Posts Tagged “feature”

With over 30 percent retail sales growth in the US this year, Zespri kiwifruit is climbing the ranks of America’s fruit isle, now sitting at number 15 and eyeing a top-10 spot.
The New Zealand company reports kiwi is the fastest-growing fruit in the fruit category, and Zespri is the number one kiwifruit brand driving that growth, selling more than 4x the next best-selling brand.
Zespri attributes much of the brand’s momentum to the company’s popular SunGold variety, which is described as sweet, juicy, and very broadly appealing.
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BEING THANKFUL FOR HOW WE HAVE BEEN BLESSED, WITH FAMILY, FRIENDS AND LIVING IN THE GREATEST COUNTRY ON EARTH.
WISHING EACH OF YOU A BLESSED AND HAPPY THANKSGIVING! WHETHER YOU ARE ABLE TO BE HOME WITH LOVED ONES, OR ARE ON THE ROAD, MAY YOU FEEL THE PRESENCE OF THE GOOD LORD WATCHING OVER YOU AND THOSE YOU LOVE.
AND MAY GOOD BLESS THESE UNITED STATES OF AMERICA!

A big crop of walnuts is just getter bigger if the California Walnut Board and Commission (CWBC) is correct in its latest estimate.
The CWBC reports initial forecasts may have been too conservative as the organization estimates a six percent increase over the original 710,000 short tons projected by the United States Department of Agriculture (USDA).
Thanks to near perfect growing conditions and the harvest still ongoing, the CWBC sees a potential of 750,000 short tons.
The organization observes the kernel size is also two percent larger than the average of the past two years, with optimal color and quality.
Established in 1948, the CWBC represents California walnut growers and handlers.
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2025 is expected to end with Peru breaking a new record in agricultural exports, with projections indicating it will exceed $14 billion.
Fresh Fruit, a Latin American commercial intelligence firm, reports the country had already exported $11.02 billion worth of agricultural products by October, representing an 18 percent increase compared to the same period in 2024.
At its current pace, Peru was expected to surpass its total agroexports for 2024 by mid-November, six weeks before the end of the year.
October is a key month for Peruvian agriculture, as it’s the peak season for blueberries and grapes. The 30-day period saw a five percent dip in exportsl from a year ago, which experts mainly attribute to a weaker-than-expected blueberry season.
Average prices dropped to $4.49 per 2.2 lbs. from $6.22 the previous year, cutting blueberry revenues for the month from $600 million in 2024 to $450 million in 2025.
Blueberries continue to lead the agroexport portfolio, with 300,000 tons shipped for $1.79 billion, a 29 percent increase in volume and a 5 percent rise in value compared to the same period in 2024. The decline in global prices was offset by higher yields.
Avocados followed as the second most important product, with over 877,000 tons exported for $1.6 billion, up 42 percent in volume and 18 percent in value, despite a 17 percent decline in average price.
Meanwhile, supported by the overlap of two campaigns, table grapes generated nearly $900 million, reinforcing their role as a core export crop.
The United States remained the leading market, absorbing 33 percent of total exports, about $3.6 billion, mainly blueberries, coffee, and grapes.
The latest data confirms that Peru’s agroexport success is no longer tied to a single product or region. With nearly 15 products already surpassing $100 million in exports, the country has built a diversified, resilient agricultural export sector.

Comprising over 147 growers in Central New York, Crunch Time Apple Growers of Newark, NY is responsible for 60 percent of the state’s apple production and is excited about its 2025 crop.
Thanks to favorable weather conditions in the months leading up to harvest, both of the cooperative’s exclusive varieties, SnapDragon and RubyFrost, have excellent taste and appearance.
The harvest lasts only a few weeks, and the fruit is showing good storage capabilities for months to come.
Although there is a high-quality fruit crop with favorable weather, Cruch Time sees the challenge of yet another record-breaking season for US apples, which is forecasted to reach a historic production of 278.5 million bushels nationwide.
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The Peruvian Blueberry Growers and Exporters Association (ProArándanos) announced that blueberry exports reached their peak earlier than expected and are projected to decline in the coming months.
According to the organization, Peru’s blueberry shipments reached their highest level during early November, with approximately 21,000 metric tons .
This is a 12.5 percent decrease compared with the projected peak at the start of the season (24,000 metric tons in mid November).
So far, Peru has exported more than 215,000 metric tons of blueberries, accounting for approximately 54 percent of the projected 400,000-ton export volume for the season.
Shipments to the US, Europe, and China have driven growth. To date, 44 percent has been shipped to the US, 35 percent to Europe, and 15 percent to China.
The organization warns that shipments will gradually decline moving forward, reflecting a shorter and lower output than the projected Peruvian berry season.
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The United States has solidified its position as a strategic market for table grapes. Over the past 20 years, imports have increased by 27 percent, a direct result of an ongoing upward and dynamic trend driven by marked consumer preference for healthy, high-quality products, according to a report by Latin American industry data broker Fluctuante.
In addition to growing per capita consumption—averaging 8.64 pounds per person in 2023—viral trends and promotional campaigns have led to the incorporation of premium varieties such as Cotton Candy, Sweet Globe, and Candy Dreams into the American market.
As a result, imports have become a crucial element in ensuring product availability throughout the year, consolidating the US as one of the leading table grape buyers and consumers in the world.
The evolution of table grape supplying countries
In 2005, the US imported 611,000 tons of fresh grapes, with Chile, Mexico, Brazil, and Peru as its leading suppliers, said Fluctuante.
But the market has undergone a dramatic transformation over the past twenty years. By 2024, imports reached 777,000 tons, reflecting not only increased consumption but also a reconfiguration of suppliers.
Currently, the US table grape market is distributed among five supplying countries: Chile, Peru, Mexico, Brazil, and South Africa. The first three maintain solid positions, and while Brazil and South Africa inject smaller volumes, they hold solid positions as complementary players, ensuring continuous supply.
Together, this scenario reflects how the market has diversified and become more competitive, driven by the new dynamics of a demanding American consumer.
In 2005, Chile led fresh grape exports to the United States with 439,000 tons. Although shipments fell to 317,000 tons in 2024, the Andean country maintains first place thanks to its off-season production and strategic access to Pacific routes, Fluctuante says. Varietal replacement and the commitment to higher-quality fruit have been key to sustaining Chile’s position in an increasingly competitive market.
Meanwhile, in 2024, Peru moved up to become the second-largest US supplier of fresh grapes, hitting the market with 226,000 tons. This meteoric growth is in part explained by the country’s ability to cover the demand window that peaks during the winter months, when US production slows down. Additionally, Peru has been able to capitalize on delayed Chilean shipments, positioning itself as a reliable alternative to ensure continuity of supply.
Fluctuante says Peruvian success is a result of the country’s favorable agroclimatic conditions, which allow for counter-seasonal production, the expansion of cultivated areas, and the diversification of high-demand varieties such as Sweet Globe. But that’s not all, as Peru’s weather has also helped the country meet with rigorous quality standards required by the US market. The Andean country also features highly efficient logistics chains, which ensure a constant flow of fruit to the American market.
Fueled by the country’s geographical proximity, lower logistical costs, and its ability to supply fruit during strategic months of high demand, Mexico has also strengthened its presence in the US table grape market.
In 2005, the United States imported 153,000 tons of fresh grapes from Mexico. In 2024, this number reached new heights with 214,000 tons, solidifying the country’s position as the third-largest supplier of table grapes to the US.
Additionally, Mexico has a well-established harvest season and production concentrated mainly in Sonora, right by the US-Mexico border, which reinforces the country’s ability to offer consistent and quality shipments.

Ecuador is currently at the height of its mango export season, with Peru building momentum to take the lead through early 2026.
US importers are entering their peak offshore mango season with the seasonal shift in the global supply lines.
Ecuador is currently operating at full speed, and weekly shipments are expected to reach 1.7 million boxes during the second half of November. Total projected shipments stand at 14 million boxes for the season, slightly below 2024’s volume. Shipments will begin winding down in early December and finish by the end of the year.
Peru, the largest offshore supplier to the US, has started its season gradually, with 168,000 boxes shipped by the end of week 43. Volumes are expected to climb steadily through December, reaching 2.5 million boxes per week by early January. The season will peak through the first month of 2026, with total shipments projected at 23.2 million boxes, down 21 percent from last year’s record.
With a smooth handoff from Ecuador to Peru, US markets are well-positioned for steady mango availability through the winter months.
Mexico, the dominant supplier to the US, just closed out a historic season, with exports reaching 95.6 million boxes, the highest volume on record. The North American country continues to supply smaller volumes of irradiated fruit, which now account for ten percent of its total shipments, adding to this year’s 10 million boxes, up sharply from 2.75 million in 2021.
Meanwhile, Brazil is nearing the end of its season with two to three weeks left. Despite early concerns about tariffs, consumer demand held steady even as prices rose, allowing Brazil to ship an expected 9.5 million boxes, comparable to last year’s total.
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In preparation for what is expected to be a blooming strawberry season in the coming months, Main Street Produce of Santa Maria, CA is expanding its strawberry program with broadened shipping operations across multiple key growing regions in Central Mexico, Baja California, Florida, Santa Maria, and Oxnard.
“Our commitment has always been to provide exceptional strawberries our customers can rely on throughout the year,” said Chris Rivera, director of sales and marketing at Main Street Produce. “As consumer demand continues to grow, we’ve strategically expanded our operations to ensure a consistent, high-quality supply reaching key retail markets across the United States.”
With production spanning several growing regions, Main Street Produce is able to maintain a consistent supply chain, reduce seasonal gaps and better serve its retail and food service partners throughout the year. Both conventional and organic products are offered year-round.
“Each growing region contributes uniquely to our ability to serve customers seamlessly,” Rivera added. “By broadening our footprint, we’re strengthening our year-round supply chain and reaffirming our dedication to delivering premium fruit with the quality and reliability Main Street Produce is known for.”
In addition to this geographic expansion, Main Street continues to invest in its grower relationships and logistics network to ensure timely deliveries and peak product condition.
With expanded shipping from Central Mexico, Florida, Santa Maria, and Oxnard, the company is well-positioned to support customers throughout the spring, summer, and beyond, providing dependable, high-quality fruit and reinforcing its long-standing commitment to excellence and innovation in the berry category.
About Main Street Produce:
Founded in 1976, Main Street Produce is a premier producer and distributor of high-quality strawberries, delivering freshness and consistency to retail and foodservice customers across North America. Main Street takes pride in managing every step of the process — from farming to cooling and shipping, ensuring berries are handled with care and delivered fresh. With decades of experience, sustainable farming practices and a commitment to quality, the company delivers top-notch fruit directly from its fields to store shelves.

California’s available Valencia orange supply continues to diminish. California’s Navel season has begun in a limited manner; supplies will increase week over week as harvesting ramps up, according to Markon Cooperative of Salinas, CA in a press release.
California
- Valencias are finished for the season with Navel varieties available
- Quality is good; some scarring has been reported
- California Navel shipments are in full swing
Mexico
- Mexican imports (crossing in Nogales, Arizona) are expected in mid-November
- Great quality is forecast; sugar levels will range from 12-13 Brix
- Prices will be comparable to those in Florida and Texas
Texas
- Early variety seeded oranges will ship through February before the start of the Valencia season
- Quality is good; sugar levels range from 11-12 Brix
- Florida
- The new crop Hamlin season has begun
- Supplies are dominated by 138-count and smaller sizes
- Quality is fair; sugar levels range from 10-11 Brix
- Most of the fruit will be choice and standard grades
- Import
- Fruit is being imported to the East Coast
- South African seeded Midnight-variety oranges are shipping
- Quality is good; sugar levels range from 12-13 Brix
- The season will end in late November
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