Has anyone ever accused head lettuce of being sexy? Probably not, at least not until now.
The activist group Peta recently set up shop at the corner of famed Sunset Boulevard and Ivar Avenue, handling out free boxes of vegan burgers and hotdogs just before the Memorial Day weekend. Lettuce Ladies set up in Tinseltown at noon on Thursday, May 22, to entice passersby to sample some veggie-centric foods they may not have considered before.
According to an NBC Los Angeles report, the ladies were to bare their bodies and their cause with signs feature produce promotions such as “let vegetarianism grow on you” and “turn over a new leaf, go vegetarian.”
This isn’t the first time PETA has used this approach to push produce. According to the association’s blog, the Lettuce Ladies have been to countries like Australia, the Philippines, and Kenya, as well as having made a stand in full lettuce garb on Capitol Hill and the NFL Draft while serving vegetarian spins on hot dogs and wings.
While the Lettuce Ladies usually are volunteers for PETA’s cause, well-known names and spokespeople for the association like actresses Pamela Anderson and Elizabeth Berkley have also sported lettuce bikinis and gowns for the campaign.
We almost forgot to mention – Salinas Valley lettuce is grossing about $1200 to L.A. (Is that to Hollywood, or the L.A. Produce Market?)