Trade association Avocados From Mexico has topped its previous record by over 2 percent for U.S. import volume.
Total U.S. import volume was nearly 2.5 billion pounds for the fiscal year ending June 30, 2023.
The association expresses confidence it will break the record again this year (fiscal 2024, running from July 1, 2023 to June 30, 2024.)
The state of Michoacan appears to have a crop for this current year similar to the previous year, and import volume from Jalisco is growing exponentially, which means another record year if all goes as expected.
Promotions tied into Super Bowl weekend in early February was the biggest tentpole moment of the year resulting in excess of 250 million pounds of Mexican avocados imported in the weeks leading up to the big event. AFM also saw record-setting Cinco de Mayo promotions and shipments, with volume up more than 60 percent from 2022 and up 18 percent from 2021, which produced the previous record.
Mexico accounts for 85 percent of the avocados consumed in the U.S.