By Produce for Kids
ORLANDO, Fla. – After the close of the 2014 Produce for Kids campaigns, the organization reached a milestone donation of more than $5 million raised to support local children’s charities. Through in-store campaigns, the digital Power Your Lunchbox Pledge, and with the help of retail and produce partners, Produce for Kids is making a substantial impact in local communities.
During Produce for Kids’ 12th year, campaigns were supported by 17 grocery store chains and more than 40 fresh produce companies, raising $453,000 to support children’s charities in retail partners’ local markets.
“It gives me great pleasure to announce that Produce for Kids has surpassed the $5 million mark in total donations raised,” said John Shuman, president, Produce for Kids. “When we started Produce for Kids 12 years ago, we never imagined that it would turn into such a year-round healthy eating resource for families or make the impact it has had in local communities throughout the country.”
New in 2014, Produce for Kids launched the first Power Your Lunchbox Pledge, a digital campaign encouraging families to pack healthier lunchboxes. Through a dedicated microsite, media and blogger outreach, and social media efforts, more than $5,000 was raised to support health and wellness classroom projects through DonorsChoose.org. The campaign resulted in nearly 15 million media impressions and more than 20 million social media impressions. The second annual Power Your Lunchbox Pledge will run from August 3 to September 18, 2015.
Moving into its 13th year, Produce for Kids’ flagship in-store campaign welcomes on several new retail partners. Partnership opportunities are open for produce companies at the following retailers: ACME Markets, Ahold’s GIANT and Martin’s Food Stores, Giant Landover, and Stop & Shop divisions; Associated Wholesale Grocers’ Major Savings, Advantage, Independent, Country Mart, Homeland and United divisions; Meijer Stores; Price Chopper; Publix Super Markets; and Roundy’s Supermarkets, Inc.’s Pick n’ Save, Copps Food Center and Metro Market divisions.
In addition, Produce for Kids will be launching a new longer-term kids club loyalty program at Associated Wholesalers, Inc. and Niemann Foods. The full marketing program will include in-store signage, shopper coupon booklets and promo item shipments.
If you’re interested in finding out more about a campaign or how Produce for Kids can support you with your healthy eating initiatives, please contact Mallory Hartz at mallory@produceforkids.com.
About Produce for Kids®
Produce for Kids® is a philanthropically based organization that brings the produce industry together to educate consumers about healthy eating with fresh produce and raises funds for local children’s non-profit organizations. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $5 million to benefit kids. To learn more about Produce for Kids and healthy eating, visit www.produceforkids.com, Facebook, Twitter, Pinterest or Instagram.