Posts Tagged “watermelon”
Bayonne, NJ – The consumers have spoken. Watermelon, one of today’s fastest-trending fruits, has enjoyed triple-digit growth in casual and fine dining. Demand for the refreshing summer staple is on the rise even in the fall and winter months. It’s a must for any mixologist and you’ll find it on one in 10 restaurant menus.
Most of all, people just love watermelon – and they know it’s good for them.
KAYCO (www.kayco.com) is taking the beverage industry by storm with Wonder Melon™, the latest thirst-quencher for those seeking clean, uniquely flavorful new refreshment options. Wonder Melon™ is made from 100% organic cold-pressed juice with no added sugar, artificial ingredients, or artificial colorings.
This healthy game-changer comes in two exciting varieties. Watermelon Cucumber Basil is a delightfully cool concoction of real watermelon juice, lemon juice, apple juice, cucumber juice, and basil, with only 80 calories per 8.45 oz. bottle. Watermelon Lemon Cayenne wakes up the taste buds with real watermelon juice, lemon juice, apple juice, and a dash of cayenne at just 100 calories per 8.45 oz. bottle.
“Wonder Melon™ perfectly captures what consumers are looking for right now,” says Kim Cassar, Kayco’s EVP Sales & Marketing – Beyond Division. “It’s not only healthful and out of the ordinary, but also undeniably trendy and irresistibly delicious. We’re confident that Wonder Melon™ will make a huge splash this summer.”
Both varieties are non-GMO verified, certified Fair Trade, USDA organic, and certified OU kosher (parve). Packaged 6 bottles per case ($3.99/bottle MSRP), Wonder Melon™ is available in the refrigerator section at Shop-Rite, Fairway, Best Market, independent grocers and Amazon.
Kayco is supporting the Wonder Melon™ brand in New York City with an aggressive outreach campaign at the height of cold beverage season. Look for the following promotions:
· Segments on Time Warner Cable’s A Taste of New York, targeting affluent, influential, and educated New Yorkers. This spot will also be featured on A Taste of New York’s web site, YouTube channel, Facebook page, Twitter feed, Pinterest site and Instagram.Sneak Peak – https://vimeo.com/tasteofny/download/340913533/0963707776
· Eye-catching Wonder Melon™ Vans will cruise the steamy summer streets with refreshing samples for thirsty Manhattanites starting July 12 and running all summer. Check Wonder Melon’s™ social media for dates and locations.
· Giant Wonder Melon™ trucks will roll out the product – literally – to provide additional exposure.
· In-store support including tastings and point-of-purchase materials.
According to Menu Trends research by the Watermelon Board:
· All regions across the U.S. are experiencing increased use of watermelon.
· Watermelon is featured in one of 10 menus – up by 27 percent in the last four years.
· Watermelon is one of the fastest fruit flavors in non-alcoholic beverages, with 29 percent four-year growth.
· 82 percent of consumers surveys said they liked the taste of watermelon.
Wonderful Watermelon Facts
Watermelon’s 92 percent water content is excellent for hydration. It contains a bounty of nutrients, antioxidants, vitamins, and minerals associated with the following:
· Digestive health
· Eye, skin, and hair health
· Sun protection
· Diabetes protection
· Heart and blood vessel health
· Weight loss
· Combating asthma
· Weight loss
· Nerve function
· Reduction of inflammation
Wonder Melon™ Recipes:
2 oz cucumber mint vodka
1/2 oz lemon juice
.25 oz simple syrup
2 oz Wonder Melon™ with Juice, Watermelon, Cucumber and Basil
Splash cucumber juice
2 oz pineapple infused vodka
1.5 oz Wonder Melon™ with Juice, Watermelon, lemon, and cayenne
Splash simple syrup
.5 oz pineapple juice
.5 oz peach schnapps
2 oz. vodka
1/2 oz. Watermelon juice
1/4 oz. Simple syrup
1 oz. Lemon juice
1 oz. Wonder Melon™ with Juice, Watermelon, Cucumber and Basil
Wonder Melon Rita
2 oz. Tequila
1 1/2 Wonder Melon™ with Juice, Watermelon, lemon, and cayenne
1 oz. Lime juice
1 Packet of sugar
Top with water, blueberries and mint leaves
Kayco is one of the largest manufacturers and suppliers of kosher foods. Its expanded Kayco Beyond Division sources and distributes new products to the general market beyond kosher, to meet the demands of consumers looking for optional products that are healthful, convenient and/or for restricted diets and lifestyles. These brands include Dorot, Absolutely Gluten Free, Beetology, Mighty Sesame, Tuscanini Foods, Wissotzky Tea Co. and new Wonder Melon™. They are headquartered in Bayonne, NJ. (www.KAYCO.com).
By National Watermelon Promotion Board
WINTER SPRINGS, FL – Watermelon on menus has grown by 54 percent in the past four years, according to a recent MenuTrends Research study commissioned by the National Watermelon Promotion Board (NWPB) and conducted by Datassential. The Board commissions menu trend research every other year in order to understand the opportunity watermelon has in foodservice and benchmark watermelon’s presence year-over year.
Now in its 5th year, the Board’s Foodservice program, spearheaded by Director Megan McKenna, is seeing a record number of operators interested in assistance with ideation, usage ideas, education and promotion support.
In addition to current menu usage, the study reveals emerging trends that originate in foodservice, as well as opportunities for growth. McKenna can point to this data – such as popular flavor pairings or unique usage – when helping regional and national chains, independents, “groceraunts,” sporting venues, hospitality and education sectors with new and innovative offerings.
“Using the Datassential research to highlight watermelon’s unique flavor profile really resonates with operators,” said McKenna. “Now that watermelon is squarely in ‘Proliferation’ in the usagemenu adoption cycle, more Chefs than ever before are open to watermelon’s year-round versatility.”
According to the study, between 2017 and 2018 watermelon limited time offers (LTOs) launched in all months of the year but one. Historically watermelon LTOs have taken place in the summer months illustrating its move to a year-round product.
Additional findings of note include the following:
- Watermelon is found more often on casual and fine dining menus but has seen growth across all segments.
- National chains are featuring and expanding the use of watermelon more often and at a faster pace than regional chains and independents.
- Watermelon ranks 22nd among most popular fruits and 3rd among greatest four-year growth.
- One in ten restaurants serving alcoholic beverages feature a drink with watermelon, more than doubling in the last ten years.
Peach shipments from South Carolina will get started by early June, usually a few days later than nearby Georgia. However, it won’t be until good shipments come on several weeks later, you’ll have decent loading opporunities. Peak loadings should come just in time for the Fourth of July.
An unseasonably cold March and disease could very well slash watermelon shipments from Central and South Florida by 50%.
Western Michigan apple shippers apparently dodged the proverbial bullet last week, avoiding significant freeze damage, which would have been a scary repeat of a year ago, when most shipments were wiped out by the cold. It appears there will be be good apple shipments when movement starts this summer.
Similar to 2012, Michigan growers have 36,500 acres in apple production this season.
Asparagus growers in Southern Ontario have taken a hit as freezing temperatures took their toll on the crop recently. Frozen asparagus has a clear appearance and spears will droop as it warms up and should not be shipped. However, these plants will grow more spears.
Avocados from Mexic0Produce truckers this season have already picked up a lot of avocado at ports of entry along the Southern border. Trucks have delivered nearly a million pounds of Mexican avocados to markets across the USA and Canada. However, this is only the beginning. Before the season ends later this year, a billion pounds of Mexican avocadoes will have been hauled to markets a cross North America.
Apple shipments will remain good through the remainder of the season (late July) as about 36 million bushels of fresh-market apples, mostly in Washington state, remain in storage for shipping. This is about 21% more than last year at the same time.
The 21% figure also represents how many more apples remain to be shipped compared to the 5-year average. Less than 1 million bushels of apples remain to be hauled from other states besides Washington.
There was more fruit remaining in storages for all major apple varieties to be shipped compared to last year at this time.
Washington state apples – grossing about $6500 to New York City.
While watermelon shipments in Florida got underway in early May, it will be the end of the month before there is decent volume. Weather and disease factors will reduce Florida melon loading opportunities this season…Both Texas and Arizona are loading watermelons, with good volume not arriving until around the Memorial Day weekend (May 25-27).
Looking ahead to the Northwest, Walla Walla, WA growers have planted approximately 600 acres of the Walla Walla sweet onions this year, down slightly from the 2012 season. Sweet onion shipments should get going around mid-June and running through mid-August. In total, Washington state last year shipped non-storage onions from about 2,500 acres, up slightly from 2011.
Idaho continues trying to shed itself of another mammoth crop of russet potatoes. The state is averaging nearly 1,700 truckload equivalents of spud shipments weekly, although a significant amount of this is moving by rail….Second heaviest potato shipments are currently coming out of the San Luis Valley of Colorado, where about 575 truckload equivalents are moving each week.
San Luis Valley potatoes – grossing about $1700 to Dallas.
Idaho potatoes – about $5525 to Boston.
Here in Oklahoma for only a few weeks, we savor our Porter peaches, grown around the small town of Porter, OK on the Arkansas-Oklahoma state line. Nothing compares! Wish I could say the same for peaches coming from both coasts. Their quality has been all over the board this summer. Some has been juicy and sweet, while others have been dry and tastless.
The same goes for strawberries, although they have been disappointing more often than not.
The pleasant surprises for me in the produce departments this summer has been the seedless watermelons, and the bing cherries – both from California and Washington state. The melons and cherries have been reasonably priced and the quality has been quite good. Watermelons are now coming out of areas such as the bootheel of Missouri as well as Illinois and Indiana.
Kiwifruit has been a great buy for months. I pick it up regularly at three for a dollar. It hasn’t mattered whether it has been from California, Mexico, Chile, etc. It has all been good….Another excellent buy are avocados! I have had them from both California and Mexico recently. They are great in salads. I also love to spread them on crackers and have with a glass of red wine.
Florida is shipping about 500 truckloads of potatoes weekly and product is now coming out of the Hastings/Palatka area…..Watermelons are moving in much heavier volume, over 2,200 truckloads a week, from southern and central Florida. There also is good volume with tomatoes from the southern and central parts of the state.
If you are in Florida and need to fill out the truck, southern Georgia continues to ship greens, squash and other vegetables….Vidalia onions are now moving in good volume….In the Ft. Valley area, peach shipments have started…..Peaches in South Carolina are only a few days behind Georgia and both states should provide good loading opportunities – especially through the month of June.
South Carolina also has light to moderate volume with greens, sweet onions, cabbage, parsley and cilantro. Coming in June will be shipments of corn, tomatoes and peppers.
Looking ahead, North Carolina loading opportunities for watermelons and cantaloupe will be coming the last half of June.
Southern New Jersey continues to ship light amounts of lettuce and asparagus. These items will be winding down with the month of May, but will be replaced in June with vegetables ranging from bell peppers, cucumbers, green beans, tomatoes, as well as blueberries and peaches.
Central Florida tomatoes, watermelons – grossing about $4100 to New York City.
Georgia vegetables – about $2700 to Philadlephia.