Chick-fil-A is introducing a new kale-based menu item as it rides the wave of a superfood trend.
Beginning in Southwest Florida last May, chicken sandwich fans were able to get a break from the typical fried foods Chick-fil-A is known for, and try the new 80-calorie Superfood Salad, which includes a blend of kale, broccolini, roasted-nuts, and a maple vinaigrette.
This healthy trial item will be available through July, as well as the slightly less healthy additions of the Smokehouse BBQ Bacon Sandwich and a loaded baked potato side dish, with customer feedback helping to determine whether the dishes are added to menu. Chick-fil-A has over 1,900 restaurants across the U.S. Whether consumers will respond well to this latest addition may be found in the company’s competition. Other chains like sun as McDonald’s and Starbucks have joined the trendy kale craze with similar menu items of their trial items will be available at Chick-fil-A locations across Florida.
Photo Courtesy of The News-Press Chick-fil-A is an American fast food restaurant chain headquartered in the Atanta suburb of College Park specializing in chicken sandwiches. Founded in 1946, it is associated with the Southern United States. Chick-fil-A has restaurants in 41 U.S. states and the District of Columbia.
The company’s culture is strongly influenced by its founder’s Southern Baptist beliefs. All Chick-fil-A restaurants are closed for business on Sunday. In 2012, CEO Dan Cathy’s public statements in opposition to same-sex marriage became the subject of public controversy and was praised by Christian conservatives.
Founder Truett Cathy was a devout Southern Baptist; his religious beliefs had a major impact on the company. The company’s official statement of corporate purpose says that the business exists “To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.