Posts Tagged “vegetables”

Fresh Produce will Drive Fruit, Vegetable Processing Growth, Study Says

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007By Market Research Hub

Albany, NY — Fruit and vegetable processing industry has taken a new direction and is growing gradually with strong growth rate annually.  Further factors such as rising consumer demand for fresh and healthy products that are easily available and need minimum preparation time are further fuelling the market growth. A new study, titled “Vegetables – U.S. – May 2017” has been freshly added to the vast repository of Market Research Hub (MRH), which analyzes the overall U.S. market current scenario of vegetables and fruits, along with consumer’s behavior which impacts the market positively.  This study is a result of qualitative and quantitative research techniques that aim to drill down to the exact factors that are driving growth, restraining growth and creating new opportunities for growth.

As per the findings of a new study, the vegetable category has experienced stable growth over the past few decades, driven primarily by fresh vegetables and fresh-cut salad. Health concerns are the prime factor which has driven demand for fruits and vegetables as consumers look for healthier and more nutritious options for their diets. The fresh-cut segment has been able to profit as consumers believe fresh-cut is the healthiest format for processed fruits and vegetables. In line with growing health awareness and changing demographics, demand for fruits and vegetables is expected to increase in the long term.

Within the United States, fruit and vegetable production is a major business enterprise and mostly, it focuses on processed fruits and vegetables. Currently, this segment continues to make up a significant share of total fruit and vegetable consumption in the United States. Several types of processing such as drying, canning, freezing, and preparation of jams, juices, and jellies augment the shelf life of fruits and vegetables. The research finds that Vegetable sales grow 13% from 2011-16. As technology improved and consumer incomes increased, it became possible to provide fresh produce year-round. Factors such as income, aging of a population, market promotion, and consumer awareness of the importance of produce, contribute to increased fruit and vegetable consumption.

American consumers now expect fresh tomatoes, strawberries, and sweet corn every month of the year. In addition, a strong demand remains for processed fruits and vegetables. Fruit and vegetable consumption has been shown to be an important part of any diet leading towards good health. As per the research study findings, consumers indicate more interest in vegetables that are fresh, nutritious and natural. Due to this, vegetables category estimated to experience steady growth into 2021, heavily driven by fresh produce. However, frozen produce contains just as many vitamins as fresh even if consumers perceive it differently.

Vegetables emerge as the main offering in restaurant dishes and consumption of fresh vegetable similar to frozen and canned.  It is a prime factor for the market growth.  Total U.S. retail sales and forecast of vegetables, by segement, at current prices for the period 2011  to 2021 is also mentioned in the study.

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Study Finds Fruits and Veggies Help Reduce Risk of Death

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GAtks0314 157Eating seven or more portions of fruit and vegetables per day reduces your risk of death at any point in time by 42 percent compared to eating zero portions, claims a recent study published in the Journalof Epidemiology & Community Health by researchers from the University College London (UCL).

The research revealed the more fruit and vegetables people ate, the less likely they were to die at any age. Eating seven or more portions reduced the specific risks of death by cancer and heart disease by 25 percent and 31 percent respectively. Interestingly, vegetables were found to have a significantly higher health benefit than fruit.

“We all know that eating fruit and vegetables is healthy, but the size of the effect is staggering,” says Dr Oyinlola Oyebode of UCL’s Department of Epidemiology & Public Health, lead author of the study. “The clear message here is that the more fruit and vegetables you eat, the less likely you are to die at any age. Vegetables have a larger effect than fruit, but fruit still makes a real difference. If you’re happy to snack on carrots or other vegetables, then that is a great choice but if you fancy something sweeter, a banana or any fruit will also do you good.”

This is the very  research to link fruit and vegetable consumption with all causes including cancer and heart disease, across a nationally-representative population, as well as the first to measure health benefits per portion.

Researchers studied from 2201 to 2013 the eating habits of more than 65,000 people, which were said to be representative of the English population. The data was collected as part of the Health Survey for England.

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New Study Focuses on Nutritional Value of Potatoes

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IMG_6010A frequently expressed concern in the ongoing public health debate is the lack of affordability of fresh vegetables, especially those that are nutrient dense. A new study, “Vegetable Cost Metrics Show That Potatoes and Beans Provide Most Nutrients Per Penny,” published in the journal PLOS ONE, shows that potatoes are one of the best nutritional values in the produce aisle, providing one of the better nutritional values per penny than most other raw vegetables and delivering one of the most affordable source of potassium of the more frequently consumed vegetables, second only to beans.

Dr. Adam Drewnowski and colleagues from the University of Washington used a combination of nutrient profiling methods and national food prices data to create an “affordability index,” which was then used to examine the nutrients per unit cost of 98 individual vegetables as well as five vegetable subgroups including dark green, orange/red, starchy, legumes (beans and peas) and “other” vegetables. 

The results indicated while dark green vegetables had the highest nutrient density scores, after accounting for cost, starchy vegetables (including potatoes) and beans provided better nutritional value for the money. Potatoes, in particular, provide one of the lowest cost options for four key nutrients including potassium, fiber, vitamin C and magnesium. Among the most frequently consumed vegetables, potatoes and beans were the lowest-cost sources of potassium and fiber—nutrients of concern, as identified by the 2010 USDA Dietary Guidelines.

“The ability to identify affordable, nutrient dense vegetables is important to families focused on stretching their food dollar as well as government policy makers looking to balance nutrition and economics for food programs such as the school lunch program and WIC,” said lead researcher Adam Drewnowski, PhD. “And, when it comes to affordable nutrition, it’s hard to beat potatoes.”

The study was funded by the United States Potato Board and adds to the growing database of nutrition science that supports potatoes in a healthful diet. In addition, one medium-size (5.3 ounce) skin-on potato contains just 110 calories per serving, boasts more potassium (620g) than a banana (450g), provides almost half the daily value of vitamin C (45 percent), and contains no fat, sodium or cholesterol.

For a copy of the article, contact Meredith Myers at 303-873-2333 or Visit for healthy potato recipes, videos and nutrition information.
For more information on the USPB as the nation’s potato marketing organization, positioned as the “catalyst for positive change,” and the central organizing force in implementing programs that will increase demand for potatoes, please visit

David Fairbourn is Manager, Industry Communications & Policy, at the United States Potato Board in Denver. The mission of the USPB is to increase demand for potatoes and potato products through an integrated promotion program, thereby providing US producers with expanding markets for their production. David can be contacted at 303-369-7783 or For complete information about the programs, ROI results, resources and tools available to all members of the industry through the USPB, please visit The United States Potato Board—Maximizing Return on Grower Investment.

Source: United States Potato Board

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NJ Blueberry Loadings Start, Veggies Coming Soon

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IMG_7021While the folks in New Jersey who are paid to promote Jersey agriculture, they are touting great crops of peaches, blueberries and vegetables this year.  However, excessive rains the first half of June may have an impact on shipments.  Just keep an eye on what you are loading in case quality has been adversely affected. 

Full crops of peaches and  blueberries are being forecast for this season.  Blueberry loadings are just now starting in the southern part of New Jersey, while peach shipments should get underway in mid July and continue into mid August.

The asparagus harvest is underway and other vegetables are expected to follow soon.

New Jersey ranks second nationally in blueberry shipments.

However, most agricultural products are in the greenhouse and nursery products sector. Roses, chrysanthemums, geraniums, lilies, orchids and poinsettias are all grown for the urban markets. Nursery products include grass sod and ornamental shrubs (arborvitae, holly, juniper).

Concerning produce, New Jersey ships significant amounts of of asparagus, bell peppers, eggplant, endive, lettuce and spinach.

Cabbages, snap peas and corn are also raised.  Additionally, the state has  apples, peaches and strawberries, although the later is mainly involvedwith pick your own operations.

Two of the biggest markets for Jesery produce are New York City and Philadelphia, although shipments do occur in many other eastern markets.




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An Eastern Produce Shipping Round Up

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VidaliaOnion1Photo:  Courtesy Vidalia® Onion Committee

Shipments of  New Jersey-grown peaches should get underway in early July, a little later than last year.  Good quality and quantity are being predicted, with loadings lasting through mid-September.  More volume is seen this season since some trees planted three to five years ago are coming into production. (more…)

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Wal-Mart Working to Upgrade its Handling of Produce

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WalMartYou buy a tasteless cantaloupe at Wal-Mart, or a sour grape sold as being sweet, just bring your receipt back to the store and they’ll refund you money, under a new police in U.S. stores selling produce.  This according to a recent story by Reuters news service.

As the largest grocer and seller of produce in the United States, Wal-Mart  has already lowered prices on produce as it tries to get its shoppers, many of whom are on limited budgets, to buy more healthy fare.   The huge chain, which made a splash in produce nearly 20 years ago, but has since seen its produce departments lose some of their shine, says it is now working on getting fresher produce to its stores more quickly and training its staff to do a better job of selling the goods.

Walmart is buying directly from growers and relying on its own distribution centers and trucking systems to get product from the field to shelf faster.  It has produce experts working with farmers in key growing regions and aims to double its sales of locally grown produce by December 2015.

Buying more local produce and cutting supply chain costs have helped Walmart keep a lid on prices, which has been key in its push to stay ahead of rivals that include traditional grocers such as Kroger Co and drugstores such as Walgreen Co. Walmart started to see sales gains in produce earlier this year after it began making improvements in produce handling.

Other chains, such as Safeway Inc and Texas’ H-E-B, have already offered guarantees on their produce, but Walmart’s push will be the biggest as it is the nation’s biggest retailer.

Walmart customers not satisfied with the produce can bring their receipt back to the store for a refund. Walmart said the shoppers will not need to bring back the produce to qualify.

To ensure that fresh produce makes it to the stores, Walmart said unnamed third-party service providers will do weekly checks in more than 3,400 of its stores selling produce. Walmart said it would benchmark itself and its competitors week over week.

Walmart also said it recently began a produce training program for 70,000 employees. Store managers, market managers and produce department managers are set to learn more about handling fruits and vegetables. Quality guides for workers will illustrate how to identify top produce, the company said.

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California Produce Loads Continue to Crank Up

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IMG_5643California’s Santa Maria district currently leads the state in strawberry volume with nearly 800 truck loads being shipped a week, but the Watsonville district will be catching up – and surpassing  Santa Maria very soon.  Meanwhile, Salinas Valley vegetables are continuing to increase is volume led by lettuce, broccoli and cauliflower.   The San Joaquin Valley in cranking up with everything from stone fruit to vegetables.

The Imperial and Coachella valleys are shipping melons and mixed veggies, plus Coachella table grapes are now being shipped in volume.

Some produce loads, particularly from more northern Calilforna shipping areas, are already exceeding a rate of $9,000 to the East Coast.

Mexican tomatoes are being shipped in volume from Baja peninsula via distribution centers around San Diego.  Product ranges from romas to grape, cherry and vine ripe tomatoes.

Looking ahead, warm April temperatures have pushed the California pear crop about 10 days ahead of last year.  Early variety pears from the Sacramento River district should get underway around July 2-3, followed by bartletts about July 5.

The projected California almond crop is expected to reach 2 billion pounds this year.  This would fall short only to 2011’s 2.03 billion pound crop and is 6% higher than 2012’s output, which was about 1.89 billion pounds.   Almonds are the state’s largest agricultural export, with California alone producing 80 percent of the world’s supply.

California almond shipments come from over 810,000 acres.

Salinas vegetables – grossing about $9000 to Boston.

San Joaquin Valley stone fruit – about $6,000 to Chicago.

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Haul Produce Update on NC, Georgia, Pennsylvania

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DSCN0152North Carolina is shipping light to moderate amounts of  greens ranging from cilantro to kale, plus cabbage.  These items handle the colder weather better than a lot of other vegetables which would normally be shipping now, but are up to two weeks behind schedule.

In mid June there should be loadings of veggies such as sweet corn, bell peppers, and tomatoes, among others. 

North Carolina continues, pretty much on a year around, to ship sweet potatoes.

Georgia Vegetables

The Georgia Vidalia onion shipping season started out as a disaster due to disease problems caused by weather factors.  Now Mother Nature has since shined on Southeastern Georgia, and suddenly, shippers have more onions than they know what to do with.  The crop is now past the disease problems, quality is good, and shippers are shipping like crazy.  Loadings are expected to continue into August.

Meanwhile, mixed vegetable loadings have got underway, primarily from Southern Georgia.


Mushroom may not be at the top of your list when looking for produce loads, but it continues to grow in popularity.  Pennsylvania is huge when it comes to growing and shipping mushrooms, along with California and Illinois.  However, many states have mushroom growing facilities.

Sales of the 2011-12 U.S. mushroom crop totaled 900 million pounds, up 4 percent from the 2010-11 season.. This amounts to 22,500 truckload equivalents of mushrooms being hauled annually.

Vidalia onions – grossing about $2400 to Chicago.

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California Desert Veggie and Grape Shipping Update

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Although it’s very doubtful any of the shippers in the Coachella Valley will be able to provide you with a full load of vegetables, there is decent volume with veggies being shipped in the weeks ahead.

Eggplant loadings have just started and should continue into late June.   Shipments of beans started in mid April and was followed by bell peppers and corn, which should continue into the first week of June.

Mature-green tomatoes are just now starting and should last until the first or second week of June.  Green tomatoes in the desert should continue until “greens” start out of the San Joaquin Valley.

In addition to corn, beans, eggplant and tomatoes, the Coachella Valley also is shipping bell peppers, seeded watermelons; cucumbers, and hard squash.  May and June will be peak shipping months for most of these items.

Red grapefruit from the desert has been going on for several months and loadings should continue through May.


Very light volume of Coachella Valley table grapes get underway this week, although it will be at least two more weeks before the is good volume.

Last year Coachella  shipped about 5.6 million boxes of table grapes.  This year, shippers believe there will around 5.8 million 6.2 million boxes shipped.

Coachella shippers are hopeful good volume will occur in time for the Memorial Day holiday (May 25-27).

California desert vegetables – grossing about $7300 to New York City.

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California Produce Spring Shipments are Increasing

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Light shipments of cherries from California’s Arvin district near Bakersfield have gotten underway within the past week.    Decent volume should be occuring within the next week or two.  Excellent quality with good volume are being forecast for both California and Washington state this season, despite a mid April freeze in Washington that will reduce some loading opportunties.

Apricots are among the most perishable of stone fruits, but optimism abounds this year the product won’t get taken out by Mother Nature as it pretty much has been the past four years.

Most apricots are grown, packed and shipped in the San Joaquin Valley.  Loadings should be hitting stride now and continue through May.  About 90 percent of the apricots grown in the United States come from California. Production in 2011 was nearly 69,000 tons.

Meanwhile, there are much better loading opportunities with California items ranging from strawberries to mixed vegetables.

Strawberry shipments are heavy and will continue to heavy for another month.

Overall, the Salinas Valley is becoming the most active area for produce shipments.  Lettuce, broccoli and cauliflower, plus dozens of other mixed vegetables are being shipped and volume will increase in the weeks ahead.

The nearby Watsonville district is shipping some strawberries, but but there also are berries and some mixed veggies coming out of the Santa Maria district to the south.

The Coachella Valley is expected to start harvesting desert grapes any day now, but good volume shipments are not expected until the week of May 20. Normal volume is expected.

Southern Californa strawberries, vegetables – grossing about $5400 to Chicago.

Salinas Valley mixed veggies – about $7400 to New York City.

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