North Bay Produce, Inc., based in Traverse City, MI, is adding “significant” acres to its Florida and Mexican strawberry production for the 2023-24 season. This strengthens the firm’s commitment to developing a 52-week program for strawberries, blueberries, blackberries, and raspberries. A year-round supply of these berries offers consumers a one-stop-shop for all their berry needs, North Bay indicates in a recent press release.
The strawberry offerings include conventional and organic, all shipped under the North Bay label in one- and two-pound clamshells.
“With the addition of a more robust strawberry program, North Bay is now bringing more value to our retail partners and consumers through continuous, uninterrupted, high-quality supplies and experiences,” stated Ryan Lockman, vice president of sales and procurement. He adds that North Bay is a grower-owned cooperative with a focus on varietal development.”
North Bay’s Mexico season for strawberries will run from about Oct. 1 through the beginning of April. Zamora, Mexico, operation is enjoying favorable growing weather to start the season.
North Bay’s Florida strawberry production will begin about Nov. 25 and end in April. North Bay also has strawberries growing in California to support the low season in Mexico and Florida.