Posts Tagged “Keeping It Fresh”

Keeping It Fresh: Northeast Vegetable and Fruit Crops Outlook

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By Timothy Lanctot ALC Rochester

Vegetable and fruit markets, as well as many other areas of the food industry, have had to tackle a wide range of stressors and supply chain complications over these past two years. Weather-related factors, such as drought, flooding, colder than normal spring temps to name a few, have played a part in low crop production here in the Northeast.

Then of course with the pandemic, labor forces have had to deal with smaller than normal crews / staffs. The cost to the consumer has continued to increase to offset these factors, U.S. consumers paid increased prices for fresh / frozen vegetables and fruits from November 2019 to November 2021. Roughly an increase of 3.5% for frozen vegetables / fruits and approximately a 5.7% increase for fresh vegetables / fruits.

Over that same time period, you can start to see patterns for eating food at home as opposed to eating food away from home or a restaurant. Prices for food items eaten at home has increased by 10.4% overall and prices for food eaten out has increased 9.8%. These price patterns suggest that prices for vegetable and fruits here in the Northeast, have been less unstable, relative to other food sectors.

The Northeast is an economically important region for the production, and certainly the consumption, of many vegetable and fruit products, both fresh and processed. In the nine states that comprise the Northeast region, vegetable crops alone have generated an annual total farm value of approximately $800 million in recent years.

In 2022, as well as for the foreseeable future there are three major factors that will continue to shape the vegetable / fruit industry in the Northeastern United States.

First, at the farm level, the constant supply of productive and qualified labor continues to be the number one issue for all growers. Especially with fresh vegetable / fruit production, labor is the greatest factor in production costs. Of course, ongoing improvements in technology and the substitution of automated, robotic and intelligent machines for workers will continue to occur at the farm level. This change could lead to long run price reductions in production costs and improvements in crop quality.

Second, the consolidation of distribution and related businesses in the middle of the supply chain. There is widespread speculation that we will see additional structural change leading to greater industry concentration. This is part of a trend, but it has also been fueled by COVID-19, which has led to a reduction in the number of produce buyers and increased consolidation among major food retailers given their capacity to adapt to an evolving marketplace, including the expansion into online sales.

Farms in the Northeast will continue to have access to fewer and fewer buyers as more and more mergers and acquisitions occur. This will put added pressure on wholesale and farm-level prices. While at the same time, fewer buyers and increased consolidation among food retailers will increase market power for these food distributors when dealing with consumers. As a result, we could see higher prices for vegetables / fruits in supermarkets, throughout the “fresh” season.

Third, trends in the consumption of vegetables and fruit in the Northeast will be driven largely by income. Recessions and / or pandemics have the capacity to decrease nutritional intake and consumers would resort to more calorie-dense “comfort” foods. Although, some households during COVID-19 have shown to increase the time spent planning and preparing meals at home, there is evidence that this has led to an increase in overall dietary quality and a high vegetable and fruit consumption.

A large share of vegetables (approximately 40%) are typically consumed away from home in the foodservice sector, and any rebound of the foodservice industry is expected to increase overall vegetable consumption. As sited in the 2022 Northeast Vegetable Crop Outlook publication, “Frozen vegetable sales in the food retail market increased dramatically in 2020 and some of that increase was sustained in 2021; this suggests that COVID-19 allowed some consumers to rediscover frozen vegetables and that this category may end up having long run benefits from the pandemic.”

During the pandemic, many consumers became less interested in certain credence attributes (such as how or where the food was grown). It is expected that we will see a resurgence in demand for local and / or organic fresh produce, and this presents a real opportunity for Northeastern producers that are able to supply these markets.

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Keeping It Fresh: Produce Farmers Challenged by Drought

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By Zach Griebling, ALC Denver

Last year in the summer of 2021, Lake Mead and Lake Powell, two of the largest reservoirs in North America, reached an all-time low. Over time there have been different megadroughts that have occurred throughout history, the one we are currently in has lasted over 22 years. During these unprecedented times ranchers and produce farmers have dealt with water shortages as well as wildfires.
In February 2022, the federal government announced that they would not be deliveringwater to farmers in California’s agricultural belt which provides roughly 25% of our nation’s food. The federal government operates the Central Valley Project in California, a complex system of dams, reservoirs, and canals. This is the fourth time in the last decade that farmers of the San Joaquin-Sacramento River Delta have received no federal aid from the government.

With the uncertainty of the amount of water that will be available to farmers this year, we could see loads out of California drop, creating problems for carriers on the West Coast that depend on produce out of this area to support their business. California growers may need to shift their plans for acreage in the state if they have an option elsewhere. Other growing regions will need to pick up the slack because some crops traditionally grown in California will likely come from more local areas, which will further strain transportation needs.  We will be watching to see how Mother Nature may affect rates not only in California but around the country.

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Zach Griebling is a transportation broker in the ALC Denver office.

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Keeping It Fresh: How Drought Affects Produce in the West

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By Jenilee Curley, ALC Phoenix

A drought can adversely affect many sides of the supply chain industry, in particular, produce.

In areas that rely on rainfall for agricultural production, a drought can reduce crop harvest numbers and greatly affect farm profitability. Droughts can also affect the amount of snowfall and water flow needed for diversions to transport water to irrigated farmlands. These nfluences can lead to undesirable outcomes across all levels of the economy.

On a local level, farm income is reduced and the food processing sector is negatively impacted. On a national level, produce experiences price increases. The drought the Western U.S. is now experiencing has a lot to do with climate change and has had an enormous bearing on the agricultural industry. In particular, the Southwestern states of California and Arizona, where about two-thirds of the country’s vegetables, fruits and nuts are produced.

According to the California Department of Food & Agriculture, “California alone averages $50 billion in annual revenue in the agriculture industry.” In the past year, the drought has caused a $1.2 billion direct loss in California agriculture.

The snowfall in Nevada and Colorado mountains are a big contributor to the Colorado River, but with hotter weather in recent years, the snow melts a lot sooner in the year. This has consequently led to snowmelt contributing less and less water with each succeeding year.

The Colorado River is the core of the Southwest. Since the 1920s it has been providing water and power to seven states, including the 30 Native American tribes that reside in the Colorado River Basin. Until recently, the river has been running dry due to the severe drought. Lake Powell and Lake Mead are amongst the largest reservoirs in the United States. In 2000 they were full, but today only sit at 30% capacity, according to Brad Udall at Colorado State University.

Out of major concern, the water leaders in Arizona, Nevada and California signed an infamous drought agreement in 2019 that allows states to cut back on water usage. This cut back has been a huge strain on communities in California and Arizona, shrinking water supplies to tens of millions of people and farms that produce 90% of the country’s green leafed vegetables. Cruel evidence can be seen in Pinal County in Arizona, where acres of once planted land now lay unplanted, deserted by their previous farmers. Farmers fear that a decline in farm productivity, as a result of water shortages, will result in less profit for them.

A consequence of higher costs to maintain water supplies, will lead to higher produce prices for consumers across the country.

“This production increase in costs is affecting local governments as well as workers who transport food products.”, said Danny Merkley, director of water resources for the California Farm Bureau. Dwindling wells and dried up canals from less ground water to go around prompted President Joe Biden to sign the bipartisan infrastructure bill in November. The bill will help provide several billion dollars to Arizona and California farms.

With produce season around the corner, only time will tell which direction this year’s produce season should follow. The produce season in the Southwest will depend on the elasticity of supply and demand. What is certain, though, is this drought is harming our farmlands and as a result we need to better conserve our water usage. If we do not, we’ll find ourselves in an even tighter supply chain.

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Jenilee Curley is a transportation broker in the ALC Phoenix office. She attended Arizona State University and received a degree in Supply Chain Management, before obtaining a Master’s in Secondary Education with an emphasis in Mathematics from Grand Canyon University.

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Keeping It Fresh: Pacific Northwest Cherry Crop 2022 – What to Expect

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By Lisa Towner, ALC Portland

Cherry season is right around the corner. The Pacific Northwest cherry season typically begins in early June and continues until late August.

A typical season will see 20-25 million boxes of cherries harvested in Oregon and Washington. Cherries are generally picked, chilled, and loaded onto a truck within 24-48 hours. Peak season usually coincides with the 4th of July. Many refrigerated carriers across the country plan their loads around cherry season every year.

April 2022 saw record low temperatures in Washington and Oregon. A cold spring brings many obstacles for local cherry growers. Several publications have predicted cherries to start later and the crop to be smaller than usual. Some predict the overall crop will be between 20% and 35% smaller than in the previous five years.

The Seattle Times warned that a cool April will also affect bees, as they struggle to pollinate the cherry blossoms. Less fruit available will also mean each box will have increased value due to basic supply and demand. This is a stark contrast to what growers were facing last year. In April 2021, the Pacific Northwest saw record high temperatures that reduced the cherry crop by 20%, according to Fruit Growers News.

Overall, many growers remain optimistic as the season approaches. Delayed cherry harvest in some growing regions may extend the season, which could be profitable for cherry producers in the Pacific Northwest. Most growers agree that the fruit will be high quality and ready for consumers to enjoy in the first few weeks of June.

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Lisa Towner began her career with the Allen Lund Company as a transportation broker in 2002. She was promoted to assistant manager in the Portland office in 2015. In 2022, Towner was promoted to manager ALC Portland. Her transportation career began back in 2000 when she worked at the corporate headquarters for a national LTL company. 

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Keeping It Fresh: Enjoy a Beer – the Fresher, the Better!

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By Dave Comber, ALC Madison

Many of us like to enjoy a beer at a sporting event, while watching our favorite sports teams on TV, at picnics, or at any other gathering with family and friends. Most of us never think about the fact that beer is considered a perishable product. However, beer is a fragile product that needs care when being transported. 

Beer is food. As with most foods, it deteriorates as a result of the action of bacteria, light, and air. To combat this, breweries, prior to bottling, make beer undergo some form of stabilization to extend its shelf life. The two primary forms of stabilization are sterile filtration, where the beer is passed through a microporous filter that will not let through any crunchy bits larger than 0.5 microns, and pasteurization, whereby the beer is heated briefly to kill any microbial wildlife.

The length of time it takes for a beer to become stale is determined by the alcohol strength and hopping level of the beer. Alcohol and hops help preserve beer – stronger beers with more hops keep longer. The freshness for a lager is about four months, five months for stronger craft brewed ales, and about six months to one year for high strength beers such as doppelbocks. 
In most cases beer is at its best before it leaves the brewery. The further it travels from the brewery, the more difficult it becomes to maintain quality. Everyone involved in the production, distribution, and service of beer shares a responsibility for familiarizing themselves with, and maintaining product freshness. The sooner the beer can get from the brewery to the consumer, the better. Transportation providers play a large role in ensuring beer gets to the consumer expeditiously to ensure product quality.

When transporting beer, it is critical that carriers understand what it takes to cross state lines. Many states require permits to be able to legally haul beer in and out and through their state. All transportation providers need to ensure they have the proper permits to haul the product. Fines are possible, and delays getting the product to the store can occur if a truck is detained because they do not have the appropriate permits.  
Since beer is a food product, the trailer needs to be inspected to ensure that it is clean and free of any odors. Some beer companies require that reefer trailers are used to haul their beer to slow down the oxidation process to keep it fresh longer. The temperature of beer hauled in reefers is generally around 40 to 45 degrees Fahrenheit. Keeping the beer at the proper temperature keeps beer fresh longer. Also, in the winter, if hauling beer in a dry van trailer, it is imperative that beer is not kept outside too long depending on the outside temperature. Beer will not freeze at 32 degrees Fahrenheit due to the alcohol and sugar in beer. However, if beer is being transported on a dry van in cold temperatures in winter months, it should be delivered straight through to the receiver, or early the next morning. If temps are extreme (15 degrees F. or less) beer loads should only be transported with a reefer trailer, with the reefer running between 40-45 degrees Fahrenheit.  

The transportation industry plays a big role in ensuring that beer goes from the brewery to the consumer in a timely manner. When purchasing beer, remember to think about all that the transportation industry does to ensure the freshness of beer. Enjoy and respect beer, and always drink in moderation.

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Dave Comber is the manager of ALC Madison and has been with the Allen Lund Company for eight years. He worked for three years as the assistant manager, before being promoted to his current role. Comber brought with him over 20 years of management and customer service experience within the transportation industry from Northern Freight Service, Inc. and Schneider National, Inc. Comber attended Lawrence University in Appleton, WI and earned a B.A. in Liberal Arts with a Major in History.

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Keeping It Fresh: The Truck Driver Shortage

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By Harry Balam, ALC Los Angeles

One of the biggest problems the transportation industry is faced with is a truck driver shortage. I have been in this industry for 16 years and this is, by far, the worst I’ve seen it. However, one can argue that this isn’t a new problem. In fact, analysts and industry groups have warned of truck driver shortages for years.

 Those of us in the industry have been aware of this problem for a while and have struggled to find drivers to cover loads. But the truck driver shortage has hit the average American much closer to home in the last few years. Empty store shelves caused by pandemic supply chain disruptions are just bringing this ever-growing problem to light and gaining the attention of the American people and lawmakers. No toilet paper = unhappy Americans.


According to the American Trucking Association, the truck driver shortage is currently at 80,000 and could climb to 160,000 by 2030. 
It has been argued that the truck driver shortage isn’t exactly a shortage. “It’s a recruitment and retention problem,” said Michael Belzer, a trucking industry expert at Wayne State University.


In the U.S., “there are in fact, millions of truck drivers – people who have commercial driver’s licenses – who are not driving trucks and are not using those commercial driving licenses, more than we would even need,” Belzer said. He argues that it is because people have been initially recruited to the job and maybe even trained and then realize that the job is not for them. 
So then, the problem lies in not just how to keep current drivers actively driving, but also, how to recruit new drivers.

One idea is to help pave the way for drivers under 21 years old to enter interstate trucking. I know…sounds scary, right? I’m currently trying to wrap my head around trying to teach my teenage son how to drive. The thought of teen drivers on the interstate pulling an 80,000 pound machine is more than a little alarming. But, the more I read about it, the more I feel like it could be an avenue worth pursuing.


President Biden signed a $1.2 trillion bipartisan infrastructure package into law last November. There is a lot included in that hefty price tag, one of which is the bipartisan DRIVE-Safe Act. The DRIVE-Safe Act focuses on one of the biggest obstacles to recruiting younger drivers, the requirement that they are at least 21 years old to drive in interstate commerce. One can obtain a commercial driver’s license at 18 but federal law has prevented them from crossing state lines.

“The DRIVE-Safe Act addresses our industry’s largest challenge by creating an apprenticeship program that will help train the next generation of safe, skilled drivers,” said Dan Van Alstine, who serves on the board of the ATA. The Act recognizes the fact that teen drivers have higher rates of auto accidents so it included added safety and training standards for newly qualified and current drivers. The new drivers must complete at least 400 hours of on-duty time and 240 hours of driving time in the cab with an experienced driver.

 Also, every driver will be required to train on trucks equipped with new safety technology including active braking collision mitigation systems, video event capture, and a speed governor of 65 miles per hour or less and automated manual transmissions.


Also aimed at helping the retention and recruitment problem and is a new proposal to create a new refundable tax credit for truckers. On April 1, Reps. Mike Gallagher (R-WI) and Abigail Spanberger (D-VA) introduced a bipartisan bill that would create a tax credit just for truck drivers as a way to attract and retain more drivers in the industry. The Strengthening Supply Chains Through Truck Driver Incentives Act would create a new refundable tax credit of up to $7,500 for truck drivers holding a valid Class A CDL who drive at least 1,900 hours in the year. This tax credit would last for two years (2022 and 2023). It would also create a new refundable tax credit of up to $10,000 for new truck drivers or individuals enrolled in a registered trucking apprenticeship.


It is too early to know the future of this very newly proposed bill, but one thing is for certain – something needs to change. Just because things have been done a certain way for decades doesn’t mean we should keep doing it that way. Change brings opportunity. Like John F. Kennedy said, “Change is the law of life. And those who look only to the past or present are certain to miss the future.”

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Harry Balam attended Los Angeles Mission College and began working as a transportation broker in the dry division for ALC in 2006. After two years he moved to the refrigerated division. He currently works as an operations supervisor in the ALC Los Angeles office.

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Keeping It Fresh: The Importance of Avocado Imports

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By Brandon Demack, ALC McAllen

On the Saturday before Super Bowl Sunday, avocado imports from Mexico into America were put to a complete halt after threatening messages were sent to a United States plant safety inspector’s official phone.

The avocado industry is another victim of the turf battle between the cartels in the western parts of Michoacán and will put a strain on avocado imports into the United States for the foreseeable future. The U.S. health inspector was carrying out inspections in Michoacán when the threat was received, but luckily for consumers, it was the day before the Super Bowl so all shipments of avocados for Super Bowl parties and restaurants were already shipped and weren’t affected.

Avocados are considered “green gold” in Mexico, as it is a multibillion-dollar business and the industry even broke records in 2020 to become the world’s largest producer of “green gold.” Unfortunately, however, as the growth continues to rise, so does the threats from the nine identified cartels operating in the area.

In response to the issues going on with cartels, farmers have been starting to arm themselves and establish self-defense groups to combat this to the reluctance of Mexican President Andrés Manuel López Obrador. This violence and issues in Michoacán will hopefully subside sooner than later.

The U.S. responded to the threatening messages by putting more security measures in place for inspectors. On February 18, 2022, it was announced that the inspection of avocados in Michoacán would resume. The rapid response to the threat shows the importance of a working supply chain between Mexico and the U.S.

It would have been hard to fill the large gap left by the lack of avocados coming from Mexico. Mexico provides around 80% of avocados consumed in the U.S. and a longer ban would have drastically impacted the supply of avocados in the U.S. With the resumption of imports, consumers do not have to worry about a shortage or price hikes and can continue to enjoy avocados.

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Brandon Demack has been with the Allen Lund Company since July 2011. He first started in the Dallas office and in March of 2019 he transferred to the McAllen office becoming the operations manager of produce. Demack attended the University of North Texas with a Bachelor of Science in Logistics and Supply Chain Management.

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Keeping It Fresh: What Happened to My Freight Budget?

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By Gerald Ebert, ALC Richmond

Is the severity of the “supply chain crisis” a direct result of the COVID pandemic? Probably.
Are 15 months of consecutive Year-Over-Year freight cost increases a direct result of COVID and the “supply chain crisis”? That question is not as easily answered.
Most of us in the freight business work in a right here and right now world. We win and lose looking into a crystal ball that has been very cloudy the last few years. We work hard to find commonalities with past trends to help give us even the slightest advantage.
Even with years of experience and more real-time data than ever before at our fingertips, every tight truck market is the “tightest we have ever seen”, while a loose truck market seems to add hours to every day.

As everything these days is a “crisis”, it is not uncommon to hear that the national reopening that followed the COVID shut down was the beginning of the current capacity “crisis.”
It’s true, that average truckload prices did increase approximately 80% from the end of the COVID shutdown through the close of 2020. This trend continued through 2021. Only as 2021 closed, did we see the Year-Over-Year gap shrink to reasonable comparisons.
With all that has happened since we found ourselves adjusting to a new and often unwelcome reality, it’s easy to forget that before The COVID Shutdown, The Great Reopening, The Workforce Shortage, The Supply Chain Crises, and Surging Inflation, there was January, February, and March of 2020.
I recall having numerous, maybe daily, conversations with colleagues in those three months in which we opined, “This the tightest market we have ever seen.” It wasn’t. In fact, it didn’t really come close in comparison to the capacity challenges we faced in June and July of 2018.

The industry, and those of us that work in it every day, were simply conditioned by an unusually long 24 to 26 month cycle of demand and rate decline. It is likely that the COVID pandemic was just an unpredictable pause of the inevitable rebound we are still dealing with today.
2022 is not showing any signs of a downward correction. Most are predicting mild 3-5% increases when compared to 2021. The reality is that we won’t know until the year concludes. That’s the way transportation works. Hindsight is crystal clear. The only thing crystal clear about the future in transportation is that it will be different than it was the previous year.
The market doesn’t recognize any calendar or bid cycle. It doesn’t show mercy for the unpredictable. When the market destroys your budget, it shouldn’t destroy solid relationships that have been built over years.

2021 proved, yet again, that any commodities market is measured by a simple supply and demand equation.  From 2018 through 2019, that equation favored the shipper. For most of 2020 through today, and for the foreseeable right here and right now future, it has forced shippers to battle for capacity. Trusted resources and strong relationships have never been more important. That crystal clear hindsight view will verify those relationships.

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Gerald Ebert began his career with Allen Lund Company as a transportation broker in the San Antonio office. In 1999, Ebert transferred to ALC Richmond and was promoted to the manager of the Richmond office in 2000.

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Keeping It Fresh: Savannah Port Breakthroughs

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By Derek Robinson, ALC Savannah

The Port of Savannah is continually breaking record after record, year after year, in both the import and export of goods, throughout the United States and worldwide. 

While the United States is known primarily as an importer of goods, the Port of Savannah is known as the top exporting port for containerized agricultural goods. During FY2019, Savannah took that spot, accounting for 15.8% of exports and continues to grow every year. In the first five months of 2020, the port had already handled 593,195 TEU’s and ate up a 12.2% market share, once again exporting more containers than any port in the United States.

2021 certainly brought the phrase “supply chain” into daily conversations at the dinner table, water cooler, and evening news programs. The Port of Savannah has put a few things into play, in order to speed up all facets of the port and move agriculture goods in and out quicker. One of the biggest things to happen was the creation of “pop-up yards” that can handle an additional 500,000 containers throughout the year.

This improvement alone allows drivers to make 70 mile turns instead of 400 mile turns, which increases both daily driver numbers and the ability of drivers to get more home time every day. The Infrastructure Investment and Jobs Act has slated numerous projects to the port that will only continue to add efficiencies to keep the Port of Savannah in that #1 spot for generations to come! 

We at the Allen Lund Company move countless loads of produce from the Savannah area daily. Many loads come as an import brought through the port, or from a Georgia farmer working tirelessly to bring you peaches, melons, or pecans.

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Derek Robinson is a business development specialist in the Savannah office and has been with the Allen Lund Company since 2015. Robinson attended Savannah Technical College, specializing in Aviation Structural Mechanics.

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Keeping It Fresh: Strawberries, on Ice!

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It’s getting colder out, but you knew that already. So, as you don your parka, when you might once have used a windbreaker, we venture out to do one of the most human things we’ve come to know: get all our groceries in one swoop from the store!

Now, you may have a specific diet, you may be a super-foodie, or a junk-food-junkie(may Larry Groce have mercy on you)! Either way, we’re going to set out to get a balanced list of beverages, meats, grains, vegetables, nuts, and fruits. Maybe, you’ve noticed something a bit different this year? Fruits(among many other commodities) have gone up in price, year over year for decades. In this particular day and age, we’re also mixing in supply chain disruption, tougher seasons on our farmers, and an ever-increasing demand for healthier foods. According to the USDA, the top six fruits per price by weight are blackberries, raspberries, cherries, blueberries, apricots, and strawberries. For the purpose of this article, we’re going to focus on strawberries, as they meet the lowest price point and among the others aforementioned on this list, are the most commonly consumed by consumers and businesses. 

But, what does it look like when you get to the store? In my personal experience, I couldn’t find strawberries anywhere at my local grocer for weeks. But, I found a quick fix that has become a staple for my household: frozen strawberries(and pretty much anything else I wanted to grab that I couldn’t find fresh). In fact, they had access to fruits that are almost never available fresh such as papaya, dragon fruit, passionfruit, acai berries, and much more!

Frozen fruit always comes in at a much more affordable price than its fresh counterparts. After taking my bag of frozen berries home, I discovered a second surprise: beautiful, vibrant, deep red, and delicious strawberries! It took some time to get used to thawing them out, but nine times out of ten, I have a superb batch of strawberries.

Frozen foods get a bad reputation for being processed; possibly having ingredients along the lines of “unnatural”. Throw this bias right out of the window! “Scientists from Leatherhead Food Research and the University of Chester, carried out 40 tests to measure nutrient levels in produce that had been sitting in a fridge for three days, compared to frozen equivalents. They found more beneficial nutrients overall in the frozen samples”. You may find this hard to believe, based on everything we’ve been taught growing up.

There’s a pretty big factor that comes into play for frozen fruit, that fresh fruit just can’t match! Here at the Allen Lund Company, we haul fresh produce daily, on tight schedules. Produce growers and farmers often pick fruit just before it’s ripe, to time it to ripen perfectly for delivery and consumption. The harvest comes in, then the clock starts counting down. If the produce doesn’t get from A to B in a certain amount of time, it’s likely going to be unfit to sell. So, eventually, a way around this schedule crunch was found: blast/instant quick-freezing fruits and vegetables. What’s the benefit you ask? Well, the freezing has a bit of a better schedule. Frozen fruits are picked at optimal ripeness and frozen immediately to preserve peak nutrition, flavor, and shelf life.

Having the ability to keep products at the perfect quality for double, triple, or greater shelf life allows growers to open a market for year-round sales, both in season and out of season. Consumers see huge savings on purchasing these goods, but where it really comes into play is supply chain management. Plus, keeping a bag or two of frozen goodies in the freezer comes into play for when you take a nasty spill on the way to the office!

More and more investments have been made in efforts to perfect packaging, create/lease cold storage centers, and erase supply gaps during off seasons for businesses. The proof is in the pudding, or should I say, the sorbet. Studies show that the Global Frozen Fruit market is a $4.65-billion-dollar industry, expected to grow at 1-2% annually CAGR to reach a peak of $5 billion dollars in 2026.

Consumers are steadily following this trend as their purchases shift. Many trade shows now include frozen goods being marketed, displayed, and packaged. Every year as the category expands, growers are getting better, and better at retaining color, nutrients, taste, and lower prices.

The next time you’re hankering for some produce and feeling adventurous, check out the frozen section. You’ll find that no matter what time of the year, you’ll always be able to afford juicy, nutritious, and gorgeous strawberries.

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