By Fresh Solutions Network
San Francisco, CA – Fresh Solutions Network recently announced packaging design award from Graphic Design USA, American Packaging Design Awards. The award celebrates the Side Delights® Flavorables™ fresh potato package design, with its vibrant color palette and bold flavor profiles, encouraging an exciting potato choice.
“Capitalizing on consumer flavor trends that are HOT, HOT, HOT, we challenged the design team to communicate the bold flavor combinations while providing package designs that would be just as stimulating visually on the shelf,” said Kathleen Triou, President and CEO of Fresh Solutions Network, “We designed the packaging for a consumer that wants to be excited about their food choices and who loves the convenience of preparing quick, healthy, flavor forward meals.”
The American Package Design Awards challenge entrants to “convey the message, promote the brand, and close the deal.” Winners are chosen not just on visual design, but how the product and packaging address specific market trends, marketing objectives, and target markets.
Side Delights® Flavorables™ are high quality, triple-washed, Red and Yellow petite potato varieties featuring sachets of delicious, Smokin’ Tomato, Malaysian Curry, and Chimichurri spice blends. These potatoes come in a one-pound microwaveable tray.
The packaging was designed to appeal particularly to the adventurous millennial consumers who are frequently seeking out new and bold flavor experiences. With clearly marked labeling for consumers interested in vegan, non-GMO, gluten-free, alternatives, these side dishes are guaranteed to satisfy consumers looking for a fresh alternative to the same old potato choices.
About Fresh Solutions Network, LLC: Fresh Solutions Network is a group of family owned growers and shippers who choose to work together to make the potato and onion industry better for everyone. FSN helps fresh potato and onion buyers grow their categories, maximize category investment, and increase sales. FSN delivers category insights, collaborative innovation and customized assortment. Fresh Solutions Network, LLC partners are: Sterman Masser, Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento and Hegins, PA), Michael Family Farms, Inc. (Urbana, OH), Basin Gold Cooperative, Inc. (Pasco, WA), Green Thumb Farms, Inc. (Fryeburg, ME), Red Isle Potato Growers, Ltd. (Prince Edward Island, Canada), NoKota Packers, Inc. (Buxton, ND), Sun-Glo of Idaho, Inc. (Sugar City, ID) and Mack Farms (Lake Wales, FL).