when it comes to affordable nutrition, it’s hard to beat potatoes.”
The study was funded by the United States Potato Board and adds to the growing database of nutrition science that supports potatoes in a healthful diet. In addition, one medium-size (5.3 ounce) skin-on potato contains just 110 calories per serving, boasts more potassium (620g) than a banana (450g), provides almost half the daily value of vitamin C (45 percent), and contains no fat, sodium or cholesterol.
For a copy of the article, contact Meredith Myers at 303-873-2333 or meredithm@uspotatoes.com. Visit potatogoodness.com for healthy potato recipes, videos and nutrition information.
For more information on the USPB as the nation’s potato marketing organization, positioned as the “catalyst for positive change,” and the central organizing force in implementing programs that will increase demand for potatoes, please visit www.uspotatoes.com.
David Fairbourn is Manager, Industry Communications & Policy, at the United States Potato Board in Denver. The mission of the USPB is to increase demand for potatoes and potato products through an integrated promotion program, thereby providing US producers with expanding markets for their production. David can be contacted at 303-369-7783 or david.fairbourn@uspotatoes.com. For complete information about the programs, ROI results, resources and tools available to all members of the industry through the USPB, please visit www.uspotatoes.com. The United States Potato Board—Maximizing Return on Grower Investment.
Source: United States Potato Board
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I was in Chicago early Friday (June 14) when the first two loads of cherries arrived at the Chicago International Produce Market (CIPM) from Washington state. Cherry shipments have gotten off to a slow start, but should really be picking up in the days ahead.
The truckers were paid a gross freight of $4,500 for the run originating out of the Yakima Valley. The f.o.b. worth of the load of cherries was approximately $125,000!
There have been some concerns relating to weather factors causing cracks in Washington cherries this season. However, these loads of early variety Chelan cherries had decent quality. The more popular Bing variety of cherries should start shipments the week of June 24th.
If you haul produce and plan on loading Washington cherries, continue to check what’s being put into the truck. Just because this stone fruit had good quality, there’s not guarantee this cracking will not show up in future loads.
Volume on Washington cherries in increasing and should hit a peak around June 26 -28, just in time for Fourth of July deliveries.
Shipments should continue into August.
Washington also continues to ship late season apples and pears from both the Yakima and Wenachee valleys. Although not as attractive an item, the state’s Columbia Basin is still loading potatoes.
Columbia Basin potatoes – grossing about $4100 to Chicago.
Yakima valley apples and pears – about $6500 to New York City.
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Trucking Reportsapples , cherries , Chicago , Chicago International Produce Market , CIPM , Columbia Basin , feature , haul produce , pears , potatoes , Washington state
The Skagit Valley north of Seattle, WA has become an important produce shipping area over the past couple of decades and has particularly become known for its quality fresh potatoes. Thus, with the collapse May 24 of a bridge in the area on Interstate 5, it is going to mean problems for produce truckers, and Skagit Valley shippers, not to mention big rigs just passing through the area.
Both truckers and farmers are constantly facing new challenges and this is certainly another one.
The Skagit Valley has built an admirable reputation for growing and shipping conventional red, white, gold and purple potatoes as well as organic red and russet potatoes, that are shipped all over the country.
A temporary bridge is expected to be in place in a few weeks, but transportation over this portion of I-5 certainly will not be back to normal when Skagit Valley potato shipments get underway in August.
The bridge collapse sent cars and people into the river. Three people were sent to area hospitals for treatment, but there were no fatalities.
It has been reported that an oversized and overweight big rig struck a girder at the top of the bridge, causing the collapse.
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Northwest cherry growers expect a 2013 crop of 18 million boxes to be shipped, well short of last year’s record 23 million boxes.
Shippers from Washington, Oregon, Idaho, Montana and Utah released their crop estimate last week. Washington is the largest shipper fresh cherries, with an expected crop of 14 million boxes. A box of cherries weighs 20 pounds.
Shipment of cherries should get underway in early June around the Columbia River, with peak loadings taking place in the Northwest prior to the Fourth of July.
Northwest cherry shipments are expected to be similar to 2011 when the five states shipped about 18 million boxes.
Apples
Before the 2012-13 Washington state apple shipping season ends in July or August, 132,245,000 truckload equivalents of apples should have been hauled. Sure, some of that fruit will go by rail, but it is trucks carrying the bulk of the loads.
On average, the Yakima and Wentachee Valleys are currently shipping about 3,000 truckload equivalents of apples each week.
Potatoes continue to be a big mover, especially out of Idaho, which has more russet potatoes this season than it knows what to do with. Idaho is loading around 1,800 truckload equivlents of spuds each week.
Washington’s Columbia Basin and the adjacent Umitilla Basin in Oregon are providing loads of potatoes and onions. However, both spuds and onions combined, do not come even near the volume of potatoes being shipped out of Idaho.
Idaho potatoes – grossing about $3500 to Cleveland.
Washington apples – about $6300 to Orlando.
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Trucking Reportsapples , cherries , cherry , Colombia Basin , Colombia River , feature , Idaho , Montana , onions , Oregon , potatoes , Umitilla Basin , Utah , Washington
California is now shipping an astounding 7 million trays of strawberries per week, which should set another record for loadings by the time the season ends. Most loadings are taking place from the Santa Maria area and the Watsonville district.
The Salinas Valley continues to ship a wide variety of vegetables. Head lettuce loadings are providing the heaviest volume, averaging about 1,500 truckloads per week. However, there’s lots of other items ranging from various types of lettuce, to cauliflower, broccoli, etc.
Kern County
This week most potato sheds should be hitting full production. Shipments of fresh potatoes from the southern region of the San Joaquin Valley should continue into early July.
There has been a 10%-plus drop in acreage of reds, whites and yellow spuds. More specifically: whites are down 13%; reds, as well as yellows are off 12%. The nationally over produced (thanks primarily to Idaho) russet acreage in Kern County is down a whopping 65 percent.
Russet acreage in Kern County has dropped to about 1,000 acres from a high of 12,000 to 14,000 acres about 20 years ago.
While Kern County shippers are predicting enough transportation with trucks, rail, intermodal and Railex, they say it will be expensive.
Kern County potatoes and carrots – grossing about $5200 to Chicago.
Salinas Valley veggies – about $7300 to New York City.
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Trucking Reportscarrots , Chicago , feature , Kern County , Lettuce , loads , potatoes , rail , Salinas Valley , Santa Maria , strawberries
Apple shipments will remain good through the remainder of the season (late July) as about 36 million bushels of fresh-market apples, mostly in Washington state, remain in storage for shipping. This is about 21% more than last year at the same time.
The 21% figure also represents how many more apples remain to be shipped compared to the 5-year average. Less than 1 million bushels of apples remain to be hauled from other states besides Washington.
There was more fruit remaining in storages for all major apple varieties to be shipped compared to last year at this time.
Washington state apples – grossing about $6500 to New York City.
Watermelons
While watermelon shipments in Florida got underway in early May, it will be the end of the month before there is decent volume. Weather and disease factors will reduce Florida melon loading opportunities this season…Both Texas and Arizona are loading watermelons, with good volume not arriving until around the Memorial Day weekend (May 25-27).
Sweet Onions
Looking ahead to the Northwest, Walla Walla, WA growers have planted approximately 600 acres of the Walla Walla sweet onions this year, down slightly from the 2012 season. Sweet onion shipments should get going around mid-June and running through mid-August. In total, Washington state last year shipped non-storage onions from about 2,500 acres, up slightly from 2011.
Potatoes
Idaho continues trying to shed itself of another mammoth crop of russet potatoes. The state is averaging nearly 1,700 truckload equivalents of spud shipments weekly, although a significant amount of this is moving by rail….Second heaviest potato shipments are currently coming out of the San Luis Valley of Colorado, where about 575 truckload equivalents are moving each week.
San Luis Valley potatoes – grossing about $1700 to Dallas.
Idaho potatoes – about $5525 to Boston.
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Trucking Reportsapple , apples , Arizona , Boston , Colorado , Dallas , feature , potatoes , sweet onions , Texas , Walla Walla , Washington , watermelon
Between now and August produce truckers will have the upper hand when it comes to freight rates – assuming you don’t have contract rates (but that’s another story).
Not only are we nearing the peak shipping season from California, which accounts for about half of the nation’s fresh produce, but other areas, particularly in the upper mid-west and east are providing competition for trucks.
Caution Hauling Desert Items
Before I get into the Salinas and San Joaquin Valley shipments, use caution loading desert vegetables such as bell peppers and corn as temperatures well above 100 degrees have been occurring. It’s been really hot in the Coachella and Imperial valleys, as well as Arizona’s Yuma district. Little or no report of heat damage has yet been reported but keep your eyes peeled for scalding and other heat symptoms in the days ahead. Even watermelons can suffer if prolonged heat occurs.
Salinas Valley
Dozens of different kinds of vegetables are being shipped from the Salinas area. But the big volume items are various types of lettuce, broccoli, cauliflower. There also is decent volume with brussel sprouts and celery. Nearby Castroville is the artichoke capital of the world, while nearby Watsonville is ground zero for strawberry shipments.
San Joaquin Valley
This report will focus primarily on summer from from the SJV. We’ll soon cover the many vegetables coming into volume.
Stone fruit, led by peaches, plums and nectarines, are just getting underway from the southern part of the valley.
The consensus appear to be that around 40 to 43 million boxes of stone fruit will be shipped this year from the San Joaquin Valley, which would be pretty average when looking at the volume for the past five years.
California cherry shipments are building and hitting good volume just prior to the Memorial weekend (May 25-27). However, winds damaged 40 to 50% of the early variety Rainier cherries around Bakersfield on May 5th.
There also was some wind damage to almond trees in the Bakersfield area.
Last year, California shipped a record 101.5 milion boxes of grapes. The Coachella Valley, which is shipping now, accounts for 10 percent or less of this volume. The rest comes from the San Joaquin Valley, starting with the Arvin District in late June.
Apple shipments, which took at 30 percent hit last year, are expected to return to normal this year. Beginning in July, California apple shipments get underway, but this is minor (2 million boxes) compared to Washington state (129 million boxes predicted).
Kern District
Located near Bakersfield, Kern County ships a lot carrots and potatoes, althouigh this time of the year you will get a better freight rate hauling more perishable items ranging from lettuce to stone fruit, grapes and berries.
Kern County potatoes shipments started about a week ago. Due to so much over production of russet potatoes around the country, this variety has been reduced by up to 75 percent. Russets have been replaced primarily with red, yellow and white potatoes.
When Kern County growers are not planting carrots or potatoes in their fields, they use bell peppers as a rotation crop. Bell peppers loadings are just starting and building in volume, continuing until November.
Salinas vegetables – grossing about $5200 to Chicago.
California desert vegetables – about $7300 to New York City.
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Trucking Reportsapple , apples , Arizona , Bakersfield , berries , berry , California , cherries , cherry , Chicago , Coachella , grape , grapes , Imperial Valley , Kern County , New York City , potato , potatoes , russet , Salinas , San Joaquin Valley , stone fruit , Yuma District
Talking with a hauler of oversized loads and he was lamenting how rates on the moving the big stuff has dropped in recent weeks. Well, the same holds true for loads of fresh fruits and vegetables, although this is fairly predictable this time of the year when total praoduce volume across the country is much lower than during it’s summer peak.
Still, if you haul perishables, the western states are the place to be doing it — especially with this being the last full week before Christmas.
Washington state apples continue to be shipped in record amounts with about 3,200 truckload equivalents being loaded per week from the Yakima and Wenatchee valleys…..A little further south in Washington’s Columbia Basin and the nearby Umatilla Basin in Oregon, both potatoes and onions are being shipped, although in much lesser volume than with Washington’s apples.
The Columbia and Umatilla basins are loading about 400 truckloads of potatoes and around 750 truckloads of onions per week.
The Yuma district in Arizona is likely your best bet when it comes to winter vegetables. This desert area is shipping Iceberg lettuce, romaine, broccoli and cauliflower, among other items. Between these four veggies, the total truck loads are around 2,500 of per week.
Idaho potatoes are another big mover from the Western states. There are about 1,750 truckload equivalents of spuds being shipped on a weekly basis. The state needs to sell a lot of potatoes to pay for their sponsorship and ads related to the recent Famous Idaho Potato Bowl!
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Trucking ReportsArizona , Christmas , feature , Idaho , loads , onions , Oregon , oversized loads , perishables , potatoes , vegetables , Washington , Yuma apples
